Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

Decision Vision Episode 77:  Should I Get to Know my Employees on a Personal Level? – An Interview with Alain Hunkins

August 6, 2020 by John Ray

Alain Hunkins
Decision Vision
Decision Vision Episode 77:  Should I Get to Know my Employees on a Personal Level? - An Interview with Alain Hunkins
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Decision Vision Episode 77:  Should I Get to Know my Employees on a Personal Level? – An Interview with Alain Hunkins

Alain Hunkins joins host Mike Blake to discuss moving leadership from a transactional to a personal level, a particularly important topic as employees expect more from their relationships at work than ever before. “Decision Vision” is presented by Brady Ware & Company.

Alain Hunkins, Hunkins Leadership Group

A sought-after keynote speaker, facilitator and coach, Alain Hunkins is a leadership expert who connects the science of high performance with the performing art of leadership. Leaders trust him to help unlock their potential and expand their influence, leading to superior results, increased engagement, higher levels of retention, and greater organizational and personal satisfaction. He has a gift for translating complex concepts from psychology, neuroscience and organizational behavior into simple, practical tools that can be applied on the job.

Over the course of his 20+ year career, Alain has worked with tens of thousands of leaders in over 25 countries, and served clients in all industries, including 42 Fortune 100 companies. He delivers dynamic keynotes, seminars, and workshops covering a variety of leadership topics including communication, team building, conflict management, peak performance, motivation, and change.

Alain HunkinsWith his Master’s in Fine Arts in Acting from the University of Wisconsin-Milwaukee’s Professional Theater Training Program, and a BA from Amherst College, Alain also serves on the faculty of Duke Corporate Education, ranked #2 worldwide in 2018 by Financial Times on its list of customized Executive Education programs. Alain has lectured at UNC Kenan-Flagler’s business school and Columbia University.

Alain has authored over 400 articles, and been published by The Association for Talent Development, CEO Refresher, and the American Management Association.

Alain also authored the book Cracking the Leadership Code:  Three Secrets to Building Strong Leaders.

A certified co-leader for ManKind Project International, a non-profit whose mission is to help men lead lives of service to their families, communities, and workplaces, he’s based in Northampton, MA with his wife and two children.

To connect with Alain, visit his website or connect with him on LinkedIn.

Michael Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast.

Past episodes of “Decision Vision” can be found at decisionvisionpodcast.com. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional full service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] And welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owner’s or executive’s perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:40] My name is Mike Blake, and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full service accounting firm based in Dayton, Ohio. With offices in Dayton, Columbus, Ohio, Richmond, Indiana, and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta for social distancing protocols. If you like this podcast, please subscribe on your favorite podcast aggregator and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:07] So, today’s topic is, should I get to know my employees on a personal level? And this is a topic in business leadership that has been percolating and, I think, bubbling up to the surface really for some time. You know, it’s either been couched in certain other leadership contexts.

Mike Blake: [00:01:32] One of my favorite books on leadership by a retired naval officer named Michael Abramoff called It’s Your Ship. I heard him speak and then later read his book. And it’s a story about how he took over the the lowest performing or lowest performance rated destroyer in, I think, it was the US Pacific fleet and turned it around into the highest performing destroyer in the course of his two year tour. And terrific book. And I’m always fascinated in how you can potentially translate military leadership into the civilian sector. But one of the things that comes across very clearly in that book is that even though he had, you know, a destroyer full of officers and seamen by the hundreds, you know, he got to know most of them and care about them. And you can talk about the other things he did, which I think were very important.

Mike Blake: [00:02:32] Some of the things that I do as an aside, one of the things that I get questioned on a lot is back in the days when our firm used to actually work in an office and we would eat together, I would always make sure that I ate last or at least I ate after any of the non-partner employees did. And people would ask me, “Why do you do that?” And I said, “Well, that’s a military tradition where the enlisted people always eat first.” And the people kind of then go out from there in reverse order or ascending order of rank. And I think that’s a good idea because it’s a symbol of how you put the people on the front lines or closest to the front lines first, even though if it’s in a relatively modest way.

Mike Blake: [00:03:21] And as far as those of you who listen to this program know, I have a massive man crush on Simon Sinek. And I am going to find a way to get him on this podcast or get a restraining order. We’ll see which one of those things actually happens. And I’m a big fan of Start With Why. And then, I recently finished reading his book, The Infinite Game. And not necessarily explicit, but certainly implicit, The Infinite Game is about building relationships. As opposed to the traditional archetypal 20th Century and previous management model, which is really a transactional model. You do work. I pay you. We both go our separate ways. Simon Sinek, I think, is very much a thought leader in this notion of The Infinite Game that the notion of transaction based leadership is simply no longer viable in the 21st Century.

Mike Blake: [00:04:22] People are too smart. Maybe you can say people are too needy. A cynic might say, “Well, in a world of participation trophies, parenting is now being outsourced to leadership in the private world.” And that’s a little too cynic. But I can also see that point from a certain point of view. But, you know, what it really comes down to is moving from a transaction based leadership model into one that is relationship based. And there’s a limit to how much of a relationship you can have with somebody if you don’t know them. You can have a little bit of a relationship. But if you don’t actually know them, it’s really hard to take an interest in them in a way that is authentic and useful if you don’t actually know what kind of matters to people.

Mike Blake: [00:05:14] And frankly as an introvert, it’s something that I have to be very conscious of because I can be a very robotic manager without blinking an eye. Because, again, I’m a Generation X person, which means I’m a shut up, put your head down, do your work, and go home. That’s the culture I grew up in. That’s a culture I shake to – I struggle to shake. But I fully understand, I certainly make a conscious effort to evolve beyond that. And so, I hope for those of you who are like me that are looking for something useful in exchange for having, in my case, gray hair and two arthritic ankles, you know, something that goes along with the wisdom of age and that is evolving into a non-transactional form of leadership.

Mike Blake: [00:06:02] And so, I think this is going to be a great topic. And as an aside, by the way, I think it’s all that much more important because, you know, our people are – I mean, there are a lot of things right now, right? People ask me how I am and I tell them jokingly that, “Well, once you put a global once in a century pandemic, massive social upheaval, and murder hornets aside, I’m actually doing pretty well.” But imagine the slow moving horror movie that we find ourselves in. And our employees, our co-workers, our business partners, our bosses are all finding themselves in a life that is completely disrupted that overnight most of our support structures have been badly damaged or wiped out altogether. And there’s a lot of fear. There’s a lot of anger. There’s a lot of angst. There’s a lot of uncertainty. And frankly, there are just more mental demands on people.

Mike Blake: [00:07:10] And what that means to me is that, getting to know the people you work with on a personal level is more important than ever. And it’s not just because people are isolated now and they’re working at their coffee table. Yeah, there is that. But I think, also, people want to know that somebody out there kind of gives a damn about them. And in an environment where we can’t have that kind of contact we once had with our close friends and family, in some cases, it’s dangerous to interact with them. We need to pay attention to this all the more.

Mike Blake: [00:07:55] So, this is too big and complex a topic for me to cover myself. So, as we always do on this program, I brought in an expert who does know how to help us think about this. And joining us today is author and keynote speaker Alain Hunkins.

Mike Blake: [00:08:11] Alain is a leadership expert who connects the science of high performance with the performing art of leadership. Over the course of his 20 plus year career, Alain has worked with tens of thousands of leaders in over 25 countries and served clients in all industries, including 42 Fortune 100 companies. He delivers dynamic keynotes – I’ve seen them on YouTube -seminars and workshops covering a variety of leadership topics, including communication, team building, conflict management, peak performance, motivation and change.

Mike Blake: [00:08:40] He has a Master’s of Fine Arts in Acting from the University of Wisconsin- Milwaukee’s Professional Theater Training Program. Take that, all the parents who have said that kind of degree doesn’t get you anywhere. And a Bachelor of Arts from Amherst College. Alain also serves in the Faculty of Duke Corporate Education. Ranked number two worldwide in 2018 by Financial Times on this list of customized executive education programs. He has also lectured at the University of North Carolina Kenan-Flagler Business School and Columbia University.

Mike Blake: [00:09:11] Alain has authored over 400 articles that has been published by the Association for Talent Development, CEO Refresher, and the American Management Association. And he just released a book, Cracking the Leadership Code, which treats leadership as a skill set rather than a purely innate talent. And offers helpful guidance on how to develop or improve your own leadership skills. He’s a certified co-leader for ManKind Project International, a nonprofit whose mission is to help men live lives of service to their families, communities, and workplaces.

Mike Blake: [00:09:39] He is talking to us from the Netherlands today. But I also understand he hails from Northampton, Massachusetts, which is close to University of Massachusetts and the National Basketball Hall of Fame in Springfield. And I know that because I grew up about two hours away from there in Boston. I’m embarrassed to say I’ve never been to the Basketball Hall of Fame. Nevertheless, Alain, thank you for coming to the program and welcome.

Alain Hunkins: [00:10:06] Mike, thank you so much. I’m really excited to be with you here today. Thanks.

Mike Blake: [00:10:10] So, let’s jump in here with something very basic, which is when we talk about getting to know your employees on a personal level, what does that mean to you? How would we define that?

Alain Hunkins: [00:10:26] Wow. It’s a great question. And I loved your context up front was really useful. Because I think what that means has really changed over time, getting to know. So, you talked about you’re a self-identified Gen X-er, as am I. And we came of age in the business world where it’s very common. I have even heard this, like, we check your feelings at the door. And so, the idea that work and life were two separate beings.

Alain Hunkins: [00:10:49] But, you know, the world has really changed. You talked about that and just thinking about moving from this transactional based leadership to relationship based leadership. And so, what’s happening now is the fact that we, not just as employees, but just as members of society, our expectations have totally changed about what we expect from everything.

Alain Hunkins: [00:11:13] And a big part of that has to do with information technology has allowed us to be transparent, so we know what’s going on. If we don’t like our jobs, we can look in LinkedIn and Glassdoor and there are options and we can leave. So, I say all that because what it means to get to know your people is people expect more from their relationships at work than they ever have in the past. And the cool thing is we’ve had all this great social science research that shows that when people perform at their best, they’re actually feeling at their best. So, if we want our employees to do a good job, it’s actually in our best interest to make sure the environment they’re in serves that. And a big part of how that environment becomes optimal for them to perform is for them to feel good, which means they have to feel that someone cares about them.

Alain Hunkins: [00:12:06] And actually Tony Schwartz, who wrote a book called The Power of Full Engagement, and Christine Porath, who is a Georgetown professor, did this great article in The New York Times a few years ago called Why You Hate Work. And it had tons of research. And they found that actually feeling cared for is the number one thing that improves engagement and decreases turnover. So, it’s so funny because it sounds so soft and fluffy, right? “Oh, I got to care about my people. Get to know them.” There’s actually some great metrics that show there’s a lot of hard science and performance result. So, for the bottom liners, there is a lot of hard evidence for this very soft and fluffy skill. So, that’s why it’s so important to get to know your people.

Mike Blake: [00:12:56] So, a term that often enters a discussion like this and others, but we’re talking about this, is the notion of authenticity. And I’m hoping you can talk about what authenticity means in your mind and how does it enter this discussion of getting to know your employees?

Alain Hunkins: [00:13:18] Yeah. It’s a great question. You know, there’s this big hoopla around authentic. It’s like people are like, “Well, what if you’re authentically a jerk? Do I show up as an authentic jerk?” Like, “Ah. Maybe.” So, that’s not really what authenticity is about. I mean in the work context, when we think about being authentic, it’s that sense that people don’t have to wear a mask. I mean, obviously, we’re in COVID times, people are wearing physical masks. I’m talking about the psychological mask. The armor that people put on.

Alain Hunkins: [00:13:45] You know, Deloitte did this great study a few years ago and they found that 61 percent of the US employee workforce feels the need to cover their identities in some ways. They have to wear a mask. And the thing is, we all know what it’s like. We’ve all been in situations where we have to kind of put up our guard and wear a mask. And when we do that, we are disconnected both from the people around us, but in some ways from ourselves, because it takes a lot of extra energy to put on that shield.

Alain Hunkins: [00:14:14] So, authenticity is about having a relationship where people can be who they are and express what’s going on. Like, I think the idea that right now, for example, we’re going through this coronavirus pandemic. It makes sense for a leader to say, “You know, it’s okay not to be okay.” This is really tough. This is tough. These are hard times. And so, we have to normalize people’s experience because people are always looking to leaders to set the tone. And if we just pretend like it’s business as usual, deep down people are going to feel like, “Well, there’s nothing wrong. And we’re not talking about this.” And it becomes the elephant in the room.

Alain Hunkins: [00:14:55] So, authenticity is a way to address things in a way where people can drop their guard, let down their defenses, and just relax. And when they do that, the neuroscience would be it actually calms your central nervous system. And when you’re calmer, it frees up these neural resources, your brain, so you can actually focus on the job at hand instead of kind of going, “Am I okay? Is this okay? What does my boss think about me?” And all those weird thoughts that we all have all the time. So, authenticity is key to all that.

Mike Blake: [00:15:27] And, you know, that brings up another question. So, I’m going to go ahead and go off script, which by question three that means we’re on schedule. But you know, in these trying times, I think most companies are at least asking the question, how can we help our employees cope? And some things are realistically within the purview of employers to help with. And some things, frankly, just aren’t. And we cannot fix everything. We don’t have the resources. We don’t have the standing to do that. But you really can’t even begin to help employees through this. And I’m going to make this deliberately vague, whatever this is, because it’s different for everybody. You can’t begin to fix it if you don’t know them, can you?

Alain Hunkins: [00:16:13] No, you can’t. You can’t. And it’s so interesting, because as you describe this idea of fixing it, you’ve touched on such a big leadership trap, which I call – it’s actually the fixer. So, many people in organizations who are in leadership roles think, “Oh, I’m in charge. I have to fix things. I have to solve problems and make things better.” People don’t actually want to work for fixers. They want to work for leaders. And the cool thing is you don’t need to be a mind reader to figure out what’s going on. The fact is, like, for example, coronavirus pandemic. I guess we’re all in the same storm, but we’re not all in the same boat. The fact is, everyone is experiencing this. And I’ll call it a trauma because, by the way, the definition of trauma in the dictionary is a deeply distressing or disturbing experience. So, I think this qualifies, global pandemic, would you say? It’s a trauma.

Mike Blake: [00:16:58] I think so.

Alain Hunkins: [00:16:59] Yeah. I think it qualifies. Sure. So, that being said, how every single person that you work with is going to respond differently. Some people are living home and they’re alone. Other people have small kids. They have to suddenly home school and they’re now teaching on top of work. I mean, people who may be immunocompromised. They may have elderly parents. Like, we don’t know what they’re dealing with. So, the key to knowing your people isn’t to try to fix it and guess. It’s to ask them.

Alain Hunkins: [00:17:26] So, you know, I’ve been coaching a lot of leaders on this over the last few months. Like a simple question just to stop and go, “Hey. How are you? How are you feeling?” And not just, “I’m fine, how are you? Let’s get to business.” Like, “No. Really, how are you doing?” Which means as a leader, you need to park your own agenda. Put it to the side and hold space for somebody else. Now, some people are really uncomfortable because if they ask the question, how are you feeling? Guess what? If you listen, they might tell you. And some people think, “I can’t handle that.”

Alain Hunkins: [00:17:57] You know, the thing that’s really good, you don’t need to be some kind of a licensed psychologist to deal with this. All you have to be is an emphatic human. The fact is, if there are people in your life, like your family and your friends that you love and care about, you do this much more easily. Somehow, though, a lot of us have this barrier when it comes to work, when it comes to employees and asking them how they feel, that’s inappropriate. And then, they’re like, “Oh, let’s get to business.” So, yeah, it’s very much – it’s key for you to, first of all, get out of that fixer mindset.

Alain Hunkins: [00:18:26] And then second, start to listen with some purpose and have some empathy for other people’s situations. And if it turns out that what they’re dealing with is not something you can fix, just the fact that you listen and go, “I hear you. I don’t know what I can do, but I’d like to help you figure out what can get done.” That goes a long way. People get the fact that, “You know what? Ninety-five percent of our customers are gone and our business is about to close.” People get it. You know, they’re not stupid. They’re adults. And so, we have to stop treating them like their children. And a big part of that is getting to know them in their full life outside of just the functional job box that they sit in on your two dimensional industrial aged org chart.

Mike Blake: [00:19:12] And that speaks to, I think, getting out, again, of a transactional mindset. You know, getting away from – you’re not asking somebody how they are or what’s going on because that’s the necessary social protocol than to extract work. It’s a legitimate question. And I love the term empathy. I love the term empathy there.

Mike Blake: [00:19:36] And you bring up a point which I think about a lot and I want to share here, too. Is that it is scary to ask people how they’re doing because you don’t know what you’re going to get back. Right? And caring requires a certain level of courage, doesn’t it? Because once you care, you then adopt some form of ownership or responsibility. Maybe not to fix what’s going on, because that may be beyond your power. But once you do care, you do then have an obligation to share a little bit of yourself, whether it’s your time, your attention, your empathy, in order to help that person deal with whatever it is that’s going on.

Alain Hunkins: [00:20:26] Absolutely you do. Yeah. You can’t but help become invested in some way. You know, as you say that it’s funny. It reminds me, you know, we talk a big game about how important it is for employees to be engaged. You know, we’re always measuring how is our employee engagement? Well, do we ever stop and think about how is the engagement of our leaders? The fact is, as leaders, if we’re not engaged with employees, why would they be engaged with us and or at work? It doesn’t make any sense.

Alain Hunkins: [00:20:52] So, yeah, definitely you need to extend yourself to what’s going on. And yeah, you may not be comfortable with it. And this may derail your agenda. But that’s part of leadership. This is part of stepping into a role where, you know, you want to get somewhere, you have an outcome, but the map is not the territory. And somebody brings something up and suddenly this is the most important thing in this moment. Now, hopefully we’ll get back to something else, but this may take us in a different direction. And that’s being – I’ll call it mature. A mature leader to be able to do that.

Alain Hunkins: [00:21:29] And it’s funny, before you said, Mike, about the sense that, you know, some people are scared of bringing it up or they feel like there’s this protocol. The fact is, we can all smell it really quickly when someone is faking this. When someone thinks, “Oh, I have to ask you how you’re feeling, because my leadership coach told me I’m supposed to ask you that, but I really don’t care. And now that I’ve asked you that, I’m going to move on.” We all know when people are faking it. So, this does have to come from that – we’ll use that word again – authenticity that you actually genuinely care. And that is a different mindset for a lot of people. In fact, I would say that shift, which you described earlier, you know, that shift from transactional to relational may be the biggest divide that leaders have to cross to be able to do this whole caring for your people well.

Mike Blake: [00:22:14] So, let’s say that a listener now is convinced, I need to do a better job or I want to do a better job of getting to know my employees at all on a personal level or better. Is that a formal process, is it an informal process, or is it both? And I guess what I’m really getting at is, what are a couple of steps to get started once I’ve made that decision? Or if I’m going to make that decision, what are the next steps going to be?

Alain Hunkins: [00:22:42] Great question. So, I think there are some formal and there are some informal. I say on the formal side, first of all, is be intentional and make some time. Because this won’t necessarily happen in the elevator, on the water cooler, or in this case, you know, while people are just coming in waiting for the Zoom meeting to start. So, get intentional about carving out some time. The other thing I’d say on a formal point of view is, think about your structure if this helps you. Now, some people are really good at drawing people out, we call it naturally or they’ve already had some practice at it. If you’re not one of those people, you want to think about what would be some really great open-ended questions to get people talking. Because ideally they are doing 80, 85 percent of the talking and you are just asking some really good questions. And then, maybe prompting them with a tell me more. So, that’s the formal side.

Alain Hunkins: [00:23:33] On the informal side, I think it’s showing up, being present, being really open, being curious as to what they have to say, and listening with purpose. So, if I want to get to know someone, so asking a really provocative question like, “What is your biggest aspiration professionally?” That suddenly is different from, you know, “What do you want to be when you grow up?” Or, “What is really exciting to you now?” Or, “What was your biggest hobby growing up?” Or, “What was a big challenge growing up?” You know, suddenly just getting people – it sort of doesn’t matter which one you choose. Let’s face it, we all had these rich lives with incredible history. And if someone just asked us to share, tell me – or you could even say, “So, what’s your story? Tell me your story. I’d like to know more about you.”

Alain Hunkins: [00:24:23] If it’s genuine, people know it and they’ll start to open up. And if you give them the cues that you’re interested and want to hear more, they will share more. You know, I think it was Dale Carnegie in his book, How to Win Friends and Influence People who said, if you want to be interesting, be interested. And so, being interested in people – you know, we love to joke in the field that people’s favorite subject to talk about is themselves. So, you know, it’s true for customers. Why wouldn’t it be true for the people that you lead? So, taking some time upfront, thinking about intentionally how would you structure this conversation, it’s amazing. You can get more information in a half-an-hour call like this than you can otherwise.

Alain Hunkins: [00:25:07] In fact, in one of the leadership trainings I run, I actually have strangers who are confederates. We bring them in, but they’re strangers to the participants – the leader participants. And they have to basically spend a-half-an-hour engaging with a stranger. And then, we debrief the experience at the end. And one of the leaders who went through this said to me, “Oh, my gosh. I just spent 30 minutes with someone. I’m convinced I know more about this person than people who have been on my team working for me for the last five years.”

Alain Hunkins: [00:25:35] So, it’s amazing what the power of intention and the power of saying “I want to engage and get to know you” can do. You know, we like to say that,”Oh, it takes years and years to build trust.” You can accelerate that process with some good intention and some great questioning and listening skills.

Mike Blake: [00:25:55] So, how much of this also is making yourself knowable, right? And I think in that same book, Dale Carnegie talks about making it easy for people to get to know you as well. For example, in my office, I keep a music synthesizer. I almost never play it, but I keep it because it lets people know that I have a musical interest. So, if they ever wanted to ask about that, it sort of gives them an entree. And I’m big into the retro video games and I’m 50, so I’m not trying to impress anybody anymore. And I’m open about it. But I guess my point is that, how important is it also to allow yourself to be known at the same time?

Alain Hunkins: [00:26:42] It’s really important. In fact, there’s this really cool studies that have come out about this. There’s a guy named David Meerman Scott, and he’s got a book that came out about a year ago called Fanocracy. And what he discovered in his research – so, David Meerman Scott happens to be a Grateful Dead fan and he shares that whenever he does talks and workshops, he shares pictures, he talks about it. And what’s amazing is the impact is it doesn’t matter. It isn’t about what it is. It’s that he’s got an interest in something that that creates connection. So for you, it’s your synthesizer and your music in your office. It’s just like showing people that you’re not just a two dimensional worker bee. You know, people want to know that you have a life, you have interests outside. And when we do that, it actually humanizes us, it softens the edges and it creates and accelerates this power of connection. So, it’s called Fanocracy, this idea of how do you turn customers into raving fans. I think we could also say how do you turn employees into raving fans? It’s like let them know who you are.

Alain Hunkins: [00:27:45] You know, we talked earlier about the whole Gen X thing. So, 61 percent of our workforce today is Gen Y and Gen Z. And, you know, they’ve grown up in this digital world where there’s so much more transparency. I have a sister who’s 14 years younger than me and the amount of personal stuff that she posts on Facebook versus me, it’s just we’re different generations in some ways. And it’s just amazing. Because, again, she’s kind of grown up and this is what her peer group does. And they’re just so comfortable with having their world be transparent and knowing that everything is seen. I mean, this is the issue now with social media and the digital footprint is that if you say something somewhere, there’s probably a track on it. So, you’ve got to be pretty comfortable with whatever you put out there someone’s going to see somewhere.

Mike Blake: [00:28:31] So, some of our listeners may be thinking, you know, I’m already making an effort. We have our annual holiday party. We have a couple of firm events. Maybe we have an outing to a baseball game back when that wasn’t a risk your life kind of thing. But, you know, we have our spring outing or whatever. Isn’t that enough? Doesn’t that already mean I’m getting to know my employees?

Alain Hunkins: [00:28:58] Well, it’s funny, right? Yeah. We do it once a year. I mean, to me, the analogy there is a little bit – so, I’ve been married to my wife. We’re coming up on 20 years of marriage. We’ve been together 22 years. And I think the analogy I come up with it is like, so I said to her on our wedding day that I love you. Now, can I use the excuse like, “Well, I said it on our wedding day. Isn’t that good enough?” So, this idea that telling people you care about them at the annual picnic, I mean, if people care about you, wouldn’t you want them to tell you more often?

Alain Hunkins: [00:29:26] So, Gallup did this wonderful study, which they published in this book called First Break All the Rules, where they actually interviewed over a million people around the world. And they spent 20 years doing all the research to put this together. And what they found is that there’s one thing above everything else that makes for a successful employee. And they measured success by profitability, productivity, lower turnover, higher retention, stuff like that. It was what was that relationship with their immediate supervisor?

Alain Hunkins: [00:29:55] So, I would say a couple of things on this. Number one is, let’s say your – let’s just call you the CEO for now and you have 400 employees in your organization. Now, I wouldn’t expect you to get to know every single person on a deep, deep personal because it’s 400. But, hopefully, there are some layers of leadership. And so, you may have, let’s say, ten direct reports. You should really be modeling getting to know them well and being explicit about the importance of them getting to know their people well and so on and so forth. So, that’s one piece.

Alain Hunkins: [00:30:24] The other thing that the Gallup study talked about that was really useful, they turned it into these 12 questions, the Gallup 12. And one of these questions is, has someone, basically, praised me in the last seven days? Now, I’ve shared that research with people in my work. And people say, “Seven days? I’d settle for seven months.” Because some of us think, “Oh, I do it once a year. We do it on our performance review. After all, they have a job. They have a paycheck. Isn’t that motivation enough?” No, it’s not. I mean, all the studies would say, actually, money, once we get to a certain threshold, isn’t going to motivate a whole lot of performance, especially in this knowledge work economy that we live in.

Alain Hunkins: [00:31:01] You know, it might have been so if you said, “Okay. I got to produce ten widgets today. And tomorrow, if you do 12, we’ll pay you more.” But in this creative problem solving knowledge world that we live in, money is not going to be that motivator. So, yeah, getting to know people is, in fact, quite important.

Mike Blake: [00:31:20] So, now we have this relatively new dynamic. It’s not that new anymore, I guess. But for Gen X-ers like me, where the internet consisted of a 300 board modem connected to an Atari 400, it is new. But social media now comes into this, right? And I’d love to get your thoughts. I generally don’t connect with my coworkers on, say, Facebook. And really hesitate even to do it on LinkedIn. Mainly because, particularly, if they’re subordinate with me, I don’t want to feel like they – I don’t want to put them in a position of wondering if they feel like they have to connect with me because I’m higher ranked within the organization. Is that a legitimate concern or am I being overly cautious or am I not being cautious enough?

Alain Hunkins: [00:32:12] Well, Mike, what I love about your approach there is you’re not – now, I don’t know how you are. If they send you an invite, if you accept or not. So, here’s the thing, I think the point of view of, you know, there is all sorts of, we’ll call it baggage, that the leader wears along with their position, which is we have an outsized influence. So, like you’ve said, if you reach out and send a Facebook invitation to one of your direct reports like, “If I don’t accept this, what’s that going to say?” And then, suddenly they have this whole story. So, I think the strategy of if you’re in that leader role, I would wait. I would not reach out. And I would let people make the first move and be quite okay with them not. Or the other option is you are also welcome to be very explicit.

Alain Hunkins: [00:32:59] I’m a huge believer that one of the things great leaders do is they make their implicit assumptions explicit. So, if you feel comfortable, say, you know, as you are onboarding people onto your team, “Hey, I just want to let you know up front here’s my social media policy. I don’t connect. It doesn’t mean this. It doesn’t mean that. This is what it means.” And letting people know because then they’re not getting into this whole weird guessing game. You know, it’s amazing how much drama and politics goes on when people don’t have accurate information and they have to fill in the vacuum. And where we tend to fill in vacuums as humans is with negativity. So, the more you can be clear and overt and also realize you don’t want to put undue pressure on people, yeah, I wouldn’t go and start sending out friend invites to everybody because, otherwise, it’s going to put them in a very uncomfortable situation.

Mike Blake: [00:33:48] So, another question I think some of our listeners will likely have and a concern is, does getting to know your employees lead to a scenario in which you’re playing favorites? And can that – is there a risk of that interjecting kind of unwelcome politics into the workplace? And if that is a risk, what would your recommendations be on managing it?

Alain Hunkins: [00:34:15] That is a great question. So, yeah, it certainly presents a risk, this whole idea of playing favorites. So, you know, there’s a couple of things that go on the psychological level when you get to know people. So, psychologists call one of these things the similarity attraction effect, which is a fancy way for saying, “Oh, you went to the same college I did. Did you? Oh.” Like, suddenly you’re bonded. Or you have the same sports team you love. We start bonding over our shared commonalities.

Alain Hunkins: [00:34:43] So, one thing leaders should be aware of is this creates a huge unconscious bias. So, if you don’t check that and go, “Wow. I am totally wanting to spend time and promote this person because they’re so much like me. They look like me. They talk like me.” So, this is a huge thing, especially in this age where we’re trying to understand that if you want to get the best people in the best places, you want to create a diverse and inclusive workforce. And I’m not meaning just racially and socially economic. In every way, you want to create diversity and inclusion because that’s how you’re going to get the best ideas to innovate and come up with great things to move your business forward.

Alain Hunkins: [00:35:21] So, what this means is we want to be able to check our unconscious bias as best as we can, which is hard. It’s really hard to do that well. And realize that getting to know some people, am I starting to play favorites? And I think one thing that’s really valuable around this is for us, as leaders, to clarify our own values and check in with this. Because if we don’t recognize that we’re doing it, we will be doing it unconsciously and it can definitely lead to problems.

Alain Hunkins: [00:35:58] Now, one of the issues also connected to this is the idea that treating people differently actually makes sense. I’m not saying treat everyone the same, but different people are motivated by different things. And so, a big piece of effective leadership around getting to know people is different people. For example, if you want to recognize them, one person on your team, giving them a cash gift or some kind of a bonus means a lot. Somebody else, it might be doing a public thank you in front of the team or sending a note home to their family. So, you don’t want to treat everyone the same. However, the intention behind it is you want to care for people with an equal level of respect. I realize that is a bit of a subtle distinction, but this is why leadership is a lot easier to talk about than it is to do.

Mike Blake: [00:36:51] And the bias thing, that brings up kind of what I think is an interesting discussion topic, which is, I think in some cases we see employees run amok. Especially with that built-in connection, in particular, when we encounter or we observe what is now known, I guess, as the bro culture. Which is being revealed to be pretty toxic in areas of finance and areas of high growth emerging technology companies. And one of the things that I guess I struggle with, but I try to be very conscious of is that, right now the way our society is generally structured, you know, women and men have a different availability for our friendship or different availability for those kinds of of communications.

Mike Blake: [00:37:47] And to be very specific, right now in America, it is more likely still that women are bearing the bulk of the responsibility for domestic management, taking care of children, et cetera. Men, conversely, don’t necessarily have that responsibility. So, if you want to go out for drinks afterwards, men are more likely to be available than women. Women often need to or have needs that ought to be accommodated. They need to leave the office early, right? And there have been studies that have shown that that does, in fact, hurt women’s careers. And that’s something that we have to be conscious of.

Mike Blake: [00:38:31] But I think what you’re talking about that having the commonality and that bias, if you’re really not careful, it can run amok into creating a massive wedge within the organization, often in an unintended way along gender and, potentially, even racial boundaries.

Alain Hunkins: [00:38:53] Oh, completely, Mike. I mean, as you’re talking about that, that’s exactly where my mind was going to, is realizing, you know, as there has been such an awakening in the US over the last eight or so weeks since before we recorded here, thinking about all of the social unrest in the wake of the George Floyd murder. And recognizing that people are being more woken up to the fact that these biases exist. And the challenge with any kind of power dynamic bias is, in general, power tends to be blind to itself unless it gets some kind of a wake up call that says, “Hey, you should notice this because your privilege is creating these inequities.”

Alain Hunkins: [00:39:36] And for example, like you said, if I don’t stop and think, “Oh, when I invite the team out to drink, some people don’t come.” If I don’t stop to think about what that implication is and I go, “Oh. So, I’m building relationships with those people.” I need to really check – I’m doing all of that from a position of power and a position of privilege. So, it is important for me to check my position of privilege and power at the door and realize what’s the implications. Because, as you said, that can get very messy very quickly.

Mike Blake: [00:40:08] So, another concern is how do you prevent developing relationship with your employees from interfering with tough but necessary to say — but the downside of getting to know your employees as the time may come when you effectively have to fire a friend? And I fired people before. For the most part, I haven’t enjoyed it. There’s one person I couldn’t wait to see leave. I’m just going to be honest about it. That person made my life bad from start to finish. I could not wait for him to leave. So, I didn’t lose any sleep. For most part when I had to let people go, it’s a terrible day. Not as terrible as the person who’ve been let go, but it still ain’t fun.

Mike Blake: [00:40:55] And now, I’m imagining somebody who’s been through the worse and they’ve had to fire, maybe, lots of people over the years. And saying, “You know what? I don’t want to put myself in a position of potentially having to fire somebody that I care about and sees me as their friend.” Because now there’s not just a level of commercial betrayal. There’s a level, potentially, of personal betrayal. How do you work through that? How do you work through that head maze?

Alain Hunkins: [00:41:25] Yeah. There’s a lot. So, we have to unpack this a bit because there’s a lot there. So, let’s just start with, first of all, getting to know people and having to fire them in terms of – let’s just back it up for a second. One of the things I see a lot of leaders struggle with employees is, we don’t make – we talked about this earlier, about this whole mind reading thing -is we need to really clarify expectations and accountabilities upfront. Accountability is this big buzzword these days. We have to hold our people accountable.

Alain Hunkins: [00:41:57] I don’t actually think that leaders need to hold anyone accountable. I think what we need to do is clarify expectations, co-create objectives up front, set those with people, and check in with them along the way, ideally to support them. And if things start to go off track, if they’re not achieving what we have co-created and agreed upon, then I’m not really holding you accountable. I’m just reminding you of the commitments you’re making and that we’ve made. And that should be built on a foundation of honesty, openness, and trust.

Alain Hunkins: [00:42:32] And so, that’s why we can get to know each other. And if there are issues, let’s say you’re under performing in some way. So, my first take is I’m not going to wait until the end of whatever project deliverable or year performance review to come over and say, “Hey, Mike. You know, you screwed this up. And now, you better watch out because you may not have a job here.” Ideally, I would have caught that way sooner, come in and noticed where the trend is, and saying, “Hey, I just want to check in. What’s going on? Is there something that I can support you with?” Suddenly we have a different conversation. So, a big piece around accountability is co-creating those expectations.

Alain Hunkins: [00:43:07] Now, that being said, it doesn’t make it easier when you let people go when you care about them. So, I mean, to me, it’s also recognizing, you know, we tend to – and I’ll go back to what you talked about Simon Sinek and The Infinite Game. If we see a person’s career as this finite, “Okay. You’re hired. You’re fired.” And so, hired means success and fired means failure. I mean, how can we extend those relationships beyond that? So, for example, I have seen and known people who have actually walked out of a meeting getting terminated and actually feel closer to their leader than they did when they walked in, because their leader cared for them. They talked about how we can support you in this transition. They talked about how do we stay in touch and be an alumnus of this network in our organization.

Alain Hunkins: [00:43:57] So, a lot of this is the mindset. If we walk into this of, “You know, I’m firing them. I am slitting their throats.” It’s like, “No, you’re not. You’re actually terminating an employment contract. Like, let’s get clear on that.” And then, how can I – so, this has to do with being honest, straightforward, clear, and you can be empathetic. And we can all learn. And this, again, takes maturity to do all this. So, there’s a lot here. And again, easier said than done. But that’s the ideal that we’re moving towards is, how do we treat people that way? I mean, you could look at that in an analogy. You can look at that at a family system. It’s like, “Well, you know, I could care about my kids and love them, but, you know, they’re going to just move out of the house when they’re 18.”

Alain Hunkins: [00:44:40] You know, at a certain point you’ve got to invest because the investment actually pays dividends longer term. And it will pay dividends in ways you don’t even know. So, as opposed to just thinking, “Okay. Well, this is just an employee, so I’m not going to get to know them too much.” Because what you’re really doing is you’re treating them as a thing. And we’re going back to transactional world again.

Mike Blake: [00:45:04] And really what you’re describing, I think – and I’m using extreme event. It doesn’t have to be termination, but it just makes the conversation easier – is really, probably, what, I think, we consider best practices when you have to let anybody go. You would like it, again, not to be sort of the Dr. Evil kind of scenario. You push a button, the employee drops through a flaming pit. But there is actually some empathy that this is a transitional conversation. And, you know, how can I help make this easier for you, even though this is necessary?

Mike Blake: [00:45:40] You know, in a way, getting to know the employees, I think, if you follow that thesis to the conclusion here, it’s really nudging you in a way that you probably want to go and you probably want to have yourself viewed as a leader and as a company to other prospective employees down the road, right?

Alain Hunkins: [00:46:02] Totally. Totally. I mean, if you think about it, the natural extension of getting to know your people is, “Now that I know them, if it comes time for us to part ways, I’ll be in a much better position to part ways in a more effective, we’ll call win-win situation than we would otherwise.” Because otherwise, it’s much more transactional and much more Dr. Evil less. So, that’s what we can do. And so, by being a kind of leader that cares about people, you’re in a much better situation and you know so much more, so you can make better decisions as you move forward.

Mike Blake: [00:46:38] But I got to be careful using Dr. Evil because there are going to be millennials and Gen Y who have no idea who Dr. Evil is. So, anyway, look it up on YouTube, or Instagram, or TikTok, or whatever it is you’re doing. So, a question I’ve got to get to – and we’re wrapping up. I want to be respectful of your time, especially where you are, it’s approaching dinnertime. But the elephant in the room here – and we’re saving the best for last – is what is the danger of a romantic relationship? Or I’m not sure if it’s worse, but at least equally bad, a romantic feeling that is not reciprocated arising from getting to know your employees better.

Mike Blake: [00:47:29] It’s a natural danger that, you know, intimacy can lead then to desires for other things. I think we both agree can be, in my view, personally, I think are very likely to be enormously destructive. How do you put up a firewall to minimize the likelihood of something like that occurring?

Alain Hunkins: [00:47:55] Oh, my gosh. What a good juicy question we have here. Yes. So this is a big one because, let’s face it, we’re human. And, you know, there’s lots going on. So, one of the things is, first of all, if you’re in a position of leadership in an organization – this probably varies from state to state and even organization – first of all, check your policies first. Like, see what’s legitimate and legal in terms of your organizational policies and all that first. And get really clear on that before any of this stuff happens. Just find it out first, do me a favor, please.

Alain Hunkins: [00:48:27] And then, in terms of that, yeah, for certain, if you are in the leadership role, again, there is a power dynamic. Even though we don’t talk about it, it’s there. And I think that you have to proceed with huge caution around moving forward anyway because of that power dynamic going on. So, again, kind of like you talked about before – let’s assume that the policy is it’s okay. I would say, like we talk with social media, if I’m in a position of power, I do not think it is appropriate for me to initiate any of this. And I would backtrack as much as possible. Like, I wouldn’t send a friend invite, the same thing, because that’s going on.

Alain Hunkins: [00:49:13] Now, you also talked about the sense of what if it’s not reciprocated? I mean, this is where we get into dicier waters, right? So, you want to maintain professional boundaries. That being said, many people in the world have met who ends up becoming their partner/spouse in a work context. It’s going to happen. But I think underneath the principle we’re talking about is being intentional, being conscious, checking your biases, and being respectful of the other person at all times. I think that’s a good rule of thumb to proceed, but also check your policies.

Mike Blake: [00:49:52] You know, and I think that brings to mind a theme that then, I think, recurs is, make sure you’re authentic and you have the right motivation for initiating the get to know you better kind of relationship, the friendship. Because part of the issue with the power dynamic of romance is that, I think, in many cases that does revert back to a transactional space. And I think one of the ways that, at least, a nominally well-intentioned effort to get to know your employees better can be perverted is to then adopt a view that while this is going to become transactional, there’s something that I can extract out of this. And boy, that is sticking your fork in a plugged in toaster standing in a bathtub full of water, isn’t it?

Alain Hunkins: [00:50:53] Totally. It totally is. And, you know, you talked about the sense of, you know, where caring for your people might start to cross the line. We’ve got to be clear, there’s caring for people and that doesn’t necessarily mean intimate caring. There’s a big difference. Just in the same way that I can tell someone that I love them. I have coworkers and I say I love you all. You know, this is totally platonic love. It’s not like I love you and now let’s go and get married.

Alain Hunkins: [00:51:20] Love, there’s a difference. And, you know, part of this is having the wisdom to be able to say that and understand it and to live that. And this goes back to, like you said, the authenticity and the clarity of your purpose and what your intentions are behind it. And people can tell – you know, people smell out intentions pretty well. So, it’s important for us to smell out our own intentions first.

Mike Blake: [00:51:41] And if you can’t handle that, then maybe it makes sense that maybe you dial it back, right? You may not be emotionally wired to engage in a productive relationship. And that may require some kind of psychotherapy or reflection or spirituality to help you kind of work through. But, you know, if in your own self-assessment, you say, “You know what? I just can’t.” Maybe you even have a history. Once I start that relationship, I’m kind of all or nothing. But that may be a situation where if it’s really all or nothing, then maybe nothing is actually better.

Alain Hunkins: [00:52:19] Yeah, for sure. You bring up such a good point here around this whole sense. Because, you know, different people learn about how you develop romantic relationships from a lot of different role models. And some of those role models are healthy and a lot are not healthy. So, we need to kind of check out, like, where am I coming from? And of course, the problem with this is when you’re in a leadership role in an organization, you now have a position of privilege. And people are going to project onto you. It’s like, “Oh, you’re an executive vice president. You’ve got your stuff together and all these other things.” Well, maybe that person has actually gotten some emotional arrested development around relationship building skills when it comes to romance. And suddenly that lack of maturity is now acting out all over the place.

Alain Hunkins: [00:53:01] So, this is why it’s so important, as you said, for us to go back and understand where we’re coming from. So, that’s why we talked about leadership development and personal development. The fact is the two are totally inextricably linked. You can’t really do one without the other because the person is the leader and the leader is the person.

Mike Blake: [00:53:21] So, Alain, this has been a terrific conversation, frankly, even better than than I had hoped. I think we’re already setting a record for the longest podcast we’ve ever done. So, thank you for putting up with that. And I have nine more questions I could ask. But how could people contact you if they want to learn more about this topic, maybe open a dialogue with you, get a quick piece of advice, something like that?

Alain Hunkins: [00:53:46] Yeah, sure thing. So, easiest place to find me is my website, which is www.alainhunkins. I’m going to spell that because it’s a French name. Alain, A-L-A-I-N-H-U-N-K-I-N-S.com. A lot of my thinking is actually been captured in my book, Cracking the Leadership Code. There’s a link to it on my website. You can also go to crackingtheleadershipcode.com and preview the book, download a chapter. And you can also connect with me on LinkedIn. I’m pretty active on that platform. But you won’t find me on Instagram because I’m an old Gen X-er who doesn’t do that as my 13 year old daughter reminds me of all the time.

Mike Blake: [00:54:24] Well, that’s going to wrap it up for today’s program. And I’ll haul out my French degrees and pronounce it properly. So, I like to thank Alain Hunkins so much for joining us and sharing his expertise with us today.

Mike Blake: [00:54:35] We’ll be exploring a new topic each week, so please tune in so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

Tagged With: Alain Hunkins, authenticity, Brady Ware, Brady Ware & Company, Change, communication, conflict management, Leadership, Michael Blake, Mike Blake, motivation, peak performance, team building, thought leader

Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group

August 5, 2020 by John Ray

Bentley Media Group
North Fulton Business Radio
Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Bentley Media Group

Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group (North Fulton Business Radio, Episode 268)

Bentley Media Group Founder Maxwell Bentley joins host John Ray to discuss his pivot in a pandemic, the challenges he faced in that pivot, and why video marketing is so important in a Covid-19 economy. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Maxwell Bentley, Bentley Media Group

Maxwell Bentley is the Founder and Executive Producer at the Bentley Media Group, a strategic video marketing studio in Atlanta. He has produced video content for brands such as Hyundai, Roblox, and TED. In 2017, he produced a trailer for the Xbox title Super Bomb Survival and served as the lead editor for the Roblox app trailer. He was named one of seven finalists for Business of the Year in Forsyth County, GA in 2018 and 2019. He sits on the advisory board for the UNG Center for Entrepreneurship and Innovation and serves as a Forsyth County Partner in Education. He has been featured in Lenz On BusinesPoint of Contact for Maxwell Bentley

Company website

LinkedIn

Facebook

Questions/Topics Discussed in this Show

  • Marketing a business during a pandemic
  • Why is innovation critical during these uncertain times?
  • What does it mean to “pivot your business to stay relevant”?
  • Video production in the age of Covid-19
  • How can business owners create their own video

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Bentley Media Group, John Ray, Maxwell Bentley, media, video, video marketing, video production

Roderick Ricks and Bailey Cooper, The MP Group

August 5, 2020 by John Ray

The MP Group
North Fulton Business Radio
Roderick Ricks and Bailey Cooper, The MP Group
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Roderick Ricks and Bailey Cooper, The MP Group (North Fulton Business Radio, Episode 267)

The MP Group’s Roderick Ricks and Bailey Cooper join host John Ray to discuss their merchant card processing services, why they operate without long-term contracts, how they help their clients network, and much more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

The MP Group

The MP Group is a leading merchant service provider proudly serving the North Georgia area.  Their team’s background includes a combined 30+ years of industry experience.  Their expertise includes every phase of the business including: sales training, underwriting, implementation, tech support, customer service, risk management, and settlement.

Roderick Ricks is the sales manager for The MP Group. Bailey Cooper is a sales person and integration specialist with The MP Group. They have been with The MP Group for about 4 years. They spend their time networking and trying to create connections for other people. They love supporting small businesses with their energy, and in turn, small businesses support them.

Company website

Facebook

Questions/Topics Discussed in this Show

  • merchant services and credit card processing
  • The MP Group’s policy of no long-term contracts
  • integrating credit card processing with existing software applications
  • helping clients network

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Bailey Cooper, credit card processing, John Ray, merchant services, North Fulton Business Radio, Roderick Ricks, software integration, The MP Group

Understanding Autism, with Elizabeth Dulin and Victoria McBride, The Lionheart School – Episode 38, To Your Health With Dr. Jim Morrow

August 5, 2020 by John Ray

The Lionheart School
North Fulton Studio
Understanding Autism, with Elizabeth Dulin and Victoria McBride, The Lionheart School - Episode 38, To Your Health With Dr. Jim Morrow
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Understanding Autism, with Elizabeth Dulin and Victoria McBride, The Lionheart School – Episode 38, To Your Health With Dr. Jim Morrow

The Lionheart School’s Co-Founders Elizabeth Dulin and Victoria McBride join Dr. Jim Morrow to offer their insights on autism and what they’ve learned in working with children and young people at the school. “To Your Health” is brought to you by Morrow Family Medicine, which brings the CARE back to healthcare.

The Lionheart School

The Lionheart School is a non-profit 501(c)(3) organization founded in the year 2000 by a group of parents and professionals who created a supportive and nurturing environment for children with challenges of relating and communicating. Lionheart started in a small cottage on the grounds of the Alpharetta Presbyterian Church, and worked diligently to create a model program that focused on each child’s individual differences.

In 2010, with the support of families, friends, foundations and the community, Lionheart moved into a new building that was designed specifically for the population it serves. The Lionheart School emphasizes relationships, emotional intelligence, abstract critical thinking, problem solving, and social cognition. The academic program integrates the principles of evidence-based practices for students with learning differences while always considering their individual profiles. Each student has an individual learning plan that considers interests, strengths, and preferences, as well as strategies to address targeted challenge areas.

For more on The Lionheart School, go to their website, Twitter, Facebook, Instagram, or YouTube.

Elizabeth Dulin, M.Ed.

Elizabeth Dulin is the Co-Founder and Head of School.  Elizabeth is certified to teach special education, pre-K to 12th grade in the state of Georgia.  She received both her bachelor’s degree in Psychology and her master’s in Early Childhood Special Education from Vanderbilt University.  Elizabeth has worked for over 30 years with children in various settings; including private school, public school, and private practice with families.

Elizabeth, along with Victoria McBride oversees every aspect of the child’s programming at Lionheart.  She works closely with families to carefully identify individual needs and address them accordingly.  She has a blend of sound teaching practices and specialized training to work with children.  Elizabeth is a training leader and expert DIRFloortime™ provider and supervises the implementation of DIR® principles into the curriculum.  She has a remarkable understanding of children, and uses the relationship-based approach to foster the growth and progress of each child.  She also works with children in small groups utilizing Floortime™.  Elizabeth is a fully certified service dog handler for Lionheart’s educational service dog, LANGLEY.

Victoria A. McBride, M.Ed., CCC-SLP

Victoria McBride is the Co-Founder and Head of Therapeutic Services.  Victoria has a Master’s Degree from the University of Georgia and is a certified and licensed Speech and Language Pathologist.  She has worked for over 30 years with children in various settings; including private school, public school, and private practice with families.  Victoria, along with Elizabeth Dulin oversees every aspect of the child’s programming at Lionheart.  She works closely with families to carefully identify individual needs and address them accordingly.

Her many years of experience has afforded her the opportunity to work with the students to evaluate and assist them in successful transitioning to adulthood; overseeing the vocational and therapeutic aspects of the Lionheart for Life program.  She also works with children on their pragmatic language skills, articulation and oral-motor difficulties, as well as other language based challenges.  Victoria mentors and supports the teachers and therapists at Lionheart. She is a DIR® certified specialist, embedding DIR® principles in her intervention strategies while working with the students and supervising curriculum objectives.

About Morrow Family Medicine and Dr. Jim Morrow

Morrow Family Medicine is an award-winning, state-of-the-art family practice with offices in Cumming and Milton, Georgia. The practice combines healthcare information technology with old-fashioned care to provide the type of care that many are in search of today. Two physicians, three physician assistants and two nurse practitioners are supported by a knowledgeable and friendly staff to make your visit to Morrow Family Medicine one that will remind you of the way healthcare should be.  At Morrow Family Medicine, we like to say we are “bringing the care back to healthcare!”  Morrow Family Medicine has been named the “Best of Forsyth” in Family Medicine in all five years of the award, is a three-time consecutive winner of the “Best of North Atlanta” by readers of Appen Media, and the 2019 winner of “Best of Life” in North Fulton County.

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

Covid-19 misconceptionsDr. Jim Morrow is the founder and CEO of Morrow Family Medicine. He has been a trailblazer and evangelist in the area of healthcare information technology, was named Physician IT Leader of the Year by HIMSS, a HIMSS Davies Award Winner, the Cumming-Forsyth Chamber of Commerce Steve Bloom Award Winner as Entrepreneur of the Year and he received a Phoenix Award as Community Leader of the Year from the Metro Atlanta Chamber of Commerce.  He is married to Peggie Morrow and together they founded the Forsyth BYOT Benefit, a charity in Forsyth County to support students in need of technology and devices. They have two Goldendoodles, a gaggle of grandchildren and enjoy life on and around Lake Lanier.

Facebook: https://www.facebook.com/MorrowFamMed/

LinkedIn: https://www.linkedin.com/company/7788088/admin/

Twitter: https://twitter.com/toyourhealthMD

The complete show archive of “To Your Health with Dr. Jim Morrow” addresses a wide range of health and wellness topics, and can be found at www.toyourhealthradio.com.

Tagged With: Autism, DIRFloortime, Elizabeth Dulin, Floortime, Lionheart, The Lionheart School, To Your Health, To Your Health With Dr. Jim Morrow, Victoria McBride

Bruce Peoples, Peoples Marketing Insights

August 4, 2020 by John Ray

Bruce Peoples
North Fulton Business Radio
Bruce Peoples, Peoples Marketing Insights
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Bruce Peoples, Peoples Marketing Insights (North Fulton Business Radio, Episode 266)

Bruce Peoples brings Fortune 500 marketing research expertise to the clients he now works with in his own firm. In a conversation with host John Ray, Bruce discusses his qualitative market research approach and how the insights he uncovers assist companies with their branding, marketing, pricing, and more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Bruce Peoples

Bruce Peoples applies a broad and deep marketing background to all of his research projects. He began his career in brand management at Sara Lee Corporation, where he managed brands and developed new products. He later served in marketing management roles at beverage, foodservice, prescription and OTC companies. In these roles Bruce learned the value of, and how to apply, qualitative and quantitative research and consumer insights.

Bruce’s hands-on experience managing all elements of the marketing mix helps him quickly understand his clients’ research needs and objectives. Bruce practices all qualitative methodologies, from focus groups and in-depth interviews to online platforms.

Bruce was trained in qualitative research at RIVA and is a member of the Qualitative Research Consultants Association (QRCA). He was a presenter at the 2011 Symposium on Excellence in Qualitative Research, and authored and article on B2B phone interviews for Quirk’s marketing research magazine.

He has a BA from Vanderbilt University, and an MBA in Marketing from Indiana University. Bruce lives in the Atlanta area.

Point of Contact for Bruce Peoples

Company website

LinkedIn

Questions/Topics Discussed in this Show

  • Overview of in-person (qualitative) marketing research and customer insights.
  • Why do it
  • The process – objectives ; deliverable; recruiting profile; incentives; facility; moderating; report out; etc.
  • Importance of having an objective 3rd party do it – Qual vs. quant research: Explain
  • Stories and examples and case studies:
  • Consumer vs. B2B
  • Technology and online tools
  • Old school low budget: phone interviews
  • How to do it on the cheap: you do the recruiting,

“North Fulton Business Radio” is hosted by John Ray and is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

C

Tagged With: brand management, brands, Bruce Peoples, consumer insights, consumer research, John Ray, marketing, marketing research, North Fulton Business Radio, Peoples Marketing Insights, qualitative research, quantitative research

Craig Ganssle, Farmwave

July 31, 2020 by John Ray

Farmwave
Alpharetta Tech Talk
Craig Ganssle, Farmwave
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Farmwave

Craig Ganssle, Founder & CEO, Farmwave (“Alpharetta Tech Talk,” Episode 18)

Farmwave Founder & CEO Craig Ganssle joined the show to share how his company’s technology is significantly changing the business of agriculture for the better. Craig discusses how Farmwave’s technology makes farming machinery data collectors, the importance of the datasets they build, and much more. The host of “Alpharetta Tech Talk” is John Ray and this series is the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Farmwave

Farmwave is a seasoned team of visionaries, technical engineers, designers and strategists working together to advance the way farmers and researchers experience technology in agriculture.

Under the direction and invention by Craig Ganssle, they developed core algorithms and methodologies in machine learning (ML) and artificial intelligence (AI) for the advancement of precision agriculture.

Their vision is to build the new decision support ecosystem for agriculture- transforming information from technology, people, and data into decisions to reduce crop destruction and to increase yields.

Farmwave provides smart image processing to present growers real-time feedback at every stage of crop maturity. By accessing their web app, farmers can use the built in tools to scan and identify pest and disease issues, or perform rapid counts for yield estimation or loss prevention. Farmwave’s CORE (Cloud Optimized Recognition Engine) leverages AI and deep learning to reveal a more comprehensive picture of how fields are performing.  

About “Alpharetta Tech Talk”

“Alpharetta Tech Talk” is the radio show/podcast home of the burgeoning technology sector in Alpharetta and the surrounding GA 400 and North Fulton area. We feature key technology players from a dynamic region of over 900 technology companies. “Alpharetta Tech Talk” comes to you from from the North Fulton studio of Business RadioX® and is hosted by John Ray.

Past episodes of “Alpharetta Tech Talk” can be found at alpharettatechtalk.com.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you.

 

Tagged With: agriculture, artificial intelligence, Craig Ganssle, farming, farming technology, Farmwave, image processing, Machine Learning

Prepare Leaders for the Present and Future, with Darlene Drew, Leadership Conditioning, Personal & Professional Development, LLC

July 30, 2020 by John Ray

Darlene Drew
North Fulton Business Radio
Prepare Leaders for the Present and Future, with Darlene Drew, Leadership Conditioning, Personal & Professional Development, LLC
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Prepare Leaders for the Present and Future, with Darlene Drew, Leadership Conditioning, Personal & Professional Development, LLC (North Fulton Business Radio, Episode 265)

Darlene Drew joins host John Ray to discuss her leadership development practice, how her experience as a federal prison warden informs her work, and much more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Darlene Drew

Darlene Drew is a public servant.  She’s a Leadership Trainer and the CEO/Owner of Leadership Conditioning, Personal & Professional Development, LLC.  She’s a Certified Leadership Trainer, Professional Speaker and Executive Coach with the John Maxwell Team.  Darlene helps businesses, companies and organizations by helping leaders develop leaders.  She has made a tremendous impact on the lives of many people.  “How great it is to greet each day doing what you love to do equipping people with training that helps them grow,” she says.  Over the course of my journey in leadership, it’s allowed me to train thousands of people. Training is my purpose, passion and a priority in my life. My early learnings about leadership was taught in my home from my dad and my large, loving, imperfect family of eleven children.  Such family dynamics brought leadership lessons that would equip me for a lifetime.”

Darlene has been a public servant through employment in law enforcement which began as a Correctional Officer where she was initially told, “You’ll never make it!” Having decided to “make it,” she continued this career path with a focus on making the field better for staff and inmates.  Throughout it, she was asked interesting questions, some of which were: “Why are you here? What should we call you? Why do you do it?” These were all learning and teachable moments from Darlene’s perspective to do what she loves: learn, teach and train.   She placed her focus on effecting change, mentoring and developing staff and inmates.

In August 2019, Darlene was one of ten winners of  2019 Stage Time at the International Maxwell Certification Conference.  In the public sector, she earned the distinction of Senior Executive Service.  Darlene served as Warden of three Federal prisons.  She’s the first and only female to serve as Warden at the United States Penitentiary, Atlanta. Darlene served as Adjunct Professor at Lewis University, in Romeoville, Illinois. She is a member of the Rotary Club of Peachtree City and serves on the Board of Georgia Laws of Life.

Darlene earned her Bachelors Degree from Illinois State University and Masters Degree from Governor State University.  She was awarded a Certificate of Completion for the Women and Power Program, Harvard University, John F. Kennedy School of Government, Executive Education.  She is a Harvard Kennedy School Executive Education alumni (HKS EE alumni).  Darlene is the recipient of the prestigious Attorney General Award and Susan M. Hunter Award from the Association of Women Executives in Corrections.

Darlene’s passion is “building up people,” through teaching, training and speaking.  Her guiding life and leadership principle is, “Don’t teach what you don’t know, Don’t lead where you won’t go and Don’t ask for what you won’t give.”  Lead Well!

Point of Contact for Darlene Drew

Website

Facebook

LinkedIn

Questions/Topics Discussed in this Show

  • It’s About Building Relationships!
  • How Darlene’s experience as a federal prison warden informs her work
  • Helping Leaders Develop Leaders
  • The Biggest Challenges Leaders Face, Passing the Baton, Overcoming Obstacles in leadership
  • Solutions to Workplace Conflict
  • Where did your passion for leadership begin?
  • How do you best serve your clients?
  • What are the concerns that clients bring to you most often?
  • What are some of the results that’s been shared with you?
  • What lead you to the path of being a Leadership Trainer?
  • Effective leadership in a pandemic

“North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: certified leadership trainer, correctional officer, Darlene Drew, effective leadership, executive coach, International Maxwell Certification, John Maxwell Team, Leadership, Leadership Conditioning, Leadership Lessons, leadership training, Personal & Professional Development, prison warden, professional speaker, warden, women executives, workplace conflict

Decision Vision Episode 76: Should I Pursue a Workout for my Business? – An Interview with Tom Rosseland, Bodker, Ramsey, Andrews, Winograd & Wildstein, P.C.

July 30, 2020 by John Ray

Tom Rosseland
Decision Vision
Decision Vision Episode 76: Should I Pursue a Workout for my Business? - An Interview with Tom Rosseland, Bodker, Ramsey, Andrews, Winograd & Wildstein, P.C.
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Decision Vision Episode 76:  Should I Pursue a Workout for my Business? – An Interview with Tom Rosseland, Bodker, Ramsey, Andrews, Winograd & Wildstein, P.C.

What is a business workout and when is it a good option for struggling businesses in this economic climate? Tom Rosseland joins host Mike Blake to discuss workouts, working with creditors, bankruptcy, and more. “Decision Vision” is presented by Brady Ware & Company.

Bodker, Ramsey, Andrews, Winograd & Wildstein, P.C.

Bodker, Ramsey, Andrews, Winograd & Wildstein, P.C. was founded in 1986 by law school classmates who shared a common approach for practicing law and a passion for providing clients with creative solutions to their legal needs. Although the firm retains its collegial culture from those origins, it has grown by selectively adding attorneys who excel in their respective areas of expertise. Today, Bodker, Ramsey, Andrews, Winograd & Wildstein is a full-service law firm that handles a variety of complex legal matters covering a wide range of practice areas and industries.

Thomas Rosseland, Principal

Tom Rosseland represents domestic and international clients in a variety of industries and practices in the international, corporate, employment, and business litigation areas at Bodker, Ramsey, Andrews, Winograd & Wildstein, P.C.  Tom has worked with and successfully handled a wide array of complex legal matters for individual and corporate clients. Tom extensively works with CFOs for many businesses and he also supports the C-Level community, both professionally and personally, as a mentor and as a networking resource.
Tom is the host and moderator of the International Business Radio program on ProBusinessChannel.com, and serves as Chair of the International Section of the Atlanta Bar Association. Early in his career, Tom served as in-house counsel for ExxonMobil. Born as a first generation American to a Swedish mother and a Norwegian father, Tom now serves as the Honorary Consul for both the Kingdom of Sweden and the Kingdom of Norway in Georgia.

Michael Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast.

Past episodes of “Decision Vision” can be found at decisionvisionpodcast.com. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:02] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional full-service accounting advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] Welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owner’s or executive’s perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:40] My name is Mike Blake and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio. With offices in Dayton, Columbus, Ohio, Richmond, Indiana, and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta for social, distancing protocols. If you like this podcast, please subscribe on your favorite podcast aggregator. And please consider leaving a review of the podcast as well.

Mike Blake: [00:01:07] So the topic we’re going to discuss today is, should I pursue a workout for my business. And by workout, I don’t mean go to the gym and make your business buff somehow. I’m not sure how that would go, but there’s probably a business coach out there that adopts that kind of branding, I suppose.

Mike Blake: [00:01:26] But rather, frankly, kind of the other side. And a workout is, in case you don’t know, a workout is a process where you reach a point where you can’t pay all of your bills in full on time. And it’s sort of – and we’ll get into the proper definition in a minute with our guest, who’s the expert. But it’s sort of this in-between land, if you will, of financial health and solvency on the one end of the spectrum. And the other spectrum, some sort of reorganization or liquidation.

Mike Blake: [00:02:05] And unfortunately – excuse me – I suspect that this is a topic that is particularly appropriate and timely and relevant. We think as we record this in mid-June, that we think we’re coming to something that approximates a recovery. But the fact of the matter is that, you know, life is going to go on, but it’s not necessarily going to go on for everybody in terms of businesses. And it’s not going to go on for everybody at least the way that they had hoped to or wanted to. And a workout is a process where you try to kind of work things out. I think that’s probably the best way to describe it.

Mike Blake: [00:02:53] And, you know, I’ve assisted clients in a tangential way. I don’t want to position myself as an expert here on this because I am not. But, you know, I have ridden a shotgun sidecar with some clients on a workout process and it’s tough. And it’s tough because nobody likes it when you tell them that you can’t pay them. Nobody is going to welcome that with open arms necessarily. And some of those conversations can be very unpleasant indeed. And, you know, a few people, I think, frankly, like telling somebody that, “I can’t meet my commitment to you,” especially a financial commitment. And it really tests, frankly, it’s going to test your own commitment to your own business in a lot of ways.

Mike Blake: [00:03:42] But there are right ways to do a workout. There’s a wrong way to do a workout. And then, maybe a point where a workout is not appropriate, right? You may be thinking you have to enter a workout too soon and there are ways you can avoid that. And there are, on the other end of the spectrum, you know, a workout is just going to be too little, too late. And you need to look at things that are more – options that are more drastic.

Mike Blake: [00:04:06] And so, helping us with this as our guest today is my dear friend, Tom Rosseland, who is with a law firm called Bodker, Ramsey, Andrews, Winograd and Wildstein. I always feel badly for anybody whose name comes after the first two because nobody ever says the final names after the first two. For example, my firm was Brady Ware and Schoenfeld. Nobody ever says Brady Ware and Schoenfeld. And I’m sure, Schoenfeld is or was a very nice person, very capable. But for whatever reason, they sort of got screwed. So to Mr.’s Andrews, Winograd, and Wildstein, I’m sorry about that. But you ought to work it out with your own partners on that.

Mike Blake: [00:04:47] But Tom represents domestic and international clients in a variety of industries and practices in the international, corporate, employment, and business litigation areas. Tom has worked with and successfully handled a wide array of complex legal matters for individual and corporate clients. He extensively works with chief financial officers for many businesses. And he also supports the sea level community, both professionally and personally, as a mentor and as a networking resource. I’m happy to personally attest to that.

Mike Blake: [00:05:18] Tom is also the host and moderator of the International Business Radio Program on probusinesschannel.com. I did not know that. He’s been holding out on me. And serves as chair of the International Section of the Atlanta Bar Association. Early in his career, Tom has served as in-house counsel for ExxonMobil. Born as a first generation American to a Swedish mother and Norwegian father, Tom now serves as the honorary consuls for both the Kingdom of Sweden and Kingdom of Norway in Georgia.

Mike Blake: [00:05:47] Tom, thank you so much for coming on the program. I’m tempted to try to do this in Swedish, but I’m not going to. So, I’m just going to say welcome and thank you so much.

Tom Rosseland: [00:05:56] Thank you so much, Mike, for having me on the program. I’m excited to talk about the subject matters that are probably going to be of consequence in the months ahead. And so, feel free to far away with what you think might be relevant to our audience

Mike Blake: [00:06:09] So, here’s a question I’ve always wanted to ask you and I never had. It has nothing to do with the topic whatsoever. Is there ever a conflict of being the honorary consul for both Sweden and Norway? Do they ever get, like, mad they think you’re, like, pro-Norway and pro – because those two countries have a long history of smash and grab violence.

Tom Rosseland: [00:06:31] You’re right about the history. But, you know, thankfully, Norway gets to award the peace prize every year in Oslo. And there is actually a very cordial relationship now between the two governments. So, Norway got its independence in 1905. And I think that the good feelings that have come out of that are the current vibe. So, in fact, the opportunity to be the consul for Norway came after I was already appointed by Sweden.

Tom Rosseland: [00:06:58] And the offer was related by my contact at the embassy, the Swedish Embassy in Washington. She said, “Would you be interested in being a candidate?” Because the Norwegians had reached out to her. And I asked the same question you asked, which wouldn’t that be a conflict. And, basically, she indicated that there was such a – they have such overlapping interests and do so many things together that, in fact, that would not be a problem whatsoever. And in fact, she had already gotten approval from the Ministry of Foreign Affairs in Sweden, in Stockholm to, you know, if I could work out with the Norwegians, go for it. So that’s a good question, but no problems these days.

Mike Blake: [00:07:33] All right. So, let’s clean up the mess I’ve already made describing what a workout is. So, what is a workout? Was I even close in my definition of the introduction?

Tom Rosseland: [00:07:46] No. It’s very good. You nailed it. I think, there’s a whole range of issues that come out with workouts. And a workout can be – essentially, it’s an alternative to bankruptcy. And in many ways, the idea is that you get to an end point that is acceptable to both parties. But it’s a process. And that’s the point I want to emphasize, that it’s so important that you come to it with eyes wide open. And to your point, Mike, that there are going to be uncomfortable conversations because no one likes to come back to a creditor or a counterparty that you owe money to and start talking about why you can’t pay them in full or you can’t pay them on time.

Tom Rosseland: [00:08:21] But I think that the most important thing you can do earlier in the process is to be mindful of the moving parts. Being aware of what are the administrative requirements of that agreement or the contract. Getting things mapped out. And being proactive and being candid. I think the most important thing people come to the table with is their credibility. And the way to maintain that is to go ahead and be forthright and to be, you know, be entirely candid about what is going on.

Tom Rosseland: [00:08:50] There are other ways that this can be played, where if a workout comes into play and there’s already distress in the relationship, and there’s already some level of, you can call it, recrimination, or just a dispute that’s in the offing, there are other tactics that we can use to come to the same end point. It’s just it depends on where you are in the cycle. I think that the earlier you can identify the issue and call the question, the better off you are in many, many regards. And if you want to just-

Tom Rosseland: [00:09:21] So, what’s the difference? I mean, I think everybody struggles to pay bills at some point. What is that tipping point where you’re not just struggling to pay bills, but you need to sort of take more dramatic action and start making kind of really hard and uncomfortable choices? What does that tipping point of that inflection point look like?

Tom Rosseland: [00:09:46] I think just based on your own historical experience, you know, we can talk about it from the perspective of a business owner and operator. Or somebody who has, you know, a high net worth individual who has a lot of obligations that are guarantee obligations. It’s basically the same conversation or the same approach. But I think the tipping point, Mike, would be when you are no longer able to carry on as you are used to doing and expecting to do.

Tom Rosseland: [00:10:11] So, if you are now in a different place that is making you stay up at night. And it’s different than what it has felt like in the past. Your gut is telling you something that you need to be listening to. And I think it’s at that point where you need to go ahead. And it may even be before your bills are at that point of being out of sorts or being out of order or not being paid. I think that certainly will – you know, that will call the question when you’re not paying or being able to pay. But if you can think ahead and put wishful thinking aside and just say, “Where things currently are for me and my business, I’ve not been there before. And I’m looking at a wall of debt or obligations that are coming due. I need to figure out what my Plan B is.” That’s the time where you’ve hit the tipping point. I think that’s the easiest answer – almost straightforward answer.

Mike Blake: [00:11:06] Now, is there a – I’m thinking, you know, is there a difference between, you know, I’m probably going to pay bills a little bit late, but they’re still going to get their money. I guess what you’re describing is that you’re looking ahead and you’re just seeing an avalanche. And it’s not just that I’m going to be a few days late paying some bills, but, you know, probably many bills are going to wind up going into delinquency, I guess, if I don’t get ahead of that. Is that a reasonable way to think about the decision?

Tom Rosseland: [00:11:44] It’s a reasonable way to approach the decision. And also it touches upon the touching – sorry – the tipping point, Mike, where if you got a handful of obligations, you know, maybe rent obligations or things like that where with the current environment that we’re having, a lot of, you know, landlords are expressing some leniency or willingness to defer payments. That’s one thing. But when you actually have a stream of payment obligations to various of your vendors and your creditors that are coming due that are systemically, from your perspective, going to be a problem to manage. That’s where I think you have to have that bigger conversation.

Tom Rosseland: [00:12:21] So, there’s just a, you know, a one off. You know, there may be a glitch where you’ve had a customer file bankruptcy on you or something where your cash flow is being affected by – you know, due to no fault of your own. But it is something you expect to surmount in the next few months. That’s one set of issues and opportunities and conversations. There’s another one where you’re looking at just a broader picture that may be driven by economic factors beyond your control.

Mike Blake: [00:12:51] You know, let’s drill down on that, because I think there’s potentially a really important point there. Are all workouts created equal in terms of the conversation? What I mean by that is, are creditors going to react differently if they perceive that the reason for the workout is something that is clearly an act of God. Say a pandemic, we know that would never happen, right? Or murder moments versus, you know, simply you didn’t manage your business very well. It’s clear that you just sort of screwed up or you were cavalier. Do creditors want to hear the reason for the workout? Or do they immediately sort of generally say, “Well, my money is at stake? I really don’t care about the answer.” And now we kind of move forward.

Tom Rosseland: [00:13:53] That’s an excellent point. I do think that they care to know how you got there to the extent that helps them to understand your perspective about how you expect to get out. So, I think they are interested in learning about the entrance point, you know, to your problems and how long that’s been going on. You know, nobody wants to just have their shoulder cried upon as the basis for a negotiation or discussion.

Tom Rosseland: [00:14:18] I think, though, you do get sympathies with creditors where if you were, you know, again, if you had a good payment history or a good working relationship. And that really is the driver of this conversation. You have a “relationship” with that creditor. And something comes up that’s untoward and unexpected, you will get sympathy, especially if, you know, you’ve been doing all the right things and then something, you know, comes your way.

Tom Rosseland: [00:14:42] But if you were, basically, sideswiped by an economic event such as what we’re dealing with right now, that’s one thing. You know, they understand. We’re all sharing some version of those pain points. It’s a question then of what are you going to articulate as an approach to get out of that ditch, so to speak? And what can you help them to map out with you? So, how can you get them to support the vision and then move forward from there? If that is something that you have that opportunity to create a relationship.

Tom Rosseland: [00:15:16] It’s really hard to create a relationship with a creditor that you’ve had antagonisms with. You know, if there’s been operational issues that have, you know, resulted in a lot of friction in the past, you know, that goodwill factor is not really there. So, in that situation, very often these kinds of things – we joked about agreements, right? The best agreements are the ones that are written up and that you never have to look at. And that means you’ve got a great relationship.

Tom Rosseland: [00:15:41] But then if something goes south, everyone starts pulling out the papers and looking at the finer points in the documentation. And more and more attention will be focused on the fire points in the documentation, the more your sideways in terms of that relationship. So, I think if you got a good relationship, very often creditors are willing to sort of look aside or not really focus on the language of the agreements. If you don’t have that goodwill, you’re going to be starting to look at a bunch of paper and legal terms that will come into the conversation.

Mike Blake: [00:16:14] I’m glad you brought that up, too, because there is this concept out there, I believe, of a technical default. Which I understand means that, yeah, you’re still paying your bills, but maybe you’re required to have some sort of interest coverage ratio or certain financial metrics you’re supposed to meet. So you’re still meeting your cash payment obligation. But on the other hand, you’re not maintaining a level of a financially measured health as, maybe, your loan covenant or other covenants dictate. Is there a difference there too?

Tom Rosseland: [00:16:49] Yeah. Absolutely, Mike. I mean, those situations where you are maybe servicing the obligation. But there are other events of technical default. There may be a covenant that you’re not complying with. It could be anything from insurance coverages to other duties that come into the relationship. And that’s when you start getting into the creditor, you know, your counterparty saying, you know, “We reserve all rights.” You know, so we are talking to you, but, you know, we reserve all our rights. And technically, this is to notify you.

Tom Rosseland: [00:17:20] So if a creditor wanted to keep its options open and still work with you, they will send out a notice saying that, you know, under the provisions of that agreement, you are technically in default. And that that creditor reserves rights to pursue relief for that default. But at this point, any conversations will not be a waiver of those rights. Does that make any sense?

Mike Blake: [00:17:44] Yes, it does. So, in that vein, I’d like to get back and I’d like to get into another, I think, potentially very important technical definition, which is, the difference between a workout in a Chapter 11 restructuring. We know Chapter 7 is game over. Sell everything off and let people figure out how much they’re going to get out of that. But Chapter 11 sounds to me like a workout. It sounds to me like it has a number of things in common with a workout. Are they the same thing or are there important distinctions between a workout in a Chapter 11 reorganization?

Tom Rosseland: [00:18:23] Yes. That’s a great question. The bankruptcy process in and of itself – and I cut my teeth when I started practicing law dealing with credit issues and the bankruptcy for a number of years. And I’m very familiar with that area. So, the bankruptcy provisions or the code Chapter 11 is basically, as you said, a reorganization for a business. The problems with a Chapter 11 are the costs. They’re very expensive. There is the administrative oversight by the court. They also have the bankruptcy trustee. It’s either a court appointed trustee or the U.S. Trustees Office that they directly work for the government. You have a lot of reporting requirements in a bankruptcy. You are court supervised.

Tom Rosseland: [00:19:05] So, any action that you would propose to do in a bankruptcy is going to be overseen by somebody, whether it’s by the judge or by a trustee. But there is going to be a heavy level of reporting and accountability. And a creditor also may not necessarily appreciate having you in bankruptcy, because there is this thing called the automatic stay. Which basically prevents a creditor from unilaterally taking action to collect on a debt without the blessings or permission of the court. So the outcomes of a Chapter 11 could very, very much be the same, perhaps, as a workout.

Tom Rosseland: [00:19:44] So, for instance, in a Chapter 11, you can actually have a company that restructures itself and recapitalizes itself and moves on. That’s what we would call a successful Chapter 11. You have also things called a liquidating Chapter 11, which is that bankruptcy, essentially, is a sale of assets that’s court supervised with the doors open, the lights are still on. So, you don’t have, you know, a garage sale. You don’t have a fire sale. But you basically end up having creditors getting assets of the company for distribution. Or a purchaser would sell those assets – I’m sorry. A purchaser would buy those assets. And creditors would get a portion of those proceeds of the sale.

Tom Rosseland: [00:20:23] A workout is out of court. It’s meant to be a nonjudicial proceeding. It’s meant to be consensual. There is no oversight process. There are things such as what they call an assignment for benefit of creditors, which has some level of supervision or reporting to a court. But typically, a workout is meant to be an independent thing that you were doing yourself with the creditors involved without other party’s supervision. Other than the relationships you have with the creditors or whatever deal you can structure under the circumstances.

Mike Blake: [00:21:06] So, you bring up an interesting distinction, which I think, is one of the most important things is that, when you declare bankruptcy, you are limiting the choices of your creditors, at least, temporarily their ability to act and influence. And therefore, it seems like that’s a much more aggressive posture to take than initiating a workout initially, right? In a way, I guess there’s sort of a graduated series of events, potentially, where I could certainly see a scenario under which you might start with a workout and then go into bankruptcy if the workout is not effective. But on the other hand, if you declare bankruptcy and then you say, “Oh, never mind. Let’s go back to a workout scenario.” That’s probably a lot harder to do since a bankruptcy basically slams a door in your creditor’s face. Is that fair?

Tom Rosseland: [00:22:10] That’s an excellent point, Mike, which is, you know, filing a bankruptcy is sort of, very often, is the last option that you want to pursue. And so, for me, when I advise clients in terms of their range of options, typically, the end of the line is a bankruptcy. There are cases that where it’s very clear based on the nature of the obligations, and how much debt there is, and how big the business is, and what its prospects are, that you might come in knowing you’re a big enough company with enough assets and enough of a runway to actually have successful outcome.

Tom Rosseland: [00:22:43] And you can get what they call debtor in possession financing if you have your financing sources lined up. You know what the problems are. You’re trying to go into sort of a one off event that occurred. You have a pathway and a game plan. You can file a Chapter 11 and actually get a good outcome if you think far enough ahead.

Tom Rosseland: [00:23:00] They even have bankruptcies that are called prepackaged in a Chapter 11, which is you’ve already talked with your creditors. You’ve already worked things out with them. And, you know, there are things you can do in a bankruptcy that you can’t do anywhere else. Like in a bankruptcy sales, you know, you can sell certain assets with the permission of the court, what they call free and clear liens and encumbrances. So, there are certain things where, you know, if a creditor is wanting to accomplish even something in the nature of a workout, they might just say, we need you to do this, that or the other, which may include a bankruptcy filing and the sale of those assets free and clear just to clean title up to those.

Tom Rosseland: [00:23:35] But to your point, Mike, very often typically, for me, when I go and make a recommendation to a client about a bankruptcy, that is the last straw. Because you typically have a very heavy-handed supervision, as we’ve talked about. And there are tremendous amounts of administrative costs with professional fees and reporting requirements. You have a monthly budget, you have monthly expenses, and all that. It takes a lot of time and it’s a distraction to the process.

Mike Blake: [00:24:02] So going back to the idea of a workout, I think, you know, if you have the runway and the wherewithal to sit down and think about your strategy is and you can work it out with those creditors, that creditor, or those creditors outside of bankruptcy, by far is preferable. But not always. There are times when it’s apparent evidence, self-evident that you need to do something more than a workout. I don’t know if that answers the question.

Mike Blake: [00:24:31] No, it does. So, let’s fast forward a little bit or advance the ball a little bit, you know, I’m a client and I’ve decided that I want to or I need to place myself or start having workout conversations. I walk into your office and say, “Tom, you know, I’m in financial trouble. I don’t think it rises to the level of bankruptcy yet. But I need to, frankly, work things out with my creditors.” What are the immediate things that I need to put on my to-do list? What are you telling me to do as my advisor?

Tom Rosseland: [00:25:04] Yeah. Thanks for that. That’s exactly right. You know, when people come in, very often – and I have to share this, that I’ve seen it again and again -very often by the time people come my way, they are already what we call in the bunker. They already almost have a siege mentality. They are so, whatever, beaten up or downtrodden. And they’ve gone so far down negative alleyways with their creditors that very often they come to me, unfortunately, later in the game than they should.

Tom Rosseland: [00:25:30] But if I have the opportunity to help somebody even if it’s not a blank slate, but at least it’s certainly where there is an opportunity to make a difference, I would ask them to come in. And before they even come in, you know, give me one to two-page summary, chronological summary of how they got to where they are. And keep it short and keep it succinct and concise. And then also, what’s their thought process about how they would propose to move on. What would be the thing that they would need to accomplish to turn things around?

Tom Rosseland: [00:26:04] Now, if they realized that it’s too late in the game and their business is just, so to speak, done for, if there is no obvious opportunity based on market conditions or where they are, then we can look at other things that would at least buy time, would at least perhaps defer the obligation. So, in that situation, I can work with them and then be more focused on if we can’t get a resolution in terms of getting you right sized, then what we can at least talk about is mitigating your exposure. What can we do to mitigate your risks and your exposure with your creditors in a way that gives you a meaningful outcome?

Tom Rosseland: [00:26:42] And then, that becomes a conversation focused on enlightened self-interest with your creditors. How can you show them to their satisfaction that they have an incentive or a reason to play ball and that they will do better by working with you rather than, you know, than the alternatives. And one of those alternatives I’ve seen is, you know, worst case, you come to a creditor. And again, it depends how far down the road this thing has gone. But if it’s pretty far off the rails already, you know, the creditor might say, “Well, I’m not really liking what you’re telling me. I’m not buying it.”

Tom Rosseland: [00:27:14] And that comes down to them wanting to see your financial information. So, they will likely ask for some detailed financial information. And then, it’s up to you whether you want to sort of tip your hand. Because they’re going to look for what assets you’ve got. And if there’s a personal guarantee involved. You know, there’s all kinds of ways to skin this thing and to consider it. They may want more information than you’re comfortable in sharing and, maybe, where you actually have access to resources, you know, that are not really your family. It’s not your money in your bank account, but you have a father-in-law or a mother-in-law, or some relative who could actually help but they’re not really on the line for any of this.

Tom Rosseland: [00:27:56] So, you know, there are times where, you know, it’s appropriate to poor mouth yourself, even though you might be in a situation where if you know there’s an opportunity to be had, you might be able to tap those additional lines of credit – informal lines of credit, to see if you can turn things around the creditor. But I think that creditor is going to be very focused on what you got. And they may want to have a lot more access to information than you’re willing to share under the circumstances.

Mike Blake: [00:28:25] So it sounds like then one of the key items on that to-do list is have your financial documentation in order, right? And that may include some sort of forecast or projections as well. Because at some point they want to know what you’re planning to pay them back is. Do you think creditors care – this is a blatantly self-serving question but it needs to be asked anyway. In your experience, do creditors care if you’re working with, say, a CPA to put that information together? Will that help?

Tom Rosseland: [00:29:03] I think, in certain situations, you know, in terms of – you know, it depends on whether you are actually having a good faith negotiation with a creditor or you’re doing some version of a blind man’s bluff. I think that in many situations, working with an accounting firm and getting a financial professional involved to look at the numbers of the business is very helpful to the process. Especially, if the accounting firm with a financial professional can translate things in a way that’s meaningful to a creditor that they would want to focus on.

Tom Rosseland: [00:29:35] So, I think there are absolutely appropriate times, actually, that professionals help with that process. And to me, you know, I’ve done this long enough to appreciate that when people come in and they want to schedule a meeting with me, I make it as a matter of course now. I request that they actually, before the meeting, email me confidentially that short summary of what’s going on. Because if they can’t bother to even sit down and put pencil to paper and help me with that thought process before they come into the office, they’re not really invested in their own success. And I need somebody who’s actually going to show that they have skin in the game.

Tom Rosseland: [00:30:09] And going back to your point, Mike, I think having professionals involved is great. You know, the one thing that would come into play is if you’re coming to a creditor and saying, you know, I’m broke, they might just want to know, “Well, how did you get a really good firm, you know, such as Brady Ware to do those things?” But that’s that time and that place. But I think there’s absolutely a role for financial professionals in this process.

Mike Blake: [00:30:37] That leads into another question, which is, in that adviser conversation – there’s actually a broader issue, which is, if I’m the company owner or I’m the executive that sort of somehow in-charge of this for my company, it’s got to be really tempting to see if I can find somebody else to just sort of have and take care of it. And we’ll get to this in a second. But, you know, the conversations are not pleasant. They are humbling. They’re humiliating. They may get heated, frankly.

Mike Blake: [00:31:13] And so, the temptation would be to hand it off to a subordinate. The temptation would be, “Okay. Tom, I just need a workout. Here are my creditor’s phone numbers and emails. Here are my financial documents. Here’s my CPA’s phone number. Go make it happen. And then, come back to me when you have the plan set up.” Sounds great. Is that a realistic process?

Tom Rosseland: [00:31:39] Wow. That’s a fabulous question/observation. And they’re all different reasons for doing it different ways. I’ll say for the most part, offshoring and offloading that process to other folks is not necessarily – there are certain times where it is a good idea. But I think in general, you need to have the stakeholders, the chief executive, or certainly the sea level people in the business at least involved in some fashion. And to offload it raises its own challenges.

Tom Rosseland: [00:32:10] I will say that, for instance, what I typically recommend to a business owner or manager is that, you know what? Let’s not lawyer it up. Let’s go ahead and let me help you with the conversation. So, let me give you some guideposts and some discussion points. Let’s go in and see what we can accomplish and whether it’s the owner, or the manager, or some senior person who has a relationship with that creditor who actually starts trying to make things happen.

Tom Rosseland: [00:32:37] Because for them to lawyer it up on the front end, I’m gonna be stuck dealing with the creditor’s attorney. Because typically a creditor is going to get their attorney involved once I am reaching out on behalf of my client to the business – the creditor, they’re going to say, “Okay. Fine. You got a lawyer, I’m going to get a lawyer.” And then, the ethical rules are that the lawyers can’t talk directly to the opposing party. They actually have to go through the opposing party’s attorney. So, it becomes another layer of communications that may be appropriate under the circumstances.

Tom Rosseland: [00:33:11] But I typically are not the one. Unless my client who owes the money is aggrieved. They were clearly taken advantage of. And there is a reason to raise my hand as an attorney and say, “Hey, we’ve got a problem here, Houston.” I’m going to go and try and help the client, you know, work that conversation through. And then, I will eventually appear on the scene if necessary. But that’s the typical way I’d recommend it.

Tom Rosseland: [00:33:37] Now, getting a third-party financial professionals, again, it depends on how big a mess it is. And if, in fact, the manager/ owner of the business that’s in distress has lost all credibility with that creditor, then it certainly makes sense to bring in financial professionals who can help with that conversation or even the attorneys, because nobody else is gonna be listening. That party who owes the obligation is persona non grata. Then we have to find other ways to have that conversation. I don’t know if that answers the question.

Mike Blake: [00:34:14] No, it does. So, now we’ve been talking a lot about – we’ve been using examples that heavily involved banks because that’s sort of the classical workout posture. But a workout may involve other creditors as well, right? You know, it’s not just for breakfast anymore. And not necessarily just for banks, right?

Tom Rosseland: [00:34:31] Absolutely. Now, there are – you name it. There are so-called private banks. There are a lot of investors, you know, who even though they may not have documented the relationship as an equity investment. It’s a loan. But there is a lot of money out there that’s non-bank money that clearly plays into this process. And everyone has different motivations. So when we talk about workouts or restructurings, that’s not really the banks. Very often it’s actually quite the opposite.

Mike Blake: [00:35:04] What about landlords?

Tom Rosseland: [00:35:08] So, yeah, landlords are – almost any creditor, including your landlord, you know, is somebody you could work with if done with a proper approach and come to a resolution. So, absolutely. The universe of creditors includes everything from landlords to trade creditors to vendors, you name it, they are all non-bank. And quite often it’s those things, those trade creditors and vendors that come in, you know, crash land on your deck that are insisting on getting paid. And, you know, that becomes your pressure point. So, very often the banking process is the last thing that comes into play. And that may be triggered because then you are in violation of covenants. Or you are not able to pay a certain loan with that bank based on these other creditor issues. So, they may come into the mix, but that’s not always where it starts. It goes any number of directions.

Mike Blake: [00:36:06] So, I want to ask this then, you know, once you kind of start these conversations, how do you manage – can you manage emotions in the scenario?You described, you know, with a lot of depth – and I think this is important – is, you know, most people, frankly, if they’re not sociopathic when they walk in, they feel badly that they’re defaulting on obligations. And they feel like they are a failure. Their business is failing to some extent. And you know, you’re going into a situation where the outcome of the phone call is that you’re going to be disappointing somebody. How do you manage the emotions of that conversation so that it doesn’t spiral out of control and the emotions don’t dominate the conversation as opposed to a more constructive problem-solving posture?

Tom Rosseland: [00:37:13] That is, again, just spot on. For me, having done this long enough, you know, my role is not only to be an advocate, but also actually be an adviser who manages the process in a positive way, in a proactive way, and also trying to take the emotion out of it. So, when I communicate with my clients about how do we respond to a creditor, how do we go in and have a communication with the creditor. I always tell them to be aware.

Tom Rosseland: [00:37:42] Really, your audience, think about this. So, they go south and it becomes a litigation matter. Then very often the communications, the correspondence, and the documents are being exchanged. It will become an exhibit in a court related matter. And so, for me, when I’m looking at the audience, it’s not just the creditor who may end up being asked or second guess who did the right thing or the wrong thing in the moment with regard to the debt at issue and what the process would look like from an equitable perspective or a legal perspective. So, that allows me to actually help the client think in a different way. They may want to shout at the moon or howl at the moon, all those things, vent, you know, scream in a quiet place, and all those things.

Tom Rosseland: [00:38:29] But to get them to a place where they’re in a better situation or a clearer posture, my goal is to sort of take the emotion out of it. And it requires a lot of empathy on my part. So, I think when clients understand that I’m in their shoes and I’m actually thinking for them and very much concerned about it, and then, I’m very tactically aware of what’s going on in the moment. If I know where the traps are, the booby traps, and where they would likely get into some significant exposure, they know I’m taking that on. They can almost transfer some of that stress and they still have the financial part of it. But they understand that I’m thinking, you know, that process through for them. And I’m their advocate, then they become a lot more clear headed that they can get out of the bunker and start helping me to envision the best pathway to have either an outcome that’s acceptable or at least a conversation or a pathway that is more productive than it would otherwise be.

Mike Blake: [00:39:29] So, you know, we pick up the phone, you and I, I come to your office, we have a speaker phone on, the door closed, we start making these phone calls that we didn’t want to have, but we got to make them. At the end of the day, a workout seems to me with what you’re really doing is you’re going on a campaign to ask people for something financial who have no obligation given to you. What are the most common concessions you see or the most common asks you see on behalf of creditors in exchange for agreeing to a workout program or a workout concession, whatever the proper term of art is? What should I expect that to give up in order to get what I want from my creditors?

Tom Rosseland: [00:40:19] So, I think, you know, the typical creditor doesn’t want to leave any money on the table. They need to be convinced that it’s in their own self-interest to deal. So I’ve had situations where I’ve reached out to creditors, bank and non-bank creditors, and have said that my client is in financial straits. Here’s where we are, how we got there, here’s what we’re asking you to help us with.

Tom Rosseland: [00:40:41] And then very often, you know the things, Mike, that the creditor will be asking for would be asking for financial statements. They may want a sworn financial statement, where basically you’re under oath saying this is a true and correct summary of your financial condition. They may want to be asking, if they’re really, really focused on things, they may want to know about what your assets are and where, if any, transfers have occurred. If a creditor is really, really into it, full tilt, they’re going to go and do their own search of real estate records, you know, just to see if there has been any transfers, interfamily transfers of real or commercial property just to see if your poor mouthing yourself.

Tom Rosseland: [00:41:24] You know, I think that the problem is it depends on how much the creditor already thinks it knows you. So, the creditor thinks that you are a high net worth individual or that your company is doing very, very well. They’re going to, basically, have a disconnect saying how did all this money go away? Why are we here? What can you share with me that actually gives me, the creditor, comfort to know you’re not playing a game with me? Because that happens a lot, unfortunately.

Tom Rosseland: [00:41:54] I mean, I will never willingly or knowingly be a party to any of those things, but it happens. So, I think the creditor has to actually be assured that you are actually speaking a truth that they can appreciate. And I think what a creditor would want to know is either you’ve got a legitimate story to tell or you don’t. And I think that’s where it comes to – very often I will say to a creditor, you know, “If we can’t work this out, my client may have to file bankruptcy.” And you will get less than the bankruptcy versus what we’re trying to do under the circumstances.

Tom Rosseland: [00:42:31] And I tell my clients that I represent in that situation, “Be aware.” Be prepared for the possibility that that creditor might say, “Well, you know what? I’ll take my chances. You know, file your bankruptcy.” Because then I know I’ll get a full disclosure. Again, that goes back to the whole idea in bankruptcy. You do have a whole variety of tools a creditor has to get discovery as a matter of course that would require less work or more work if this were a non-bankruptcy situation. There’s a litigation matter, for instance, right? There’s a lawsuit. Then the creditor has actually, you know, do what they called discovery. You have to actually seek a production of documents and financial information. And in bankruptcy, it’s almost as a matter of course that you as the debtor in bankruptcy have to disclose a variety of information without that much effort on the part of a creditor to actually have that required of you to stay in the bankruptcy proceeding. I don’t know if that answers the question.

Mike Blake: [00:43:27] Well, it does, especially, the informational side. Now, I want to approach this from the financial side too. In my experience, if I asked for a workout, a creditor is going then ask for something in return to compensate me for foregoing something financially and, frankly, for what you just described. By initiating a workout, I have now just inflicted a series of expenses upon my creditor that they would rather have not spent. Whether it’s legal fees, accounting fees, investigation, all that sort of thing.

Mike Blake: [00:44:05] So, in addition to the informational burden, can I expect to be asked to make concessions in terms of it could be governance and oversight, maybe a board seat. Could it be stricter lending covenants going forward? Could it be an increase in interest rate? Could it be some sort of equity positions such as warrants thing? All of the above. None of the above. What can that look like on the financial side?

Tom Rosseland: [00:44:32] The range of options could be, to your point, all the above or any of the above in terms of what a creditor could ask for. So, you’re basically asking a creditor to do is go outside the terms of the document. The contract provides for this, that, and the other. You know what that script looks like. You know what the creditor can do under the circumstances. You’re trying to convince the creditor that it’s in their best interest to come to a different outcome than what they would otherwise have expected. And to show them that that is actually the best pathway for that creditor under the circumstances.

Tom Rosseland: [00:45:04] So, I think it would very well – could very well be where a creditor would ask for more oversight, more financial reporting, a change in the covenants where there may be a trigger point. They may defer the debt and renegotiation of the debt. And so, very often what they’ll do is they’ll defer, extend, renegotiate the debt. But their new version of reality is going to be a stricter one, which is you crossed – we move that, whatever, trip wire. And we moved it down, you know, a few yards or a field down the way. But next time you hit it, you know, we’re going to come at you for more.

Tom Rosseland: [00:45:42] They might ask, for instance, for not only personal guarantees. They might ask for collateral. They might say what you got, what you got in terms of real estate, what you got in terms of bank accounts. So, they may want to have a position where they’re not going to be behind. That they will actually be in a better place and better prepared to collect on that debt if you still can’t service it. So, that’s for situations where it’s very important to talk to your attorney to confirm that you, as the person owing that debt, are not digging a hole that is a worse outcome for you down the road than what you’re currently dealing with as the waterfront of issues. If that makes sense.

Mike Blake: [00:46:24] So, you know, in your experience, I think one of the big kind of very high level questions is whether it’s worth entering a workout scenario at all from a perspective of – is this one of these things where once you enter a workout, you’re very unlikely to ever come out? Or, you know, is it possible that more companies than maybe the average person thinks, if they do get creditors that are willing to plan and be constructive in the conversation? You know, do a lot of companies actually successfully exit the workout process and are able to put that behind them and ultimately thrive?

Tom Rosseland: [00:47:06] That is, as in everything else, entirely dependent on, you know, the nature of the business, the nature of whatever dysfunction or the interruption that occurred that caused these problems to take place. What’s the vision looking like? It’s a leadership question. I think a creditor wants to know – this is sort of like it’s the same thing where it’s an irony. But in bankruptcies, Chapter 11, bankruptcy is the big ones. Very often the management team that’s putting the company into bankruptcy seeks to get compensation or bonuses, retention bonuses just to stay on board and keep the ship – you know, keep the lights on and keep the ship running. And very often creditors shake their heads like, “Let me get this straight. You’re the management team that brought the company to the brink of bankruptcy. And now, you’re asking to get special compensation and consideration for continuing to run the show.”

Tom Rosseland: [00:48:00] And so, I think that’s the same mindset or questions that come into play as like, you know, if you’re trying to get a creditor to think differently about you, then you need to have a story about why you’re going to be able to do better than what you’ve currently done. So they want to know, a creditor wants to know who’s a management team, who are you bringing in.

Tom Rosseland: [00:48:18] So, maybe, Mike, to your point, one of the things that could change the conversation is like, you know, we don’t trust your management because you have failed to do this, that, or the other. But if you bring in somebody who actually – and again, it all depends on what the resources are, and what the lay of the land is, and what the business environment looks like for that particular company. But if you were just to say, “You know what? We’re bringing in somebody else, you know, who is an expert in this area to help us come to a better place.” And that person has a track record that might make a difference. They just need to know that you’re shifting the conversation. And if you’re not shifting conversation, how is it that you’re going to have a better outcome than what you’ve already got in hand?

Mike Blake: [00:49:01] You know, I picked something up out of that response I want to go back and highlight. You don’t necessarily have to comment, but you’re welcome to if you want to. And that is that, at the end of the day, whether or not you emerged from the workout is heavily dependent upon whether or not you fixed the conditions that led you to the workout in the first place. If you’ve got a lousy airplane and you get more runway, the airplane still isn’t going to fly. It just has a longer runway to crash on. And so, at the end of the day, if you don’t remediate the fundamental issue, then you’re going to be right back where you started.

Tom Rosseland: [00:49:42] And the thing about workouts, too, is the client, we hope, is at a structural disadvantage. What I mean by that is creditors are in workout conversations all the time. It’s part of their job description. They’d rather not be there. But that’s what they do for a living. A borrower, you hope, has never been in a workout scenario before. And so, from an experiential standpoint, the client or the borrower is actually taking a knife to a gunfight. The people with whom they’re negotiating have likely seen it all before three different times.

Mike Blake: [00:50:21] But your client, for example, is fumbling around in the dark with a blindfold on for a flashlight that has no batteries left in it. And I think that makes a big difference in terms of what you’re able to secure from this. And then, the creditors are making a decision too. If I allow this company to continue the pay at the rate they’re going, there’s not going to be any liquidation value either. So, maybe we’re better off kind of stopping the music and taking our chances and getting in line at this point. Because if we wait, it just means there’s going to be less available when we go to the buffet to sort of get our serving, right?

Tom Rosseland: [00:51:10] Right. Yeah. You nailed it.

Mike Blake: [00:51:15] So we’re running out of time. We’re really getting through a fraction of the questions I had, which is typical. But that’s a good thing. But what I want to make sure w hit on before we get out is, you know, what are the specific – no. This is not the question I want to ask. The question I want to ask is, at a time like this, do borrowers maybe have a little bit more leverage than in a time, say, 90 days ago we thought everybody was hunky dory, roaring economy, et cetera, et cetera? There’s this saying that, if you owe a thousand dollars and can’t pay, you’re in trouble. If you owe a million dollars and can’t pay, the bank is in trouble. Is there a sense in your part that maybe there is more leverage on the part of a borrower because creditors maybe want to go the extra mile to just sort of keep things from going into delinquency? Is that a fair statement?

Tom Rosseland: [00:52:12] Yeah. And, you know, we talked about bankers and lenders, you know, the bankers have what they call the special assets department, which is basically foreclose on the assets. And then, they’re stuck with disposing or managing or administering those assets to make lemonade out of those lemons. And I think, Mike, to your point, how the current environment colors the conversation, absolutely. Right now, the fact that you, as a business operator, are in distress and you actually have problems should come as no surprise to the vast majority of creditors, bankers, lenders, and landlords that you’re talking to.

Tom Rosseland: [00:52:50] Then that comes back to the idea of, “Okay. So, we understand maybe you got here because of a lot of other reasons than even your own conduct.” But how are you going back to the storytelling? How are you going to articulate a vision of like, “Okay. So, what do you need to do to get to a better place? And what do you want from me as a creditor? And how can I help you or what would that look like?” And then, you know, it might be one of those things where right now commercial landlords are looking at a lot of things that are not as rosy as it was just a few months ago in terms of their forecasting, in terms of rents to be collected. And occupancy levels for – and I’m not looking at, you know, real estate. There are many other aspects like this.

Tom Rosseland: [00:53:29] But I think to your point, you know, this is a new opportunity to have a conversation. So, if you’re not a repeat workout candidate and this is your first rodeo or, hopefully, one of the first rodeos, you actually have a much better opportunity to dig yourself out of a hole if you can come up with a game plan that is viable and actually holds water. So, yeah, I think, you know, we’re all in a different place than we were just a few months ago. That gives you a lot more latitude with a lot less excuses than you would otherwise have to if this were just a flush economy and everybody’s doing well, arguably, and you’re not. Then how did you get here? I think that now is a different concept. What does well look like and how did you get here are two questions now that are more easily answered than they were just a few months ago. So, that maybe is the relevant point.

Mike Blake: [00:54:31] Yeah. So, Tom, lots of other things we can ask and maybe some people may have other questions about, unfortunately, bankruptcy or something else that’s related to this. How can they contact you if they want to, maybe, go right to the horse’s mouth and get some questions answered?

Tom Rosseland: [00:54:47] Sure. So they can email me at Tom Rosseland, so it’s Tom Rosseland, R-O-S-S-E-L-A-N-D. And my email address is trosseland, T-R-O-S-S-E-L-A-N-D,@brawwlaw. I’ll spell that, B-R-A-W-W-L-A-W.com. Or they can call me at 404-351-1615, extension 107. And I am always available. So glad to help out any way I can.

Tom Rosseland: [00:55:17] But, for me, the differentiator is being invested in the outcome and actually helping a client see their way through this process. And it is a process. But I think there is more opportunity for a good outcome now, believe it or not, than it would have been just a few months ago considering, you know, where we’re all in this conversation together. So, I think there’s many stuff happening. There’s things that can be done. And, you know, my job is to be resourceful. So, thank you for the opportunity, Mike. This is great. I hope I covered some of the areas you wanted to address.

Mike Blake: [00:55:52] Yeah. I know that we did. So, that’s gonna wrap it up for today’s program. I’d like to thank Tom Rosseland of Bodker Ramsey so much for joining us and sharing his expertise with us. We’ll be exploring a new topic each week. So please tune in so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us that we can help them. Once again, this is Mike Blake. Our sponsors, Brady Ware & Company. And this has been the Decision Vision podcast.

Tagged With: Andrews, bankruptcy, bankruptcy court, Bodker, Bodker Ramsey, Brady Ware, Brady Ware & Company, Chapter 11, creditors, default, Michael Blake, Mike Blake, P.C., Ramsey, Tom Rosseland, Winograd & Wildstein, working with creditors, workout

Look and Sound Your Best on Camera and Online, with Duffie Dixon, Duffie Dixon Media

July 29, 2020 by John Ray

Duffie Dixon
North Fulton Business Radio
Look and Sound Your Best on Camera and Online, with Duffie Dixon, Duffie Dixon Media
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Look and Sound Your Best on Camera and Online, with Duffie Dixon, Duffie Dixon Media (North Fulton Business Radio, Episode 264)

Emmy Award Winning Former TV Reporter Duffie Dixon joins host John Ray to discuss looking and sounding your best on video conferences, the power of video content, building a crisis communication plan, and much more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Duffie Dixon, President, Duffie Dixon Media

Duffie Dixon is a multiple Emmy award winning communications and media specialist. Drawing from her 27 years in television news, she shares her expertise with corporate executives, government officials, individuals, and nonprofits. Duffie provides her clients with valuable and unique tools through media training, public speaking coaching, and presentation and interviewing practice sessions. Duffie also produces, writes and delivers videos and content for businesses and nonprofits with a passion for storytelling across multiple platforms. Duffie is a podcast host at Business RadioX, a member of the National Speakers Association (NSA), and a frequently sought after emcee and moderator for various events.

Point of Contact for Duffie Dixon

Company website

LinkedIn

Twitter

Duffie Dixon Media One Pager (PDF)

Questions/Topics Discussed in this Show

  • media training
  • right now the big demand is video conference training
  • content video production (for websites, social media platforms)
  • the power of video content
  • crisis communications training (given Covid-19)

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

C

Tagged With: crisis communications, crisis communications plan, duffie dixon, duffie dixon media, media training, public speaking, storytelling, video conference training, video conferencing, video content, video production

  • « Previous Page
  • 1
  • …
  • 228
  • 229
  • 230
  • 231
  • 232
  • …
  • 275
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2026 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio