John Ray, Author at Business RadioX ® Page

Why You’re Really Afraid to Raise Your Prices with John Ray

July 30, 2025 by John Ray

North Fulton Studio

Why You're Really Afraid to Raise Your Prices with John Ray

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Why You’re Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141)

Are you afraid to raise prices? You’re not alone.

Raising your prices isn’t just a financial move. It’s an emotional decision that can stir up fear, doubt, and second-guessing.

In this solo episode of The Price and Value Journey, John Ray explores the five hidden fears that often hold expert-service providers back from charging what their work is truly worth. Whether it’s fear of losing a client relationship, feeling pressure to be perfect, or anxiety about the economy, these concerns are real and often unspoken.

John shares how to move past those fears by focusing on what your clients actually value. He explains why your best pricing insight comes not from what you believe about your work, but from what your clients experience and are willing to pay for.

If raising your prices gives you that knot-in-the-stomach feeling, this episode is for you.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

Fear of raising prices is rarely about money. It’s about identity, rejection, and self-worth.
Clients evaluate value, not personal worth. A “no” is not a judgment of you.
Perfectionism is a trap. Clients value responsiveness, clarity, and honesty more than flawlessness.
Cable news and clickbait headlines can distort your perspective. Trust your clients, not the media.
You can make thoughtful exceptions for certain clients without holding your whole business back.
The most valuable insights about your worth come from client conversations and feedback.
Clients often see more value in your work than you do. Your job is to listen and own it.

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey and a Personal Anecdote
00:39 The Real Fear Behind Raising Prices
02:09 Hidden Fear #1: You’ll Lose the Relationship
03:29 Hidden Fear #2: You’ll Have to Be Perfect
04:34 Hidden Fear #3: You’ll Be Seen as Greedy or Full of Yourself
06:27 Hidden Fear #4: The Economy Is So Uncertain
08:13 Hidden Fear #5: You Know You Have Clients That Need Help
08:06 Gaining Clarity on Your Value
10:08 Conclusion and Call to Action

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

Hosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 880 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

The Hidden Value of a Home Inspection with Austin Abernathy

July 23, 2025 by John Ray

North Fulton Business Radio

The Hidden Value of a Home Inspection with Austin Abernathy

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The Hidden Value of a Home Inspection with Austin Abernathy (North Fulton Business Radio, Episode 889)

Austin Abernathy, founder of Abernathy Home Inspections, joins host John Ray to explain why every homeowner—not just those buying or selling—should consider a professional home inspection. Austin shares how even brand-new, multi-million-dollar homes can hide serious problems like mold, leaks, structural flaws, and poor workmanship.

Austin talks about the health risks that go undetected, including radon and air quality issues, and why inspections are just as valuable after renovations or big-ticket projects like a new roof. Austin also reflects on the lessons he learned inspecting over 250 homes for Zillow in less than a year and why educating clients, not scaring them, is at the heart of how he operates.

This episode provides practical and insightful advice from a seasoned professional, whether you’re buying, selling, remodeling, or simply seeking peace of mind about your current home.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

Home inspections aren’t just for real estate transactions. They can help catch problems early and save thousands down the road.
New construction doesn’t mean flawless. Even brand-new homes can have major issues like faulty roofing, water leaks, and mold.
Health risks like mold and radon often go undetected. Home inspectors can help uncover hidden dangers to your well-being.
Post-project inspections, particularly for roofing, waterproofing, and foundation repairs, can verify the proper execution of work.
Ongoing inspections help homeowners maintain value by catching wear and tear or deferred maintenance before it becomes costly.
The best inspectors don’t fearmonger; they educate. The best inspectors give clients the information they need to make smart decisions.

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:46 Meet Austin Abernathy
01:58 Austin’s Journey into Home Inspections
04:53 The Importance of Home Inspections
07:26 Misconceptions About Home Inspections
15:20 Health and Wellbeing in Your Home
24:48 Success Stories and Challenges
28:27 Contact Information and Closing Remarks
29:35 Additional Announcements and Thank Yous

Austin Abernathy, Founder and Owner, Abernathy Home Inspections

Abernathy Home Inspections LLC is a locally owned and operated home inspection company based in Alpharetta, Georgia. The business is known for its trusted and detailed home inspection services performed by a licensed and insured team, serving clients in areas such as Holly Springs, Alpharetta, and the broader Atlanta region.

The company emphasizes professionalism, attention to detail, and customer satisfaction, guaranteeing that inspectors will not leave a property until the client is completely satisfied with the inspection. Abernathy Home Inspections treats every home with the same care they would their own, reflecting a strong local and client-focused ethos.

Austin Abernathy, the owner, is recognized as a Certified Professional Inspector (CPI), certified by the International Association of Certified Home Inspectors (InterNACHI), which ensures adherence to industry standards and best practices. The company regularly recommends obtaining a third-party inspection regardless of builder or property value, highlighting a commitment to thorough, unbiased assessments.

Website

Renasant Bank supports North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Beyond Computer Solutions supports North Fulton Business Radio

If you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 880 episodes and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio* and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

North Fulton Economic Alliance Launch with Rich Johnson

July 23, 2025 by John Ray

North Fulton Studio

North Fulton Economic Alliance Launch with Rich Johnson

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North Fulton Economic Alliance Launch with Rich Johnson (GNFCC 400 Insider, Episode 109)

Join Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce, as she sits down with Rich Johnson, the newly appointed Executive Director of the North Fulton Economic Alliance. In this episode, discover how this innovative public-private partnership is transforming economic development across six North Fulton cities through regional collaboration, strategic branding, and workforce development initiatives.

Learn about the Alliance’s three core focus areas: branding and marketing the North Fulton region, expanding the talent pipeline, and elevating regional economic development. Rich shares insights from his extensive background in corporate leadership and community development, explaining how the Alliance will support cities like Alpharetta, Roswell, Johns Creek, Sandy Springs, Milton, and Mountain Park in attracting businesses and talent.

Whether you’re a business leader, economic development professional, or North Fulton resident, this episode provides helpful details about how regional collaboration can drive economic growth and competitiveness in today’s business landscape.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from this Episode

Regional over competition: Six North Fulton cities collaborate instead of compete for business attraction.
Three focus areas: branding/marketing, talent pipeline development, and economic development support.
80/20 funding model: private sector provides 80% of funding, public sector provides 20%.
Infrastructure advantages: strong schools, fiber networks, GA-400 express lanes, and diverse housing options.
Workforce development hire: Alliance will add a dedicated professional to address talent pipeline challenges.
Long-term relationships: Focus on ongoing business support beyond initial recruitment efforts.
Collective resources: Pooled funding enables trade shows and marketing campaigns cities couldn’t afford alone.
Team approach: Collaboration among city, county, state, and utility economic developers.

Topics Discussed in this Episode

00:00 Introduction to the GNFCC 400 Insider podcast
00:30 Introducing the North Fulton Economic Alliance
01:30 Meet Rich Johnson, Executive Director
03:18 The Vision and Goals of the Alliance
04:15 Inspiration Behind the Alliance
05:46 The Importance of Regional Collaboration
08:35 Branding and Marketing North Fulton
10:22 Building a Strong Talent Pipeline
12:25 Supporting Economic Development
16:15 The Role of Collaboration and Partnerships
22:01 Future Plans and Expectations
25:13 Conclusion and Contact Information

Rich Johnson

Rich Johnson serves as the first Executive Director of the newly created North Fulton Economic Alliance (NFEA), a collaborative regional initiative under the Greater North Fulton Chamber of Commerce. In this role, Rich leads the effort to position Greater North Fulton as the Southeast’s premier location for business growth, talent development, and economic vitality. He directs the Alliance’s work to brand the region, implement a national marketing strategy, expand the local talent pipeline, and elevate regional economic development in partnership with business, government, and education leaders.

Prior to his appointment at NFEA, Rich spent over a decade with AT&T Georgia, most recently serving as Assistant Vice President of Legislative & Regulatory Affairs. In that role, he led AT&T’s statewide legislative and regulatory strategy, engaging with policymakers, regulators, and community organizations to advocate for key technology investments and infrastructure deployment. He also managed the company’s political giving and directed AT&T’s engagement with the Georgia General Assembly, Public Service Commission, and state agencies.

Rich brings over two decades of leadership experience in the public, private, and nonprofit sectors. A proven consensus-builder and strategic leader, he has a track record of aligning diverse stakeholders around common goals to drive meaningful impact for communities and businesses alike.

A native Georgian, Rich is a graduate of the University of Tennessee-Knoxville with a B.A. in Political Science. He remains actively engaged in civic leadership, currently serving on the boards of the University System of Georgia Foundation and the Georgia Partnership for Excellence in Education. His previous board service includes Georgia 811, the Georgia Emergency Communications Authority, the Greater North Fulton Chamber of Commerce, Fulton County WorkSource, the Regional Business Coalition, and the Georgia Hispanic Chamber of Commerce.

Rich and his wife, Allison, a public school educator, reside in Milton, Georgia, with their two children. They are active members of Birmingham United Methodist Church.

About GNFCC and The GNFCC 400 Insider podcast

Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce (GNFCC) — **Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce**

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

As a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

Why Value Pricing Still Feels Hard with Alastair Dryburgh

July 23, 2025 by John Ray

North Fulton Studio

Why Value Pricing Still Feels Hard with Alastair Dryburgh

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Why Value Pricing Still Feels Hard with Alastair Dryburgh (The Price and Value Journey, Episode 140)

Value pricing sounds great in theory. So why does it often fall flat in practice?

In this episode of The Price and Value Journey, pricing strategist and author Alastair Dryburgh joins host John Ray to explore the gap between creating value and getting paid for it. Many professionals know they should price based on results, not time. But when it comes to presenting the proposal, the conversation often unravels.

Alastair shares what’s missing from traditional value pricing advice. He explains how to help clients recognize your impact, why your most valuable work often feels deceptively simple to you (and why that’s the “paradox of genius”), and how to position yourself so competitors fade into the background. He also offers a clear perspective on how AI is reshaping pricing strategy and why clinging to hourly billing can put your business at risk.

This is a practical and honest conversation for professionals who want to price with more confidence and conviction.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways from this Episode

Why value pricing often breaks down in the sales process
How to help clients see and believe in your value
The paradox of genius and the implications of why your best work feels like “nothing”
Why your pricing should reflect outcomes, not effort
How naming your process helps you stand apart from competitors
Why AI makes time-based billing a risky long-term strategy

Topics Discussed in this Episode

00:00 Introduction and Guest Overview

01:21 Alistair’s Formative Experience in Pricing

04:35 Transition to Independent Consulting

05:21 Challenges and Misconceptions in Value-Based Pricing

17:10 The Importance of Value Capture

24:42 Parallels Between Software and Professional Services

27:51 The Paradox of Genius

30:15 Client Perception and Behavioral Economics

32:03 Shaping Client Perception

35:30 The Three Pillars of Intelligent Pricing

35:58 Eliminating the Competition

42:01 The Impact of AI on Value Pricing

51:23 Final Thoughts and Contact Information

Alastair Dryburgh

Alastair Dryburgh is a pricing consultant and author known for helping creative agencies, consultants, and professional service firms adopt value-based pricing strategies. With a background as a finance and commercial director, he brings deep expertise in aligning pricing with the actual value delivered rather than relying on traditional time-based billing. He has written extensively on the subject, including his recent book, Pricing Genius: Getting Paid Properly for Ideas and Advice in the Era of AI, offering practical insights into how professionals can better position and price their expertise in a rapidly evolving landscape.

Beyond consulting, Dryburgh is a regular contributor to publications like Forbes and Management Today, and is often featured as a speaker at international conferences. His work emphasizes differentiation, pricing psychology, and the impact of AI on the knowledge economy. He is also known for mentoring through organizations like the Institute of Chartered Accountants and the Institute of Directors, helping leaders unlock growth by reframing how they think about pricing and value creation.

Website | LinkedIn

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

How Sync Up Bookkeeping Helps Businesses Grow

July 22, 2025 by John Ray

North Fulton Business Radio

How Sync Up Bookkeeping Helps Businesses Grow

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How Sync Up Bookkeeping Helps Businesses Grow (North Fulton Business Radio, Episode 888)

Sync Up Bookkeeping isn’t your typical firm, and Andrew Clarke isn’t your typical bookkeeper. In this episode, Andrew, the CEO of Sync Up Bookkeeping, joins host John Ray to share how he helps business owners go far beyond balancing books. With experience across multiple industries and four businesses of his own, Andrew uses financial data as a springboard for smarter pricing, stronger margins, and better decisions. He explains why so many business owners bleed cash without realizing it and how understanding your numbers can shift everything.

From rescuing a brewery with unrealistic sales goals to helping a business secure $50,000 in working capital in a single afternoon, Andrew shares real stories of transformation. If your business feels stuck or your finances are murky, this episode will show how the right kind of bookkeeping can be a powerful growth lever.

Key Takeaways from this Episode

Why many small business owners mistakenly operate on gut instinct instead of numbers
The dangers of managing your business by checking account balance or credit card limit
How poor pricing leads to razor-thin margins and financial stress
The hidden power of accurate books for tax compliance, deductions, and smarter decisions
Real-world examples of how Sync Up helps clients increase profit and secure capital
How proprietary software gives clients a 50,000-foot view of their business
Why Andrew calls himself a bookkeeper but acts like a business advisor

Topics Discussed in this Episode

00:00 Introduction and Welcome
00:35 Meet Andrew Clarke, CEO of Sync Up Bookkeeping
02:31 Andrew Clarke’s Journey to Sync Up Bookkeeping
05:20 The Importance of Bookkeeping for Small Businesses
07:00 Common Financial Mistakes and How to Avoid Them
15:12 Sync Up Bookkeeping’s Unique Approach
23:44 Success Stories and Client Testimonials
26:01 Contact Information and Closing Remarks
26:46 Sponsor Messages and Final Thanks

Andrew Clarke, CEO, Sync Up Bookkeeping

Andrew is a casual, fun, nature-loving guy with a passion for numbers and business. With over 45 years of experience working in a multitude of industries, including mortgage banking, aerospace manufacturing, software development, construction project management, food service, and health & wellness, he is ready to help you with your bookkeeping needs.

Andrew has been an advanced user of QuickBooks/Intuit products for more than 30 years! He is adept and extremely knowledgeable about the inner workings of QuickBooks and how it can serve you best in your business.

When he’s not crunching numbers, developing software applications, designing spreadsheets, or using QuickBooks, he loves spending time with his family in the great outdoors. A full-time RVer, traveling the country with his wife, Sheri, and their four-legged fur-child, Loki, Andrew has enjoyed a vast and varied personal and professional life. He has always had an affinity for understanding business from a financial purview by measuring performance through the use of custom-designed financial reporting tools, which he often designs and develops himself.

After a brief two-year retirement period, inspired by his wife, Sheri, he decided to help others in business by providing bookkeeping and consulting services that give them a clear understanding of their financial status. He still enjoys developing custom software from time to time, but right now he wants to focus on helping other small business owners build their businesses by providing them their financial standings in an easy-to-understand format.

Andrew looks forward to establishing a long-lasting relationship by assisting you with your company’s bookkeeping needs.

Sync Up Bookkeeping

Sync Up Bookkeeping is a forward-thinking, cloud-based bookkeeping firm that specializes in helping small businesses maintain accurate and organized financial records. By utilizing cutting-edge accounting software and automation tools, the company delivers real-time financial insights and eliminates the hassle of managing day-to-day bookkeeping tasks. Sync Up Bookkeeping is committed to providing efficient, reliable, and tech-driven solutions that empower business owners to make informed decisions and stay focused on their core operations.

With a personalized and proactive approach, Sync Up Bookkeeping offers a comprehensive range of services, including bank reconciliation, expense tracking, financial reporting, and payroll support. The firm tailors its services to fit the unique needs of each client, ensuring compliance and financial clarity at every step. Known for its dependability and attention to detail, Sync Up Bookkeeping serves as a trusted partner in helping businesses achieve long-term financial stability and growth.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Beyond Computer Solutions supports North Fulton Business Radio

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Donald Farrey on Eliminating Debt and Budgeting

July 21, 2025 by John Ray

North Fulton Business Radio

Donald Farrey on Eliminating Debt and Budgeting

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Donald Farrey on Eliminating Debt and Budgeting (North Fulton Business Radio, Episode 887)

Donald Farrey, a CPA and a Dave Ramsey Preferred Financial Coach, joins North Fulton Business Radio host John Ray to share how he helps high-income individuals and couples get out of debt, stay on top of their money, and stop living paycheck to paycheck, even when that paycheck is a big one.

After a long career in finance and real estate, a cancer diagnosis led Don to rethink his path. He now focuses on helping others avoid the stress and confusion that often come with money. In this episode, he explains how practical tools like the EveryDollar app and proven methods like the debt snowball can make a real difference.

Don also talks about common financial blind spots, how money can create tension in relationships, and why budgeting doesn’t mean giving up fun. If you’ve ever wondered why your income doesn’t seem to stretch as far as it should, this episode is for you.

Key Takeaways from this Episode

Don Farrey works primarily with high-income individuals and couples to eliminate financial stress, reduce debt, and build a better future.
As a Dave Ramsey Preferred Financial Coach, Don uses proven tools like the debt snowball and EveryDollar budgeting app to help clients gain control.
Budgeting isn’t about depriving yourself; it’s about spending intentionally on what matters most.
Don emphasizes communication between couples as the foundation for financial success in marriage.
He helps clients identify and plan for “total cost of ownership” and avoid the cultural trap of keeping up with the Joneses.
Emergency funds and intentional planning protect against inevitable disruptions like job loss or illness.
Accountability is critical. Most people don’t need more information; they need a partner to help them follow through.

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:35 Meet “Don the Money Man”
00:57 The Benefits of Renasant Bank
02:21 Don’s Financial Coaching Philosophy
05:00 Dave Ramsey’s Financial Principles
11:00 Budgeting Tips and Tools
13:01 Prioritizing Meaningful Experiences
14:09 Personal Stories and Financial Wisdom
16:14 The Problem with Excessive Spending
16:36 Marriage and Money: Navigating Financial Stress
17:24 Effective Budgeting and Communication
20:31 Planning for the Unexpected
23:01 When to Seek Financial Coaching
26:16 Success Stories and Practical Tips
29:42 Contacting Don the Money Man
31:10 Closing Remarks and Additional Resources

Donald Farrey, Don the Money Man, LLC

Donald Farrey is a CPA and Dave Ramsey Preferred Financial Coach who, after a distinguished career in real estate finance, transitioned to his true calling following his retirement in 2024 due to illness. Motivated by a lifelong passion for financial empowerment, he now dedicates his expertise to guiding individuals and families out of financial distress, equipping them with tools for lasting financial health.

With decades of hands-on experience in cost reduction, mortgages, purchasing vehicles, insurance decisions, and navigating special needs situations, Donald brings a wealth of practical knowledge to his coaching. His deep understanding of the unique challenges clients face allows him to offer tailored, compassionate guidance that supports confident financial decision-making and long-term security.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Beyond Computer Solutions supports North Fulton Business Radio

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

How to Fix a Broken Sales Process with Dean Nolley

July 21, 2025 by John Ray

North Fulton Business Radio

How to Fix a Broken Sales Process with Dean Nolley

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How to Fix a Broken Sales Process with Dean Nolley (North Fulton Business Radio, Episode 886)

Many business owners know something is off in their sales, but they wait until growth stalls or declines before seeking help. By then, the problems have usually deepened. In this episode of North Fulton Business Radio, host John Ray sits down with Dean Nolley, founder of Sales Growth Imagination, to explore how companies can rebuild their sales process before it’s too late.

Dean shares the patterns he sees across B2B companies of all sizes: missing sales structure, underused CRMs, founder bottlenecks, and a lack of meaningful sales activity tracking. He explains why a solid sales process is not just a set of steps but a system that connects strategy, people, and technology in a way that supports long-term growth.

Dean also breaks down what makes a sales process repeatable, how to make CRM dashboards actually useful, and how to shift from reactive fixes to proactive leadership. Whether you’re doing all the selling yourself or struggling to scale a sales team, Dean offers a roadmap grounded in experience, not theory.

Key Takeaways from this Episode

Most companies wait too long to address sales issues, often after growth has already stalled or reversed.
A missing or undocumented sales process is one of the most common and costly problems.
Founders who stay in the sales role too long become a bottleneck for growth and scalability.
Many businesses have CRMs in place but fail to use them effectively, especially for forecasting and accountability.
The right sales process connects strategy, people, and tools in a way that drives consistent results.
A repeatable sales system makes onboarding new reps faster and reduces dependency on individual talent.
Tracking lead indicators—early-stage activities—is essential for long-term revenue health.
A working CRM should reflect what matters most to owners, whether that’s gross margin, deal velocity, or pipeline strength.
Dean’s approach involves hands-on implementation, not just advice—he builds systems that last beyond his engagement.
Fixing sales is not about chasing quick wins. It’s about laying the groundwork for sustainable, confident growth.

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:47 Meet Dean Nolley: Sales Growth Expert
02:48 Dean’s Journey: From Kodak to Sales Consulting
06:27 Common Sales Challenges and Solutions
11:03 The Importance of CRM and Sales Processes
19:53 Hiring and Managing Sales Teams
26:18 Success Stories and Client Testimonials
31:19 Closing Remarks and Additional Resources

Dean Nolley, Sales Growth Imagination

Dean Nolley is a senior sales leader with more than 30 years of experience driving business growth and profitability. He has an impressive record of scaling up sales teams and improving revenue for organizations of all sizes.

With his collaborative approach, Dean structures partnerships for mutual success and a shared sense of accomplishment. His experience includes corporate leadership, a Silicon Valley start-up, and multiple VC/PE-backed portfolio companies, while starting and successfully selling his own company, Digital Imagination.

Thus, Dean is walking down memory lane with supporting small businesses, as he has successfully walked the walk as a small business founder and owner. Dean has certifications in OMG (Objective Management Group), CSL (Certified Sales Leader), and AI Certified (Business Transformation, AI in the Sales Process, and AI Sales Tools).

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Beyond Computer Solutions supports North Fulton Business Radio

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Renée Puvvada on How to Revive a Dead Book and Sell Thousands

July 18, 2025 by John Ray

North Fulton Business Radio

Renée Puvvada on How to Revive a Dead Book and Sell Thousands

00:00 /

Renée Puvvada on How to Revive a Dead Book and Sell Thousands (North Fulton Business Radio, Episode 885)

Most business professionals think writing a book will catapult their visibility and lead to instant credibility and clients. But what happens when the book flops? Renée Puvvada, founder and CEO of Smokin’ Hot Books, joins host John Ray to reveal why most books don’t sell and how to fix them.

Renée shares the exact five-step strategy she used to take her own book from flop to 10,000+ copies sold and $120,000+ in revenue. Whether you’ve written a book already or are thinking about it, this conversation will change how you think about titles, Amazon listings, reviews, and the true business value of a well-positioned book.

Don’t miss this practical, myth-busting conversation that every author-entrepreneur needs to hear.

SPECIAL OFFER for North Fulton Business Radio listeners: if you’re ready to turn your book into a high-performing sales machine, follow this link.

Key Takeaways from this Episode

The harsh truth: Most self-published books sell fewer than 250 copies in a lifetime.
Success isn’t about the writing. It’s about positioning. A book isn’t just about something; it must be for someone.
Your Amazon listing is your real storefront. A professional, conversion-driven Amazon profile (not just a cover and short blurb) is essential.
100 reviews is the magic number. Social proof makes or breaks a book’s credibility.
Relaunching works. You can fix a “dead” book by reworking your title, cover, and launch strategy.
Use podcasting like a modern book tour. A coordinated podcast release strategy can replicate the buzz of a national launch.
Even niche books can thrive. Renée sold 10,000+ copies of a rainwater harvesting guide—a masterclass in targeting.

Topics Discussed in this Episode

00:00 Introduction and Welcome
02:12 Meet Renée Puvvada: Founder of Smoking Hot Books
03:31 Renee’s Journey to Success
05:33 The Struggles and Breakthroughs
10:17 Understanding Your Target Audience
15:02 Creating a Strong Amazon Profile
18:46 Relaunching and Revamping Your Book
19:47 The Power of a Successful Book Launch
20:09 The Importance of Reviews
23:13 James Clear’s Podcast Strategy
24:45 Planning Your Podcast Tour
28:14 Resurrecting a Dead Book
36:00 Success Stories and Client Testimonials
37:36 Final Thoughts and Offers

Smokin’ Hot Books and Renée Puvvada

Smokin’ Hot Books is a boutique publishing and marketing consultancy created and led by Renée Puvvada. As founder and CEO, Renée Puvvada is central to the company’s mission: empowering entrepreneurs, business owners, and thought leaders to turn their stories and expertise into influential business books. With her background in book marketing and entrepreneurship, Renée developed proprietary processes like the Viral Book Formula and the Lightning Book Launch Method. These strategies focus on rapidly transforming client ideas into professionally written, designed, and launched books, often within a fast six-month timeline, while ensuring every project is tailored to build authority, drive lead generation, and leave a lasting impact.

Renée’s leadership ensures that Smokin’ Hot Books delivers end-to-end support: from story development and ghostwriting through to editing, design, and public launches. Her approach goes beyond traditional publishing. By leveraging high-touch services and a handpicked team of publishing experts, Renée works directly with clients to establish their credibility, deepen audience engagement, and strategically position their book as a driver for business growth. Her personal reputation for results-driven book launches is integral to Smokin’ Hot Books’ standing as a trusted partner for driven professionals looking to scale their influence and business opportunities.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Beyond Computer Solutions supports North Fulton Business Radio

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Katie Moore, Sonal Chandler, Diamond Ford, and Teresa Caro on Trademarks, Cybersecurity, Senior Salon Services, and Leadership

July 17, 2025 by John Ray

Family Business Radio

Katie Moore, Sonal Chandler, Diamond Ford, and Teresa Caro on Trademarks, Cybersecurity, Senior Salon Services, and Leadership

00:00 /

Katie Moore, Sonal Chandler, Diamond Ford, and Teresa Caro on Trademarks, Cybersecurity, Senior Salon Services, and Leadership (Family Business Radio, Episode 66)

In this episode of Family Business Radio, host Anthony Chen welcomes four dynamic women whose work spans business law, cybersecurity, senior hair salon services, and leadership coaching but whose stories are deeply rooted in family, legacy, and personal mission.

Katie Moore, founder of Katherine Moore Law, LLC, shares how childhood exposure to trademark law shaped her path and why intellectual property is essential for growing businesses.
Sonal Chandler, founder of Minerva Consulting, opens up about the loss of her father, her pivot from corporate cybersecurity to entrepreneurship, and how small businesses can proactively protect themselves in an age of AI threats.
Diamond Ford, founder of Don’t Touch My Hair by Hollywood, shares her journey from childhood beauty salons to creating a luxury experience for seniors, reminding us that dignity and care never grow old.
Teresa Caro, founder of Liminist, explains how she helps business owners, and particularly family-led businesses, navigate growth plateaus, generational succession, and team dynamics to build something that lasts.

This episode, spanning from trademarks to transitions, is brimming with practical wisdom and heartfelt insight. Whether you’re building a business, protecting a legacy, or redefining success, these stories will stay with you.

Anthony concludes the show with thoughts on crafting a legacy of memories, reminding us that you can’t buy time or memories.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

Katie Moore, Katherine Moore Law, LLC

Trademarks protect the identity, value, and recognition your business builds, not just your logo.
You don’t have to wait to register. “Intent to use” filings can reserve your rights as you grow.
Descriptive names are weak trademarks; creative, distinctive names offer stronger protection.

Sonal Chandler, Minerva Consulting

Small businesses are attractive targets for hackers due to limited cybersecurity defenses.
Basic protections like strong passwords, multi-factor authentication, and staff training go a long way.
Don’t just chase AI tools. Focus on how they fit your business strategy and strengthen operations.

Diamond Ford, Don’t Touch My Hair by Hollywood

Seniors want luxury, dignity, and routine in their grooming just like anyone else.
Salon environments using nostalgic music and décor create healing, memory-rich experiences for aging clients.
Stories from elders—like a 110-year-old who said “right now” is the best time to be alive—remind us to live gratefully and stay present.

Teresa Caro, Liminist

Founders often become the bottleneck to growth when they don’t shift leadership mindsets.
Succession planning can take seven or more years. Start before you feel “ready.”
Build a business that can thrive without you; systems and strategy matter more than solo effort.

Anthony Chen, Lighthouse Financial and Host, Family Business Radio

True legacy means living without regret—making memories, not just money.
Overworking can cost you the life experiences you’re working so hard to afford.
“You can’t buy time or memories”—use your success to support the life you want to live now.

Katie Moore, Katherine Moore Law, LLC

Katie Moore is an attorney specializing in corporate law, contracts, and trademarks. With a focus on helping business owners protect and grow their enterprises, Katie guides her clients through the legal requirements and best practices that can help them achieve their goals.

In her trademark practice, Katie assists clients in safeguarding their brand identities. Katie’s passion lies in empowering businesses to establish and maintain strong legal foundations for the brands they have worked so hard to build.

Katie’s approach to law is characterized by her dedication to providing personalized attention and tailored solutions to each client’s unique needs.

Katie is a graduate of the University of Georgia and Catholic University in Washington, DC.

Website | LinkedIn

Sonal Chandler, Minerva Consulting

Sonal Chandler is the founder and CEO of Minerva Consulting, a woman-owned business based in Alpharetta, GA. Minerva helps small and mid-sized organizations strengthen their cybersecurity posture and harness the power of AI with clarity and confidence. Her firm specializes in cyber risk management and AI readiness & integration, bridging strategy, implementation, and education to make complex technology feel actionable.

With over 20 years of experience in technology consulting, Sonal’s background spans Fortune 500 enterprises, boutique firms, and high-growth startups. She is the host of the Minerva Meets podcast and author of the Mind Spark blog, where she explores how AI and cybersecurity are shaping the future of work.

Sonal holds a Master’s in Information Technology from AIU and a Bachelor of Science in Marketing and Management from the University of South Carolina. Outside of work, she enjoys hiking, kayaking, cooking, watching sports, especially football, and traveling. Her favorite role of all is being a mother and role model to her two young daughters.

Website | LinkedIn

Diamond Ford, Don’t Touch My Hair by Hollywood

Diamond Ford is the visionary founder and CEO of Don’t Touch My Hair by Hollywood, a luxury salon management company revolutionizing beauty care within senior living communities. With nearly a decade of experience specializing in beauty services for seniors, Diamond has built a brand rooted in dignity, consistency, and elevated self-care.

Don’t Touch My Hair by Hollywood is a salon management company delivering luxury pampering and grooming services to senior living communities. Infused with Old Hollywood charm from iconic starlet imagery to the intentional use of music therapy featuring classic jazz, soul, and swing, they create an experience that restores dignity, evokes joy, and celebrates legacy. Through exclusive memberships, they provide not just beauty care but a place to gather, feel seen, and be treated. The team takes pride in serving with excellence, compassion, and purpose, making every appointment a moment of care, connection, and confidence.

In addition to her leadership in salon management, Diamond is a certified trichologist, a specialist in the study of hair loss. Her work blends science, beauty, and heartfelt service to restore dignity, confidence, and personal style to aging adults. She is known for building a brand that marries glamor with purpose and for mentoring other women in business through her journey as a wife, mother, and entrepreneur.

Website | LinkedIn

Teresa Caro, Liminist

Teresa Caro is the founder and CEO of Liminist, where she utilizes her proprietary LIMINAL methodology—Learn, Investigate, Measure, Innovate, Navigate, Adapt, Lead—to catalyze growth and elevate performance among C-suite executives, senior leaders, and high-potential teams.

With over twenty years of leadership experience in complex environments, Teresa is recognized for her strategic acumen and empathetic, grounded style. Her career includes award-winning work across sectors like CPG, retail, fintech, and B2B SaaS, and she has held notable leadership roles at organizations such as Razorfish, Engauge (acquired by Publicis), and Atlanticus. Her expertise lies in guiding organizations through acquisitions and digital transformations, consistently building strong foundations for success.

Teresa’s commitment to developing future leaders extends beyond her executive coaching, as she serves as a mentor coach for initiatives such as OnBoard and the UGA Digital Marketing Competition. She is a co-author of The Purpose Playbook, which promotes purpose-driven leadership. Teresa’s credentials include an MBA from Georgia State, executive coach certifications from CEC and ICF, and specialized expertise in assessment tools and mental fitness. A devoted golfer and yoga enthusiast, Teresa exemplifies the balance of professional drive and personal fulfillment, encouraging clients to do the same.

Website | LinkedIn

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

Follow this link to access the complete show archive of Family Business Radio.

Why You’re Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141)

Key Takeaways You Can Use from This Episode

Topics Discussed in this Episode

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

Connect with John Ray:

The Hidden Value of a Home Inspection with Austin Abernathy (North Fulton Business Radio, Episode 889)

Key Takeaways from this Episode

Topics Discussed in this Episode

Austin Abernathy, Founder and Owner, Abernathy Home Inspections

Renasant Bank supports North Fulton Business Radio

Beyond Computer Solutions supports North Fulton Business Radio

About North Fulton Business Radio and host John Ray

North Fulton Economic Alliance Launch with Rich Johnson (GNFCC 400 Insider, Episode 109)

Key Takeaways from this Episode

Topics Discussed in this Episode

Rich Johnson

About GNFCC and The GNFCC 400 Insider podcast

Why Value Pricing Still Feels Hard with Alastair Dryburgh (The Price and Value Journey, Episode 140)

Key Takeaways from this Episode

Topics Discussed in this Episode

Alastair Dryburgh

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

Connect with John Ray:

How Sync Up Bookkeeping Helps Businesses Grow (North Fulton Business Radio, Episode 888)

Key Takeaways from this Episode

Topics Discussed in this Episode

Andrew Clarke, CEO, Sync Up Bookkeeping

Sync Up Bookkeeping

Renasant Bank supports North Fulton Business Radio

Beyond Computer Solutions supports North Fulton Business Radio

About North Fulton Business Radio and host John Ray

Donald Farrey on Eliminating Debt and Budgeting (North Fulton Business Radio, Episode 887)

Key Takeaways from this Episode

Topics Discussed in this Episode

Donald Farrey, Don the Money Man, LLC

Renasant Bank supports North Fulton Business Radio

Beyond Computer Solutions supports North Fulton Business Radio

About North Fulton Business Radio and host John Ray

How to Fix a Broken Sales Process with Dean Nolley (North Fulton Business Radio, Episode 886)

Key Takeaways from this Episode

Topics Discussed in this Episode

Dean Nolley, Sales Growth Imagination

Renasant Bank supports North Fulton Business Radio

Beyond Computer Solutions supports North Fulton Business Radio

About North Fulton Business Radio and host John Ray

Renée Puvvada on How to Revive a Dead Book and Sell Thousands (North Fulton Business Radio, Episode 885)

Key Takeaways from this Episode

Topics Discussed in this Episode

Smokin’ Hot Books and Renée Puvvada

Renasant Bank supports North Fulton Business Radio

Beyond Computer Solutions supports North Fulton Business Radio

About North Fulton Business Radio and host John Ray

Katie Moore, Sonal Chandler, Diamond Ford, and Teresa Caro on Trademarks, Cybersecurity, Senior Salon Services, and Leadership (Family Business Radio, Episode 66)

Key Takeaways from This Episode

Katie Moore, Katherine Moore Law, LLC

Sonal Chandler, Minerva Consulting

Diamond Ford, Don’t Touch My Hair by Hollywood

Teresa Caro, Liminist

Anthony Chen, Host of Family Business Radio

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