John Ray, Author at Business RadioX ® Page

The Becerra Case: Implications for Tracking Technologies and HIPAA

August 26, 2024 by John Ray

Hall Booth Smith Podcast Network

The Becerra Case: Implications for Tracking Technologies and HIPAA

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The Becerra Case: Implications for Tracking Technologies and HIPAA (PrivacyCafé, Episode 7)

In this episode of PrivacyCafé, hosts Jade Davis and Rich Sheinis delve into the Becerra case, which challenges the HHS guidance on the usage of tracking technologies by medical providers. Rich explains the background of the case and its significance, highlighting the legal complexities surrounding HIPAA and data privacy. Key topics include the implications of using cookies, the American Hospital Association’s lawsuit against HHS, and Judge Mark Pittman’s critical ruling that rebukes HHS’s position. The episode provides practical advice for hospitals on using tracking technologies responsibly and discusses the potential impact on ongoing and future class action lawsuits. The conversation concludes with actionable tips for medical providers to ensure compliance with data privacy regulations.

The U.S. Federal Court decision in American Hospital Association v. Becerra, referenced in this episode, can be found by following this link.

PrivacyCafé is underwritten and presented by Hall Booth Smith. The show is produced by John Ray and the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Introduction to PrivacyCafé
00:29 Overview of the Becerra Case
01:19 HHS Guidance and Tracking Technologies
03:39 Legal Implications and Class Action Lawsuits
07:33 The Becerra Decision and Its Impact
12:28 Judge Mark Pittman’s Strong Language
19:43 Best Practices for Using Tracking Technologies
21:51 Conclusion and Final Thoughts

About PrivacyCafé

PrivacyCafé is your essential guide through the complex terrain where law, data privacy, cybersecurity, and artificial intelligence intersect. Hosts Richard Sheinis and Jade Davis, Co-Leads and Partners in the Data Privacy and Cybersecurity Practice at Hall Booth Smith, unravel the intricacies of privacy laws, offer insights on cybersecurity issues and concerns, explore fast-moving artificial intelligence technologies and their implications, and interview top experts. Underwritten by Hall Booth Smith, this podcast is essential listening not only for data privacy and cybersecurity experts but for business owners, executives, and others interested in the latest insights on these topics.

Richard and Jade welcome your questions, feedback, and topic requests. Email them: PrivacyCafe@hallboothsmith.com. You will also find other news and insights from Richard and Jade, as well as other professionals in the Data Privacy & Cybersecurity practice at Hall Booth Smith, by visiting the Data Privacy & Cybersecurity page.

PrivacyCafé is underwritten and presented by Hall Booth Smith. The show is produced by John Ray and the North Fulton studio of Business RadioX®.

Richard Sheinis, Partner, Hall Booth Smith

Richard Sheinis has litigated in federal and state courts for 37 years and has been the first chair for approximately 175 jury trials. His clients have included health care professionals and institutions, technology companies, and global business entities.

Rich takes advantage of his litigation background to work with businesses in the areas of data privacy and cybersecurity, employment, and technology. He works with a wide variety of companies, from small technology businesses to publicly traded companies with a global footprint.

Rich also teaches Health Information Privacy and Security as an adjunct professor at the University of North Carolina at Charlotte.

Jade Davis, Partner, Hall Booth Smith

Jade Davis is a Partner at Hall Booth Smith who focuses her practice on data privacy, cybersecurity, artificial intelligence, and construction technology.

Jade provides strategic privacy and cyber-preparedness compliance advice and defends, counsels, and represents companies on privacy, global data security compliance, data breaches, and investigations. Jade advises companies on best practices in privacy, artificial intelligence, cybersecurity, data, mobile, cloud storage, Ad Tech privacy, Internet of Things, and other areas of regulatory compliance.

She leads companies in legal assessments of data security and provides counsel to companies on how best to implement strategies to lead with data and avoid pitfalls. She helps companies strategically think about data while being mindful of global data protection laws, such as the GDPR, UK GDPR, PIPEDA, PDPA, PIPL, LGPD, nFADP, DPDP, CCPA, HITECH, and HIPAA, to name a few.

Jade enjoys helping clients deal with crisis management issues to protect the brand and leads forensic investigations. Her data privacy/cyber security practice reaches into a variety of sectors such as Healthcare, Manufacturing, Hospitality, Construction, Technology, Marketing, Agriculture, Retail, Entertainment, Telecommunications, Energy, Transportation, Logistics, Human Resources, Real Estate, and Insurance to provide litigation defense, advisory assistance, and contractual expertise regarding data privacy agreements, standard contract clauses and addenda, vendor subcontracts, privacy policies, and cookie policies, among others.

About Hall Booth Smith, P.C.

Established in 1989, Hall Booth Smith, P.C. (HBS) is a full-service law firm headquartered in Atlanta, Georgia, with regional offices strategically located throughout Georgia and the United States. Experienced across a wide range of legal disciplines, HBS prides itself on providing knowledgeable, proactive, client-specific counsel to individuals, domestic and international corporations, state and federal agencies, and nonprofit organizations.

HBS possesses the legal knowledge, skill, and experience to meet their clients’ needs wherever they do business. HBS maintains the highest commitment to ethically and professionally serve their clients by providing the highest quality legal representation.

They deliver quality legal services in a variety of service areas. Experience across legal disciplines combined with a focus on the unique business or personal requirements of the client is the hallmark of the firm. Their clients receive the attention, expertise, and cost-effectiveness of a smaller law firm with the full-service and strong regional presence typical of a larger one.

Company website | LinkedIn | Facebook | Instagram

Disclaimer

PrivacyCafé is a production brought to you by Hall Booth Smith, P.C. This podcast is published for the purposes of providing general information and education on topics which include those related to the law and legal issues, but the contents of the podcast do not constitute legal advice. Listening to this podcast or utilizing the information contained in it in any way does not constitute nor does it create an attorney-client relationship between you and Hall Booth Smith or its lawyers. The contents of this podcast should not be used as a substitute for competent legal advice from a professional attorney licensed in your jurisdiction.

Unlocking Effective Communication in Relationships: Understanding the Law of Attraction, Part Five

August 21, 2024 by John Ray

Hello, Self . . .

Unlocking Effective Communication in Relationships: Understanding the Law of Attraction, Part Five

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Unlocking Effective Communication in Relationships: Understanding the Law of Attraction, Part Five (Hello, Self… Episode 50)

In Part 5 of her series on the Law of Attraction, host Patricia Leonard focused on developing effective communication skills in relationships.

Patricia discussed the importance of both verbal and non-verbal communication, active listening, and self-awareness, while offering practical strategies and identifying common pitfalls.

Drawing from personal experiences and extensive research, she shared insights into improving personal and relationship communication, ultimately aiming to foster healthier, more loving relationships.

Hello, Self… is presented by Patricia Leonard & Associates and produced by Arlia Hoffman in association with the North Fulton studio of Business RadioX®.

Find the video version of this podcast on YouTube here.

About Hello, Self…

Hello, Self… is a biweekly podcast focused on inspiring stories of turning dreams into reality. Join coach and author Patricia Leonard and her guests as they share life-changing Hello, Self… moments.

Hello, Self… is brought to you by Patricia Leonard & Associates and is based on the new book by Patricia Leonard, Hello, Self.., available here.

The show is produced by Arlia Hoffman in association with Business RadioX®. You can find this show on all the major podcast apps. The complete show archive is here.

Patricia Leonard, Host of Hello, Self…

Patricia Leonard is President of RUNWAY TO SUCCESS, a division of Patricia Leonard & Associates located in Nashville, TN. She is a MESSAGE ARTIST speaker, career & business coach, author and magazine columnist. Patricia consults with clients on leadership, empowerment, career management, entrepreneurship and the power of language. Her work is focused on helping clients find their runway to success!

She has a professional background in management, human resources, corporate training, business consulting and talent development. Patricia has worked with companies in the service, music, banking, manufacturing, publishing, warehousing, healthcare, academic, retail and financial industries, and has taught management classes as an adjunct professor.

Patricia has a degree in Human Resource Management, is certified as a Career Coach and Consulting Hypnotist and is MBTI qualified.

Her volunteer energies are focused on Women in Film and Television-Nashville, where she is a Board Vice President; Dress for Success as the Advisory Board President; and International Coaching Federation-Nashville where she held Board roles for several years.

Patricia is the author of Wearing High Heels in a Flip Flop World, BECOMING WOMAN…a journal of personal discovery, THE NOW, HOW & WOW of Success, Happenings, a full year calendar of inspirational messages and a spoken word album titled, I AM…

She enjoys songwriting, creating poetry and has written a one-woman show and artistic speech she performs titled Hello, Self…, about a woman in midlife reinventing herself, which led to her new book by the same name, available here.

On the personal side, Patricia, describes herself as a woman, lover of life, mother, grandmother, career professional and message artist; AND in that order! Her goal is to continue inspiring others, of any age, to START NOW creating and expanding their Runway to Success.

She believes that life is a gift, the way we wrap it is our choice.

Connect with Patricia:

Website| LinkedIn | Facebook | Twitter | Instagram

Embracing Ally Leadership, with Becky Berry, Becky Berry Coaching

August 21, 2024 by John Ray

North Fulton Business Radio

Embracing Ally Leadership, with Becky Berry, Becky Berry Coaching

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Embracing Ally Leadership, with Becky Berry, Becky Berry Coaching (North Fulton Business Radio, Episode 797)

In this episode of North Fulton Business Radio, host John Ray welcomes leadership coach Becky Berry. Becky shares insights on ally leadership, contrasting it with mentorship and servant leadership. She discusses the importance of agency, promoting inclusivity, and supporting underrepresented employees. Becky also outlines her “Seven Commitments of Female Leadership” and shares a compelling success story. This episode offers valuable advice for emerging women leaders and emphasizes the significance of allies in fostering a thriving work environment.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Becky Berry, Becky Berry Coaching

Becky Berry is an Executive Career Coach coach whose mission is to help women reach the potential they’re afraid to admit that they have.

To do that, she empowers women to own their personal impact and the impact of their work. She facilitates their ability to speak fluently, without hesitation, about both. Her specialty is using language to gift clients with a clear understanding of their own gifts and power. She supports women as they create rich, meaningful work and home lives on their own terms.

Becky has experienced several crossroads in her life, including careers as magazine publisher, software entrepreneur, stay-at-home mom, special education teacher, social entrepreneur, and widowhood. Her life and work experiences allow her to provide uniquely empowering and supportive coaching to women at all stages of their lives.

Becky also produces and cohosts She’s Not Done Yet: Conversations with Women Over 50, available wherever you listen to podcasts, including Apple Podcasts and Spotify. She lives in the northern suburbs of Atlanta, GA.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:33 Meet Becky Berry: Executive and Career Coach Extraordinaire
02:29 The Evolution of Becky’s Coaching Practice
04:45 Leadership Coaching: Becky’s Sweet Spot
08:42 The Concept of Ally Leadership
22:18 Commitments of Female Leadership
24:29 Survey on Women’s Leadership Preferences
24:57 The Importance of Agency and Authenticity
25:33 Role Models and Vulnerability in Leadership
27:13 Recognizing and Elevating Unrecognized Talent
28:02 Promoting Diversity for Business Success
29:30 The Business Case for Diversity
33:11 Personal Leadership Coaching Success Stories
34:35 How to Engage with Becky Berry’s Services
41:08 Conclusion and Contact Information

Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Casa Nuova is a proud family-owned and operated restaurant, serving classic, authentic and traditional Italian cuisine and top tier hospitality since 1998.

Casa Nuova is a cook-to-order kitchen, serving traditional fare including pasta, chicken, seafood, veal, vegetarian and gluten-free options, plus daily specials. They are a farm-to-table establishment, meaning that in the summertime, they cultivate their own vegetables in their garden, steps away from the restaurant, including tomatoes, corn, peppers, zucchini, sunflowers and more!

Celebrating more than 25 years, Casa Nuova has become a true staple in the Alpharetta area, serving more than three generations of families, including friends old and new, visiting near and far from all over the metro Atlanta area and beyond.

Website | LinkedIn | Facebook | Instagram

About North Fulton Business Radio and host John Ray

With over 790 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors — **John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Giving is Living

August 21, 2024 by John Ray

North Fulton Studio

Giving is Living

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Giving is Living (The Price and Value Journey, Episode 110)

In this episode of The Price and Value Journey, host John Ray explores a profound lesson of generosity from the book Tuesdays with Morrie by Mitch Albom. John highlights how Morrie Schwartz, despite his own suffering with ALS, always centered conversations on others, embodying the philosophy that “giving is living.” John encourages professionals to shift their mindset from taking to giving, emphasizing that the true value provided to clients lies not just in the services we provide them but in the care, attention, and genuine interest shown in their lives and businesses. This approach, he argues, leads to greater fulfillment and success.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Introduction to the Price and Value Journey
00:18 A Story of Profound Value
00:55 Lessons from Morrie Schwartz
01:58 Applying Generosity in Professional Services
02:41 Embodying the Philosophy of Giving
03:36 Reflecting on Morrie’s Wisdom
03:58 Conclusion and Call to Action

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey" — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Transforming Environmental Liabilities into Assets, with Mike Ayers, Watershed Geo

August 20, 2024 by John Ray

Executive Perspective

Transforming Environmental Liabilities into Assets, with Mike Ayers, Watershed Geo

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Transforming Environmental Liabilities into Assets, with Mike Ayers, Watershed Geo (Executive Perspective, Episode 15)

Mike Ayers, CEO and co-founder of Watershed Geo, discusses the company’s history and cutting-edge environmental solutions in this episode of Executive Perspective with host Danny Vander Maten. Watershed Geo specializes in intellectual property for waste management, geotechnical engineering, and renewable energy. Mike details their unique approach to closing landfills, the importance of a strong technical team, and their commitment to offering solutions rather than just products. He also discusses significant milestones, like gaining regulatory approval in California and converting landfills into renewable energy assets. Throughout the conversation, Mike emphasizes the importance of credibility, hard work, and resilience in driving the company’s success.

Executive Perspective is sponsored and presented by Cresa Atlanta. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Mike Ayers, CEO and co-founder of Watershed Geo

Mike Ayers, one of the founders of Watershed Geo, holds the position of CEO within the company.

As CEO, his primary focus revolves around fulfilling the company’s core mission of being a leader in civil and environmental infrastructure protection and resilience. This involves spearheading strategic growth plans, overseeing the commercialization of new patents, evaluating market opportunities, establishing crucial partnerships, and driving international expansion efforts.

A specific area of his and the company’s focus is the conversion of closed landfills and impaired land into solar energy assets through the implementation of Watershed Geo’s technologies.

Watershed Geo

Watershed Geo is an environmental solutions company offering unparalleled geosynthetic options for both civil and environmental applications for erosion control, soil stabilization, and waste containment. Through best-in-class materials and extreme engineering, Watershed Geo products deliver improved safety and reduced environmental impact while limiting the long-term costs associated with landfill management and hard armor revetment. The company’s in-house polymer scientists, geotechnical engineers, and hydrologists have worked with multiple universities and private research labs to achieve unprecedented performance that far exceeds that of traditional landfill closure and revetment methods.

Their products include:

ClosureTurf® – A final closure system for municipal, industrial, and coal combustion residual landfill/impoundment final closures
HydroTurf® – An advanced revetment technology for high hydraulic shear protection in down chutes perimeter channels, bench drains, outfall structures, slopes and basins
PowerCap™ – A revolutionary new approach to solar on landfills and impoundments, directly attached to the ClosureTurf capping system with no penetrations, eliminating racking material
VersaCap® – An intermediate cover for odor prevention, emission control and leachate reduction
CapSure™ – A high-performance intermediate cover solution for landfills that is impermeable and wind-resistant, reduces leachate, prevents erosion, and contains and controls landfill gas

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction to Executive Perspective
00:56 Meet Mike Ayers, CEO of Watershed Geo
01:10 Innovative Environmental Solutions
03:18 Challenges and Successes in Civil Engineering
09:01 The Journey of Watershed Geo
14:45 Breakthrough in California
20:16 Company Philosophy and Culture
31:01 Learning from Failures
35:58 Customer Commitment and Follow-Up
38:18 Advice for Aspiring Entrepreneurs
41:29 Philosophical Reflections on Leadership
42:03 Turning Failures into Successes
46:31 Future Aspirations and Industry Insights
48:20 Closing Remarks and Contact Information

About Executive Perspective

Executive Perspective features executives and business leaders from a wide variety of sectors. Host Danny Vander Maten and his guests cover industry trends, insights, challenges, success strategies and lessons learned. Executive Perspective is underwritten and presented by Cresa. The show series is produced by John Ray and the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. A complete show archive can be found here.

Executive Perspective

Danny joined Cresa in the Spring of 2016 and brought a diverse background with nearly 10 years of experience in finance, business operations, and strategy to his client’s real estate transactions.

At Cresa, Danny’s primary responsibilities include strategic planning, lease analysis, negotiations, and cost mitigation. As a registered Certified Public Accountant with an active license in the state of Georgia, Danny provides unique financial insight into every critical aspect of the transaction.

Cresa is the world’s most trusted occupier-centric commercial real estate firm. They strategize for the best possible results for occupiers everywhere. Cresa thinks beyond space. Partner without conflict. And apply their integrated expertise to make your business better.

Connect with Danny: LinkedIn | Twitter

Connect with Cresa: Website | LinkedIn | Facebook | Instagram | Twitter

Marika Ponton, Office Angels and The Profitability Coach, Rachel Donnelly, AfterLight, and Gary Massey, Massey and Company CPA

August 20, 2024 by John Ray

Host Bill McDermott with Gary Massey, Rachel Donnelly, AfterLight, and Marika Ponton

North Fulton Studio

Marika Ponton, Office Angels and The Profitability Coach, Rachel Donnelly, AfterLight, and Gary Massey, Massey and Company CPA

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Marika Ponton, Office Angels and The Profitability Coach, Rachel Donnelly, AfterLight, and Gary Massey, Massey and Company CPA (ProfitSense with Bill McDermott, Episode 60)

In this episode of ProfitSense, Bill McDermott, The Profitability Coach, welcomes guests Marika Ponton from The Profitability Coach, Rachel Donnelly, founder of AfterLight, and Gary Massey of Massey and Company CPA. They discuss various challenges and solutions for improving business profitability, the intricacies of estate management, and the unique offerings of their respective services. The episode also highlights the importance of building trust with clients, managing finances effectively, and offers practical advice for both business owners and those facing personal loss.

Bill concludes the show by discussing the concept of profitability and its significance in business operations.

ProfitSense with Bill McDermott is sponsored and presented by Bill McDermott, The Profitability Coach, and the show is produced by John Ray and the North Fulton Studio of Business RadioX® in Alpharetta.

Marika Ponton, Office Angels and The Profitability Coach

Combine a CPA’s in-depth accounting background, the outgoing personality of a business development professional, and an unwavering drive to help small business owners command their businesses to achieve growth or exit goals, and you have Marika E. Ponton (MEP).

Her unique background as an auditor & a successful small business owner allows her to serve profitability coaching clients using deep personal experience to relate to business owners regarding their financials, their internal operations and their goals for new business and growth.

Rachel Donnelly, AfterLight

Rachel Donnelly is the Founder and CEO of AfterLight.

AfterLight is on a mission to help the living deal with dying, fostering lighter hearts and lighter loads. The company assists clients in managing the unavoidable administrative tasks associated with after loss and legacy planning.

Whether you’re facing an unexpected loss or want to prepare your legacy so your family can grieve in peace and settle your affairs with ease, AfterLight is the answer to your overwhelm.

Connect with Rachel and AfterLight: Rachel’s LinkedIn |Website | Instagram | Facebook | Twitter

Gary Massey, Founder, Massey and Company CPA

Gary Massey is the founder of Massey and Company CPA, based in Atlanta. He has over 30 years of experience in tax preparation, tax planning, and IRS and state tax problem resolution. He holds a CPA, a Master’s degree in Accounting and Master’s degree in Business Administration with a specialization in taxation. Gary is also a Certified Tax Representation Consultant.

Gary’s focus includes helping clients with tax problems. This includes representing clients in front of IRS and state agencies to resolve difficult tax issues, including audits, unpaid taxes, liens, levies, penalties, and notices. His work requires negotiation on a wide variety of tax matters, including offers in compromise, installment agreements, currently not collectible status, and penalty abatement.

Gary enjoys collecting art and spending time with his children and grandchildren. He is married to Chelly, a native of The Netherlands.

Topics Discussed in this Episode

00:00 Introduction to ProfitSense
01:13 Meet the Guests: Marika Ponton, Rachel Donnelly, and Gary Massey
01:36 Marika Ponton on Profitability Coaching
04:10 Building Trust with Clients
06:58 Challenges of Small Business Ownership
11:09 Rachel Donnelly’s Journey and AfterLight
15:55 AfterLight’s Services and Executor Challenges
20:43 The High Cost of Funerals
20:57 Challenges Faced by Executors
21:41 Role of Afterloss Professionals
23:53 Introducing PALS: Setting Industry Standards
24:38 Educating the Market and Future Growth
27:06 Gary Massey: A Unique CPA Approach
30:31 Advice for Aspiring Accountants
32:16 IRS Updates and Tax Management
34:28 Importance of Inventory Management
38:18 Bill McDermott Commentary on Defining Profitability

About ProfitSense and Your Host, Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

Follow this link to find the show archive.

The show is presented by The Profitability Coach. The Profitability Coach helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business.

Bill McDermott is the Founder and CEO of The Profitability Coach. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center, Gwinnett Habitat for Humanity, and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University, and he and his wife, Martha, have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Instagram and follow The Profitability Coach on LinkedIn.

Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions

August 14, 2024 by John Ray

North Fulton Business Radio

Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions

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Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions (North Fulton Business Radio, Episode 796)

In this episode of North Fulton Business Radio, host John Ray speaks with Justin Minick from SOS Marketing Solutions. Justin shares his entrepreneurial journey, from starting his own CrossFit gym to successfully helping other businesses grow through effective Google and Facebook advertising strategies. The discussion highlights the importance of a compelling offer in ads, the differences between Google and social media ads, and the impact of targeted advertising on business growth. Justin also shares success stories and practical tips on maximizing the return on ad spend. Listen now for invaluable insights on optimizing your business’s digital marketing efforts.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Justin Minick, SOS Marketing Solutions

Justin Minick is the founder of SOS Marketing Solutions, a digital marketing agency based in Marietta, Georgia, established in January 2024. He specializes in helping businesses attract more clients through effective online marketing strategies, leveraging his experience in creating and optimizing ad campaigns.

Before founding SOS Marketing Solutions, Justin owned Dirty Bird CrossFit, a fitness gym in Marietta. As a CrossFit Level 1 Trainer, he was dedicated to fostering a supportive community and providing varied strength and conditioning programs aimed at improving overall fitness. His journey in digital marketing began in 2018 while managing his gym, where he learned the importance of online visibility for business growth.

This hands-on experience with digital marketing for his own gym provided Justin with valuable insights into the power of online visibility and client attraction. He learned firsthand how effective digital strategies could significantly impact a business’s growth and client base.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:37 Guest Introduction: Justin Minick from SOS Marketing Solutions
02:16 Justin’s Journey: From College Football to CrossFit
03:34 The Birth of SOS Marketing Solutions
07:55 The Power of Google Ads
08:35 Google Ads vs. Social Media Ads
11:34 Crafting Effective Ad Campaigns
21:55 Success Stories and Client Impact
24:55 Contact Information and Closing Remarks
25:38 Additional Announcements and Thank You

Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio

Casa Nuova is a proud family-owned and operated restaurant, serving classic, authentic and traditional Italian cuisine and top tier hospitality since 1998.

Website | LinkedIn | Facebook | Instagram

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Faith, Networking and Eradicating Homelessness, with Ana Megrelishvili, Christian Professionals Network Worldwide

August 13, 2024 by John Ray

North Fulton Business Radio

Faith, Networking and Eradicating Homelessness, with Ana Megrelishvili, Christian Professionals Network Worldwide

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Faith, Networking and Eradicating Homelessness, with Ana Megrelishvili, Christian Professionals Network Worldwide (North Fulton Business Radio, Episode 795)

In this episode of North Fulton Business Radio, host John Ray interviews Ana Megrelishvili from Christian Professionals Network Worldwide. Originally from the country of Georgia, Ana shares her inspiring journey from experiencing a difficult upbringing in Russia, overcoming atheism, and finding her calling to support the homeless through her organization. She discusses her mission to eradicate relational poverty by mentoring homeless individuals and providing support networks. The Christian Professionals Network not only focuses on business networking but also fosters genuine relationships and community service, emphasizing the importance of community support in overcoming homelessness.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Ana Megrelishvili, Christian Professionals Network Worldwide

Ana Megrelishvili grew up in Georgia, Eastern Europe, in a highly dysfunctional family, experiencing hunger, violence and abuse. Ana immigrated to the United States at the age of twenty, seeking a better life and opportunities, when she became a student at Berea College in Kentucky.

Ana founded the Christian Professionals Network Worldwide (CPNW) in Atlanta, Georgia, blending her passion for positive change with actionable initiatives. CPNW goes beyond typical networking by integrating business relationships with service-oriented values, fostering global community transformation. Grounded in Christian principles, Ana ensures CPNW serves as a collaborative hub, uniting leaders to pursue societal betterment.

Through CPNW Foundation work, Ana addresses relational poverty by facilitating meaningful connections and providing a support network. The CPNW Foundation focuses on mentoring the homeless, providing them with the relationships and support necessary to rebuild their lives and break the cycle of poverty.

Ana shares her journey of healing and resilience in her book, Finding Courage to Change, while also contributing to Powerful Female Immigrants: Volume 3, sharing her inspiring journey from Georgia to the United States. Ana’s impact extends to co-authoring Success Redefined with Jack Canfield, earning her recognition as an Amazon Best-Selling Author.

Connect with Ana: LinkedIn

Connect with Christian Professionals Network Worldwide: Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:27 Guest Introduction: Ana Megrelishvili
02:26 Ana’s Backstory and Journey to the US
03:11 A Life-Changing Encounter
04:19 Ana’s Childhood Struggles
06:25 Understanding Relational Poverty
08:07 Mentorship and Community Support
10:11 Corporate Success and Spiritual Awakening
12:22 Founding the Christian Professionals Network
16:01 Details of the Christian Professionals Network
23:44 The Foundation and Addressing Homelessness
31:23 Call to Action and Future Vision
32:38 Conclusion and Final Thoughts
35:23 Closing Remarks and Additional Information

Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio

Casa Nuova is a proud family-owned and operated restaurant, serving classic, authentic and traditional Italian cuisine and top tier hospitality since 1998.

Website | LinkedIn | Facebook | Instagram

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Addressing Senior Housing Challenges in North Fulton, with Beth Cayce, Caravita Home Care, and Tanya Morris, Senior Services North Fulton

August 12, 2024 by John Ray

Addressing Senior Housing Challenges in North Fulton, North Fulton Voices podcast

North Fulton Studio

Addressing Senior Housing Challenges in North Fulton, with Beth Cayce, Caravita Home Care, and Tanya Morris, Senior Services North Fulton

00:00 /

Addressing Senior Housing Challenges in North Fulton, with Beth Cayce, CaraVita Home Care, and Tanya Morris, Senior Services North Fulton (North Fulton Voices, Episode 3)

In this episode of North Fulton Voices, hosts Kathy Swahn and Jack Murphy from the North Fulton Improvement Network (NFIN) discuss the pressing issue of senior housing challenges in the North Fulton region. Featuring guests Tanya Morris, Client Services Director at Senior Services North Fulton, and Beth Cayce, CEO and founder of CaraVita Home Care, the discussion delves into the shocking statistics and stories highlighting the housing struggles faced by seniors. They cover topics such as affordability, the need for innovative housing solutions, the impact of aging demographics, and the importance of community and government support. The episode calls for greater awareness, community involvement, and comprehensive planning for the future.

North Fulton Voices is presented by the North Fulton Improvement Network. The show series is proudly sponsored by John Ray Co. and the North Fulton affiliate of Business RadioX®.

Beth Cayce, CaraVita Home Care

Beth Cayce is the Founder and CEO of CaraVita Home Care in Roswell, Georgia, bringing over 42 years of healthcare experience to her role. Since establishing the company in 1998, she has dedicated herself to providing compassionate senior home care services. A licensed physical therapist with a Master’s degree, Cayce previously held leadership positions in various healthcare organizations, including PersonaCare and TheraTx. She actively contributes to the community as a board member of Fulton County’s Council of Elder Affairs and co-founder of the Dementia Friendly Fulton coalition. Under her leadership, CaraVita has become a respected provider of senior care services in the Metro Atlanta area.

CaraVita Home Care has been a trusted provider of in-home senior care services since its founding in 1998. With a mission to support families throughout the caregiving journey, CaraVita offers a comprehensive range of personalized services designed to meet the unique needs of each individual. Their professional team includes registered nurses, medical social workers, geriatric care managers, and rehabilitation therapists, all of whom bring a wealth of experience and expertise to the table. With a combined 175 years in the senior care industry, CaraVita is committed to delivering compassionate, high-quality care that enhances the quality of life for seniors. Services include companionship, personal care, medication management, and specialized dementia care, ensuring that clients receive the support they need to maintain their independence and dignity.

At CaraVita, the well-being of clients is paramount, and the organization prides itself on its rigorous caregiver screening and training processes. Caregivers are carefully selected for their skills, experience, and compatibility with families, creating a supportive environment that fosters trust and comfort. CaraVita offers flexible care solutions, available 24 hours a day, to accommodate various schedules and needs, whether for hourly assistance or live-in care. This adaptability allows families to find the right level of support for their loved ones, ensuring peace of mind and a focus on enhancing the overall well-being of seniors in their care.

Website | LinkedIn | Instagram | Facebook | Beth Cayce LinkedIn

Tanya Morris, Senior Services North Fulton

Tanya Morris is the Client Services Director at Senior Services North Fulton, a position she has held since 2016. She has been with the organization since 2011. In her role, she oversees the Case Management program and manages seven senior centers in Atlanta and North Fulton.

Senior Services North Fulton is a private, non-profit organization established in 1991, dedicated to enhancing the quality of life for older adults in the North Fulton area. The organization offers a wide range of programs and services designed to support seniors, promote their independence, and foster community engagement. Among its key offerings are the Meals on Wheels program, which provides nutritious meals to older adults who may have difficulty with grocery shopping or meal preparation, and transportation services that help seniors reach medical appointments and other essential destinations. Additionally, Senior Services North Fulton operates seven senior centers where older adults can socialize, participate in activities, and enjoy various programs that encourage an active and engaged lifestyle.

The mission of Senior Services North Fulton is to provide services and support that enhance the quality of life and independence of seniors in the community. The organization envisions an inclusive environment where all older adults are respected, cared for, and supported in living meaningful lives. Through its comprehensive approach, Senior Services North Fulton strives to empower seniors, ensuring they have access to the resources and connections necessary to thrive in their later years.

Website | Facebook | Tanya Morris LinkedIn

Topics Discussed in this Episode

00:00 Introduction to North Fulton Voices
00:41 Senior Housing Challenges: Key Statistics
02:47 Introducing Our Guests: Tanya Morris and Beth Cayce
03:51 Concerns in Senior Care and Senior Housing Challenges
06:16 Affordability and Accessibility in Senior Living
13:20 The Importance of Aging in Place
17:24 Family Dynamics and Senior Care
19:29 The Decline of Nuclear Families and the Role of Technology
20:04 Challenges of Technology for Seniors
21:49 Affordability and Housing Solutions
24:25 Community and Political Involvement
27:48 Innovative Housing Concepts
29:39 Raising Awareness and Volunteering
33:57 Conclusion and Resources

North Fulton Improvement Network

The North Fulton Improvement Network (NFIN) is a think tank made up of community leaders from a variety of sectors, focused on missing middle housing and the livability challenges confronting North Fulton. We come from the six cities making up the northern half of Fulton County, Georgia — Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs — and are working to address the widespread yet little-known financial vulnerability across the region. With stakeholders from sectors including business, nonprofit, faith, government, and citizens, we center our work on five areas of impact, seek to educate the public about these issues, build a network of individuals and organizations with innovative private and public solutions, and connect resources to those in need.

The leadership team of NFIN is Jack Murphy, Nancy Diamond, and Kathy Swahn.

Jack Murphy

Jack Murphy is a volunteer with The Society of St. Vincent de Paul and is Chair of the North Fulton Improvement Network. He is also in his 21st year of working for the Metro Atlanta Chamber of Commerce.

Prior to the Chamber, Jack worked for and with Fortune 500 companies in operations, human resources, training, and quality areas. Jack was a senior adjunct professor for Quality & Operations Management at Keller Graduate School for 14 years.

He has served on both the National and Georgia Boards of The Society of St. Vincent de Paul, responsible for Diversity, Advocacy, & Systemic Change. Jack is currently the national SVDP chair of Systemic Change and Advocacy.

Jack received a BA in psychology from Belmont Abbey College and a M.Ed. from UNC-Greensboro. Jack and his wife, Nancy, a retired elementary school principal, have two grown daughters and two grandchildren. They live in Alpharetta, Georgia.

Kathy Swahn

Kathy has resided in the North Fulton area for almost 45 years. She has watched the community evolve from what was “unincorporated Fulton County” to a six-city bustling suburban community. Her history has been characterized by a focus on children: she was a stay-at-home mother who raised two daughters, she spent years in leadership roles in school PTAs and Girl Scouts, the National Charity League, the North Fulton Council of PTAs, and she served as chair of the Superintendent’s Advisory Council.

Kathy transitioned back to work by jumping into the non-profit world. She joined the team at North Fulton Community Charities, running their Holiday Program, becoming Development Director and successfully managing the $3 million capital campaign for their Elkins Road location. Along the way, she also served on the DFACS Board and chaired the board of the Fulton County Continuum of Care for four years.

After having the opportunity to join in the Greater North Fulton Chamber of Commerce Leadership Program, Kathy was surrounded with a dynamic group of folks who worked to create The Drake House. Since 2004, she served as board chair for the first four years, executive director for nine years, and is now retired. Over those years, The Drake House served over 500 single mothers with over 1,000 children and grew the assets of the organization to over $4 million.

Kathy continues to serve The Drake House on the Advocacy Committee, along with her work for NFIN.

She spends much of her time traveling to the Washington, D.C., area, where her children and grandchildren reside.

About North Fulton Voices

While North Fulton County is one of the most desirable places to live in the United States, the region faces a growing crisis: a severe shortage of housing options for middle-income employees, particularly essential workers such as first responders and teachers. Presented by the North Fulton Improvement Network, North Fulton Voices is the go-to source for in-depth analysis and discussion of missing middle housing and the livability challenges confronting North Fulton. Listen as we understand the implications of this problem, explore innovative solutions, and examine why providing these housing options is vital for North Fulton’s future. The show is sponsored and offered as a service to the community by John Ray Co. and the North Fulton affiliate of Business RadioX®.

Sponsor for North Fulton Voices: John Ray and Business RadioX – North Fulton

The North Fulton Voices show series is proudly sponsored by John Ray Co. and the North Fulton affiliate of Business RadioX®.

John Ray is a podcast show host and producer and owns the North Fulton (Georgia) affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John also operates his own business advisory practice, Ray Business Advisors. John’s services include advising solopreneur and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the #1 nationally best-selling book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest-running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development.

Website | LinkedIn

The Becerra Case: Implications for Tracking Technologies and HIPAA (PrivacyCafé, Episode 7)

Topics Discussed in this Episode

About PrivacyCafé

Richard Sheinis, Partner, Hall Booth Smith

Jade Davis, Partner, Hall Booth Smith

About Hall Booth Smith, P.C.

Disclaimer

Unlocking Effective Communication in Relationships: Understanding the Law of Attraction, Part Five (Hello, Self… Episode 50)

About Hello, Self…

Patricia Leonard, Host of Hello, Self…

Connect with Patricia:

Embracing Ally Leadership, with Becky Berry, Becky Berry Coaching (North Fulton Business Radio, Episode 797)

Becky Berry, Becky Berry Coaching

Topics Discussed in this Episode

Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio

About North Fulton Business Radio and host John Ray

Giving is Living (The Price and Value Journey, Episode 110)

Topics Discussed in this Episode

About The Price and Value Journey

John Ray, Host of The Price and Value Journey

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

Connect with John Ray:

Transforming Environmental Liabilities into Assets, with Mike Ayers, Watershed Geo (Executive Perspective, Episode 15)

Mike Ayers, CEO and co-founder of Watershed Geo

Watershed Geo

Topics Discussed in this Episode

About Executive Perspective

Danny Vander Maten, Host of Executive Perspective

Marika Ponton, Office Angels and The Profitability Coach, Rachel Donnelly, AfterLight, and Gary Massey, Massey and Company CPA (ProfitSense with Bill McDermott, Episode 60)

Marika Ponton, Office Angels and The Profitability Coach

Rachel Donnelly, AfterLight

Gary Massey, Founder, Massey and Company CPA

Topics Discussed in this Episode

About ProfitSense and Your Host, Bill McDermott

Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions (North Fulton Business Radio, Episode 796)

Justin Minick, SOS Marketing Solutions

Topics Discussed in this Episode

Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio

About North Fulton Business Radio and host John Ray

Faith, Networking and Eradicating Homelessness, with Ana Megrelishvili, Christian Professionals Network Worldwide (North Fulton Business Radio, Episode 795)

Ana Megrelishvili, Christian Professionals Network Worldwide

Topics Discussed in this Episode

Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio

About North Fulton Business Radio and host John Ray

Addressing Senior Housing Challenges in North Fulton, with Beth Cayce, CaraVita Home Care, and Tanya Morris, Senior Services North Fulton (North Fulton Voices, Episode 3)

Beth Cayce, CaraVita Home Care

Tanya Morris, Senior Services North Fulton

Topics Discussed in this Episode

North Fulton Improvement Network

Jack Murphy

Kathy Swahn

About North Fulton Voices

Sponsor for North Fulton Voices: John Ray and Business RadioX – North Fulton

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