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To Your Health With Dr. Jim Morrow: Episode 29, Coronavirus Update and Human Viral Infections

March 26, 2020 by John Ray

North Fulton Studio
North Fulton Studio
To Your Health With Dr. Jim Morrow: Episode 29, Coronavirus Update and Human Viral Infections
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Dr. Jim Morrow

To Your Health With Dr. Jim Morrow: Episode 29:  Coronavirus Update and Human Viral Infections

Beyond the coronavirus, a number of human viral infections affect our health. Dr Jim Morrow discusses these viruses in this episode of “To Your Health.” In addition, he offers an update on the coronavirus pandemic and discusses the new telemedicine option now available at Morrow Family Medicine. “To Your Health” is brought to you by Morrow Family Medicine, which brings the CARE back to healthcare.

About Morrow Family Medicine and Dr. Jim Morrow

Morrow Family Medicine is an award-winning, state-of-the-art family practice with offices in Cumming and Milton, Georgia. The practice combines healthcare information technology with old-fashioned care to provide the type of care that many are in search of today. Two physicians, three physician assistants and two nurse practitioners are supported by a knowledgeable and friendly staff to make your visit to Morrow Family Medicine one that will remind you of the way healthcare should be.  At Morrow Family Medicine, we like to say we are “bringing the care back to healthcare!”  Morrow Family Medicine has been named the “Best of Forsyth” in Family Medicine in all five years of the award, is a three-time consecutive winner of the “Best of North Atlanta” by readers of Appen Media, and the 2019 winner of “Best of Life” in North Fulton County.

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

Dr. Jim Morrow is the founder and CEO of Morrow Family Medicine. He has been a trailblazer and evangelist in the area of healthcare information technology, was named Physician IT Leader of the Year by HIMSS, a HIMSS Davies Award Winner, the Cumming-Forsyth Chamber of Commerce Steve Bloom Award Winner as Entrepreneur of the Year and he received a Phoenix Award as Community Leader of the Year from the Metro Atlanta Chamber of Commerce.  He is married to Peggie Morrow and together they founded the Forsyth BYOT Benefit, a charity in Forsyth County to support students in need of technology and devices. They have two Goldendoodles, a gaggle of grandchildren and enjoy life on and around Lake Lanier.

Facebook: https://www.facebook.com/MorrowFamMed/

LinkedIn: https://www.linkedin.com/company/7788088/admin/

Twitter: https://twitter.com/toyourhealthMD

The complete show archive of “To Your Health with Dr. Jim Morrow” addresses a wide range of health and wellness topics, and can be found at www.toyourhealthradio.com.

Dr. Morrow’s Show Notes

Coronavirus Tips

  • Spend time washing your hands.
    • Take twenty seconds out of your day,
      • several times a day and wash them thoroughly with soap and water.
      • When this is not available, use a hand sanitizer that is more than 60 percent alcohol.
      • The novel coronavirus is very susceptible to that concentration of alcohol.
    • Do not touch your face, including eyes, nose and mouth if you can avoid it.
      • This is the main entryway for this virus to get into your system.
    • If you are sick, stay home.
      • If you feel you need to go to the doctor,
        • please call them first so that they can be prepared for you.
        • Do a telemedicine visit
      • When you do cough or sneeze, cover your mouth and nose or sneeze into the crook of your elbow.
        • When you use a tissue, use it once then throw it away.
        • Then, refer back to number 1 and WASH your hands!
      • Wipe down surfaces that are frequently touched and use a disinfectant wipe to do so.
        • Then, that’s right, throw it away and WASH your hands.
      • If you know people who are sick, avoid them.
        • If they are loved ones and need your help, frequently WASH your hands and wipe down surfaces.
        • Try to stay at least six feet away from anyone right now.
      • With schools and colleges out right now, stay at home.
        • Do not substitute a bar or restaurant for a class.
      • Masks are made for people who are sick.
        • They do very little to keep people from getting sick.
        • The exception is the fancy mask that healthcare providers wear when they deal with infected people.
      • Visit cdc.gov often and follow their advice.
      • Get a flu shot.
        • Influenza A is still around and active, so avoid that.
        • And, when the coronavirus vaccine is available next year, for heaven’s sake, GET IT!
      • Treatments:
        • Hydroxychloroquine has potential
          • Used for malaria, has some antiviral activity
          • For hospitalized patients
          • Remdesivir
            • Did not work well for Ebola,
            • Compassionate use studies show some effect
          • Tosalusamab: immune modulator, but being used for severely ill people
        • If infected, most will resolve spontaneously.
          • Some will start to improve then relapse due to inflammatory reaction in the lungs
          • These people will likely need to be hospitalized
          • Vaccines
            • Will be at least a year

 

Human Viral Infections

  • Since the first antiviral drug, idoxuridine, was approved in 1963,
    • 90 antiviral drugs categorized into 13 functional groups have been formally approved for the treatment of the following 9 human infectious diseases:
      • HIV infections
      • Hepatitis B virus (HBV) infections
      • Hepatitis C virus (HCV) infections
      • Herpesvirus infections
      • Influenza virus infections
      • Human cytomegalovirus infections
      • Varicella-zoster virus infections
      • Respiratory syncytial virus infections
      • External anogenital warts caused by human papillomavirus infections

Introduction

 

  • Over the course of human civilization, viral infections have caused millions of human casualties worldwide,
    • Driving the development of antiviral drugs in a pressing need
    • A new era of antiviral drug development has begun since the first antiviral drug, idoxuridine, was approved in June 1963
    • Since then, many antiviral drugs have been developed for clinical use to treat millions of human beings worldwide.
      • Between June 1963 and April 2016, 90 drugs were formally approved to treat 9 human infectious diseases
    • As of April 2016, antiviral drugs have been approved to treat 9 human infectious diseases albeit more than 200 human viruses have been discovered.

Overview of Nine Human Viruses

  • Herpes Simplex Virus
    • Discovered before 1900
    • HSV can be classified into two types:
      • HSV-1 and
      • HSV-2.
      • The former leads to the majority of cases of oral herpes infections that cause skin lesions and cold sores.
      • The latter is mainly responsible for genital herpes infections that cause pain during urination and blistering sores.
      • In the absence of any animal reservoir, HSV circulates exclusively in human populations
      • HSV-1 transmissions are mediated by direct exposure to contaminated aerosols or droplets, such as oral-to-oral and skin-to-skin contacts.
      • HSV-2 is transmitted mainly by direct exposure to genital skin or fluids of HSV-infected patients.
      • During viral infections, the incubation period of HSV-1 or HSV-2 is ∼4 days
      • HSV-1 usually causes pneumonia, keratitis, encephalitis, or orofacial blisters, while HSV-2 typically causes meningitis or genital lesions
      • According to the WHO global health survey, in 2012,
        • 140 million and 417 million people between 15 and 49 years of age lived with HSV-1 and HSV-2, respectively.
      • If you think you have herpes, see your doctor as soon as possible.
        • It is easier to diagnose when there are sores.
        • You can start treatment sooner and perhaps have less pain with the infection.
        • There is no cure for herpes. But medicines can help.
          • Medicines such as acyclovir and valacyclovir fight the herpes virus.
            • They can speed up healing and lessen the pain of herpes for many people.
            • They can be used to treat a primary outbreak or a recurrent one.
          • If the medicines are being used to treat a repeat outbreak,
            • they should be started as soon as you feel any tingling, burning, or itching.
            • They can also be taken every day to prevent recurrences.
            • Acyclovir also comes in a cream to put on sores during the primary stage or during recurrences.

 

  • Varicella-Zoster Virus
    • Isolated in tissue culture for the first time in 1953
    • In the absence of any animal reservoir, VZV circulates exclusively in human populations
    • VZV is transmitted mostly by respiratory routes, such as by direct contact with respiratory tract secretions (e.g., aerosols and droplets) or lesions.
    • VZV infections, whose incubation period is ∼10 to 21 days are known to cause chickenpox as well as a painful skin rash called shingles or herpes zoster
    • Many clinical complications of herpes zoster in immunocompetent humans have been reported, including pneumonia, cellulitis, neuralgia, encephalitis, myelitis, cranial nerve palsies, or peripheral nerve palsies
    • It has been estimated that 30% of humans have been infected with herpes zoster over their lifetime and the seroprevalence of immunoglobulin G (IgG) antibody to varicella-zoster virus is >86% in children and adults
    • In the United States, VZV infections give rise to 1 million cases or more each year
  • Shingles is often treated with an antiviral medicine.
    • These medicines can reduce the severity and duration of your symptoms.
    • Acyclovir, famciclovir, or valacyclovir are commonly prescribed.
      • Your doctor will decide whether one of these medicines is right for you.
      • These medicines work better if you start taking them in the first 3 days after you get the rash.
    • Your doctor might also have you take a steroid medicine to reduce your pain and swelling.
    • This medicine along with the antiviral medicines may reduce your risk of developing postherpetic neuralgia.

 

  • Human Immunodeficiency Virus
    • Discovered in 1983 HIV, is the causative agent of AIDS
    • HIV strains can be classified into two types (HIV-1 and HIV-2),
    • A high level of genetic variation has been observed in the HIV genome, making HIV one of the fastest-evolving organisms
    • Regarding the origin of HIV, it can be traced to West Central Africa in the late 19th or the early 20th century, when the butchering and consumption of primate bushmeat were widely practiced
    • Due to multiple zoonotic transfers, HIV is known to be transmitted from
      • Chimpanzees or gorillas to humans
    • As a blood-borne virus, HIV is spread mainly through HIV-contaminated blood or body fluids;
      • thereby, patients can become infected with HIV by
        • sexual contact,
        • needle sharing,
        • blood transfusions, or
        • maternal transmissions.
      • During chronic infection, the incubation period of HIV can be 8 to 11 years.
        • Many clinical complications have been reported:
        • lymphoma, psychiatric disorders, gingivitis, cardiovascular disease, lung cancer, kidney disease, osteoporosis, and dental or salivary gland diseases
        • In the past 3 decades, HIV has caused a great burden to global wealth and health.
        • According to the WHO global health survey, ∼9 million people were infected with HIV, causing 1.2 million deaths a year
      • While originally lethal in 100 percent of cases, patients all over the world now live healthy lives while infected with HIV.

 

  • Hepatitis C Virus
    • Discovered in 1989
    • Regarding the origin of HCV,
      • it remains a mystery,
      • but nonhuman primates (apes and monkeys) and mammals (e.g., horses and dogs) might have been potential zoonotic reservoirs
      • As a blood-borne virus, HCV is transmitted mainly by
        • sexual contact,
        • needle sharing,
        • blood transfusions, or
        • maternal transmissions.
        • During acute infection, the incubation period of HCV is ∼7 weeks (range, 4 to 20 weeks)
        • Many clinical complications have been observed,
          • including liver cirrhosis,
          • liver failure,
          • portal hypertension, or
          • hepatocellular carcinoma
          • According to the WHO global health survey, HCV causes 500,000 deaths every year, and 130 million to 150 million people were living with HCV in 2014.
        • Treatment now exists and although expensive, is well covered and very effective.

 Influenza Virus

    • Human influenza viruses caused the first recognizable influenza pandemic in the summer of 1510
      • and they were isolated for the first time in 1933
      • Influenza A viruses that cause human epidemics and pandemics
        • (e.g., Spanish flu in 1918,
        • Asian flu in 1957, and
        • Hong Kong flu in 1968)
      • Influenza B viruses
      • Influenza C viruses cause neither epidemics nor pandemics, because they usually infect humans with mild illnesses.
      • Influenza viruses have been discovered in a broad spectrum of animal reservoirs
      • Influenza A viruses can be transmitted from animal reservoirs such as
        • birds
        • pigs or
        • seals to humans
        • Using respiratory routes, influenza viruses spread mostly through direct contact with contaminated aerosols or droplets.
        • During influenza infection, the typical incubation period is ∼1 to 4 days (average, 2 days),
          • and many clinical complications (e.g., pneumonia, bronchitis, dehydration, encephalitis, sinusitis, and ear infections) have been reported
          • According to the WHO global health survey, influenza viruses cause 250,000 to 500,000 deaths every year, and 3 million to 5 million cases of severe illnesses were reported in 2014.
        • Treatment is effective and a few choices as well.

Tagged With: coronavirus, Dr. Jim Morrow, flu, flu virus, Hepatitis B, Hepatitis C Virus, Herpes, herpes simplex virus, HIV, HIV/AIDS, Human Immunodeficiency Virus, influenza virus, Morrow Family Medicine, pandemic, shingles, shingles vaccine

Decision Vision Episode 57, How Do I Secure Data for Work at Home Employees? – An Interview with Justin Daniels, Baker Donelson, and Jodi Daniels, Red Clover Advisors

March 26, 2020 by John Ray

How Do I Secure Data for Work at Home Employees?
Decision Vision
Decision Vision Episode 57, How Do I Secure Data for Work at Home Employees? - An Interview with Justin Daniels, Baker Donelson, and Jodi Daniels, Red Clover Advisors
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How Do I Secure Data for Work at Home Employees?

Decision Vision Episode 57, How Do I Secure Data for Work at Home Employees? – An Interview with Justin Daniels, Baker Donelson, and Jodi Daniels, Red Clover Advisors

Millions of employees are now working at home because of coronavirus-related “shelter in place” directives, creating a data security problem for many employers. Justin Daniels, Baker Donelson, and Jodi Daniels, Red Clover Advisors, address this problem in the latest edition of “Decision Vision.” This series is hosted by Mike Blake and presented by Brady Ware & Company.

Justin Daniels, Baker Donelson

how do i secure data for work at home employees
Justin Daniels

Justin Daniels, Baker Donelson, provides corporate advice to growth-oriented and middle market domestic and international businesses. He is also a cybersecurity thought leader who believes cybersecurity is a strategic business enterprise risk.

His corporate practice consists of representing businesses and business owners in all aspects of their growth cycle, from structuring new ventures, raising capital and advising on acquisitions and divestitures to reviewing and negotiating key vendor, franchise, employment and customer contracts.

Justin specifically advises on cyber business and legal issues that impact every aspect of a company from mergers and acquisitions, investment capital transactions and related due diligence matters, vendor and customer contracts and cyber insurance. He runs tabletop exercises to help companies practice and identity opportunities to improve their cyber incident response plan. He also has a strong background in blockchain technology as he represents one of the largest cryptocurrency mining facilities in the country. He has particular experience in helping clients navigate how the blockchain might apply to a specific use case and the potential business and legal issues arising from it.

Justin has taken a leadership role in Georgia’s cybersecurity industry. In 2017, he founded and led the inaugural Atlanta Cyber Week, where multiple organizations held 11 events that attracted more than 1,000 attendees. Atlanta Cyber Week created business opportunities between growth cyber companies and Atlanta’s middle market and Fortune 1,000 customer base while also burnishing the reputation of Atlanta’s regional cybersecurity ecosystem. At the end of Atlanta Cyber Week 2017, he gave a Ted Talk entitled “Why You Hold the Key to Cybersecurity.” In March 2015, he traveled with Atlanta Mayor Kasim Reed and a 36-member delegation on a Georgia cybersecurity mission to the state of Israel to promote the Atlanta regional cybersecurity ecosystem. He has also given presentations about Atlanta’s cybersecurity ecosystem and U.S. privacy laws as part of his travels to London and Manchester surrounding the InfoSec cybersecurity conference in 2016 and 2017.

You can connect with Justin on LinkedIn, or email him directly.

Jodi Daniels, Red Clover Advisors

how do I secure data for work at home employees
Jodi Daniels

Jodi Daniels is the Founder and CEO of Red Clover Advisors. She is a Certified Informational Privacy Professional (CIPP/US) with more than 20 years of experience helping a range of businesses from solopreneurs to multi-national companies in privacy, marketing, strategy, and finance roles. During her corporate career, she proved a valuable asset to companies like Deloitte, The Home Depot, Cox Enterprises, Bank of America where she most recently served as the privacy partner for Digital Banking and Digital Marketing. Ms. Daniels started her privacy career by creating the comprehensive privacy program at Cox Automotive. She launched an online advertising network for Autotrader and Kelley Blue Book.

Since launching in 2017, Red Clover Advisors has helped hundreds of companies create privacy programs, achieve GDPR, CCPA, and US privacy law compliance, and establish a secure online data strategy their customers can count on. Jodi makes privacy easy to understand by breaking it down into measurable steps using plain language her clients can relate to. She passionately supports the idea that privacy is more than just compliance and concern over fines. It’s a human right we all deserve. She has made it her mission to help businesses build trust and transparency with this core value at its foundation.

Jodi holds a Masters of Business Administration and a Bachelor of Business Administration with a concentration in Accounting from Emory University’s Goizueta Business School. She lives in Atlanta, GA with her husband, two little girls, and a big fluffy dog named Basil.

You can connect with Jodi on LinkedIn, or email her directly.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Mike Blake: [00:00:00] Welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the processes of decision making on a different topic from a business owner’s or executive’s perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:19] My name is Mike Blake, and I’m your host for today’s program. I’m a Director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta per social distancing protocols. If you like this podcast, please subscribe to your favorite podcast aggregator and please consider leaving or review the podcast as well.

Mike Blake: [00:00:44] This is a first in a sub-series of topics regarding how to address the coronavirus crisis. And I think we’re gonna have a few of these podcasts that we’re going to record before everything is said and done. But this is our initial attempt at this, and we’ll see how it goes. But I think that it should go pretty well. And specifically, we’re going to talk about data security.

Mike Blake: [00:01:07] Now, in episode 15, we had Charles Hoff come on to talk generally about data security practices and procedures. But now, we are faced with an unprecedented data security challenge. We’ve all been basically told to take our balls, and go home, and don’t come back until somebody else gives us the all clear. Now, for a lot of us, like myself, this is a good thing. It means that we don’t have to not be working at all. We can work from home, but it does present some novel challenges that, frankly, I don’t think a lot of us ever thought we would ever wind up having to face – certainly not on the scale. And as we always do for our podcasts, I bring in the best experts that I can find for this because I don’t know anything about this. All I know is to ask a few questions and we’ll let the experts talk.

Mike Blake: [00:01:59] So, joining us today are Justin and Jodi Daniels. Justin is a partner with Baker Donelson, which is the 64th largest firm in the US, giving their clients access to a team of more than 700 attorneys and public policy advisors, representing more than 30 practice areas, all seamlessly connected across 21 offices to serve virtually any legal and policy needs. Baker Donelson provides their clients a global network of global counsel and other professionals and to help their clients take advantage of global opportunities in more than 90 countries spanning six continents.

Mike Blake: [00:02:30] Justin’s corporate practice consists of representing middle-market and emerging growth businesses and business owners in all aspects of their growth cycle from structuring new ventures, raising capital, and advising on acquisitions and divestitures, to reviewing and negotiating key vendor franchise employment and customer contracts. Justin specifically advises businesses on cyber business and legal issues that pertain to mergers and acquisitions, investment capital transactions, and related due diligence matters, vendor customer contracts, information security plans, and cyber insurance. His representation of one of the largest crypto mining facilities in the country has provided him with a strong background in blockchain technology. This experience has been especially relevant in helping clients navigate how the blockchain might apply to a specific use case and the potential business and legal issues arising from it. He is also co-founder of Baker Donelson’s Cybersecurity Accelerator.

Mike Blake: [00:03:22] Jodi Daniels as founder and CEO of Red Clover Advisors. Since launching in 2017, Red Clover Advisors has helped hundreds of companies create privacy programs, achieve GDPR, CCPA, and US privacy law compliance -if you want to know what those are, again, go back and listen to Episode 15 – and establish a secure online data strategy their customers can count on. Jodi makes privacy easy to understand by breaking it down into measurable steps using plain language her clients can relate to. She passionately supports the idea that privacy is more than just compliance and concern over fines, it’s a human right we all deserve. She’s made it her mission to help businesses build trust and transparency with this core value at its foundation.

Mike Blake: [00:04:05] Jodi is a certified informational privacy professional with more than 20 years of experience, helping a range of businesses from solopreneurs to multinational companies in privacy, marketing, strategy and finance roles. During her corporate career, she proved a valuable asset to companies like Deloitte, the Home Depot, Cox Enterprises, Bank of America, where she most recently served as a privacy partner for digital banking and digital marketing. Ms. Daniels studied her privacy career by training at the Comprehensive Privacy Program with Cox Automotive. She launched an online advertising network for Auto Trader and Bluebook, Justin and Jodi Daniels, welcome to the program.

Jodi Daniels: [00:04:43] Hi. I’m glad to be here.

Mike Blake: [00:04:45] So, with all that said, you guys know a thing or two, you know a thing or two about security. Before we get started, I just kind of want to dive in to kind of a high level. When everything started hitting the fan about two weeks ago, what were your first thoughts in terms of how this is going to impact and really just sort of change the game in terms of business, privacy, and data security?

Justin Daniels: [00:05:14] So, thanks, Mike. Let me take that one. So, the biggest thing that we identified is pretty much overnight, companies, as you said, told their workforce, “Take your ball, and go home, and work remotely.” So, now, when you take a whole lot of companies who may not have had a significant part of their workforce work remotely and introduce them into this whole new concept of working remotely, a lot of the security challenges that companies were struggling to deal with, just in the workplace, now take on an added focus now that you’ve got all these people who are unfamiliar working at home, who now have to go and work at home and connect remotely to the company server, and all of the potential mischief and mayhem that can present for our trusty cyber criminals who are always out there.

Mike Blake: [00:06:10] So, let me ask this. I’m already going off the script, but I know you can handle it. Do you think as soon as this started happening, cyber criminals around the world, and crime syndicates, and so forth, and even state-sponsored are sort of rubbing their hands in anticipation because of the vulnerabilities here?

Justin Daniels: [00:06:27] I have three words for you. They think of this as target-rich environment. Absolutely, because any kind of dislocation like that, just like you’re advising your clients to think strategically about new ways to do business, a pandemic like this for a cyber-criminals says, “Wow, look at all this dislocation and people working remotely, this is just a great opportunity to commit different and varied types of crimes.” And as we get into this, I’ll share with you some of the things that we’re already seeing, which are cyber threats that are very specific to coronavirus when it comes to phishing and other kinds of things, but absolutely.

Mike Blake: [00:07:08] So, now, everybody has gone home. And for, at least, in many cases, they’re working on their personal device in some respect. And they may have been before, but certainly more of them are now. What sort of issues does using your personal device to telework present?

Jodi Daniels: [00:07:25] Sure. And so, you have the teleworking piece, but you also have, a lot of people like us, you have children doing distance learning and virtual learning. And so, it’s very similar scenarios. But you have probably no VPN, maybe the home Wi-Fi doesn’t have a password, or the password is password, or my pet’s name, something very simple that’s really easy to crack. So, if I don’t have a good password or no password, that’s sort of the first line of defense on the Wi-Fi or router. And then, I might not have a VPN, a virtual private network. That’s often been sort of saved for some of the more sophisticated or bigger companies. And again,  just an aside, if I was a company and sent everyone home because that’s what we needed to do, I didn’t think about a VPN and how I set that up.

Jodi Daniels: [00:08:15] A lot of people who are now potentially exposing company data fairly easily, the Wi-Fi might be one kind of wall that’s a bad actor has to make it through. A VPN would be a second wall that they’d have to make it through. You also have company information now on a personal device, which presents two interesting things. You have the security challenge. You actually also have a privacy challenge because the privacy laws haven’t gone away. And now, you’ve just exposed further where that personal information is. And you have others in the home who might be seeing it. And maybe someone comes along and, oops, accidentally sends that email that you had and draft that had all this information on it or shared information that they didn’t anticipate doing or a variety of things kind of like that.

Mike Blake: [00:09:10] So, you talk about the Wi-Fi piece. And I wanted to divert into that because I think that’s really important. When I think of Wi-Fi security, I think of going on airport Wi-Fi, Starbucks, whatever. Obviously, a vulnerability. And as you mentioned, that’s a target rich environment because if I’m a hacker, I know there’s 20 people in there that are using them, that are using Wi-Fi. Chances are there’s one computer in there, at least, that’s not secured properly. In a residential environment, what is the crime case there? Have you heard of criminals literally just like is parking outside somebody’s home, or a group of homes, or maybe a multi residential property, and just scanning for open networks and seeing if they can hack in?

Jodi Daniels: [00:09:58] Yeah. Well, if you actually think back to some of the stories you’ve seen on the children’s baby monitors that had Wi-Fi on them and how people were able to hack in. And sort of a nanny cam, people would call. The same idea is true. Those are on Wi-Fi networks. So, you have a couple different things. You have people from around the world who can break into those Wi-Fi networks that don’t necessarily … You know, there’s backdoors into all of this. Certainly, people could park outside my house. My neighbors can break in. We all don’t exactly know who our neighbors are all the time. So, you’re certainly exposing yourself. And the way the digital system works, I don’t necessarily have to be in range to be able to still break in, just like with those nanny cams years ago or ring devices. We’ve seen the developers of certain different Wi-Fi-enabled devices be able to break in and see whatever they want to see on those exposed devices.

Mike Blake: [00:10:53] So, are there any new threats that are being posed by mass teleworking, or do kind of the distribution or the composition of the threats change? Well, I guess what is the threat? How does the threat landscape change now that we’re in this mass remote working environment?

Justin Daniels: [00:11:14] So, Mike, I think the way that it changes is the type of phishing scams that you had before where they try to get to you through work, they’re now going to try to get to you as a remote worker. And let me break this down for you a little bit. So, you’re going to start to get emails that are very specific to coronavirus. And someone shared with me one that said, “Hey, this is from the CDC.com,” or I’m sorry, .gov.org. And the fact that they added on the “.org,” that’s what made it a phishing type of e-mail. So, now think about instead of phishing people at work, you’re now going to phish people at home, and they’d be distracted because they have kids, or trying to get work done, they have a million things on their mind.

Justin Daniels: [00:11:56] Well, let me take a step further for you. And it’s a concept called Identity Access Management. And what that really is, is have companies – because they so quickly get their remote workforce working remotely – did they really think about, “Well, how do I have to limit the access of my employees?” Like, for example, with what you do, Mike, it might be that your company says, ‘You know what? Mike gets access to the network, but there’s probably no reason for him to get access to invoicing or cash management,” because that’s not really your role. But I think what you’re going to find with a lot of these other companies who are just quickly trying to get their employees working remotely, they didn’t think about how to limit the employees’ access to the company network.

Justin Daniels: [00:12:43] So, now, if I phish remotely on someone, not only may I get through their e-mail, I may get access to the entire company network because the company didn’t think through, “Well, maybe I need to limit their access.” And now, they can get to the invoicing, they can get the wiring, they can get this sensitive company IP. So, it’s really a cascading effect because it’s not just the remote working, it’s how did you setup identity access management? How are you putting in layers of defense to help your people who are working remotely? Because just the phish e-mail is just the first step in getting access to a network that they may not have limited appropriately for the different workers because you put several thousand people working remotely, a lot of companies may not have thought about this.

Mike Blake: [00:13:29] I think that’s a really interesting point that you bring up. So, I want to drill back into that. So much of cyber security still relies on the focus of the individual user. And that distraction I face, I have a nine year old that we’re homeschooling now. My wife has her own business. Our situation is not that dissimilar to yours. And it’s different. Even though I work from home a lot, it’s still different. And I have to change my work hours and so forth to make sure I can concentrate. But all it does, and because the nature of cyber threats, all it does is, it takes one wrong clicked email when you’re not 100% focused, and the whole house of cards can come down, right?

Justin Daniels: [00:13:29] That’s it. That’s it.

Mike Blake: [00:14:17] And so, I think a key bullet point, if you’re a remote worker and you’re listening to this podcast or if you’re a manager, one of the things to think about, aside from policies, and software, and hardware – and we will get into that – is also just maintaining concentration and focus because not only are we in a target rich environment but, realistically, for a lot of people, we’re in an environment that encourages mistakes. Sorry. Go ahead.

Jodi Daniels: [00:14:49] I just want to add. I think this environment, also, it’s emotionally charged. People are tired. They’re stressed. We’re all at home hoping we don’t get this disease. We might know others who do. And there’ll also be a fair amount of personal information that might come through our personal emails like, “Please donate to this cause here,” or like the one that Justin just said, “Let’s get more information on the virus here.” And so, when your defenses are down because you’re tired, and you’re trying to do 14 things at the same time, there’s going to be a multitude of different ways of how these actors are going to try and get at you.

Mike Blake: [00:15:33] So, let’s start at the heart of this from the infrastructure-wise. I think we’ll kind of start there and work our way out. Employees are now going to be accessing their servers remotely through the internet, through their home access. It maybe cable. It maybe fibr for some case. It maybe through their mobile device. How does that change the security equation? And how should companies be reacting or addressing that to minimize the security exposure at the infrastructure level?

Justin Daniels: [00:16:09] So, Mike, let’s talk about that. So, when you log on to your network with your business, I suspect you may have something, as Jodi alluded to, what’s called a virtual private network. So, let’s talk a little bit in general business terms  what that is. So, that is software that you can put on your computer that creates a secure link between you and your company network using your home internet. But here’s the thing with VPN that’s interesting, is IT infrastructure wasn’t built so that everybody would be connecting via virtual private network.

Justin Daniels: [00:16:54] So, one of the things that companies may face is, one, they may not have sufficient licenses to put everyone on a VPN. But second, and probably just as important, is their network may not have the capacities to sustain the load of almost all of your workforce being remote. So, you may need to put in policies and procedures that say only certain employees have access during certain times because if everybody goes at the same time and is using it at the same time, you’re likely to have a disruption to your network or worse, it could go down. And then, you compound the problem.

Justin Daniels: [00:17:30] So, that’s just from an IT perspective, in addition to the security, because security is part and parcel of how do I keep stuff running because if it’s not secure, and we have a breach, then things don’t really run. But in general, how are you thinking about your IT infrastructure? And I think a lot of people did this because they had to get it done to keep working without thinking through, we’re gonna do this for an indefinite period of time. How do I make sure my IT infrastructure has the capacity to take care of all these people and also do it in a reasonably secure fashion?

Mike Blake: [00:18:05] So, you bring up virtual private network. I want to touch on that too because some people may have virtual private networks already, they may have purchased one because they’re concerned about the abolition of net neutrality. Some people have them because they want to be able to access Star Trek Discovery on Netflix. So, they spoof it into thinking they’re an international subscriber. So, it has been a consumer use case for VPN. Is that the same thing? And if I already have a VPN, does that mean that I’m using that to access those corporate documents or are we talking about two different animals?

Jodi Daniels: [00:18:45] I don’t know that it’s necessarily different. I think if you’re going to use any software on your personal computer to access the company network, your company and their IT professionals should be involved in that because I think one of the things you and I talked about was, should you use your own devices? And I think the answer to that is my company issued me a computer, but that may not be a realistic choice under this time pressure for everyone. So, my answer to you is you might be able to do it, but it’s not something where a company should said, “Hey, Mike, go off in whatever VPN you might have. Just go and use it.” It needs to be more of a concerted, “we’ve engaged with professionals and this is the type of VPN we want you to use. We’re going to give it to you because even though you’re letting employees have their own access, you want to have some level of control.”

Justin Daniels: [00:19:35] And we haven’t even talked about our iPhones. And that’s a whole nother area. And remember, a VPN just deals with the connection from you connecting to your server. It doesn’t really deal with any PII or other sensitive information that may now reside on your phone or your computer, and how that might impact the ransomware attack.

Mike Blake: [00:19:56] Yeah. And we’re definitely going to get to that. So, we’re kind of moving from that access in on out. The licensing issue you bring up is interesting. We phased out at the firm that I used to work for, when we had the Snowmageddon back, I want to say 2014, I think that sort of was. And of course, we’re all home. Once we finally got home, we’re home for about three days while the ice melted. And a lot of us couldn’t get on because we didn’t have enough licenses. We had to start rationing license. Then, we scrambled. But we never foresaw a scenario where 300 people, all of a sudden, would need remote access. And ironically, I think that’s actually made a lot of Atlanta companies better prepared for this, because we had sort of a dress rehearsal back and forth team to do just that.

Mike Blake: [00:20:52] Let me ask this. I know this is an area that you deal with a lot. So, I think your answer is going to be great. And that is, what are the cyber liability policy implications of moving to this mass remote working? When insurers wrote that policy, they thought there’s only a certain amount of remote and a certain amount of onsite. Now, that whole thing’s been disrupted. Are people’s policies being blown up if there is a breach? Are companies still covered?

Justin Daniels: [00:21:23] So, I think the answer to that question, Mike, is you really have to look at your individual policy, because if I’ve learned anything when I’ve been involved in the cyber insurance game is that there is no uniform policy out there like you have with commercial general liability or some of the other more well established type of policies. And so, I think what you’re going to have to do is take a look at the exclusions in your policy because it’s one of the hardest contracts that I have to read. And I hesitate to give you an answer that’s definitive because it’s really policy-dependent.

Justin Daniels: [00:21:58] But what I will say is companies should really be looking at whether or not they have specific, they call it social engineered emails in their coverage because a lot of companies may not realize that they’re not covered for the kinds of increase in what I expect of phishing scams to be, and they may want to look at their insurance and say, “Well, how am I covered for this?” because you probably know this, we’re in kind of the season where insurance is being renewed. And so, this is now a great time to bring up the issue of, “Hey, what is my coverage for socially engineered emails? And what is covered? What isn’t covered? Can I increase my defenses, so that I can get bigger coverage? What is excluded now that I’m more of a remote workforce?

Justin Daniels: [00:22:48] These are questions that should be brought up now because I know we are now in the season for people getting renewals on their insurance, and premiums might be changing on that kind of stuff. But now is the time to be asking those questions to the insurers because you know what, when you talked about Snowmageddon, you bring up a larger point. A lot of companies who really don’t have or never practice their business continuity plan, they’re now having to build it in flight.

Justin Daniels: [00:23:16] And so, an additional challenge is this teleworking issue is a big one. I think we’re going to see a rise in cyber breaches, but they’re going to have to figure that along with furloughing employees. What if my employee, do I have to test them for the COVID? If they test positive, what do I do? So, now, you’ve got this teleworking issue sitting alongside all those other issues as a business. And it’s a capacity issue. How many of these issues can you deal with in mid-flight if you don’t have a plan and you’ve never practiced it? And that’s why I think you’re going to see such a rise in breaches because people are going to discount this one for some of these more immediate ones until this one becomes a huge problem.

Mike Blake: [00:23:57] Yeah, I think a key bullet point. And I appreciate you can’t answer this blanket. I mean, you sound like you have command of everybody’s insurance policy.

Justin Daniels: [00:24:06] Yeah.

Mike Blake: [00:24:06] But it does sound like it is definitely worth your while at a minimum to pull your policy out and see how this changing environment may alter the coverage. So, let’s move then sort of away from the infrastructure then to the individual device access. We’ll get to mobile in a second but I want to ask a question about computers first because I think they’re slightly different. And my question is this, I guess, broadly, what would best practices be for companies in terms of monitoring, policing, developing  standards, I guess, around the actual hardware that employees are using to telework?

Jodi Daniels: [00:24:59] Well so, I think that starts with a few different things. There’s certainly software that companies can use to manage and monitor what’s happening. There’s data loss prevention software, there’s monitoring software, there’s VPN monitoring software, there’s noodles of software to actually manage the ins and outs of data on a network. At the same time, you really have to have some policies in place that inform the employee what is actually being monitored. And that’s really important depending on the country you’re in. So, if you’re outside the US, there’s some stricter policies in place, especially if you’re in GDP, what you can and can’t be monitoring, and what you have to disclose to me. If I’m here in the United States, there are still some issues. So, you kind of need to factor in the HR component combined with an information security policy.

Jodi Daniels: [00:25:56] So, while there’s an IT team who can identify the right software depending on the type of information and the number of employees to be able to monitor and determine where is traffic coming in and out of, what’s being downloaded, there’s capabilities to restrict what’s being downloaded, or shared, or forwarded. There’s a lot that you can do. And again, it’s very dependent on the company and the type of data. You do have to factor in the human element and the notice requirements, so that employees understand what is happening to them, to not have it be such a huge surprise.

Mike Blake: [00:26:37] Now, the question I think that follows from that naturally is, where’s that software going to reside? Of course, many people, not everybody, but many people do own their own computers. And so, they could use that to access whatever it is they need access or do. Is that the right answer is BYOD? And now, WYOD, just work on your own device. Is that presenting additional challenges? And if so, maybe, should a company consider them, at least, giving employees the option to use company issued equipment, so that maybe the company has more power over this, or maybe I’m barking up the wrong tree? Is that a way to think about this?

Jodi Daniels: [00:27:31] I think it’s a great question. So, BYOD, WWOD, pick your flavor of acronym, they all do present big issues. And again, a policy piece is something I’ve helped a number of companies on, which is, what is the policy? Because it does make it a little bit harder if I have my own device, depending on the tools that I’m using, you may or may not be able to see what I’m doing on that device. So, in some policies, the company has the right to take a look at it at any time. I have the right to be able to wipe it at any time. And I know we’re gonna get into mobile, but that’s really quite similar for mobile because a lot of times, I’m putting my company email on mobile, I might access my apps on mobile. It’s really very similar of what power does the company have to be able to come in and kind of audit, if you will, be able to test and control when it needs to, and it reserves the right to be able to do so.

Jodi Daniels: [00:28:29] At the same time, because there’s so much in the cloud these days, if I’m using Google Docs or I’m using Exchange, there are still some monitoring tools that can be connected to those cloud servers. So, let’s say I’m sending an email, and I’m trying to forward it to a personal email, there is some capabilities to be able to limit that. You can put in certain … you can’t forward it to G-mails, and Yahoo!’s, and things like that. I’ve seen companies do that. So, it’s a little bit dependent on the type of software I’m using, but it is definitely still possible.

Mike Blake: [00:29:06] So, let me bring up a specific case that I think if I were in a decision making capacity – I guess I semi am – that would concern me if I’m allowing all my employees to use their personal devices, particularly if they’re not necessarily particularly conscientious about their own security is, who knows what is on the employees computer, right? And whether it’s free apps, whether they’ve downloaded pornography, whatever they’ve done with their computer, we know that there’s malware and other things that piggyback off of other content that may be basically cohabitating with company data in some respect, right? So, if we’re going to ask employees to use their own equipment, is that an additional risk? And is that one that the company can reasonably manage absent issuing everybody a company-issued laptop that then the company can lock down, and restrict use, and downloads, and all that good stuff?

Justin Daniels: [00:30:15] So, Mike, I think to address that question, what I would say is I am going use a term I learned from the US Secret Services, it’s really about concentric rings of defense. And what I mean by that is you’re absolutely right, who knows what employees have downloaded? And if you’re a company who’s not in the position to configure a hundred computers or whatnot and just disseminate them out, you’re kind of in a spot where you’re going down BYOD. But as I alluded to before, I think you have to go at this with a sense of you’re going to assume that some fish e-mail is going to make it through. They only have to be right once. So, you do security, I think, you train people up the best that you can, but you do it under the assumption that some e-mail or something is going to get clicked on because that’s just the law of averages.

Justin Daniels: [00:31:06] But the other things that you can do, and I alluded to it before, is are you making sure that your employees have the least amount of access necessary to do their work? Meaning that even if you phish someone, maybe it’s the administrative assistant to the CEO, that they don’t have access to billing and invoicing. The access that a criminal would get is very limited. So, then, what you’re adding in are these other layers of defense that make it harder for a criminal to get around, to get to your wire instructions or get to other information that they’re seeking to get to because you just don’t give people carte blanch access to the network.

Justin Daniels: [00:31:46] And are you using – and you’ve probably heard of this – two factor authentication? Maybe you have instances where if you want access to certain parts of the network, there has to be a higher level of authentication than is required, so that people get access to invoicing, billing, financial statements, things of that nature. So, there are other things that you can implement to institute all these different layers of defense among the different assets that you’re identifying as being the most important for your organization.

Justin Daniels: [00:32:15] And that’s a lot of what I’ve been doing lately for clients is I’ve been helping them issue spot across a whole different swath of areas that are impacting their business. And when we start talking about teleworking, I start to ask these questions. When they say, “Oh, well, they just have access to the network,” then that’s where you’re creating the opportunities to help clients identify these issues, and then start to implement this defense and depth, which, really, it’s a factor of the technology that you’re using, we talked about; pop processes and procedures, Jodi alluded to that; and also, it’s educating your workforce about what to look for in phishing. It’s really doing all three of those things and doing it in layers of defense.

Jodi Daniels: [00:32:58] All right. So, let’s then move out to the mobile device. And I appreciate that that’s similar to the more conventional work device, but I think they’re a little bit different in that mobile devices are more likely to have been issued by someone’s employment. At a minimum, they’re probably picking up the tab for the access, which I think, then, gives the company certain rights that they may not have with respect to a true BYOD. So, how does the equation now change for mobile devices? Or let me ask this. iPhone or Apple has gotten a lot of publicity for their security. Even the government can’t crack it, et cetera. So, I don’t know if that’s true or that’s a sort of an urban legend like roving bands of surgeons that steal kidneys, but that’s certainly the reputation. Does the security equation change with mobile devices? And if mobile devices do, in fact, offer superior security, is there a case to be made that maybe you want to try to work off a mobile devices as much as possible?

Justin Daniels: [00:34:12] So, Mike, I’m going to answer the first part of that. So, when I was in Israel on a mission for cyber, even the Israelis said the iPhone is a much better platform for security. And one of the big reasons why is everything with Apple is internal to Apple with the apps and everything else. With Android and some of the other users system environments, other developers can come, and create things, and put them onto their systems. So, those are potential areas of weakness as opposed to Apple that’s very much self-contained. It is very difficult to breach Apple’s security, as we know from the San Bernardino issue and whatnot. So, Jodi and I happen to have the iPhones. So, one thing people should be doing is you can have a passcode that’s six digits long instead of four. People should implement that. It’s another layer of security.

Justin Daniels: [00:35:09] As for the other parts of your question, with mobile devices, I know that you can install software from a company perspective on devices that you give people that allows you to monitor the software or monitor the machine, what’s coming on to it, but also more importantly, what if somebody just loses it or something happens? It allows you to wipe their machine immediately. And having some of that software, particularly on devices that the company has issued, can really be the difference between a large breach and keeping something on a low boil because you’re able to get to your machine or your phone and just wipe it.

Justin Daniels: [00:35:43] So, that’s where, to me, mobile devices have some other security that might be if the companies issued all the phones, and they don’t have it on there, they might want to consider pushing apps out to their users, so they can now monitor the phone, the ISPs. And it shouldn’t be an issue if those are phone issued by the company, you just probably want to check some of your policies and employee handbook, so that people are made aware of you, and you put it on the computer or the phone that says, “Hey, look, anything you do on this, we can monitor.”

Jodi Daniels: [00:36:15] I’d add two interesting things. So, on the Apple side, one important distinction is a lot of people, they might use Slack or other chat channels, but if they use the iMessage, iMessage, so Apple to Apple is what’s encrypted. But if I’m Apple to Android, I’m not encrypted. So, kind of an interesting differentiation on that. And then, if I’m a company who didn’t issue devices, and now everyone’s remote, and I have all these mobile devices, another avenue to, at least, be able to protect the data without … there are going to be some companies who don’t want to say, “I’m going to wipe all the data on your personal device.” That’s just not going to be the culture. For that company, the six digit passcode is going to be really important one. You can also have two factor authentication on the different company-focused apps, and tools, and suites, and things along those lines too. Again, it’s another added layer to Justin’s concentric methodology.

Mike Blake: [00:37:15] And what do you think about biometric authentication? That’s getting more and more common. Android is headed for a while. Apple is catching up. Windows, hello. I’m a big fan of it. And I also use KeyLemon for Apple devices. Are you a big fan of biometric authentication as well, or do you think it’s overkill?

Jodi Daniels: [00:37:36] I think it depends on the type of data that your company has. I think it’s just all relative to the type. Again, what kind of information and the volume of information that the employee has? Maybe it’s appropriate for some employees, not for other employees. And bring it to the privacy side, biometrics is a very sensitive area. So, for anyone who has employees really actually anywhere in Europe, for sure, it’s a sensitive data field under GDPR. That requires special notice and consent. And then, for States, here in the United States, biometric, also, there’s a variety of hoops you have to go through. So, can absolutely still do it. Just have to make sure you follow the laws where you’ve notified, you’ve asked for consent, I get what I’m doing. And to me, it’s just a matter of, does it make sense? Is it the right method for what I’m using?

Mike Blake: [00:38:30] So, you mentioned privacy. That’s a good segue to the next question I wanted to ask, which is, does this new work regime create loopholes that have not been foreseen in privacy protection and ownership protocols? Are there companies that, therefore, might be tempted to collect data that they wouldn’t necessarily be in a position to collect before? Is that an issue? And then, what are best practices to kind of safeguard against that?

Jodi Daniels: [00:39:05] So, from an employee standpoint … And there’s a difference, I think, between us and the rest of the world. The rest of the world generally has stricter privacy regulations than what we have here in the US. And in the US, we’re very sectoral. Every industry is going to have its own privacy laws. But if I had any level of a remote workforce, I likely was already monitoring something – IP addresses, where are people accessing my network from, and things along like that. If I have more of them, I probably just have more data points. If a company is going to start analyzing it and using it in some other fashion, then I think that does tie into the loopholes that you’ve just described.

Jodi Daniels: [00:39:50] I personally haven’t heard of any company yet trying to do that. I think everyone is just in a little bit of survival mode trying to keep their business afloat as best as they can. So, it’s quite possible, but I haven’t heard of that yet. It would, though, go to the same theme that we’ve been talking about, which it brings it back to policy. Whatever it is that a company is doing, whether it’s on your customers or for your employees, you need to have a policy that informs them of what it is that you’re doing. And in some countries, the individual rights might be a little bit greater and the notice might be a little bit greater, but it is a fundamental privacy baseline to inform of what it is that companies are doing.

Justin Daniels: [00:40:37] Mike, I want to add one other point alongside of what Jodi is saying is. If I’m a company, and if it’s the difference between my sales going down by 80% and collecting and using data to market to people, I think you know what a lot of companies are likely to decide to do, particularly small or medium sized companies that may not have the cash reserves to withstand this. So, I think you’re going to have a lot of companies making some pretty tough decisions. Well, we got these privacy laws and these other things. Well, I need to sell this because I need to generate revenue. And I think that’s also going to create some issues.

Mike Blake: [00:41:13] Yeah. And that answer segues in a question that I’ve got to ask. And it’s an unfair question, but I’m going to ask it anyway.

Justin Daniels: [00:41:20] Okay.

Mike Blake: [00:41:20] And the question is this, is that I think more companies are in this position than are going to admit. One day, everybody is in the office. The next day, everybody isn’t. Most companies probably are just not compliant as they need to be day one. I mean, I think that’s a fact of life. How do you manage that? Is the best practice to cause all of your operations until you get compliant? Do you just sort of roll that, and do the best you can, and hope that you don’t get unlucky, and you kind of make it until you do get to the point where you want to be? That’s a real kind of brass tacks decision. How do you think about that? I got to imagine your clients are raising that issue with you.

Jodi Daniels: [00:42:10] Yeah, we each have some thoughts. I think we’re going to both take a stab. I think that the reality is business needs to go on, especially in the environment that we’re in right now. And for any of the privacy laws and security requirements, it’s impossible to be perfectly 100% secure and 100% compliant. Companies should do the best that they can. And for some, it’s just starting out, and they know the five things they need to do. They have a list and they’re going to dedicate to working towards as many of them as they can. For others, they’re farther down the path, and they’re going to try and maintain where it is that they are.

Jodi Daniels: [00:42:50] So, generally, I don’t think it’s the best idea to just stop all business and wait for sort of your perfect compliance secure program because it’s moving. The security challenges are continuously changing. It’s doing the best that you can. Everyone can pretty simply educate a workforce of what they should be on the lookout for. There’s some practical items that they can do pretty simply. And there’s some more complicated things that they can work towards. And this is probably not the first time we’re going to have this. So, planning for the next iteration, I think, is going to be incredibly important. And Justin, I’m sure you have some thoughts too.

Justin Daniels: [00:43:34] So, Mike, I’ve already had that some pretty tough discussions with people, particularly around potentially violating one law or having a potential lawsuit. And I’ve had to give some tough advice because you’re put in a position where the uncertainty of a lawsuit versus maybe violating some other law, I’m going to violate the law, kind of know what that might look like because you’re just trying to make some tough business decisions. When it comes to the security and the privacy, it’s like every other risk in your business. You need to manage it.

Justin Daniels: [00:44:07] And what Jodi and I have tried to articulate in our discussion today are some of the real commonsense things that you can do that don’t cost tons of money, don’t take an overwhelming amount of effort to start to manage this because you and I both know there’s no way people are going to wait to be perfectly compliant. That’s not what they’re gonna do. But what they can do is, is if they do none of the things we’ve talked about and have these issues, if you have a data breach on top of what the environment is now, I think most companies, you’re done.

Justin Daniels: [00:44:40] And so, what can companies be doing to do some commonsense things that don’t cost the sun and the moon to address this? And that’s really the approach that Jodi and I have taken with our clients and customers on how to manage this amongst all the other things that people are trying to manage, because you know what businesses are focused on. How do I trim expenses and how do I generate new revenue? And within all of that, how do I manage these risks, which are very real when you have a remote workforce from a security and privacy standpoint?

Mike Blake: [00:45:12] So, Jodi and Justin, this has been a great conversation. I’ve learned a lot. I think our listeners are going to learn a lot as well. They probably will have more questions. How can they contact you for more information?

Jodi Daniels: [00:45:26] Sure. So, for me, a couple of different ways. My website is redcloveradvisors.com. You can also find me on LinkedIn, Red Clover Advisors or personally, Jodi Daniels. Real simply, email is just jodi@redcloveradvisors.com.

Justin Daniels: [00:45:45] As for me, my email is jdaniels@bakerdonelson.com. And you can also find me on LinkedIn because Jodi and I post on these topics very regularly for more information. And I also have been advising companies just generally on strategically issue spotting. And so, if companies need help with that as this is important but not the only point. I’ll be honest, Mike, that’s been the bulk of my advisory services lately is helping companies strategically implement a business continuity plan in mid air because they either haven’t had one or the one they have doesn’t really relate to something this significant.

Mike Blake: [00:46:33] Well, thanks so much. That’s going to wrap it up for today’s program. I’d like to thank Jodi Daniels of Red Clover and Justin Daniels of Baker Donelson so much for joining us and sharing their expertise with us today. We’ll be exploring a new topic each week. So, please tune in, so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy these podcast, please consider leaving a review with your favorite podcast aggregator. It helps people find us, so that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision Podcast.

Tagged With: Brady Ware, Brady Ware & Company, coronavirus, coronavirus effect on business, cyber security, data security, Red Clover Advisors, shelter in place, virtual private network, VPN

Bill McDermott, McDermott Financial Solutions

March 24, 2020 by John Ray

McDermott Financial Solutions
North Fulton Studio
Bill McDermott, McDermott Financial Solutions
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McDermott Financial Solutions
Bill McDermott, McDermott Financial Solutions

A Special Edition of ProfitSense with Bill McDermott, McDermott Financial Solutions

Bill McDermott of McDermott Financial Solutions offers advice on how business owners can navigate today’s economic turmoil. Additionally, he reviews details of the emergency SBA loan program. “ProfitSense with Bill McDermott” is broadcast from the North Fulton Studio of Business RadioX® in Alpharetta.

Questions and Topics Covered in this Show:

  • Managing Cash Flow
  • Getting Bank Financing
  • Acquiring or Increasing a Line of Credit
  • Mindset
  • There’s Good News to Find in this Chaos
  • SBA Economic Injury Disaster Loan Program

Bill McDermott, McDermott Financial Solutions

Bill McDermott is Founder and CEO of McDermott Financial Solutions. After over three decades working for both national and community banks, Bill uses his expert knowledge to assist closely held companies with improving profitability, growing their business and finding financing. Bill is passionate about educating business owners about pertinent topics in the banking and finance arena.

He currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling and gardening.

Connect with Bill on LinkedIn and Twitter and follow McDermott Financial Solutions on LinkedIn. The complete show archive for ProfitSense with Bill McDermott” can be found at profitsenseradio.com.

Bill’s Summary of the SBA Economic Injury Disaster Loan Program

Clearly, the coronavirus is testing everyone’s patience. Yet amid the uncertainty, a resilient spirit thrives and hope will guide us through. If you’ve heard about a government program to help business owners deal with economic injury disaster due to the coronavirus, then this white paper is just for you.

We’re struggling to deal with the daily deluge of information on how to protect ourselves and the businesses we’ve built. This white paper is intended to give you information on the SBA Economic Injury Disaster Program that is part of the stimulus package before Congress. The President has asked for $50 billion of that package to be dedicated to small business owners.

March 17th, the President asked Congress for economic assistance to minimize the disruption to the nation’s 30 million small businesses. This assistance will take the form of economic injury disaster loans if your business is in a declared disaster area and has suffered economic injury.

As a small business, you may borrow up to $2 million for Economic Injury. To qualify as a small business, the SBA has a size standard that is broken out by NAICS code for number of employees and annual revenue. To see if you qualify under the size standard, go to ecfr.gov. There are two stipulations that have to be met. First, your county or state must be declared eligible by the SBA to receive economic injury disaster loans and second, you are unable to obtain credit elsewhere.

Yesterday March 18th, Governor Kemp received approval from SBA Director Fleming that Georgia has been declared a disaster area and is eligible to receive SBA Economic Injury Disaster Loans to the small businesses in the state of Georgia. Loans can be used to pay fixed debts, payroll, accounts payable or other bills that can’t be paid due to the disaster’s impact. Loan amount and terms are considered on a case by case basis with an interest rate of 3.75% and 2.75% for non profits.

To determine eligible disaster areas, apply online or check application status, you can go to disasterloan.sba.gov/ela/.

History teaches us that when communities come together with kindness and mutual respect, there is no limit to what they can accomplish not matter what the challenge. Today’s crisis is no different.

Bill McDermott, CEO and Founder, McDermott Financial Solutions LLC
Email Bill directly

www.mcdfs.com

Tagged With: bank financing, bank line of credit, Bill McDermott, line of credit, ProfitSense, ProfitSense with Bill McDermott, SBA, SBA Economic Injury Disaster Loan Program

Sam Perkins, Pūrgenix™ (PHI Technologies, LLC)

March 24, 2020 by John Ray

Pūrgenix™
Alpharetta Tech Talk
Sam Perkins, Pūrgenix™ (PHI Technologies, LLC)
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“Alpharetta Tech Talk,” Episode 14:  Sam Perkins, Pūrgenix™ (PHI Technologies, LLC)

Pūrgenix™ equips hospitals with patented technology which eliminates airborne pathogens in hospitals, preventing root infection sources which cause numerous illnesses and even deaths. Sam Perkins joined this edition of “Alpharetta Tech Talk” to discuss how this technology not only protects patients but hospital employees as well, reducing absenteeism and turnover. The host of “Alpharetta Tech Talk” is John Ray and this series is broadcast from the North Fulton Business RadioX® studio. Special thanks to Renasant Bank for their support of this episode of “Alpharetta Tech Talk.”

Sam Perkins, Pūrgenix™ (PHI Technologies, LLC)

Pūrgenix
Sam Perkins, CEO of Pūrgenix™ (PHI Technologies, LLC)

Sam Perkins is the CEO of Pūrgenix™ (PHI Technologies, LLC).

Parents entrust their child to a children’s hospital, only to have their child infected during their stay. Failure to address the root infection sources in hospitals causes these infections and creates headlines like: “6 deaths, more illnesses blamed on mold at Seattle Children’s hospital, CEO admits.” Hospital-acquired infections (HAIs), known in the healthcare industry as nosocomial infections, are increasingly being recognized as preventable. Infectious pathogens, which may have no adverse effect on a healthy individual, can be life threatening to a patient with a compromised immune system.

Hospitals currently employ multiple technologies, products and procedures for cleaning, disinfecting, and sterilizing different aspects of the hospital environment. The PurgenixMatrix™ augments these best-practice techniques by delivering the first hospital-wide, systemic approach to air disinfection. We reduce the risk of airborne HAIs and provide healthier air for patients, staff, and visitors alike through addressing pure air at the source, the HVAC system.

Pūrgenix® attacks the root of mold and disease pathogens in hospitals creating a pūrHospital®. The first pūrHospital®, Harrison Memorial Hospital, has a three-year record of zero hospital acquired sepsis and pneumonia, combined with 9 of 12 quarters with zero surgical site infections-results not seen until becoming a pūrHospital®. Pūrgenix® creates pūrHospital® pathogen elimination by installing the PurgenixMatrix™, their patented germ eliminating energy field, in every air handling. PurgenixMatrix™ generates an intense UVGI energy field that kills or deactivates infectious pathogens both in the passing air and on air handling unit (AHU) interior surfaces.

For more information, you can connect with Sam on LinkedIn, or email him directly.

Show Transcript

John Ray: [00:00:14] And hello again, everyone. Welcome to yet another edition of Alpharetta Tech Talk. I’m John Ray and we are in Alpharetta. We’re not in the Business RadioX Studio inside Renasant Bank as we usually are. We’re in a new normal, but we’re in Alpharetta, in a nice safe location and excited about being here today. We’ll get to our guest in a moment, but I want to remind you that we love Renasant Bank even though we can’t be there right now. And Renasant Bank has all the mobile applications that you need.

John Ray: [00:00:51] Whether it’s your friends, your family or your life, Renasant understands how you bank and offer those mobile services you need. Renasant also knows that sometimes you need to speak to real people the real answers and they have real offices you can find, 190 convenient locations throughout the south ready to serve you. Call ahead and check in with them. For more information, go to renasantbank.com, Renasant Bank understanding you. Member FDIC. And now, I want to welcome Sam Perkins. Sam is the CEO of Purgenix. And Sam is as timely as anything can be right now. Sam, welcome.

Sam Perkins: [00:01:35] Thank you very much, John. I appreciate the opportunity to speak with you here from a safe zone in Nashville, Tennessee.

John Ray: [00:01:42] Yeah. All right. You’re on the phone from Nashville. And company headquartered here in Alpharetta. But you’re working out of Nashville because that’s really kind of a little bit of ground zero in terms of what you do, right?

Sam Perkins: [00:01:54] It is. It’s really the epicenter of health care in the United States. And this is where we need to be. And our presence here is actually quite timely.

John Ray: [00:02:05] So, let’s get into it, talk a little bit about Purgenix. How are you helping folks?

Sam Perkins: [00:02:13] You know, I think, John, the best way to summarize it is really our mission. And if you believe that they’re catching something in a hospital, getting an infection in a hospital is probably one of the greatest fears, I think especially right now in these times, then what you do is you really understand our mission and that is that we create an air-handling system performance that we are able to remove these germ agents inside the air system, and then block them from being able to be spread around the hospital again. And that is our underlying mission. And that impact when you do it across the entire hospital creates a PurHospital.

John Ray: [00:03:00] So, the way you help hospitals is, I guess, you’re installing really aftermarket technology into the air handling systems, correct?

Sam Perkins: [00:03:15] That’s right. So, what we have, John, is we have a patented platform of an array of ultraviolet lamps. That array with our patent is able to smooth or create a curtain of energy inside the air system. And because where we do it, we placed that at the pivot point of all air and the air-handling unit from what’s called the cooling coil. And we then design the energy field to eliminate. It’s the dog. I’m at home with a dog.

John Ray: [00:03:49] Absolutely. And that’s okay. So-

Sam Perkins: [00:03:52] We eliminate those pathogens in the course of that by being able to remove it. And we can design it at different levels of energy depending upon what’s needed.

John Ray: [00:04:07] So, Purgenix has been around a while. You’ve had this technology for a while. And before the coronavirus came along, we’ll get to that in a second. Of course, that’s extraordinarily timely. But the airborne pathogens are a big problem in hospitals, generally.

Sam Perkins: [00:04:30] Yeah, that’s right. If you were to spend some time, I think the best example of the impact that we can have is at a hospital in Cynthiana, Kentucky, which is really the first PurHospital. And I’d recommend your listeners go and check out their Facebook page, their Instagram feed and other such social media to see the impact of PurHospital. What we did there was three years ago, we installed our system inside of every air-handling unit.

Sam Perkins: [00:05:01] And by doing so, I think the CEO best summarizes it by the reason for what she said, “We’ve had quarters before where we’ve had zero infections”, but they believed that this was the next layer through which they could then take all of the great practices and get a more consistent zero infection ratio. And if you’re interested, I’ll be happy to share with you what happened over the last three years.

John Ray: [00:05:26] You know, that would be great. And folks, we’ll put these links to this in the show notes as well, but yeah, we’d love for you to share that, Sam.

Sam Perkins: [00:05:33] So, what’s curious is that they’re a hospital that has gone in the medical world with zero hospital-acquired pneumonias when I last met with them in April in person. That’s an astounding record, but there’s more. They also had gone a thousand days with zero central-line infections. That is an amazing statistic as well, but they’re not finished. They went seven out of 10 quarters with zero surgical-site infections. So, before this moment in time where we’re confronting the COVID-19, they were already having these outstanding infection rates over the past period of time.

John Ray: [00:06:20] So, several things to pull out of that, but again, before we get to COVID-19, even before we get to that, let’s talk about, there’s a huge branding impact on that for the hospital, but address that if you would. And also, what’s the financial impact because it’s got to be tremendous for them.

Sam Perkins: [00:06:40] Yeah. Oh, it is. So, let’s talk about, first, the emotional part of this. And if you take a look at their social media page particularly the last two weeks and a new story that was done on March 9th, what they’re talking about is that they can now talk about being a safer environment. All of their media is saying that over the last two weeks in particular. They’re safer because they’re a PurHospital. And I think a great way of being able to say it is that after the hands are washed, the surfaces are clean. The CDC protocols are followed.

Sam Perkins: [00:07:17] PurHospital assures that as you go through that hospital, that you’re actually in the safest environment. And that emotional piece of what we talked about with PurHospital, they’re using in Harrison Memorial to reassure the reality that they are safer hospitals. That’s the emotional part of it. The financial piece is pretty significant too. Sheila Currans, The CEO at Harrison Memorial has shared that they’d already seen after a-year-and-a-half a reduction in their infection control costs.

Sam Perkins: [00:07:53] And in the impact on absenteeism, while unmeasured, the employees are very happy working in that environment because they too are safer. Remember, we do have people on the front lines that are taking care of us in the hospital and they’re being exposed to this too. And we’re helping them be safer in that hospital, and that’s an important piece for employees. I mean, the question is where would you rather work? A PurHospital or the other hospital. Another emotional piece.

Sam Perkins: [00:08:21] But the financial aspect of it too is that because of that, the employees are healthier, you have an impact on employee absenteeism. But there’s another hard cost piece that has not as much to do with the infection prevention, but because of where we do it, in the air-handling units, there are actually some very significant energy savings and operating savings from cleaning the systems and replacing filters that go away. And they, in fact, paid for this system alone. And they recognize that there at Harrison Memorial.

John Ray: [00:08:56] And there are plenty of studies out there relatedly that employees that feel good about where they work, that translates into bottom-line performance.

Sam Perkins: [00:09:09] Oh, yeah. There’s no doubt. We did a social media promotion, if you will, a year ago, where there is a restaurant in town, Biancke’s. It’s one of the oldest restaurants in all of Kentucky. Biancke’s is a wonderful old place. I love visiting there when I’m in town, visiting them. And we went and bought two $100 gift cards to Biancke’s. And in that, we had one for the community and one for the employees. And all we ask them to do is take a picture next to one of the banners that proclaims that they’re a PurHospital.

Sam Perkins: [00:09:49] One says, you know, “Shouldn’t your babies air be pure?”, the picture of the baby and the mom. “Take your picture next to that banner, tag Harrison Memorial Hospital. Put the hashtag, PurHospital”, which is P-U-R-H-O-S-P-I-T-A-L, “and put it on social media and you have an entry to win that gift card.” Well, we had somewhere around 156 employees do that with comments on social media such as, “I am so happy that my hospital where I work cares as much about me as we do about our patients.”

Sam Perkins: [00:10:21] That was a powerful message. And that was affirmation of exactly what you’re talking about. That’s awesome. Folks, if you just joined us, we’re speaking with Sam Perkins. And Sam is the Chief Executive Officer of Purgenix. So, Sam, you have installations. It’s amazing, the list of—if I can just read a few, the list of installations that you have beyond Harrison. I mean, that includes Emory, WellStar, UHS Aiken, Baptist Health. That’s a pretty impressive client list.

Sam Perkins: [00:11:00] Yeah. Where we were if we’ve been demonstrating the power of this, you know, until COVID-19, I had a rather difficult challenge explaining to everybody the invisible enemy they were fighting, the germs, right?

John Ray: [00:11:13] Right.

Sam Perkins: [00:11:14] I think COVID-19 has raised awareness around this and before, we’re talking about solving problems of C. diff, which redistributes in a hospital, we solved that for somebody. MRSA, we can go on with the list of nasty germs there in hospitals that cause these problems that we help eliminate from the air system. And we were doing individual installations. It’s really the change that we had three years ago over the PurHospital saying, “Hey, this is not about a single part. You need an entire protective envelope across the entire hospital.” And then, you can talk about it because, you know, the funny thing about air is it doesn’t know how to stay place, stay in one place, it moves around.

John Ray: [00:11:57] Right.

Sam Perkins: [00:11:57] So, covering the whole hospital makes a difference, and that’s sort of what happened. So, Harrison Memorial is our first PurHospital. But if I may, the hospital in Georgia that people may be interested in, our technology is throughout the Paulding Hospital. Now, they did not choose to take the PurHospital branding. And so, they’re not a PurHospital, but they could be. And what I do like is that when that hospital was built and introduced, I love how Mark Haney, who’s now retired from WellStar introduced to all of Georgia, in essence, on WSBT, Channel 2, the hospital from the mechanical room. I mean, when have you ever seen that before, John?

John Ray: [00:12:43] Yeah, really.

Sam Perkins: [00:12:45] You want to go there in the atrium, right? You want to go to the pretty place.

John Ray: [00:12:48] Exactly. With all the potted plants, right?

Sam Perkins: [00:12:51] Exactly. So, instead, he decided that the pretty place was actually down in the mechanical room showing our system on TV. This happened, what, six years ago when they opened that hospital.

John Ray: [00:13:03] Wow.

Sam Perkins: [00:13:05] And I love the statement, he said like, “This hospital is designed as an infection-prevention tool from the outset. We still have to do the basics, but now, we have the building working for us.” That’s a powerful statement.

John Ray: [00:13:19] Yeah, for sure, for sure.

Sam Perkins: [00:13:20] I mean, in most instances, John, what’s happening is not only, you know, you’re washing your hands, cleaning the surfaces, and what’s happening is you’ve got to remember that you’re doing this environment with the rebroadcast of this drug building, and that’s what we’re preventing.

John Ray: [00:13:39] And so, just to clarify, you’ve got all these installations in the various parts of that particular institution or a location. So, you mentioned WellStar Paulding. You know, there’s just certain aspects of that property that you cover. But the Harrison installation was noteworthy because you covered the entire facility.

Sam Perkins: [00:14:10] That’s right.

John Ray: [00:14:10] Yeah. And so, that’s really where you’re going with the company in terms of branding an entire facility a PurHospital.

Sam Perkins: [00:14:18] That’s right. So, a part of what we’re doing quite frankly is that we’re designing and building installing. We’re maintaining the system to make sure—because part of PurHospital’s re-certifying, it’s going to perform to the standards to which we are going that we said that it will perform. And so, PurHospital is about the reassurance that system is operating as designed.

John Ray: [00:14:39] Right. Right. And-

Sam Perkins: [00:14:41] That’s part of it. So, part of it is, you know, WellStar Paulding has a medical office building attached to it. We did not put our systems into the medical office building. So, that’s part of it, too, is they could become a PurHospital pretty quickly by covering that and such. So, that’s an example. You know, over at UHS Aiken, with Universal Health Services, we did all their surgical suite. And while they’re much safer, you know, again, it’s not the whole hospital that’s covered.

John Ray: [00:15:09] So, why don’t we talk about return on investment? Because that’s really what it’s all about for, certainly, the health care industry where they’re squeezed in terms of their returns and profits just like everyone else. They’re looking for the best return they can get. Why don’t you talk a little bit about that because that’s a compelling part of your story, it seems to me.

Sam Perkins: [00:15:34] No, there’s so many multiple paybacks. Let me break them down into three areas. And I think most importantly, let’s start with the leader around PurHospital, the impact on infections. We talked about that and the important thing is that let’s start to look at the infection rate in United States, about 900,000 hospital beds, 1.7 million infections in hospitals a year and a hundred thousand people die from them. So, that’s a one in 17 probability of death if you get an infection in a hospital, right?  So, every hospital bed then, if you average, represents just slightly less than two infections.

Sam Perkins: [00:16:18] So, every 17 infections that we block, there’s a life that’s been saved. The cost of fighting an infection for a hospital is about $16,000 per infection. If we block those infections, that’s an immediate return to them. Certainly, it’s the impact on families too. How about the patients? Let me speak to that person that had a hip replacement three years ago as a result of a mountain bike accident that I had and they found an infection. I asked to see the records and I understood that it came from the environment. And it was not from the infection of a body or a human. Never confirmed that I had it, but guess what I had to do, John?

John Ray: [00:17:00] What’s that?

Sam Perkins: [00:17:00] Well, I had to follow a six-week course of antibiotics three times a day followed by probiotics two hours after, and I had to do that for six weeks. Now, that’s when you get infected. 1.7 million people are having to go through this infection fight, and it’s no fun. I know this. So, this mission became very personal from that moment, let me assure you.

John Ray: [00:17:25] For sure.

Sam Perkins: [00:17:26] Yeah. So, now, we come back. I think the third area is employees. And for employees, it’s an issue of absenteeism. We’ve seen reductions of absenteeism anecdotally from 5% to 30%. That’s pretty dramatic. And the cost of replacing employees is significant in a hospital. And while we can’t frame exactly what that number is because there’s not enough experience with PurHospitals yet, but it’s a clear benefit that comes. Very measurable impacts.

Sam Perkins: [00:17:58] Put it in three sub-parts of the financial area, energy, operating and capital. So, on the energy side, you have all these giant fans and these big chillers that are operating, and they are probably up to 40% of the total energy bill, maybe 50 in many instances in the hospital. And because of what we do, we slow fans down. We make chillers operate more efficiently, and that is a very, very big number.

Sam Perkins: [00:18:31] We can pretty much assure in every instance, you’re going to see about a 3% to 6% reduction in total building energy from what we do. So, that’s the energy side. Operating savings come in the form of these giant cooling coils. Just think about your home air unit where you see these silver coils and things, that’s where the heat exchange happens. And in hospitals, we’ve got to clean them once, twice, sometimes, four times a year. They don’t have to do that anymore after we’ve installed.

Sam Perkins: [00:19:05] So, that’s a significant savings on that. And then, these things called HEPA filters, these filters are after the system to take out all these pathogens. That’s been the standard for years, but they change them out every quarter, maybe twice, four times a year. We have one customer that hasn’t changed their HEPA filters for three years. That’s a significant savings in the cost of those filters and the labor required to go put them and take them out and let’s not forget about waste and disposal, too.

John Ray: [00:19:35] Sure. Sure.

Sam Perkins: [00:19:36] So, all those are savings. And finally, here’s an interesting one. We installed at Washington and Lee University, so this is universal, doesn’t matter what the setting is. But the capital piece of it is interesting. They had 100,000 giant systems called 100,000 CFM is how we tell them, so it would be about, for them, $2.4 million to replace it. Well, if you’re a for-profit system, if I make those two air-handling units operate longer, this is where we get a little bit technical in ROI, but if I take systems $2.4 million worth of systems that you were going to replace and you don’t have to replace them now because what we do, we return them to performance, that $2.4 million, if you have a return on equity in your for-profit company, it’s worth a quarter million dollars a year to you because you redeploy it into areas where you can drive profit rather than a sunk cost like an air system. So, those are three things. Energy, operating cost, a capital cost. Combine that with absenteeism and infections, it’s a powerful ROI, John.

John Ray: [00:20:47] Yeah. It’s kind of mind-boggling. And something tells me that you’ve got a way—I mean, every hospital’s different. Something tells me you’ve got a way to kind of plug in the variables and show what the ROI is or the average internal rate of return for that investment.

Sam Perkins: [00:21:07] Absolutely. In fact, we make it so it’s virtually no out-of-pocket cost, plus it’s beautiful we’re doing this interview, you in Georgia, we had one project with Georgia Power, had granted us a pre-approval for a rebate, an energy rebate. So, we were able to come back and say, “Hey, customer, now, we’re going to make this so that your cost is spread across 60 months. We’re going to align that to all the savings that you have. We’ll guarantee on the energy and operating side that you will not be out of pocket. All these other benefits will be for free. Oh, and by the way, here’s a check from Georgia Power.”

John Ray: [00:21:45] You can’t beat that deal. That’s awesome.

Sam Perkins: [00:21:47] That’s true.

John Ray: [00:21:48] Yeah. Wow. Terrific. Folks, we’re speaking with Sam Perkins. And Sam is the CEO of Purgenix. So, Sam, we’ve walked all around the issue, but we need to dive into COVID-19 because you offer solutions there as well.

Sam Perkins: [00:22:11] Yes. Well, thank you. Yes, John. And because of the way we design our systems, we’re able to eliminate in one single pass 70% of the COVID-19 in a single pass in the air. It’s significant because the Daily Mail published an article, I think, week before last that they’re finding COVID-19 in air-handling ducts that we now saw this week, in fact, that they’re finding it can last in the air for up to three days. That’s the best estimate they have by the way.

John Ray: [00:22:47] Right.

Sam Perkins: [00:22:47] I believe it may be higher. And so, we’re in a place where we are going to be able to address the unknown. Let’s face it, it could last on surfaces. I’ve seen some people say up to eight days. So, think of it as if it goes airborne for three days, there are 96 air changes in a hospital, think about that. Ninety-six air changes for an hour, for three days, you’re approaching 300 opportunities for COVID-19 to be redistributed throughout that hospital.

John Ray: [00:23:26] Wow.

Sam Perkins: [00:23:28] I mean, that’s all theoretical, mind you, but it’s possible. And so, as a result, that’s just what we’re dealing with. And so, in the midst of all this, we are addressing it in that fashion. The more—here’s another important part of it though, and we don’t know what the answer is, yet that’s the challenge, but at least at Harrison Memorial, they’re likely to have a better answer than most, and that’s this, once you have a person with COVID-19, their immune system is obviously compromised, making them more susceptible to guess what, other infections, secondary infections. You’re going to be hard-pressed to find a better environment which to fight COVID-19 than Harrison Memorial Hospital because of their infection rate that they’ve had that’s been so low for three years that the exciting part about it is—and so, it’s something where I can address it directly, frankly.

John Ray: [00:24:33] Right.

Sam Perkins: [00:24:34] And sorry for the dogs barking, but they’re kind of over at the backdoor, and I’m not. We’re going to go live with this. It’s kind of like, you know, you’re used to being in a studio setting and we’re just where we are today.

John Ray: [00:24:49] I just assumed there was some hospital folks knocking at the backdoor and they were barking at that. So, that’s-

Sam Perkins: [00:24:55] You’re breaking the door down to get in here.

John Ray: [00:24:58] Yeah, exactly. They’re looking for you because you’ve got some answers to the problems they’ve got. So-.

Sam Perkins: [00:25:03] That’s great. That’s great.

John Ray: [00:25:05] Yeah.

Sam Perkins: [00:25:05] Yeah.

John Ray: [00:25:05] So, talk about what this involves because when you’re talking about—I mean, you’re not replacing an air handling system, but you are doing an installation. What does that involve? How long does it take? In other words, how quickly can you bring a solution to a hospital’s issues?

Sam Perkins: [00:25:26] Well, it requires design. So, how quickly can you build a building? You first have to make sure that you have the structural engineer on it, right? So, in order to get this airborne, every air-handling system has a very, very different performance metric, different air velocities, speed, different temperatures, all this impacts how you’re going to design it. And so, we do an assessment of the air-handling unit. And then, from there, the implementation can be pretty fast. So, for example, at Harrison Memorial Hospital, once we had the pre-engineering completed and we manufactured the system specifically for each area in the unit and installed them from beginning to end, it was about nine weeks, which is pretty fast for a custom delivery of a solution.

John Ray: [00:26:19] Oh, wow. Absolutely. And then, after the installation, judging by what you’ve done with Harrison, you’re keeping pretty close tabs on the payback of that installation.

Sam Perkins: [00:26:33] Yeah, that’s right. Well, we are. There are smaller hospital, they don’t have specifics, but they’ll tell you, for example, that their air-handling systems had dropped by 20 percent in terms of their energy consumption. And since that comprises about 50%t of their energy consumption at that particular hospital, they’ve seen a 10% reduction in their energy cost. Now, the reality of it is that they don’t see it completely because they put a brand-new section on the building. We installed across that one new area in the unit, but the remaining 13 or so were all old ones, and they have energy recovery and all of those. And we stopped the new one from becoming, shall I say, impaired.

John Ray: [00:27:22] Got you.

Sam Perkins: [00:27:23] Yeah.

John Ray: [00:27:25] Got you. So, just trying to get out with this question, who is a good fit for the technology you bring to bear? I mean, Harrison’s a smaller hospital in the scheme of things. I mean, how big of a hospital plant can you service?

Sam Perkins: [00:27:47] Any hospital, frankly. Now, this is a unique point in time and I look forward to the issue of how to scale, frankly. And I think that COVID-19 has created a background for conversation around the invisible enemy that has never been there before. Certainly, our entire economy has been disrupted by an invisible enemy. It now makes the point that why are we getting all these infections in hospitals and while it may be finally transmitted by touch, questions how to get there.

Sam Perkins: [00:28:20] And my answer has been that don’t think of an air system as something you’re breathing in, but think of it more like a shower of germs coming down on top of you. Stop the shower, stop the infections. If it’s not there, it can’t be transmitted. So, I think that conversation has changed because this COVID-19 and the things that are happening because now, people understand, “Hey, maybe we do have an invisible energy and we want to be more like Mark Haney and have a building working for us, not against us.”

John Ray: [00:28:47] Yes.

Sam Perkins: [00:28:48] So, the answer is any hospital, but, you know, there are other applications. You’re sitting in Georgia, and I’ve always wanted to and have not had the opportunity to get to the Georgia Aquarium. Think about this for a moment, John. I suspect that all the mammals that are inside that aquarium have to be fed probably some anti-fungals and antibiotics. And why would that be? And you think about it, any mammal in the middle of the ocean has been playing around or even penguins, you know, they don’t deal with fungus or human bacteria. And you’re putting them into a building, where there’s a whole bunch of humans, and Charles Schulz by the way almost had it right with his characters, so here you go, I think you’ll like this, is that the best image to have is everybody is a pig pen.

John Ray: [00:29:40] Nobody wants to hear that, but it’s true, right?

Sam Perkins: [00:29:45] It is true.

John Ray: [00:29:45] Right.

Sam Perkins: [00:29:46] So, he always had it right. You know, the cloud that you’re carrying just varies and you just don’t want to be around someone that has a cloud of COVID-19 right now. That’s kind of the way I think of it as a pig pen.

John Ray: [00:29:57] Sure.

Sam Perkins: [00:29:58] So, if you take all this collection of people in the Georgia Aquarium, one, you have the same kind of recirculating system. We did put a system in there a long time ago for one installation, but they need to cover the—for example, covering the entire aquarium would be great. Can you imagine PurAquarium, and it didn’t quite smell like an aquarium because we alter that environment, just like a hospital or how about another one? A corporate headquarters. So, you have people coming internationally, at least you used to, internationally in your headquarters, you don’t know what they’re carrying, what illness there is.

Sam Perkins: [00:30:34] And that corporate headquarters is not designed any differently than a hospital other than they’re not using HEPA filters. And so, these same germs, these pig pens come in and out at the corporate headquarters. There are germs that are going up in the air system, festering, growing and being redistributed. We had one customer a long, long time ago, John, we had an employee that came up and said, “Hey, I got this sickness from being in this building.” And they took that employee upstairs, showed them the installation that we had and said, “You did not get it here because that does not get through this”, right?

John Ray: [00:31:11] Yeah. Wow.

Sam Perkins: [00:31:12] So, I think there’s going to be a potential in the area of corporate headquarters. There’s going to be a potential for aquariums, in particular. And how about the fact that we’re in 37 buildings on the Emory campus. They’re not PurBuildings, they’d be PurBuilding-eligible. And by the way, Emory has the largest collection of PurBuilding-eligible buildings in the United States. Second is Washington and Lee University. But now, imagine you’re a parent and you’re sending your child off to college, well, they shut them down, why? Well, because they’re in buildings where they could share, and what if you could block the sharing through PurBuilding?

John Ray: [00:31:53] Right. Wow.

Sam Perkins: [00:31:53] There are a lot of applications. But right now, I think if I had to choose between, you know, capacity, I’m going to throw it at health care because that’s our most vulnerable population right now. And we would have to figure out how to expand out to those others because I have a sense in about two to three months, we’re going to have a line.

John Ray: [00:32:13] Yeah. Sounds like it. Sam Perkins is with us folks, CEO of Purgenix. Sam, this has been awesome. Maybe we ought to let you go and take calls from hospitals at this point. But for-

Sam Perkins: [00:32:30] Actually, this is kind of funny, John, but investment bankers that wouldn’t take my phone call three weeks ago are now calling me.

John Ray: [00:32:41] Imagine that. Nothing like an opportunistic investment banker, right?

Sam Perkins: [00:32:45] Well, let’s face it, they’re in it to make a profit, right?

John Ray: [00:32:49] Of course. Of course. They’re-

Sam Perkins: [00:32:51] I’m happy to take their calls because I’m having very nice conversations about something I love, which is, we’re protecting patients and people inside of hospitals and when you have that as a mission, that’s a pretty awesome life, let me tell you.

John Ray: [00:33:05] So true. Outstanding. Sam Perkins, folks, CEO of Purgenix. So, Sam, for those that would like more information, would like to be in touch, tell them how they could do that.

Sam Perkins: [00:33:17] Sure. If you have Twitter, I have a funny name, but it’s @three50one, T-H-R-E-E-50-O-N-E. You can certainly connect with me on LinkedIn and just let me know in both instances that you heard me on this program and I’ll connect with you. I get several requests, as you might imagine, but if you heard on the radio show and you want to connect, just let me know and we’ll connect there. You can always DM me on that. Otherwise, if you want more information directly, you can always reach me on my email address which is sam@purgenix, P-U-R-G-E-N-I-X, .net.

John Ray: [00:34:04] Awesome. Sam Perkins, thanks for being with us.

Sam Perkins: [00:34:07] John, it was a pleasure. Thank you for helping us spread that there is good news even in these times.

John Ray: [00:34:14] Absolutely. Thanks again.

Sam Perkins: [00:34:16] Thank you.

John Ray: [00:34:17] Folks, just a reminder that you can listen to this show every Thursday morning live at 11:30. If you miss any of our live shows—and we also have special shows throughout the week, but if you missed any of our shows, we’re Podcast Space. You can find us on all the major podcast platforms, that’s Apple, Google, Stitcher, TuneIn, Spotify, Overcast, happens to be my favorite. We’re even on YouTube. So, just check us out on any of your favorite podcast apps. Also, we’re online at alpharettatechtalk.com. You can find our complete archive of shows there and follow us on social media channels, North Fulton BRX is our handle on Twitter, Facebook and LinkedIn. So, for my guest, Sam Perkins, I’m John Ray. Join us next time here on Alpharetta Tech Talk.

 

About “Alpharetta Tech Talk”

“Alpharetta Tech Talk” is the radio show/podcast home of the burgeoning technology sector in Alpharetta and the surrounding GA 400 and North Fulton area. We feature key technology players from a dynamic region of over 900 technology companies. “Alpharetta Tech Talk” comes to you from from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta.

Past episodes of “Alpharetta Tech Talk” can be found at alpharettatechtalk.com.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you.

 

 

Tagged With: Alpharetta, Alpharetta Tech Talk, coronavirus, COVID-19, Harrison Memorial Hospital, Novel Coronavirus, PHI Technologies, pneumonia, Purgenix, PurgenixMatrix, Sam Perkins, sepsis

Rick Higgins, Owner of TeamLogic IT and Host of “IT Help Atlanta”

March 23, 2020 by John Ray

IT Help Atlanta
IT Help Atlanta
Rick Higgins, Owner of TeamLogic IT and Host of "IT Help Atlanta"
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IT Help Atlanta
Rick Higgins, Owner of TeamLogic IT of Dunwoody and Host of “It Help Atlanta”

“North Fulton Business Radio,” Episode 204:  Rick Higgins, Owner of TeamLogic IT and Host of “IT Help Atlanta”

Rick Higgins, TeamLogic IT of Dunwoody, discusses why, during chaotic economic times, small businesses are particularly ripe targets for hackers and ransomware attacks. Rick also discusses his new Business RadioX® show, “IT Help Atlanta,” set to debut in late March 2020. The host of “North Fulton Business Radio” is John Ray and the show is broadcast from the North Fulton Business RadioX® studio based in Alpharetta.

Rick Higgins, Owner of TeamLogic IT and Host of “IT Help Atlanta”

IT Help Atlanta
Rick Higgins, Owner of TeamLogic IT and Host of “IT Help Atlanta”

Rick Higgins is Owner and President of TeamLogic IT of Dunwoody, GA. Rick’s firm is part of a national network of locally-owned service businesses, providing comprehensive IT services to the small-medium sized business market.

They offer managed service for networking, cyber security, data and email, as well as hardware and software support in addition to a variety of consultation and preventative maintenance services.

Rick’s personal and corporate philosophy is simple: Stand up, be bold, and tell the truth.

Questions and Topics in this Interview:

  • Cyber Security
  • Cloud Computing
  • IT and IT Services
  • Ransomware

Connect with Rick on LinkedIn and Twitter, and follow TeamLogic IT on Facebook. You can also call Rick at 770-847-9611.

 

North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: cloud computing, cyber attacks, cyber hacking, cyber security, hardware support, IT, it services, ransomware, Rick Higgins, software support, TeamLogic IT

John Ray, North Fulton Business RadioX® and host of “North Fulton Business Radio” and “Alpharetta Tech Talk”

March 21, 2020 by John Ray

North Fulton Business Radio
North Fulton Business Radio
John Ray, North Fulton Business RadioX® and host of "North Fulton Business Radio" and "Alpharetta Tech Talk"
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North Fulton Business Radio
John Ray, North Fulton Business Radio

Show Transcript

Hello, everyone, I’m John Ray. I’m the owner of the North Fulton Business RadioX® studio and host of “North Fulton Business Radio” and “Alpharetta Tech Talk.” I just wanted to give you an update on what’s happening with us here in North Fulton. I’ve spoken with all the hosts of our various shows and they agree with me that there is important work for us to do right now in the current environment we find ourselves in. We need to be sharing the stories of the courageous and tireless work that business owners and entrepreneurs are doing. And we need to share advice and help and encouragement and inspiration and do so in the way that Business RadioX® has always done, giving folks a forum to tell their stories without interruption and unfiltered, and allow our listeners to hear the warmth and passion in their voice when they do that. So you’ll be hearing from us, and as we capture these stories, it’s just our “new normal,” if you will, that’s a little bit different.

A couple of days ago, we decided that from a safety point of view, we needed to relocate the studio out of Renasant Bank and operate virtually. And since that time, Renasant, like quite a few other banks has announced appointment only access to their branches for bank customers. Their drive-ins, by the way, continue to be open for business. We’ve got a couple more shows to post that were done prior to relocating, but from here on, we’ll be doing virtual interviews with our guest. We’ve already done several, which we’ll be posting soon. So we will continue to fulfill the mission that my other Business RadioX studio partners and I are committed to, and that is serving as the voice of business in our community. So stay in touch with us. Subscribe on your favorite podcast app. Let us hear from you. Comment if you like what we’re doing. You know, friends, hope is not false optimism. Hope does not discount challenges. Hope is clear-eyed realism, I think, mixed with the knowledge that opportunities to pivot and to grow present themselves in challenging times. So stay hopeful, be engaged, encourage each other and be safe. God bless you.

 

 

North Fulton Business Radio” is normally broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: north fulton business, north fulton business community, North Fulton Business Radio

Tina McKenna, McKenna Media Group

March 20, 2020 by John Ray

how should my marketing plan change now?
North Fulton Business Radio
Tina McKenna, McKenna Media Group
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how should my marketing plan change now?
Host John Ray with Tina McKenna, McKenna Media Group

“How Should My Marketing Plan Change Now?” – An Interview with Tina McKenna, McKenna Media Group

Tina McKenna of McKenna Media Group discusses marketing strategy overall and how the needs and ways to connect are changing in the current disruptive business climate created by the coronavirus pandemic.  “North Fulton Business Radio” is hosted by John Ray and is broadcast from the North Fulton Business RadioX® studio inside Renasant Bank in Alpharetta.

Tina McKenna, McKenna Media Group

how should my marketing plan change now?
Tina McKenna

Tina McKenna is the Principal and Owner of McKenna Media Group.

McKenna Media Group specializes in marketing and advertising strategies for small and medium-size businesses.

They not only design your marketing plan and strategy but can implement it too.

The marketing and media landscape is ever-changing, let McKenna Media be your guide. They do the research, planning, negotiating, implementation AND analysis so you can focus on operations and keeping your customers
coming back.

When you don’t know where to start or what’s working and what isn’t, it’s time to call McKenna Media.

Visit their website or call 404-232-0794.

how should my marketing plan change now?

North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: marketing, marketing plan, marketing strategy, McKenna Media Group, North Fulton Business Radio, radio advertising, television advertising, Tina McKenna

Decision Vision Episode 56: Should I Partner with a Technology Transfer Office? – An Interview with Stephen Fleming, University of Arizona

March 19, 2020 by John Ray

technology transfer office
Decision Vision
Decision Vision Episode 56: Should I Partner with a Technology Transfer Office? - An Interview with Stephen Fleming, University of Arizona
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technology transfer office

Decision Vision Episode 56: Should I Partner with a Technology Transfer Office? – An Interview with Stephen Fleming, University of Arizona

Why and how should a business work with a university’s technology transfer office? How does the ownership and use of intellectual property work? These questions and much more are addressed by Stephen Fleming, University of Arizona, in this edition of “Decision Vision.” The host of “Decision Vision” is Mike Blake and this series is presented by Brady Ware & Company.

Stephen Fleming, University of Arizona

technology transfer office
Stephen Fleming, University of Arizona

Stephen Fleming is with the University of Arizona and serves as Vice President, Strategic Business Initiatives.

Stephen was originally trained as a physicist, and spent 15 years in operations roles at AT&T Bell Laboratories, Nortel Networks, and a venture-funded startup. He has 25 years of experience as a technology-focused venture capitalist and angel investor. Stephen is the former general partner of a $260-million early-stage venture capital firm responsible for 18 investments, 16 board seats and 13 successful exits.

After retiring from venture capital, he served at Georgia Tech as Vice President, Economic Development and Technology Ventures, Executive Director of the Enterprise Innovation Institute, as well as Director of the Advanced Technology Development Center (ATDC).

In 2017, Stephen moved to Tucson in 2017 to join the University of Arizona, where he focuses on improving the university’s engagement with the private sector. He is an investor in eleven private aerospace startups, was a founding member of the Space Angels Network, and has recently organized the Arizona Space Business Roundtable.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions brought to you by Brady Ware & Company. Brady Ware is a regional full-service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:20] Welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owners’ or executives’ perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:40] My name is Mike Blake and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia, which is where we are recording today. Brady Ware is sponsoring this podcast. If you like this podcast, please subscribe on your favorite podcast aggregator and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:05] So, today, we’re talking about technology transfer offices and when it might make sense to partner up with one. And I think this is an interesting topic for a lot of reasons. One, I think this is an underutilized and underappreciated asset among companies in the tech sector broadly. And in some cases, you don’t even need to necessarily be a technology company to benefit from these kinds of relationships. But also, not many people know this because the early part of my career is convoluted and would take a podcast episode to really explain in detail.

Mike Blake: [00:01:05] But the bottom line is that my first job out of school full-time was to work for Brown University’s technology transfer office, which was called the Brown University Research Foundation. And until I had done that, I did not know what a technology transfer office was. So, you know, why did they hire me? The reason was, at the time, they were doing a lot of stuff with Russian universities. And because I was a Russian speaker that was willing to work for peanuts, they saw me as a good fit.

Mike Blake: [00:02:13] But I’m not a scientist by any stretch of the imagination. But that made a lasting impression upon me in terms of what tremendous impact a technology transfer office and generally, what private academic partnerships, and sometimes, those are public academics, sometimes, those are private academic partnerships, can do in terms of supporting the private sector and promoting economic and social development, generally.

Mike Blake: [00:02:46] So, you know, if you are a technology-related company and you feel like you may need help or maybe there’s some universities you think are working on some cool things, but you’re wondering about how to take advantage of that, and most universities are looking very actively to partner with the private sector, that’s a major priority for just about every university that I’ve spoken to over my career. I think this podcast will at least give you some understanding as to how to approach that conversation and do so in a way that’s intelligent and productive.

Mike Blake: [00:03:20] So, as is always the case, I can have a five-minute conversation about any topic we put on, but we’re going to introduce an expert in. Today, I’m delighted to introduce my friend, Stephen Fleming, who is currently Vice President, Strategic Business Initiatives at the University of Arizona. And that’s strange to say. He and I were just talking about this. And he’s a native Atlanta guy going back, I think, five or six generations.

Mike Blake: [00:03:47] And I think at least until three years ago, if you prick him, he’d bleed golden black. But now, he’s with the University of Arizona, which is ranked among the top 20 public research universities nationwide in areas such as the environment, optics, space sciences, bio sciences and southwest border issues. They’re among the best in the world. Stephen himself is a highly successful senior executive with leadership experience in startups, multinationals, private equity and university-based economic development.

Mike Blake: [00:04:18] Recognized as a thought leader for innovation entrepreneurship, including selection, as one of the first principal investigators funded by the National Science Foundation to help create the I-Corps program. Most recently, he led the Economic Development Entrepreneurship Initiatives at the Georgia Institute of Technology. There’s that golden black I told you about. He’s the former general partner of a $260-million early-stage venture capital firm responsible for 18 investments, 16 board seats and 13 successful exits.

Mike Blake: [00:04:46] I’m going to pause for that. 18 investments, 13 successful exits, that’s a high batting average, folks. Previously led introduction of residential broadband products such as DSL and cable modems. I remember DSL at Nortel Networks, vice president of product management marketing at LICOM, which is a venture-funded startup. And started his career as a bench scientist at AT&T Bell Labs. He’s an active angel investor, at least he has been, community leader and mentor to local entrepreneurs and generally just a good egg. Stephen Fleming, thanks for coming on the program.

Stephen Fleming: [00:05:22] Like I always hate listening to that intro because it seems like I can’t keep a job. But I’ve had a lot of fun and a great run so far.

Mike Blake: [00:05:31] I think the bigger issue is that they can’t keep you. I didn’t realize that you had 18 investments and 13 successful exits. How in the hell did the venture capital industry not keep you in there as a lifer?

Stephen Fleming: [00:05:48] Well, you know, I tried retiring. It was my own choice. And it turns out I have zero retirement skills. And about the time that I was realizing that I don’t golf and I don’t fish and I don’t do anything else you’re supposed to do in retirement, Georgia Tech started sinking its hooks into me as a volunteer. I was an entrepreneur and resident at ATDC, which actually, I wound up running that. I got on a couple of advisory boards and I just slowly got absorbed into the body of Georgia Tech and wound up running the group that I had there, which was actually about 200 people at the peak. And so, yeah, I loved the venture business. I enjoyed it. It’s the greatest job in the world. But honestly, I’ve been an academia now for, gosh, lasted the amount, 17 years. And this is fun, too. I love being part of a major public research university. It’s a great gig.

Mike Blake: [00:06:47] So, what I like to do with most of these podcasts, and it certainly applies here, is I want to set a vocabulary for the listener because the listener may not have heard the term technology transfer office. It doesn’t necessarily come up every day. So, can you describe for us and define what is meant by a university technology transfer office?

Stephen Fleming: [00:07:09] There’s a general set of terms that would fit just about everybody and then, you know, many universities will have their own unique spin or their own unique interpretation. But in general, a research university is going to have faculty and staff and students working on research projects which may, and the result of that research, create intellectual property. And in this case, we’re almost always talking about patents. There are other forms of intellectual property as Mike well knows, but here, we’re going to talk mostly about patents.

Stephen Fleming: [00:07:46] And if you are creating patentable technology, the law in the United States for the last 40 years, if that research was funded by the federal government, then the university has the option to assert title to that intellectual property. So, the university can patent that within the universities name. Well, yay, that means the university owns the patent, which is a piece of paper. And that by itself is basically worthless.

Stephen Fleming: [00:08:16] In order to make that have impact on society and to have economic value, that needs to be transferred to the private sector. And so, technology transfer is just that, it’s taking the intellectual property developed by the university and moving it into some sort of licensing agreement or some sort of arrangement with a private sector entity. That private sector could be an individual in the case of a consulting operation.

Stephen Fleming: [00:08:46] It frequently is a startup company, which could be created around or adjacent to that intellectual property or it could be a large company, you know, a Microsoft or Boeing or a Pfizer to license it and take it toward as part of a big company. But in all those cases, you’re transferring the technology from the research university into a place where the private sector can pick up the ball, run with it, and hopefully create value and create a positive impact on the community and on the world.

Mike Blake: [00:09:18] So, I mean, you know, sort of brass tacks, why does a university care about any of that? When we look at universities, we think about academics to sort of do their thing. You know, why do they take an interest in transitioning these technologies outside of the academic universe?

Stephen Fleming: [00:09:40] Well, let me first make it clear why we don’t do—or a reason we don’t do it. We’re not doing this to make money. A lot of people have that misconception that, you know, we’re selling off this intellectual property and we have a Scrooge McDuck money bin that we dive into and swim around in. That really isn’t true. Most major research universities lose money on intellectual property and technology transfer. It’s the cost of doing business. There are a number of reasons why we do it, none of which are financial.

Stephen Fleming: [00:10:14] The one which people may not really accept this, which is true, is that we feel it’s our obligation. This is research which is being done, especially in public universities, but it’s true as well at private universities like Emory or Stanford or MIT. You know, we feel that creating this technology and letting it sit on a shelf and gather dust is not the honorable thing to do. There should be a path forward to make this happen.

Stephen Fleming: [00:10:45] And if we can do that, and hopefully not lose too much money in the process or ideally break even in the process, then we’re fulfilling kind of a public duty. That is true, but if you don’t believe it, there are some more tangible reasons. We, the university, tend not to make money on this, but the professors individually very well can. There are some professors out there, you know, driving Ferraris based on technology transfer agreements with their university because of creation they’ve ushered through their laboratory.

Stephen Fleming: [00:11:18] And so, we are competing for good faculty and we’re always competing for good faculty. The fact that we’ve got a supportive technology transfer office and all the community around that is one of the table-stake items to recruit and retain excellent faculty. So, it’s part of, you know, building our intellectual standing. And then, finally, it’s a great way to help out our students because even though I suspect those professors who drive Ferraris, like those cars, most professors are not really driven by money, they would have probably made different career choices if they were.

Stephen Fleming: [00:11:59] They’re really driven by making their students successful. And by having these sort of technology transfer agreements and licensing offices and so forth, it’s a way to give multiple path forward to their students if the student wants to start a company based on that work in the laboratory or join a company based on the work in that laboratory or if we want to license that technology to a big company and that student wants to go work for that big company. It’s a way of helping the careers of those students that we’ve spent so much of our time and effort in supporting.

Mike Blake: [00:12:34] So, you know, that’s interesting even with the exposure I’ve had to tech transfer offices, I’ve not heard it exactly in that way. So, I’ve learned something so at least one listener learned something. I think it’s reasonable to put out there that universities are going to have a reputation for doing very, you know, so-called primary or, you know, basic research, research that is fundamental to science, but may not have a short path or even a clear path to any kind of commercialization. Is that fair and is that something the private sector has to then bridge or are universities better at producing something closer to market-ready science and maybe generally believed?

Stephen Fleming: [00:13:28] The answer to almost any reasonably complex question is it depends. So, the answer, it depends. In general, you know, your instincts are right. You know, if you look at the research and development continuum, universities are typically going to be big are a little deep. You know, we’re working on the fundamental research, the fundamental science. And, you know, much less focused on how do you develop that into a product or service that you could put in a catalog and sell to somebody. We do some of that. But really, our emphasis is on the earlier stages.

Stephen Fleming: [00:14:01] And corporations or even startups are kind of the flip side of that. They are like, you know, we have to believe the science works, but now, how do we build the sales channels? You know, how do we do pricing? How do we go through regulatory relief and things like that? So, there is this, I mean, you can always hear people calling various things, the valley of death or the chasm or what have you that needs to be bridged between the early-stage activity of university and the later-stage activity of the marketplace.

Stephen Fleming: [00:14:30] Those are some of the ancillary functions that tend to get wrapped around a technology transfer office. But I’ll also note that that chasm between fundamental research and commercial deployment can vary dramatically based on the sector of science and technology that you’re working in. If you’re doing human pharmaceutical drug development, you know, that gap can be decades, okay?

Mike Blake: [00:14:57] Yeah.

Stephen Fleming: [00:14:58] If you’re doing software and, you know, augmented reality, that gap can be months. You know, that can actually go very, very quickly. And other things, you know, advanced materials or things like that will be somewhere in between. So, just because it’s early and fundamental doesn’t mean that it’s a long wait. It depends on the sector. And, you know, the closer you get to putting something in a pill that goes into the body, the longer it takes.

Mike Blake: [00:15:25] So, of course, what we’re talking about, technology transfer offices, which are associated with academic institutions. And I think you would agree that academic institutions culturally, structurally, fundamentally are different animals than the typical corporate organism. And I guess my question is that, you know, should private companies have an amount of concern or trepidation in trying to cooperate with an academic institution, given that those cultures and sometimes the fundamental objectives are so foundationally different?

Stephen Fleming: [00:16:06] The cultures are different. There’s no doubt about that. And the role of a good tech transfer office and commercialization office and other functions, a lot of times, is to do impedance matching and, you know, making sure that the expectations are aligned and appropriate for both parties. So, the clock tends to tick slower in academia. The professor will look at something and say, you know, “Gee, I can’t get to that this semester. I can do that next semester.”

Stephen Fleming: [00:16:39] And the corporate partner, especially with the startup, says, “You know, I don’t know what a semester is, but can I have something by Tuesday?” And those are just fundamentally different. So, it’s a matter of managing expectations. It’s a matter of, you know, understanding that if you’re looking for something that’s going to go into production in your factory in the next 90 days, you probably are not going to get that out of the university.

Stephen Fleming: [00:17:04] If you’re looking for something which is going to completely obsolete what’s in your factory right now and make you build a new factory, that very well may be coming from the university. And the earlier you get a start on that, the better. Now, given that, I will say, a lot of the grief that universities get for being slow and stubborn and hard to deal with and so forth, a lot of that is anecdotal. Sometimes, that’s self-serving on the part of the non-university partners.

Stephen Fleming: [00:17:37] A lot of universities, including the two that I’ve been closely involved with, Georgia Tech and now, University of Arizona, have gotten a lot better at this in the last couple of decades. So, if you’re hearing horror stories of that in the world, you know, back in the day, I had this, you know, situation, “Well, you know, find out when back in the day it was”, because yeah, in the 1980s and even 1990s, universities were pretty bad at this. This whole area of practice of university technology transfer is only 40 years old. The whole idea of university tech transfer really only emerged with the Bayh-Dole Act of 1980.

Stephen Fleming: [00:18:22] And most universities didn’t establish tech transfer offices until the late ’80s or early ’90s. So, in the early days, yeah, we were pretty bad at this. Now, we’ve gotten good at it. We have templates, we have guidelines. We have, you know, a lot of test cases with, you know, clear crisp delineations of what we can and cannot do. And so, I think it’s much more efficient and much more—I’ll say, a much less painful process for a company to work with a university than it may have been even a decade ago.

Mike Blake: [00:18:57] And I imagine, too, one of the ways in which the offices have evolved is that they hire people candidly like you who have been in the business world and speak business. And in your case, you’re bilingual, you speak both business and academia. And that’s an important element.

Stephen Fleming: [00:19:17] That’s true. And people like me didn’t exist 20 years ago because nobody had done both sides of it. So, now, universities will have people who can help out in intelligent ways. And also, you know, we can make it really clear, you know, hey, “Well, you know, this is not our first rodeo. You know, we’ve done licenses like this frequently. You know, here’s the points which are negotiable and let’s negotiate. And here’s the points we just aren’t, you know, we’re a public university. There’s things that are a matter of law that we can’t change.”

Stephen Fleming: [00:19:52] And let me give an example. One that, you know, frequently comes up in negotiations with either startups or with big companies is around the issue of ownership of intellectual property. Well, under federal law, if we’ve asserted title to the intellectual property, you know, we have to maintain that title in the name of the university. So, basically, we cannot sell you our patent. Now, through a licensing arrangement, we can arrange for you to have exclusive worldwide sub-dividable, sub-licensable, non-recourse, non-fee control of that intellectual property, which, for all intents and purposes, is identical to ownership.

Stephen Fleming: [00:20:43] Because if your focus is not really you want to use it, you want to make sure that nobody else can use it. Well, that’s ownership. We can make that happen. We just can’t sell you the patent. We can’t transfer title, but we can give you all of the benefits of ownership. And for the companies who’ve done this before and understand that, we can actually reach an agreement very, very rapidly. If we’re working with a first-timer that has been through this that has to get educated about, “So, we’re going to hand you money and you’re not going to hand us titles or VIP. Why is that a good idea?”

Stephen Fleming: [00:21:18] We have to go through an educational process. Now, again, the good news is over the last, I will say, 40, certainly 30 years, we’ve done this enough, we’ve gotten better at the educational process. But, you know, 30 and 20 years ago, we weren’t even good at that. And there are a lot of people that got kind of crossways and got upset about the way things were being handled. We’ve gotten better at that.

Mike Blake: [00:21:41] So, we sort of danced around it, but I want to make sure we hit this very directly because it is central to the theme of the podcast. And that is, you know, as you go out into the market, make your pitch to the private sector to cooperate with University of Arizona by I think tech offices, transfer offices generally, you know, why should companies be thinking about that? Why is that something that’s worth a company to invest in?

Stephen Fleming: [00:22:08] Well, even when I worked at Bell Laboratories, that’s before divestiture, which goes to your podcast, listeners won’t even know what I’m talking about, but there, you see this wonderful emerald city called Bell Laboratories which had some of the smartest people in the world working there. You know, I had three Nobel Prize winners, you know, working within a mile of my office, at different buildings. Even then, most of the smart people in the world didn’t work for my company. And that’s even more true today. Most of the smart people don’t work for you.

Stephen Fleming: [00:22:42] And if you’re in a business where your product or service is going to depend on having the best ideas and the best technology and the best science behind them, you’re going to want to get those wherever you can. And sometimes, that’ll be from inside your own skunkworks operation in your own laboratories. Sometimes, that will be from startup companies that you go off and acquire. Sometimes, that will be from universities where you go off and make license arrangements for intellectual property.

Stephen Fleming: [00:23:14] Sometimes, that might be with national laboratories like Oak Ridge or Lawrence Livermore or something like that, which also have tech transfer offices. So, you know, you as a company, you’re going to be in search for the best ideas, the best science, the best technology, the best implementation. And you need to have processes in place to chase those ideas wherever they live. And if they happen to be at universities, you need to have processes and structures in place where you can easily incorporate those into your product and service planning without breaking your old system.

Mike Blake: [00:23:53] Now, that’s a very interesting answer because I didn’t expect it. I would have thought that the first answer when it comes to cost is that in your case, the taxpayers of the State of Arizona and to a lesser extent, federal taxpayers have funded research that’s gotten it to a certain point, so you’re able to piggyback on resources that have already been spent by somebody else. And maybe that’s true. And I’ll ask you to comment on that in a minute. But interestingly, what you’re really leading with is expanding your in- effect network of intellectual capital because, you know, even, as you said, Bell Labs can’t house it all in one place.

Stephen Fleming: [00:24:39] Right. And to, you know, replied to your approach, you’re not wrong. I mean, the taxpayer is paying, you know, country-wide, billions of dollars for this research, which your company can’t afford those billions of dollars. But the truth of the matter is, you know, going to a university tech transfer as a cost reduction strategy is probably misguided because if you’re kind of—I’m thinking for from a big company’s perspective right now, so a big company, you know, your cost is basically all payroll.

Stephen Fleming: [00:25:16] You know, everything else is a rounding error. I don’t care how many electron microscopes you’ve got and, you know, whatever other people, the test equipment you got, your cost is going to be the cost of people. And you’re going to pay those people, whether they’re working on good ideas or whether they’re working on bad ideas. So, what you want to do is maximize the time they’re working on good ideas.

Stephen Fleming: [00:25:39] And if you can jump-start them with a piece of intellectual property or maybe you just hire a really great graduate student and there’s no licensing arrangement that comes with it, you’re just hiring a great grad student and you’re jump-starting that very expensive payroll you’ve got to work on better ideas faster. You know, that’s how you go into the marketplace and compete and win. It’s not because, you know, we’ve got this wonderful, you know, gas chromatograph that you’re able to use for a cheap rate because the taxpayers paid for it. We’re happy to do that, but that’s not going to make you win.

Mike Blake: [00:26:11] So, you touched upon something at the start of the interview and I want to come back to that. Are there certain fields of science that lend themselves better to a technology transfer relationship than others?

Stephen Fleming: [00:26:28] The relationships can be different. I’d say pretty much, you know, all of the, you know, science and engineering related work that is done at the university, you know, can all be transferred. Some will transfer faster than others. What I would say is that different ones lend themselves to different structures. And let’s take the two extremes. You know, let’s take drug development and let’s take software. You know, software is very easily transferable to startups because you have essentially no capital requirements, use a couple of laptops and an internet connection.

Stephen Fleming: [00:27:07] You have, you know, very few, perhaps too few, regulatory requirements. So, you can set up shop as a startup with a license to university intellectual property, you know, very, very quickly, very, very cheaply. If you’re working in drug development, there’s an enormous amount of regulatory burden, perhaps too much, that’s a different conversation. There’s enormous amount of capital requirements. There’s enormous amount of overhead required and creating and developing channels to market. It’s a hugely expensive proposition.

Stephen Fleming: [00:27:43] And it’s very unusual that a startup company would be able to take that all the way to the marketplace. You might start with a startup company with the intention of having that startup company acquired by a Pfizer or GlaxoSmithKline or somebody like that later on. So, I’d say that, you know, all areas of technology have interesting leading-edge work being done at universities. All of that can be transferred, but you wouldn’t necessarily use the same cookie-cutter template depending on what business you’re in.

Mike Blake: [00:28:21] Yeah. And, you know, interestingly that, you know, you did cite two extremes and those two, in spite of the fact those are extreme cases, the cases for that kind of collaboration is readily visible either way, right? If it is going to a longer, more expensive process for pharmaceutical development, but that’s just the way pharmaceutical development works, whether it’s private or academic.

Stephen Fleming: [00:28:48] Right. And just the way that works because you’re putting substances in human bodies and we, as a culture, have decided we’re going to have certain rules about that. And following those rules takes a lot of time, money and talent. That’s not saying it’s a bad thing. It’s just saying that you need to know that, you know, when you’re starting a company in that sector or launching a product for a big company in that sector.

Mike Blake: [00:29:13] So, we’ve touched upon one particular model, which is technology licensing or what you’ve described sounds to me like, effectively, a sort of synthetic ownership transfer. Are there other models out there that companies can consider or does it have to be that kind of licensing model?

Stephen Fleming: [00:29:36] Well, there’s different kinds of licenses. And the fundamental, you know, dividing in two is exclusive and non-exclusive. And an exclusive license is, you know, this is mine. You know, one way or another, I paid for it and I want to control it and I want to make sure that nobody else can use it. And we’re happy to create exclusive licenses like that. They cost a little bit of money. If that’s not critical to you and what you really want is freedom to operate and just to make sure that no one else can come and say, “You have to stop doing what you’re doing” because now, they have control or ownership of the piece of intellectual property, you know, that can be a non-exclusive license.

Stephen Fleming: [00:30:25] And so, something that we grant all the time is called, the acronym is NERF, nonexclusive royalty free license. And that’s basically saying, you know, we, the university, own this piece of intellectual property for various bits of compensation, which can vary depending on the deal. You know, you’ve given us good and sufficient reason that we’re granting you a non-exclusive royalty free license, which means you can use that in your product and service and you don’t have to pay us any additional for that because you’ve paid us something upfront.

Stephen Fleming: [00:31:01] But at the same time, you can’t stop, you know, Brand X from using it and you can’t stop us from licensing it to Brand X, Y and Z under other arrangements. And that’s actually a great utility especially to some folks in the hardware-related businesses because, you know, they’re not looking to build the product around this particular way of building semiconductors. They want to build a semiconductor to put them into a laptop and sell laptops.

Stephen Fleming: [00:31:34] And that’s really what they want to do. And so, what they want is freedom to operate to know that they’re safe from getting a tap on the shoulder or a nasty letter from a lawyer saying, “You can’t do that anymore.” So, there’s a whole range of different arrangements. At the University of Arizona, we’ve got a couple of templates called the Arizona Choice, which you can look up on the website if you want to. And those are kind of the two versions, is if you really think you’re going to want an exclusive, you can pay us upfront and we’ll make sure that nobody else even gets a look at that technology.

Stephen Fleming: [00:32:11] If you just want freedom to operate, you can pay us a little less, actually a lot less and you can have that. You can also be in-between. You could say, “Look, I want to non-exclusive with a certain amount of period of time to decide if I want to negotiate an exclusive and pay more money.” We can make that happen. So, you know, we can be pretty flexible within the bounds of federal law and IRS regulation and things like that, but we can’t change within those boundaries because we’re doing this as a service to our faculty and to our students and to the community. And we’re not, you know, trying to make money off this. We’ll be as flexible as we can be.

Mike Blake: [00:32:52] So, what you’re describing to me is something that sounds to me of a highly transactional nature, which is, you know, let’s say, you know, UA has developed technology X and company A thinks that technology X is pretty cool. Tech company A says, “I’d like to have technology X.” And then, you work out some model that makes sense for you by which company A does have access to technology X. My question is this, are there other more expensive models out there? For example, purely hypothetical, but I’m going to use this example because I know you know this sector very well. You know, let’s take Boeing and they’ve had, literally, a disaster of a product launch and they’re still trying to figure out how to get that thing flying, right?

Stephen Fleming: [00:33:47] And not just on the 737 Max, I mean, they’ve had troubles in a lot of places. They’ve had a bad year.

Mike Blake: [00:33:52] They have.

Stephen Fleming: [00:33:53] Go ahead.

Mike Blake: [00:33:53] For sure, right? And, you know, if I were they, and maybe they’re already doing this, I don’t know, but I would want to go to some—I would at least think about, is there someone that we can partner with? Maybe there’s some people in spite of Boeing being Boeing and who they are and how many people. There are lots of smart engineers and all that. But is there somebody that can just help us figure this darn thing out, so we get the planes back flying again and people being willing to fly on them? Are there models where there’s this sort of an effect, I guess, a joint venture available, where, you know, that company may want to just—may not have the answer, maybe they don’t think the university itself has the answer either, but probably has the resources to help them figure out the answer. Does that make any sense to you?

Stephen Fleming: [00:34:47] Yeah. And let’s make sure to make it very clear. I’m not talking specifically about Boeing because by the time you get to the situation they’re in, I mean, they’re in an issue where it’s a public relations crisis, it’s a stock price crisis. I mean, you don’t want to get to that point.

Mike Blake: [00:35:04] Right.

Stephen Fleming: [00:35:05] And we, universities in general, really are not in the fix-it-up business. You know, we’re not turnaround specialists. And because our clock does tick slower, you know, if you’re trying to figure out how to get the stock price back up the next 90 days, we’re not going to be the ones to solve that problem. But to answer the deeper question, you know, are there other relationships? Yes, absolutely.

Stephen Fleming: [00:35:34] What you can find is certain companies will look at certain universities with particular specialties and say, “You know, there’s just a lot of great activity going on there. We’re not looking to license any specific piece of intellectual property”, which as you correctly noted is transactional. “We just want to be in the conversation with these folks to kind of figure out what’s coming next and how that’s going to affect our business and, you know, what should we be thinking about four or five years out?”

Stephen Fleming: [00:36:09] Not 90 days out, but five years out. And there, we’ve got a couple of models. We, the universities in general, have a couple of models. One of which is just, you know, a bilateral agreement between the university and a big company to say, “Hey, look, let’s come sponsor some research. Let’s do some sabbaticals for your faculty. Let’s do some internships for our grad students. Let’s just have this free-flowing set of discussions between the two of us, so we can help color your perception of what you’re working on next.”

Stephen Fleming: [00:36:46] And oh, by the way, these graduate students doing internships with you, you’re going to want to hire them. And so, we do a conveyor belt of talent to them. That would be kind of a bilateral research agreement. We can also do the multilateral and we can say, you know, “We’re working on what can be seen as pretty competitive technology or non-competitive technology and let’s put together a consortium.” And sometimes, we’ll do that purely with university partnership with companies.

Stephen Fleming: [00:37:21] Sometimes, we’ll get federal dollars to help make that happen through a National Science Foundation grant or something like that. And this brings us up to one of the important roles of a major research university, especially a public research university, is we can act as a convener. And, you know, you’ll never get Coke and Pepsi to cooperate, but you can get both Coke and Pepsi to join a university consortium to look at issues of, let’s say, you know, how—I’m making this up.

Stephen Fleming: [00:37:58] This is not a real project, but, you know, how can we minimize water use in making our soft drinks in areas where they’re under water stress, that there’s a drought or because of climate change or what have you? You know, that’s not going to be a competitive advantage for Coke nor for Pepsi. You know, they’re not going to go advertise, “Hey, we’re using less water in our production process.” It would save them money.

Stephen Fleming: [00:38:24] It would be a good thing for them, but it’s not necessarily a head-to-head competitive issue. So, that’s one where you could see—and again, this is purely hypothetical, you could see both of those companies coming together and working with the university and saying, you know, “How are the best ways to do this? And by the way, here’s some things we, as Coke, have tried” and “Here are some things we, as Pepsi, have tried.”

Stephen Fleming: [00:38:49] And the university, here are some things we, as the university, have tried. And let’s start trying to find best of breed.” And so, that sort of research consortium is not focused on a license, is not focused on a transaction, but it’s focused on moving the chains for everybody in the industry. And again, that’s something which, really, can only be done at a major research university. There are really not other entities that are able to do that very well.

Mike Blake: [00:39:18] So, we’re running up against the clock here. There’s time for a couple more questions. But one I want to make sure I get out there is, you know, let’s say a listener has become convinced that at least exploring a relationship with a tech transfer office is worthwhile. What are the first couple of steps to get started on that?

Stephen Fleming: [00:39:43] Well, first is picking the right university. And there can be lots of reasons why it’s right. The best one is that university is working on the technology that you specifically are interested in. You want to go find the leaders in that. You know, the other might be their neighbors down the street. And there’s a certain value that you shouldn’t discount the value of being able to be local to your local research university because you may find out that they’re not working on a particular widget you’re interested in, but they’ve got people who could be.

Stephen Fleming: [00:40:13] And if you were to sponsor research in that area, they could suddenly become a very strong leader in that area with just a little bit a nudge and a little bit of resource. But you need to have a thesis. You need to have a reason for why you’re talking to a particular university or a particular set of universities because there are, you know, 100 tier-one universities in the country and, you know, hundreds more in the lower tiers. You can’t talk to all of them.

Stephen Fleming: [00:40:39] So, first, you know, you pick the ones you want to talk to. After that, I would have had different advice 20 years ago. But right now, in the year 2020 and thereafter, what I would say is, you know, look up their technology transfer office online and call them or send them an email. And they’ll have lots of different sorts of names, technology transfer office, technology licensing office, office of industry engagement, I think, was the name they use down at Georgia Tech, doesn’t matter.

Stephen Fleming: [00:41:16] You know, you’ll quickly be able to poke around the website and find out who owns the licensing process because these days, any substantial research universities, and probably anyone that you’re going to want to work with, they’re going to have people whose job it is to talk to you. So, they’re waiting for that phone call or that email because that’s their job, is to do outreach. And so, in the current environment, it’s actually a very, very easy conversation to get started.

Stephen Fleming: [00:41:48] You go to the web page, you find the right link to click on or number to pick up a phone call, what have you, talk to those people and they can start navigating you through the process as it exists at that university because the basics will be the same anywhere. But some of the specifics will be different depending on what the university policy is, whether they’re public or private, how they’re structured, blah blah blah, there’s lots of reasons. But those people in the tech transfer office can act as your native guide, you know, through that process and make sure that it’s successful for you.

Mike Blake: [00:42:26] So, Stephen, to wrap up, this is obviously a complex issue and I’m sure there are going to be listeners that could very well have more questions. If they’re interested in either collaborating with the University of Arizona or just tech transfer, in general, would it be okay if they contacted you? And if so, what’s the best way to do so?

Stephen Fleming: [00:42:50] Oh, absolutely, I’m happy to talk to any of your listeners. I’m easy to find, it’s my first name and last name, stephenfleming@arizona.edu and Google find that easily. But also, you know, make sure they do talk to their local university if they got questions, even if that’s not the one they want to talk to. There also is a trade organization, AUTM, which used to stand for American University of Technology Managers. But then, the non-American started joining. So, now, AUTM just stands for AUTM. And they have publications, they have conferences and they welcome non-university participants.

Stephen Fleming: [00:43:31] So, if you decide to get serious about this, you know, go to an AUTM meeting or, you know, they have a regional, it’s not necessarily having to fly across the world to do it. You get a chance to meet a lot of people, hear about a lot of different models. Because it is a transactional business, it only survives if there are transactions. So, therefore, there are people who are motivated to make sure transactions happen. So, you’ll find that there’s many, many people anxious to work with you if this is something that makes sense for your business.

Mike Blake: [00:44:02] Well, that’s going to wrap it up for today’s program. I’d like to thank Stephen Fleming so much for joining us and sharing his expertise with us. We’ll be exploring a new topic each week. So, please tune in so that when you’re facing your next executive decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us so that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

Tagged With: intellectual property, Michael Blake, Mike Blake, Stephen Fleming, technology transfer office, University of Arizona

Frazier & Deeter’s Business Beat: John Hightower, Arch + Tower, an FD Company

March 18, 2020 by John Ray

Arch+Tower
Business Beat
Frazier & Deeter’s Business Beat: John Hightower, Arch + Tower, an FD Company
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Arch+Tower
Roger Lusby and John Hightower

Show Summary

John Hightower of Arch+Tower joined this edition of “Business Beat” to discuss the interplay of customer experience, employee experience, and operational excellence. Roger Lusby, CPA is the host of “Business Beat” and the series is presented by Alpharetta CPA firm Frazier & Deeter.

John Hightower, Arch + Tower

Arch+Tower
John Hightower, Arch+Tower

John Hightower is the CEO of Arch + Tower. Arch + Tower, an FD Company, helps their clients win in the Experience Economy. We are helping close the experience gaps for clients’ – Customers and Employees – delivered with Operational Excellence. They call it their CX/Ex/Ox Framework(tm).

They work with business leaders by creating solutions that help clients bridge gaps, stand up under the weight of growth, and build for the future, hence the name Arch + Tower.

Their team partners with clients to deploy proven methodologies and a comprehensive approach – technology, data, people, processes – to deliver excellence within an organization.

Arch + Tower has served companies like Chick-fil-A, ChenMed, Peak Campus, Sunstate Equipment, Thrive Farmers, and others planning to scale solutions across multiple locations.

Arch + Tower has joined the Frazier & Deeter family of companies. They are excited to be helping to improve customer and employee experiences as part of an award-winning accounting and advisory firm with offices across the US and the UK.

Visit www.archandtower.com to discover the ways their team can help you span gaps and see farther with your people and projects.

Frazier & Deeter

The Alpharetta office of Frazier & Deeter is home to a thriving CPA tax practice, a growing advisory practice and an Employee Benefit Plan Services group. CPAs and advisors in the Frazier & Deeter Alpharetta office serve clients across North Georgia and around the country with services such as personal tax planning, estate planning, business tax planning, business tax compliance, state and local tax planning, financial statement reviews, financial statement audits, employee benefit plan audits, internal audit outsourcing, cyber security, data privacy, SOX and other regulatory compliance, mergers and acquisitions and more. Alpharetta CPAs serve clients ranging from business owners and executives to large corporations.

Roger Lusby
Roger Lusby, Partner in Charge of Alpharetta office, Frazier & Deeter

Roger Lusby, host of Frazier & Deeter’s “Business Beat,” is an Alpharetta CPA and Alpharetta Office Managing Partner for Frazier & Deeter. He is also a member of the Tax Department in charge of coordinating tax and accounting services for our clientele. His responsibilities include a review of a variety of tax returns with an emphasis in the individual, estate, and corporate areas. Client assistance is also provided in the areas of financial planning, executive compensation and stock option planning, estate and succession planning, international planning (FBAR, SFOP), health care, real estate, manufacturing, technology and service companies.

You can find Frazier & Deeter on social media:

LinkedIn: https://www.linkedin.com/company/frazier-&-deeter-llc/
Facebook: https://www.facebook.com/FrazierDeeter
Twitter: https://twitter.com/frazierdeeter

An episode archive of Frazier & Deeter’s “Business Beat” can be found here.

Arch+Tower

Tagged With: customer experience, CX, Employee Engagement, employee experience, Frazier & Deeter's Business Beat, Frazier Deeter, Operational Excellence, Operations, Partner at Frazier & Deeter, Roger Lusby, Roger Lusby CPA

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