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Tax Issues to be Aware of When Selling Your Business, with Roman Basi, The Center for Financial, Legal, and Tax Planning, Inc.

January 17, 2023 by John Ray

Roman Basi
How to Sell a Business
Tax Issues to be Aware of When Selling Your Business, with Roman Basi, The Center for Financial, Legal, and Tax Planning, Inc.
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Roman Basi

Tax Issues to be Aware of When Selling Your Business, with Roman Basi, The Center for Financial, Legal, and Tax Planning, Inc. (How To Sell a Business Podcast, Episode 7)

Noted business attorney and CPA Roman Basi joined host Ed Mysogland on this edition of the How to Sell a Business Podcast to discuss tax considerations when selling your business. Roman discussed some myths involving taxation in a business sale, when to use a 338(h)(10) election, which recategorizes a stock purchase as an asset purchase, tax-free reorganizations and the circumstances in which they’re used in the sale of the business, and much more.

How To Sell a Business Podcast is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

The Center for Financial, Legal, and Tax Planning, Inc

The Center for Financial, Legal & Tax Planning, Inc. has offices in Illinois and Florida with satellite offices around the United States.

They initiate and develop ongoing relationships with national and regional trade associations, closely-held/family-owned companies, and individuals. Their work follows through the entire project; they analyze each situation, make recommendations, and implement them.

The Center provides a completely unbiased approach to solutions for their clients. Core competency is Business Valuation, Succession Planning, Tax Planning, and Buying and Selling closely held companies.

Company website | LinkedIn | Facebook | YouTube

Roman Basi, President, The Center for Financial, Legal, and Tax Planning, Inc.

Roman Basi, President, The Center for Financial, Legal, and Tax Planning, Inc.

Roman Basi is the current President of The Center for Financial, Legal & Tax Planning, Inc. Roman is an Attorney, a CPA, a Managing Real Estate Broker, Title Insurance Agent, and an instrument rated private pilot.

Roman is also one of the Tax Course Instructors for the Internal Revenue Service’s Annual Filing Season Program for Tax Return Preparers throughout the United States.

Roman is admitted to practice in Illinois, Florida, Arizona, Missouri, Federal District Court of Illinois Southern District, the United State Court of Appeals for the 7th Circuit, and Roman is also admitted to practice in the United States Supreme Court being sworn into the highest court in the summer of 2015 in front of all 9 Supreme Court justices.

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Ed Mysogland, Host of How To Sell a Business Podcast

Ed Mysogland, Host of “How To Sell a Business”

The How To Sell a Business Podcast combines 30 years of exit planning, valuation, and exit execution working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and what makes it salable. Most of the small business owner’s net worth is locked in the company; to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won’t be able to sell their companies because they don’t know what creates a saleable asset.

Ed interviews battle-tested experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business for maximum value.

How To Sell a Business Podcast is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Ed is the Managing Partner of Indiana Business Advisors. He guides the development of the organization, its knowledge strategy, and the IBA initiative, which is to continue to be Indiana’s premier business brokerage by bringing investment-banker-caliber of transactional advisory services to small and mid-sized businesses. Over the last 29 years, Ed has been appraising and providing pre-sale consulting services for small and medium-size privately-held businesses as part of the brokerage process. He has worked with entrepreneurs of every pedigree and offers a unique insight into consulting with them toward a successful outcome.

Connect with Ed: LinkedIn | Twitter | Facebook

TRANSCRIPT

Male: [00:00:00] Business owners likely will have only one shot to sell a business. Most don’t understand what drives value and how buyers look at a business, until now. Welcome to the How to Sell a Business podcast where every week we talk to the subject matter experts, advisors and those around the deal table about how to sell at maximum value. Every business will go to sell one day. It’s only a matter of when. We’re glad you’re here. The podcast starts now.

Ed Mysogland: [00:00:36] On today’s podcast, I got a chance to interview Roman Basi. And Roman is the president of the Center for Financial, Legal and Tax Planning. And I’ve heard him speak, oh, it’s got to be at least five times over my career at different M&A conferences. And he is one of the most sought-after sessions. Any time you go to visit or anytime you go to see him, the room is filled, and he doesn’t disappoint on this episode either. It will be hard pressed for any business owner not to have received some value from this.

So Roman is, like I said, their practice is, I see them as deal making. They help all of the deal makers make better deals for their clients. And he, like I said, he is a sought-after speaker. He goes across the country back and forth, talking about how to maximize the value. His core competencies are business valuation, succession planning, tax planning and buying and selling a business. And like I said, he was so generous with his time, as well as all the rapid-fire answers to my questions. And I am not a tax guy but boy, he sure educated me. So, I hope you enjoy my conversation with Roman Basi.

On today’s show, I’m excited to welcome Roman Basi of Basi Basi & Associates. I should point out today that this is not legal or tax or accounting advice. Roman’s been kind enough to come on the show. He’s not your accountant or attorney yet. So, seek your own counsel regarding any kind of advice we may give. So, Roman, welcome to the show.

Roman Basi: [00:02:49] Thanks, Ed. Thanks for having.

Ed Mysogland: [00:02:50] Like I was saying before we started, I’m a super fan. Whenever I go to these conventions, I don’t get the opportunity to ask the questions that I’ve been meaning to. You know, I take my notes, but everybody seems to lunge forward, and I don’t want to say rock star status. But in the deal making world, you have one heck of a reputation on helping sellers really maximize the value or the proceeds of their sales. So, I guess where I’d like to start is it seems as though you do have a little bit of a niche with the sell side advisors. Can you talk a little bit about how you got into that?

Roman Basi: [00:03:40] We do. And that’s an interesting question. I don’t get that question very often. But, you know, my father started our company back in the late eighties, early nineties. And he was a professor at Southern Illinois University and Penn State University, and I joined him in 1997. And he started doing a lot of research and writing about small businesses in the United States. And companies started to call him wanting advice and information on what to do when they sold or when they created a succession plan or when they just didn’t know what to do. And we have a niche because like my father, I’m an attorney and a CPA. Now, he also has a PhD in economics. However, I am also a real estate broker and a title insurance agent. So, our niche comes in because when we represent a small business in the United States, and I say small business but that’s defined as anything less than $50 Million in assets or less.

Ed Mysogland: [00:04:36] Got it.

Roman Basi: [00:04:37] So, the majority of privately held companies are small privately owned companies. And when we get involved in these, they see us as, oh, you are our legal counsel, our accounting counsel, our financial counsel, our real estate counsel. And that’s what makes up a company besides human resources and employees and insurance and things like that. So. We’ve kind of are a one stop shop with the exception of the brokering or the M&A guidance piece, where we look to gentlemen like you, where that is where most of our referral base comes from is brokers and advisors like yourself. But outside of that, it’s a one stop shop and that’s what created our niche over all these years.

Ed Mysogland: [00:05:17] Well, and it’s funny and it truly is a niche because you’re a fixture. It’s funny that the conferences that I attend, you always have either the house is full for your session or it’s full, and there’s some folks standing around. And it really is, I’ve learned an awful lot about things that even though I’ve been in the business for 30 years, you’ve shared a number of things that have helped a lot of our clients. So, let me start off with every business owner knows that you can sell business with the assets, or you can sell the stock. Every seller wants to sell the stock, and we know that. So, I guess from a high level, can you kind of give the lay of the land for stock in asset sales?

Roman Basi: [00:06:13] Yeah. I mean from a very high-level speaking right, a seller is generally going to say to me, to you, well, I heard it’s best to sell our stock because we’re going to get capital gain treatment on the sale of our stock, which capital gains rates are traditionally lower than your ordinary income tax rates. An asset sale, they’re going to tell us, well, I heard that’s going to be mostly ordinary income tax to me if I sell the assets of my business.

And those are generally speaking the two ways to sell a business. Are we selling the assets on the balance sheet and nothing else? Or are we selling the stock of the company, which is selling everything, everything that’s on the balance sheet and everything that’s not on the balance sheet is a stock sale. And those are the two high level ways to look at those. There are hybrid methods that are becoming more used now, considerably more used now over the last couple of years, where you combine the elements of an asset sale and a stock sale, believe it or not. And for a lot of sellers listening today, they may be saying what, there’s a way to do both and there is a way to do both? And there’s reasons sometimes to do both.

Ed Mysogland: [00:07:28] Well, let’s just dive in. I know I had it on my list to talk about. Let’s just go and talk to hybrids. I mean, you got the momentum.

Roman Basi: [00:07:36] Yeah. So, one of the hybrids that we see a lot of is with an S Corporation, with a flow through entity, and it’s the section that we have is 338 transaction, 338(h)(10) transaction. And what that is in general is selling the stock of a company for legal purposes and selling the assets of the company for tax purposes. Now, why do we need that to happen in some cases? Because the buyer is going to essentially get the stock of the business. So, they may be getting certain licenses or certain contracts or certain royalty agreements that are very, very difficult to transfer.

I’m going to give you a prime example of one that I did, and it was a whitewater rafting company in Colorado. Now, imagine a whitewater rafting company that have got these large rafts, hundreds of them. Each one of them has a federal license on them that they can be on that federal waterway.

Ed Mysogland: [00:08:39] I didn’t know that.

Roman Basi: [00:08:40] How difficult it is to obtain a federal license like that. So, a buyer wanting to buy that company is not going to be able to buy the asset, buy the raft, and then apply for a license with the federal government. It would take years. So, we use a 338(h)(10), which what that does is the buyer gets the stock of the business, so they own the raft, and they own the license. But a buyer also wants a stepped-up basis in the raft, like they were buying it as an asset only.

And so, in this particular transaction, they get a stepped-up basis in the asset, yet they bought the stock of the company and now the buyer can redepreciate the raft. That’s why you see a 338(h)(10). A lot of the times with medical practices. I’m even involved right now potentially in the sale of a very, very large designer company that has royalty agreements associated with it. And we are looking at a 338(h)(10) for that transaction.

So, now from a seller side, as we know, as you said, my niche is sellers, even though we do represent buyers, my real niche, 75 percent of our deals, if not a little bit more, are for sellers. What happens with a seller? Well, a seller has some potential negative taxation to a 338(h)(10). And in the typical transaction, we will do an analysis. We will do what we call our tax minimization analysis, and we will show the seller what the negative tax treatment or if there is a negative to a 338 is. And traditionally, the purchase price should be grossed up by the buyer to account for that negative taxation to the seller because the buyer is getting the benefit of the stepped-up basis of that raft. So, that’s a 338(h)(10), again, high level for you.

Ed Mysogland: [00:10:39] Yeah, so the biggest reason to deploy a 338 is predominantly to assign contracts, right? Contracts, licensure.

Roman Basi: [00:10:52] That’s right.

Ed Mysogland: [00:10:53] So, the–

Roman Basi: [00:10:56] Also think about this. I don’t mean to cut you off.

Ed Mysogland: [00:10:58] No, we’re good.

Roman Basi: [00:10:58] It’s not about a company that has a lot of vehicles, or a lot of equipment and the buyer doesn’t want to have to transfer title to all of those and pay sales tax and use taxes and transfer taxes and relicensing fees. So, this is more useful in more companies than what we even think about. And we see 338s done with companies with lots of equipment because they avoid all of that relicensing.

Ed Mysogland: [00:11:25] Well, and we’re seeing even without the licensure issue, it seems as though the whole motivation is a tax treatment. It doesn’t matter. I mean, are you seeing that, too, or am I imagining things?

Roman Basi: [00:11:41] The whole motivation is the buyer gets that tax treatment. They get that step up in basis. They get to re-depreciate the assets, and yet they don’t have to recreate an entire corporation structure. It’s there for them.

Ed Mysogland: [00:11:54] So why don’t more people do it? Why isn’t that just totally the main way of transferring businesses?

Roman Basi: [00:12:04] It’s a complicated tax analysis and that’s why. Most accountants are not familiar with it. They don’t want to analyze it. They just think it’s too complicated to kind of deal with. A seller is dealing with so many other things in their mind going to market. Complicating it with a 338 can be very difficult if the seller is not educated. I’ll give you this one too. I represented a behavioral health clinic, and I told them from the very beginning this smells like it’s going to be a 338. It smells like it’s going to be a 338. We get the 60-page asset agreement two weeks prior to closing. And sure enough, what’s in there, the 338 clause. That’s why these things don’t have traction, because sellers are not educated, buyers throw them in at the last minute from their legal or tax counsel and it blows things up.

Ed Mysogland: [00:12:50] Yeah. Well, like I said, it just seems as though, Google has educated a lot of sellers, wrong or otherwise. And again, they show up wearing the t-shirt that says I want a 338. And it just doesn’t always go that way, you know.

Roman Basi: [00:13:15] You are absolutely right. We had a seller contact us about a year ago and the seller’s email or reference said, well, I’ve been hearing that I want a 338. I’m like, why does a seller want a 338? Blew my mind. I’m like, that’s for buyers, it’s not for sellers.

Ed Mysogland: [00:13:35] Right. And that’s what I’m saying. It’s funny you say that because we’re seeing it a lot. And again, Google’s a blessing and a curse. We do a lot of — well, I’m certain you do a lot more of it but straightening people’s assumptions out on what they want. One of the things I wanted to ask you about is the different levels of deals, like what is — it seems as though your microbusinesses, look, this is going to be traditional assets, let’s just leave it at that. But where are the thresholds that you’re seeing complexity layered on?

Roman Basi: [00:14:28] So, you got your main street transactions, which are generally what, a million dollars or less, although that number is getting stretched these days because of inflation. And we don’t see too much complexity in the main street deal. Main street deals are generally asset deals straight up or stock deal. Although you get to the higher end of that Main Street deal, you will see some complexity. Now, you get anywhere above a million dollar deal, you see complexity, you see issues.

Give you another example. I got a call the other day from an attorney, from a broker in Arizona. He has a business he’s selling that an attorney owns. However, she happens to be in labor. This just happened last week and she’s physically in labor on the day they want to analyze the purchase agreement. It’s about a $3 Million deal. So, I’m looking at this purchase agreement, and when you say complexity, I look immediately at the tax issues when I look at a purchase agreement. And the first thing I saw on this deal, on a $3 million deal, was a $500,000 allocation to a non-compete. Folks, that’s ordinary income to a seller. I’ve never in my 25-year career seen a $500,000 allocation to a non-compete and I do deals 20 million, 50 million, 60 million, a hundred million. I have never seen that number.

So, you start to see those issues, those complex concepts. And non-compete is not complex, but the tax allocation can be and the negotiation for it can be. And that was a $3 million deal. By reducing that down to a hundred thousand dollars, which is still unrealistic, that saved the client $80,000 in taxes. Well worth my couple of hours of looking at that purchase agreement for her while she’s sitting delivering her baby. So, you see that complexity kind of kick in once you get above that million-dollar range or when there’s potentially real estate involved, because then we have some issues we can flex with from a tax perspective so.

Ed Mysogland: [00:16:33] Well, from an allocation of purchase price, well, we’ll go down there. And the funny thing is one thing that you said way, well, a long time ago, you take that allocation, the furniture fixtures and equipment, take it to book. I mean, you’ve saved a massive amount of taxes. And I’ve used that. That’s in the letter when we counter, if we’re at a stalemate. No, because of you. I guess can you talk a little bit about the allocation of purchase price. And if I just heard that allocation of the non-compete or something, they’re saying, well, why is that a problem? I mean we just negotiated this out, they think it’s a, I don’t want to say a game, but this is a negotiation and we’re kind of moving our pieces around. Can you talk about the ramifications of making really poor judgments on that 8594?

Roman Basi: [00:17:37] And that’s the problem. In early on in a transaction and a seller is negotiating with a buyer, they don’t necessarily, don’t often necessarily, think about the tax ramification. They’re just seeing that high dollar they’re going to get for the company. And that’s where the mistake comes in because how is the allocation being crafted? Who’s in charge of it? And like you just said, what’s the framework you’re going to utilize maybe in your letter of intent? Is it book value to the assets that are on my book? Sellers, if we’re using book value and that’s what’s on your balance sheet, you are not paying taxes on book value. That is your tax-free basis that you can return to yourself. Everything above that, up to the original cost of the item is going to be depreciation recapture, which is traditionally ordinary income. But there are some categories around depreciation recapture. Everything above its original cost, which is rare in an asset sale, is going to be capital gain.

Now, Ed mentions 8594, you mentioned 8594, that’s the IRS form that should be completed at a closing. Keep in mind, that form is not signed by either party. Either party can, if it’s not discussed and it’s not part of the deal, and I’m going to give you an example. It just happened a week ago and I blew my lid. But that 8594, a buyer’s 8594 doesn’t have to match a seller’s. And that’s how we report the allocation to the Internal Revenue Service. You are telling the Internal Revenue Service what seven categories of assets you allocated to in the deal and how much you allocated and how much the fair market value is. The IRS wants to see, are you allocating more or less than it’s fair market value? Folks, you’ve got to be really, really careful.

Here’s my example. We sold a janitorial cleaning company. This was like an under $2 million deal. We had the allocation set in the asset purchase agreement and we used a personal goodwill agreement. The document said each party will file an 8594 after closing in accordance with this allocation. Two months go by, last week happens, we get an email from the buyer. I don’t have any docket. I didn’t represent the buyer. I don’t have any documents. I don’t know what our allocation is. I need all this information. The seller is trying to cut their costs. Did not want to have us respond very much. We were unaware there was this communication going back and forth.

The seller sends the buyer the fair market value of all the assets the buyer bought. That was not our agreed allocation. I immediately jumped in, sent them all proof of the documents, mostly showing book value. I hope to God they don’t have a dispute now because now the buyer can say, well, why is the fair market value so much higher than what we allocated, and I want this. I hope to God they don’t bother. So, sellers, you got to be so careful with the information that is given to the parties, LOI, during due diligence, during purchase agreements and after a closing.

Ed Mysogland: [00:21:02] So, one of the things that has always struck me is why doesn’t the 8594 get signed? You would think of all the documents that the taxable structure, you would think that the service would demand that, you know.

Roman Basi: [00:21:25] Interesting. Because it’s a form. So, a lot of IRS forms don’t get signed. They just get attached to our returns. And the history behind the form says that the parties don’t have to agree, that the parties technically don’t have to agree, and they can file whatever they want. And if they file differently, the IRS has the right to audit them and determine what fair market value is. So, that’s why, maybe they try to avoid the fact that if they required signatures back in the day, parties may never have agreed, and no one would have signed. I don’t know. That’s a great question because I don’t know the answer to it. But that’s the history of it and that’s what people don’t know, is that you actually don’t have to agree but I don’t recommend that. And of course, you don’t either. We recommend everybody agreeing.

Ed Mysogland: [00:22:13] Well, the funny thing is in all my years, I’ve never heard of the service coming back on on that. Have you ever bumped into that?

Roman Basi: [00:22:23] Yeah. The only way — we never ran into it. Again, because look, when sellers use people like you, people like us, they’re generally protecting themselves from those questions of audit. But what the IRS would do is they would recharacterize the allocation and say, well, you can’t put this on goodwill, you’ve got to put this on the assets. And if they audited a transaction, that’s what they would be looking for is a recharacterization of the allocation. And then your client would get a tax bill. You may not ever hear about it. I may not ever hear about it, but it may be happening out there to our clients.

Ed Mysogland: [00:22:56] I got them. So, you had talked about C-Corps. And years ago, I saw more and more of them, not so much these days. But nevertheless, I think it would be remiss not to talk about the QSBS, you know.

Roman Basi: [00:23:13] Yeah, that’s a great topic for sellers out there and for buyers out there. When I represent a buyer or I represent someone going into business, we help them incorporate their companies, we’re going to talk to them about section 1202 of the code. This is for potentially buyers of stock, also for sellers of stock. 1202 is called qualified small business stock. It is stock of a C-Corporation which is a non-flow through entity. If you have stock of a C-Corporation under code section 1202 depending upon when you created the company, when you were issued the stock, how long you held the stock for, you can possibly sell the stock of your company and not pay tax on the gain whatsoever. It is a gain exclusion under section 1202.

Now, you’re right, we didn’t see a lot of C-Corporations after the tax code was passed in the eighties with the creation of subchapter S, which is where S-Corporations come from. However, in 2017, with the Tax Cuts and Jobs Act, when the C-Corporation rate was dropped down to 21 percent, all of a sudden, we saw some conversions to C-Corporations and some incorporation of C-Corporations. And now what I see because of the knowledge of 1202 is we convert some companies that were never a C, we convert them from an S to a C. And then if that company holds on to that stock for five years now, we can sell that stock tax-free. This is wonderful for internal transactions, succession plans, sales to a key employee, sometimes sales to a competitor or someone knowledgeable in the market that is okay buying the stock of the business. So, 1202s are extremely advantageous.

Ed Mysogland: [00:25:14] So, the lookback period for the conversion is five years?

Roman Basi: [00:25:21] The holding. We call it a holding period. You’ve got to hold that stock for five years to be eligible for the exclusion of the game.

Ed Mysogland: [00:25:29] I got it. So, for planning purposes, and I mean, what’s the likelihood that’s going to change, the tax codes? I mean, granted, crystal ball, but what’s the likely that that’s going to change?

Roman Basi: [00:25:39] The 1202 has changed over the years. In fact, let me explain that. I had it in front of me a minute ago. Let me find my, oh, here it is. Here’s my QSBS chart. It’s changed a little bit. So, I don’t think 1202 will ever go away, but it does change. So, if the shares were acquired after September 27th, 2010, it’s a hundred percent exclusion. If the shares were acquired between February of ’09 and September of 2010, it’s a 75 percent exclusion. If the shares were acquired before ’09, it’s a 50 percent exclusion. So, my answer to that question is 1202 is here to stay but the exclusion rates can change with legislation.

Ed Mysogland: [00:26:26] So, in my notes here, I wanted to talk about the 1202g which has something — and I have no idea what this, I’ve never even heard of this, that there is something that the QSBS works for pass-through entities.

Roman Basi: [00:26:43] It does. So a pass-through entity like an S-Corporation, a 1202g can work for S-Corporation, which is otherwise known as a pass-through. You’ve got to be careful though. You cannot transfer during the holding period. That stock cannot be transferred to a partnership or another type of vehicle. So, 1202g, got to be very careful with. We’re just now starting to see some potential transactions and some legislation around 1202g. So, it’ll be interesting to see how that kind of fans out now that we’re seeing more of those.

Ed Mysogland: [00:27:23] Yeah, because we’re talking to a lot of sellers that are sitting here saying, all right, you know, the next couple of years are probably going to be a little bit bumpy. It might be time to retrench and kind of get our plans back in order. And, you know, there’s still time to have a great exit. Does it make more sense to do the restructure and the five-year hold or do the 1202g if you’re an S-Corp?

Roman Basi: [00:27:50] It’s one of the things that we will look at because one thing we say about C-Corporations and a lot of people don’t understand this, that a C-Corporation, you know, you have this 21 percent tax rate, but are you really paying company taxes ever in your C-Corporation or are you withdrawing the profits via salary, bonuses, however you’re withdrawing them. You’re not paying those taxes anyway. So, sometimes it’s more advantageous for us to make the conversion because their tax rate is less if they do leave profits in the company as opposed to an S-Corporation subjecting yourself to the scrutiny of 1202g and then paying a higher tax rate while you’re operating the S-Corporation. So, those are some of the things we look at when we say, is it better to do a 1202g hold on to my S-Corp stock and face a little bit additional scrutiny? Or should I go a 1202 route straight up C-Corporation, run the company. If I have profits in there, I’m only paying tax at 21 percent flat rate anyway. So, those are the analyses that we look at.

Ed Mysogland: [00:28:50] I got it. In one of the sessions I set, I went back to my notes, and I saw a tax -free reorganization. But I, for the life of me, I can’t remember what in the world that was. What is that?

Roman Basi: [00:29:06] So tax-free reorganizations are, so in a nutshell and a high-level overview of that, because they work in certain industries and it’s when a seller is going to retain equity essentially in the new company. That’s when a tax-free reorg of an S-Corp can work.

Ed Mysogland: [00:29:30] I got it. I got it.

Roman Basi: [00:29:30] And we form a new company to hold the stock of the target company buying the new company’s stock. So, the old company — you’ve got to be careful because in general, majority of the sellers that I deal with in the industries I deal with, about 80 to 90 percent of the time, they’re selling out in whole and they’re not taking an equity piece. So, the reorgs are not a possibility for them. However, if you’re a seller and you’re listening to the podcast today and you’re thinking of, yeah, I’m going to sell out, but I’m going to keep a 20 percent interest in my business. Okay. If you’re an S-Corporation, you are a potential candidate for an F reorganization. We see a ton of this in the insurance industry. And we saw more than I’ve ever seen in my life in 2021 in the insurance industry. We call them roll ups where they’re rolling the company up into a new company. But you, the seller, are taking an equity piece in the new company. So, that’s when the reorgs are a possibility. If you’ve got a seller that’s going to sell out in full, that’s not an option.

Ed Mysogland: [00:30:36] Yeah, I got it. So, I’m looking at, I guess like rapid-fire questions. There’s different scenarios that we’re seeing a lot of. You know, sell into a kid, sell into a key employee. We’re seeing more and more ESOP. ESOPs are getting more prevalent and then selling to a competitor in a strategic. I’m just kind of curious to know like, you know, here, if I’m selling to my kid, here’s the top three things you need to keep in mind. If I’m selling to my employee, this is the top three things you need to keep in mind. So, how about can you kind of run through those scenarios?

Roman Basi: [00:31:19] Yeah. And you know what we start with when we look at that for a client is we, again, we like to do what we call our tax minimization analysis. We are showing them the effects of the three different, yeah, are you selling to a family member, are you selling to an employee, are you selling to an outside competitor? And what are the ways that we do that and how does that look for you and what’s your taxation there? And we show our clients down to the penny what they’re going to receive on these.

And let’s just break them down. If you’re going to sell to a family member or a child, typically we’re going to structure that as a stock redemption, where typically 99 percent of the time, I’m going to structure it as a stock redemption, which is where you are using the profits of the business to pay yourself the seller over time for your stock. So, what we will do with the child is we will give them one share, or they will buy a share with a bonus that we give them, and then we redeem all of the owner’s share. So, you, the owner, get capital gain treatment on anything above your basis. You have a little bit of interest income on that because there’s a note given to you for a certain period of time, 10 years, 15 years, 20 years, whatever it may be. The child, on the other hand, is running the company. They’re paying your note. They don’t get a deduction for the note, but they get a deduction for the interest expense. It’s a very clean, easy transaction with a child.

With an employee, it’s about 50-50. Because here’s the difference. If we do a redemption, the person within the company who’s helping, who’s paying the note for you, they’re not getting any basis in their stock. So, if they go to sell their stock down the road, they have no basis. It’s all going to be capital gain. So, sometimes an employee would rather say, no, I want to buy the stock under a stock purchase agreement and I’m going to go get a loan or I’m just going to bonus myself out money. And then what’s that employee doing? They’re building their tax-free basis for down the road if they ever sell the stock. But again, remember, we might sell assets down the road, so all that stock talk goes out the window. So, we like — those are two of the primary ways to deal with an employee or a child. And then, of course, you’ve got some other mechanisms as well.

And you talk about ESOPs. I think ESOPs are extremely beneficial when, and I represent some companies that have ESOPs. The benefit to ESOPs is maybe you don’t have a successor in place, and you’ve got just a core group of employees been there forever and you want them to own a piece of the company, if not all of it, in the future. That’s when an ESOP is the best way to go. The negative to an ESOP is the company has to be valued every year. There’s costs associated with an ESOP. So, now you’re dealing with a valuation of the company every year. And all of a sudden, you should be cleaning up your books and records to avoid all of the seller discretionary expenses so that they’re not part of that valuation each year, or you just muddy the water. They’re good in certain circumstances.

Ed Mysogland: [00:34:38] Right. So, I mean, how far in advance do you plan this kind of stuff?

Roman Basi: [00:34:44] Man, you know, the ideal answer is between three to five years out. Ideally, if someone talks to me and they’re three to five years out, it’s just beautiful. It gives us time to first of all, you know, and as you see on my credentials, I’m a CPA. We are a full-service accounting firm. Number one, clean up the financials, get your books and records right. And I know there’s probably going to be people listening to the podcast that are like, good God, Roman’s right. Clean up your books. It’s going to take a while. And we do it for a lot of companies. We get in there, make sure your books and records are right, because how many companies have a set of books on their computer they’re running, and their accountant is doing all the backend cleanup at the end of the year on their set of books. Yet, the company set of books are still not right.

And how many times you sell a business, and they don’t want us talking to their accountant, they don’t want their accountant to know. So, now all of a sudden, we’re dealing with a messy set of books. So, three to five years out, start cleaning them up. Seller discretionary expenses that you can really start to cut down over that time period is extremely beneficial. You don’t want to get into these arguments with potential buyers of where’s this income coming from or where’s these expenses coming from? And you don’t want to have to explain all of that. So, that’s ideally what’s in now. In reality, most sellers are cleaning up the books within a couple of months of listing the company or after listing the company to be realistic.

Ed Mysogland: [00:36:19] Right? You’re right.

Roman Basi: [00:36:21] So, they don’t love it. But hey, you guys are all giving me more work when I got to clean up books for three years, so that’s okay.

Ed Mysogland: [00:36:28] So, what — one of the things I really enjoyed was when you kind of did your little crystal ball, this is where the puck is heading in the next few years. I mean, what’s your thoughts on that?

Roman Basi: [00:36:45] Well, we’re in desperate need of new tax legislation. We had some major tax legislation during COVID, which was completely separate from the 2017 Tax Cuts and Jobs Act, which was probably one of the largest ones in every year in the history of my career. I’m assuming my father’s as well. We always get tax legislation at the end of the year and now it’s just been nonexistent for the past year or two. So, we’re due. We know we’re due for a rewrite of the code. I don’t see of course with, of course we follow the elections, we follow what’s happening in Congress. We don’t see much changing now over the next year or two because of the division in Congress. So, the next election cycle in two years will be extremely, extremely crucial.

Now, crystal ball speaking as inflation hits us, it continues to hit a little bit. As interest rates go up, valuations of companies go down and it is in an inverse relationship. So, we still have at least one, maybe two interest rate increases. So, valuations of companies on an interest rate perspective are going to come down. If I’m an investor and I want to make a certain dollar for my company and interest rates go up, I have to pay less for my company. It’s a very simple concept. So, that’s something we have to look for, for the next six-month cycle is we are going to have some pressure, downward pressure on the valuation of companies. Set all this real estate stuff aside, some states are having still good times, some states are not having good times. That’s what’s going to come for us in the next six months.

From a tax legislation perspective, there’s some work to do because we know the flat C-Corporates been with us a while. I don’t think that’s going to stick much longer. I think we’ll see a graduated rate come back into play. And then, of course, we’ll have a rework of the individual tax rates. And normally, look back in history, when we start to have depression type times, we will get some tax incentives. So, we’re going to start to see some of those things come back again. Maybe some bonus depreciation or tax legislation, things of that nature, we will see that maybe by the end of 2023, 2024. Let’s see where this recession may take us.

Ed Mysogland: [00:39:06] Yeah. So as working with, especially everybody is talking about baby boomers. And I mean, that’s nothing new. I think everybody, they try to time the market and I’m not certain right now is the best time to time the market. I know that’s a silly thing for a deal guy to say, but I’m trying to figure out, if I’m a buyer, I’m trying to look out for five-year payback of my investment. If I’m a buyer, am I aggressively looking to buy, especially if I have access to, I don’t know, say cheaper capital, but I’m trying to reconcile the two together on when is the optimal time to sell? Like if I’m 70 years old and poor health, I may not want to wait this thing out.

Roman Basi: [00:40:06] Right.

Ed Mysogland: [00:40:07] But if I’m in good health and I’m rocking along, well, it might be a time to do some planning. And I guess I want your thoughts on that before we go.

Roman Basi: [00:40:18] Good point because in the last year to two years, we’ve seen some of the most activity we’ve ever seen in our careers. We know that. We know that selling was off the chart. And I’ll tell this from what I see and I see deals every day. I get two to three calls a day for new transactions and that is no lie. This morning, actually last night at about 10:00 at night, I had a $14 million offer come in on a company from overseas buying a US based company. Folks, it’s every day. So, the market is still as hot as it was.

However, and I tell my wife this, a lot of my closings are being stretched out. We’re not seeing the fire closings that we were seeing at the end of the year last year. Everybody wanted to get done before the election, before there’s potential new tax changes. We didn’t have that rush this year. It’s still a good time to be thinking about selling your company. It’s still a very good time. Fine, interest rates have increased a little bit. It really hasn’t put them out of anybody’s financing capabilities, to be honest. Now, we get a year down the road and we’re into a, which we’ve been in a recession technically for a while, over a year actually, but we get another year down the road in this economy, and we might see, it may not be the best time to be honest. And it also is industry dependent.

Ed Mysogland: [00:41:43] Sure.

Roman Basi: [00:41:44] I’m doing a lot of transactions in the automobile industry right now. There’s a lot of activity going on because honestly, the concept is the same from — the comment is the same from all of them in the auto industry. The older owner dealers are very scared of the new models that were created during COVID for auto sales across the country, and they are selling out. So, if you are in an auto industry segment, your industry is extremely active and now is the time. You will miss your window if you don’t do something now. And I’ve had buyers that wanted to get in the industry, slow down their deals because of where interest rates are and the worry about what’s happening with that industry. So, if you’re a seller of a business, you’ve got to really know the pulse of your industry. Is it changing? If it’s changing, does that influence your decision to market your company now rather than later?

Ed Mysogland: [00:42:44] Oh, that was a great point. Well, my friend, I want to be sensitive to our time. My last question is the same for everybody. And I think I have an idea of what it’s going to be. But nevertheless, I’ll ask it. What’s the one piece of advice that you would give our listeners that would have the most immediate impact on their business?

Roman Basi: [00:43:05] Prepare. I am an Eagle Scout. That’s not on my designations there but the motto of an Eagle Scout is to be prepared. And I can’t tell you that enough. Be prepared. There’s a lot that goes into those two words but the more you prepare, the better this whole process will be.

Ed Mysogland: [00:43:29] You know what, and I’m with you. I wish, you know, being in the exit planning space and all the associations that I belong to, I assumed at some point someone would commission some empirical data that by being prepared, this is the premium I got from my business, or this is, I increase the likelihood of selling it by this. But you would think that that would be, I don’t want to say common sense, but to me that’s probably the most valuable information for a business owner on why you should prepare. But anyway, we’ll get there. So, my friend, what’s the best way we can keep in touch or get in touch with you?

Roman Basi: [00:44:12] Oh, that’s great. Yeah. To get in touch with us, our website is taxplanning.com. Our phone number is 618-997-3436. Or they can always, anyone can shoot me an email. It gets immediately seen by me and whether I respond or one of my staff responds and it’s rbasi@taxplanning.com. We’re on Facebook. We blog twice a week on Facebook, on our Facebook page. So, pretty easy to find. And our website really drives you to everywhere you need to go.

Ed Mysogland: [00:44:42] And we’ll make sure that we have every place that you are featured in the show notes. So, my friend, you know I’ve always enjoyed listening to you at the associations and you certainly knocked it out of the park on this one. I appreciate your time.

Roman Basi: [00:44:59] Thanks, Ed. Thanks for having me. I very much appreciated it as well. See you at the next conference.

Ed Mysogland: [00:45:04] Right on. Thanks, Roman.

Male: [00:45:06] Thank you for joining us today on the How to Sell Your Business podcast. If you want more episodes packed with strategies to help sell your business for the maximum value, visit HowtosellaBusinesspodcast.com for tips and best practices to make your exit life changing. Better yet, subscribe now so you never miss future episodes. This program is copyrighted by Myso Inc. All rights reserved.

 

Tagged With: business owner, business taxes, business value, Ed Msyogland, family owned company, How to Sell a Business Podcast, Roman Basi, stock, succession planniing, tax planning, taxation, The Center for Financial Legal and Tax Planning, valuation, value

Christine Taxin, Links2Success

January 16, 2023 by John Ray

Christine Taxin
Dental Business Radio
Christine Taxin, Links2Success
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Christine Taxin

Christine Taxin, Links2Success (Dental Business Radio, Episode 39)

Christine Taxin, Founder and President of Links2Success, was the guest on this episode of Dental Business Radio. She and host Patrick O’Rourke discussed medical billing in dental practices, Christine’s dental medical billing and coding training, some of the current issues in the field, the upcoming Insurance Extravaganza 2023 in Orlando, and much more.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.

Links2Success

When running a dental practice, clinical expertise and quality customer service comes first – but what about the behind-the-scenes work? Many dentists and team members struggle to keep up with the complicated world of dental billing and insurance claims while also remaining as profitable as possible.

Thankfully, Christine Taxin is here to lend a helping hand and shed some much-needed light on best practices for billing, staying current with yearly codes, taking advantage of medical/dental cross coding, and much more.

Yearly codes, collections, co-payments, patient privacy – there’s a lot to keep in mind when handling dental insurance, and the rules and regulations are constantly being updated as well. Maybe your team is regularly running into issues or even concerned about a future audit. Maybe you’re concerned about potentially leaving money on the table. Whatever the case may be, it’s time to receive guidance and training from a true expert in the field.

Christine Taxin is a member of the National Association of Dental Plans, is on the Dental Benefit Council of the ADA, and also fully licensed by the American Dental Association to share ADA CDT Codes. She can provide comprehensive training to your entire team that covers several important objectives and topics related to dental billing and coding, including the following:

  • State-Federal government regulations of dental/wellness benefits
  • How to successfully complete new insurance forms
  • Utilizing diagnostic codes to access maximum insurance benefits
  • Updating medical history forms
  • Navigating the various legalities of narrative writing and documentation
  • And much more!

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Christine Taxin, Founder and President, Links2Success

Christine Taxin
Christine Taxin, Founder and President, Links2Success

Christine Taxin is the founder and president of Links2Success, a practice management consulting company to the dental and medical fields. Prior to starting her own consulting company, Ms. Taxin served as an administrator of a critical care department at Mt. Sinai Hospital in New York City and managed an extensive multi-specialty dental practice in New York.

With over 25 years’ experience as a practice management professional, she now provides private practice consulting services, delivers continuing education seminars for dental and medical professionals, and serves as an adjunct professor at the New York University (NYU) Dental School and Resident Programs for Maimonides Hospital.

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About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

 

Practice Quotient

Dental Business Radio is sponsored by Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | Twitter

Tagged With: Christine Taxin, dental billing, Dental Business Radio, Dental Medical Billing University, insurance, Links2Success, medical billing, Patrick O'Rourke, PPO Negotiations & Analysis, PPO network contract, PPO network contract analytics, Practice Quotient, sleep apnea

Do What Makes Your Heart Sing

January 16, 2023 by John Ray

Do What Makes Your Heart Sing
North Fulton Studio
Do What Makes Your Heart Sing
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Do What Makes Your Heart SingDo What Makes Your Heart Sing

Do what makes your heart sing. Using this idea as a touchstone to build your business will guide you in choosing clients and, most importantly, providing value.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023:  The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using The Generosity Mindset. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, contact John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

TRANSCRIPT

John Ray: [00:00:02] Hello. I’m John Ray on The Price and Value Journey. Years ago, I was having lunch with a close friend of mine, a person who I consider to be on my unofficial board of directors, you might say. I was seeking his advice on one of those fork in the road decisions I had to make. And I can’t remember exactly what it was, but I remember vividly the guidance he gave me. Do what makes your heart sing, he said.

John Ray: [00:00:33] I thought of this moment recently as I interviewed a friend of mine, Becky Berry, who’s a terrific career coach, mostly for women, and she talked about wanting to get her clients into a role for which they’d be able to sigh with delight at the end of each day. What a beautiful phrase and what a beautiful idea.

John Ray: [00:00:58] Whichever of these metaphors resonate with you, or maybe you have one of your own, use one as a touchstone as you build your practice. If thinking about a meeting with a client makes your heart sing, then that client is the right one for you. If the thought of that meeting makes your heart sound like my five year old grandson banging on the piano, then it’s time to reassess and do something about it. And it might not be that client’s fault, by the way. It might be yours for having taken them on to begin with.

John Ray: [00:01:33] Let’s expand the lens a bit wider. As solo and small firm professional services providers, we are sometimes captivated and maybe imprisoned by the idea of scaling our business into thousands of customers generating millions of dollars in revenue. Maybe “you see everyone else doing it” and you feel pangs of inadequacy over where you are in your journey. And by the way, “which you’ve blown up into everyone else” is actually a small minority.

John Ray: [00:02:07] A lot of those people you envy, you’ve confused their social media presence with striking graphics, cool videos, and lots of likes with their revenue. And those aren’t the same things. You put the big firm in your rear view mirror because you don’t want to be saddled with difficult clients with corporate demands which are ruining your life. You went out on your own because you wanted to do the work you love. You want to go all out for clients you adore sprinkling value all over them. They in turn love you back because of the transforming work you do for them.

John Ray: [00:02:48] Now, that you’ve made the jump, why are you doing anything other than what makes your heart sing? Why are you in client relationships which make you unhappy? And, incidentally, the client might be secretly miserable as well. Maybe you’re taking on business which isn’t a great fit because you have some artificially inflated notion of where you should be in your headlong quest to scale your business.

John Ray: [00:03:17] Let me say this very plainly. There’s nothing wrong with a so-called lifestyle business. Don’t be shamed into thinking otherwise. Anyone who looks down on your lifestyle business – which is a term I’m not really crazy about – is a jerk, frankly. And you don’t need to be listening to them. There’s nothing wrong with chasing big goals and scaling your business. That’s perfectly honorable. If that’s what makes your heart sing, go with it.

John Ray: [00:03:48] Wherever you are in your own unique journey, don’t forget that the most effective way to scale your business is to change your pricing. This is not my opinion. It’s an accounting fact. It works for lifestyle businesses and for businesses wanting to scale. If you make addressing your pricing a regular part of your management practice, you’ll have a business which makes your heart sing.

John Ray: [00:04:16] I’m John Ray on The Price and Value Journey. Past episodes of this series can be found at pricevaluejourney.com. And if you’re not already a subscriber on your favorite podcast app, I would be honored if you would subscribe there as well. Hey, big news for 2023, I’ve got a book coming out. The title of the book is The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using the Generosity Mindset. If you’d like to know more about the book and when it will be released, you’re welcome to email me directly, john@johnray.co. Thank you for joining me.

 

Tagged With: clients you love, do what you love, John Ray, Price and Value Journey, pricing, professional services, professional services providers, scaling your business, solopreneurs, value, value pricing, what makes. your heart sing

Counting the Steps Along the Way

January 13, 2023 by John Ray

Counting the Steps Along the Way
North Fulton Studio
Counting the Steps Along the Way
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Counting the Steps Along the WayCounting the Steps Along the Way

Counting the steps along the way by celebrating your firm’s milestones is not only rewarding, but also a trust builder for your business.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023:  The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using The Generosity Mindset. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, contact John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

TRANSCRIPT

John Ray: [00:00:03] Hello. I’m John Ray on The Price and Value Journey. I just recorded show number 600 for North Fulton Business Radio, one of the shows that I host. And you know what? I’m pretty excited about this milestone. Celebrating the big achievements like a five, ten, or twenty year anniversary is not just appropriate. I think it’s mandatory because those milestones are remarkable both for you and your team.

John Ray: [00:00:38] But celebrating the grind, the day after day struggle is fitting as well. B2C companies do this a lot. Mcdonald’s comes to mind with their signs that say billions and billions served. But I don’t see too much of that from professional services providers. You know, it’s a win just to show up every day, to keep plugging away, to keep delivering.

John Ray: [00:01:03] If you’re not counting those steps along the way, you’re missing moments in which you can give your team members pats on the back. You’ve lost an opportunity to thank those who have supported you along the way. You’re passing up times you can take a pause yourself and say, “Wow. It’s been quite a journey.”

John Ray: [00:01:23] Further, you’re missing out on a trust builder with prospective clients. When I’m speaking with a prospective client, I’m able to tell them that I’ve hosted or produced somewhere around 1,700, 1,800 podcast episodes and counting. I’m communicating without having to say it explicitly that my team has seen it all, the good, the bad, the ugly, and the beautiful. And we bring all that experience and knowledge to the table when we work on their show.

John Ray: [00:01:56] If you’re a website developer, what would it mean to a prospective client to say how many websites you’ve built? If you’re a family law attorney, the number of cases you’ve closed. If you’re a social media marketer, the number of social media posts you’ve made. Or a videographer, hours of video footage you’ve released. If you’re an outsource H.R. professional, the number of employees you’ve been responsible for. Sure, you’re signaling that you’re an experienced professional, but you’re also communicating that you’re reliable and that you show up day after day confronting challenges and grinding it out. Count the steps in your journey and celebrate them.

John Ray: [00:02:46] And speaking of celebrating, I have to celebrate my team that helped me get to those 600 episodes for North Fulton Business Radio. So, thank you, Arlia Hoffman, Mildred Denis, Angi Shields, and Heather Bellew. I appreciate all of you. You’re terrific.

John Ray: [00:03:06] Hey, this is John Ray, again, on The Price and Value Journey. Past episodes of this series can be found at pricevaluejourney.com. And I would be honored if you would subscribe to the show on your favorite podcast app. And, also, hey, I’ve got big news for the new year ahead, I’ve got a new book coming out, The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using the Generosity Mindset. If you’d like to know more, you can email me at john@johnray.co. Thank you for joining me.

 

Tagged With: credibility, John Ray, milestones, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, teamwork, trust, trust building, value, value pricing

Marie Davis, Path To Shine, Inc.

January 13, 2023 by John Ray

Path To Shine
North Fulton Business Radio
Marie Davis, Path To Shine, Inc.
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Path To Shine

Marie Davis, Path To Shine, Inc. (North Fulton Business Radio, Episode 600)

Marie Davis, Executive Director for Path To Shine, joined host John Ray in the studio on this 600th episode of North Fulton Business Radio. Marie described the children they serve, the mentorship model and the meaningful results they see in the program, how to become a mentor, stories that illustrate their impact, how individuals and businesses can help, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Path To Shine, Inc.

Path To Shine®, Inc. is a mentoring and tutoring program for elementary school children in North and Middle Georgia.

Its purpose is to provide academic and social support to encourage children to thrive in school and build self-confidence to achieve their dreams.

PTS’s success stems from its principles to maintain a ratio of no more than one Mentor to two students, to have a flexible structure that adapts to each local community, and to consistently seek collaboration with other organizations.

Website | Instagram | LinkedIn | Facebook

Marie Davis, Executive Director, Path To Shine, Inc.

Marie Davis, Executive Director, Path To Shine, Inc.

Marie Davis is an Atlanta, Georgia native. After obtaining a Social Work degree at The University of Georgia, she served as a foster care coordinator for the State of Georgia, certifying foster parents and working with foster care children.

After obtaining Series 7 and 63 financial licenses, she worked with a private financial firm as Assistant to the President. While raising her two children, Marie worked for a local developer, forming relationships with County and State officials. Moving to Florida for ten years, Marie served as a Targeted Case Manager with Children’s Home Society of Florida and a certified tutor for autistic children.

Marie also served as the Director of Mentoring for Center Point, a non-profit in Hall County Georgia. She recruited and trained mentors for several school systems. She is also a Technical Assistant for www.mentoring.org, the National MENTOR program; through that program, she works with mentor programs across the country to help them with direction and development. Program innovation and designing ways to serve all children through mentorship is what she loves best about her job.

Marie also serves on the Georgia Mentor Provider Council. Currently, Marie is the Program Manager for Georgia Center for Employee Ownership, directing the opening of the Georgia program.

LinkedIn

Questions and Topics in this Interview

  • Tell us about Path To Shine, Inc.
  • What attracted you to the program?
  • Your work as a Technical Assistant for MENTOR National…tell us about that and what that means for Path To Shine, Inc.
  • Now that you have been in the role for a full year, how have you changed things?
  • How can people help other than mentor?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: children, Day at the Braves, mentoring, Nonprofit, North Fulton Business Radio, Office Angels, Path to Shine, renasant bank, Share the Love, underserved children

2023 Compliance Deadlines Every Employer Must Know

January 13, 2023 by John Ray

2023 Compliance Deadlines Every Employer Must Know
Advisory Insights Podcast
2023 Compliance Deadlines Every Employer Must Know
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2023 Compliance Deadlines Every Employer Must Know

2023 Compliance Deadlines Every Employer Must Know (Advisory Insights Podcast, Episode 26)

On this episode of Advisory Insights, Stuart Oberman of Oberman Law Firm discussed the compliance deadlines every employer must be aware of for 2023. Stuart discussed various deadlines and requirements on reportable workforce demographic data and furnishing 1095-C documents to employees. He also covered penalties for incorrect information and employer responsibility under the Affordable Care Act.

Advisory Insights is presented by Oberman Law Firm and produced by the North Fulton studio of Business RadioX®. The series can be found on all the major podcast apps. You can find the complete show archive here.

TRANSCRIPT

Intro: [00:00:01] Broadcasting from the studios of Business RadioX, it’s time for Advisory Insights. Brought to you by Oberman Law Firm, serving clients nationwide with tailored service and exceptional results. Now, here’s your host.

Stuart Oberman: [00:00:20] Hello, everyone. Stuart Oberman here, Advisory Insights Podcast. Welcome, welcome, welcome. 2023 off and running, folks. We’re going to have a great topic today. First and foremost, we want to make sure that we get your checklist up to date. So, topic for today, 2023 Compliance Deadlines Every Employer Must Know.

Stuart Oberman: [00:00:44] As we entered December 2022, it gets brutally hectic at the end the year. We all know that. But now, really, start the time to think about what are we doing in ’23? What do I need to talk to my advisors about? What do I need to talk to my CPA about? What do I need to talk about my office manager about? Well, we’re going to go through this list. And I’ll tell you, if we go off track on this list that you’re not in compliance with, you don’t want to get there already in 2023. Let’s get this straight. Let’s go through some dotted I’s here and make sure we got everything.

Stuart Oberman: [00:01:20] First and foremost, H.R. I know I talked about that a lot, a lot last year in 2022. Look, we’ve got benefits. We’ve got payrolls, hiring. We’ve got recruiting. And we’ve got so much more that we need to take a look at on a day-to-day business, but I want to make sure we’re keeping on track. Let me get through some basic, basic things you guys need to know. Let me run through these dates here. Talk with your CPAs again, talk with your advisors, your counselors. Make sure you’re on track.

Stuart Oberman: [00:01:48] First and foremost, as we know, W-2s have got to be out by January 31st. I hate to tell you this, but I’ve got employers that we work with who are sending out W-2s in September. That’s just not going to work, folks. And, also, a copy that W-2 has to go to Social Security Administration. That is basic stuff. But, yet, what happens is, if employees don’t get their W-2s, they’re disgruntled. And disgruntled employees even get more disgruntled. So, keep with this deadline.

Stuart Oberman: [00:02:18] The Affordable Care Act, ACA. Employers must furnish Form 1095-C to applicable employees by March 2, 2023. Question is, has your CPA told you that? Does Your CPA know the deadlines on that? Because also the filing deadlines for the Form 2094-C and 2095-C is February 28, 2023, or March 31, 2023 if you file electronically. I would encourage everyone to file electronically.

Stuart Oberman: [00:02:59] Here’s what sort of bugs me a little bit about the next form. There’s so much pressure on our employers for this. So, the EEO Reporting, certain employers must report demographic workforce data. Listen to this, data by race, ethnicity, sex, job categories. If you have those defined, great. If not, your question is what do you do? How do you file it? So, the annual collection of that data is scheduled to open on April 2023 per the EEOC. Now, I need everyone to make sure they understand that.

Stuart Oberman: [00:03:47] Next information, employee verification. Please make sure that your employees provide you with the correct address, correct address. Incorrect information will delay W-2s, and you will have to pay the penalties for that. And, again, your employees will not be happy. I want you to double check your W-2s.

Stuart Oberman: [00:04:15] Here’s what I want to make sure of. One, you’ve got all the Social Security numbers that are correct. Two, your EIN numbers correct. EIN number, Federal Employer Number. So, the IRS, believe it or not, charges you $50 for each return that is mailed out incorrectly. Why would you want to pay the IRS additional amounts than you already owe? Included in the W2s – again, I don’t want to get too far into tax in those kind of things, but I do want to just make sure you know the deadlines – taxable cash. Cash. Yes, folks, cash. You have to declare that. Your employees have to declare that.

Stuart Oberman: [00:04:56] Non-cash benefits include a company car. I can’t even begin to tell you how our employers don’t understand how to calculate a car usage on a W-2. Please, that is an audit waiting to happen.

Stuart Oberman: [00:05:15] Now, we want to take a look at the CARES Act, Employee Retention Credit. I will tell you, I get so many emails regarding this particular matter. I would urge you to be very, very careful what you answer, who you let take care of this. I would send this straight to your CPA. Let them handle it. I would not get entrenched in any third party solicitation and vendors. Go straight to your CPA. Double check with your attorney. Make sure that anything you do on an outside vendor is valid.

Stuart Oberman: [00:05:48] So, we have to understand that the three year lookback period on these wages after March 12, 2023 to determine eligibility. That’s as far as I’m going to get deep into that, because that’s a road we just don’t want to travel on this quick podcast. But, again, I would urge you, urge you to take a look at what forms are available from your CPA.

Stuart Oberman: [00:06:11] Again, the Affordable CARES Act requirements. There has to be distributed to the employees according to your 1095 forms. Again, especially with independent contractor payments – here we go – anything regarding independent contractors that is paid more than $600 must be reported. Folks, $600. That is nothing. You’ve got to do it. Your CPAs have got to do it. Again, that’s an audit waiting to happen.

Stuart Oberman: [00:06:48] I also want to take a look at one thing we got to be careful of, which is the ACA, Affordable CARES Act. So, I want you to talk to your financial advisors about this. Take a look at the employer shared responsibility, the ESR. Do you fall under the requirements? Do you average 50 employees under the IRS 2022 Employer Health Plan Affordability Threshold Challenge? Do you know what that means? Again, take a look at getting that information to your CPA.

Stuart Oberman: [00:07:28] You know, folks, look, that is some basic, basic information that I really want you to take a look at. But what I really want you to look at is a growing trend. And we’ve talked about this before on our podcasts, and we’re going to talk about it forever because this is not going away, folks. I mean, this is just not going to go away.

Stuart Oberman: [00:07:48] I want to make sure that in 2023, you put down on your calendar employee training. You think, “Well, my employees are trained enough. We have monthly meetings. We go to lunch once a week.” No, no, no. We’re not going to go there. I want to make sure your managers and employees understand sexual harassment prevention. I want to make sure your employees and your managers understand hiring practices. Questions, what to ask, what not to ask. Workplace safety, do they understand? Are you training your people effective? Is your management effective?

Stuart Oberman: [00:08:32] So, the deadlines are the deadlines. But I’ll tell you, if you go astray on any of these training items for your managers or employees – the old days back in the ’60s and ’70s, those days are dead and gone. You can’t do those things anymore. So, again, sexual harassment, hiring practices, workplace safety, effective management control.

Stuart Oberman: [00:09:00] Folks, again, I want to keep you out of trouble. Short, sweet podcasts. I want you to look at those little things. That’s going to be it for today, folks. Again, short, sweet to the point, deadlines, what you do and what you have to look at.

Stuart Oberman: [00:09:14] Again, Advisory Insights Podcast. Stuart Oberman, your host here. If you need anything, let us know. Please feel free to give us a call, 770-886-2400, or email us, stuart@obermanlawfirm.com. Thank you very much. Let’s start 2023 off to a fantastic year. We look forward to speaking with you soon. Have a great day.

Outro: [00:09:40] Thank you for joining us on Advisory Insights. This show is brought to you by Oberman Law Firm, a business-centric law firm representing local, regional, and national clients in a wide range of practice areas, including healthcare, mergers and acquisitions, corporate transactions and regulatory compliance.

About Advisory Insights Podcast

Presented by Oberman Law Firm, Advisory Insights Podcast covers legal, business, HR, and other topics of vital concern to healthcare practices and other business owners. This show series can be found here as well as on all the major podcast apps.

Stuart Oberman, Oberman Law Firm

Oberman Law Firm

Stuart Oberman is the founder and President of Oberman Law Firm. Mr. Oberman graduated from Urbana University and received his law degree from John Marshall Law School. Mr. Oberman has been practicing law for over 25 years, and before going into private practice, Mr. Oberman was in-house counsel for a Fortune 500 Company. Mr. Oberman is widely regarded as the go-to attorney in the area of Dental Law, which includes DSO formation, corporate business structures, mergers and acquisitions, regulatory compliance, advertising regulations, HIPAA, Compliance, and employment law regulations that affect dental practices.

In addition, Mr. Oberman’s expertise in the healthcare industry includes advising clients in the complex regulatory landscape as it relates to telehealth and telemedicine, including compliance of corporate structures, third-party reimbursement, contract negotiations, technology, health care fraud, and abuse law (Anti-Kickback Statute and the State Law), professional liability risk management, federal and state regulations.

As the long-term care industry evolves, Mr. Oberman has the knowledge and experience to guide clients in the long-term care sector with respect to corporate and regulatory matters, assisted living facilities, continuing care retirement communities (CCRCs). In addition, Mr. Oberman’s practice also focuses on health care facility acquisitions and other changes of ownership, as well as related licensure and Medicare/Medicaid certification matters, CCRC registrations, long-term care/skilled nursing facility management, operating agreements, assisted living licensure matters, and health care joint ventures.

In addition to his expertise in the health care industry, Mr. Oberman has a nationwide practice that focuses on all facets of contractual disputes, including corporate governance, fiduciary duty, trade secrets, unfair competition, covenants not to compete, trademark and copyright infringement, fraud, and deceptive trade practices, and other business-related matters. Mr. Oberman also represents clients throughout the United States in a wide range of practice areas, including mergers & acquisitions, partnership agreements, commercial real estate, entity formation, employment law, commercial leasing, intellectual property, and HIPAA/OSHA compliance.

Mr. Oberman is a national lecturer and has published articles in the U.S. and Canada.

LinkedIn

Oberman Law Firm

Oberman Law Firm has a long history of civic service, noted national, regional, and local clients, and stands among the Southeast’s eminent and fast-growing full-service law firms. Oberman Law Firm’s areas of practice include Business Planning, Commercial & Technology Transactions, Corporate, Employment & Labor, Estate Planning, Health Care, Intellectual Property, Litigation, Privacy & Data Security, and Real Estate.

By meeting their client’s goals and becoming a trusted partner and advocate for our clients, their attorneys are recognized as legal go-getters who provide value-added service. Their attorneys understand that in a rapidly changing legal market, clients have new expectations, constantly evolving choices, and operate in an environment of heightened reputational and commercial risk.

Oberman Law Firm’s strength is its ability to solve complex legal problems by collaborating across borders and practice areas.

Connect with Oberman Law Firm:

Company website | LinkedIn | Twitter

 

Tagged With: Advisory Insights, Advisory Insights Podcast, Compliance, Compliance Deadlines, employer liability, employers, employment law, Oberman Law, Oberman Law Firm, Stuart Oberman

Paul Zanardo, Zanardo Dezignz, Ed Mysogland, Indiana Business Advisors, and Jim Pursley, Factory Automation Systems

January 12, 2023 by John Ray

Paul Zanardo, Zanardo Dezignz, Ed Mysogland, Indiana Business Advisors, and Jim Pursley, Factory Automation Systems
North Fulton Studio
Paul Zanardo, Zanardo Dezignz, Ed Mysogland, Indiana Business Advisors, and Jim Pursley, Factory Automation Systems
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Paul Zanardo, Zanardo Dezignz, Ed Mysogland, Indiana Business Advisors, and Jim Pursley, Factory Automation Systems

Paul Zanardo, Zanardo Dezignz, Ed Mysogland, Indiana Business Advisors, and Jim Pursley, Factory Automation Systems (ProfitSense with Bill McDermott, Episode 41)

On this episode of ProfitSense, host Bill McDermott welcomed three esteemed business leaders. Paul Zanardo, Zanardo Dezignz, discussed what sets his digital branding company apart, how his pricing is structured, how he gives back to the community, and more. Ed Mysogland, Indiana Business Advisors, shared how business owners can prepare for the greatest wealth transfer in history, what business owners should expect regarding sale values, what types of businesses sell, and much more. Finally, Jim Pursley, Factory Automation Systems, discussed his company’s process automation services for manufacturing, the company’s ownership transition in 2022, and more. Bill closed the show talking about setting a new vision in 2023.

ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.

Zanardo Dezignz

Zanardo Dezignz LLC is the Lawrenceville based professional service provider offering fully integrated digital branding solutions through website development, SEO, graphic design, printing, and digital marketing. Some of their clients include Above & Beyond Cabinetry LLC, K&J Mechanical, Joe Sells GA with Keller Williams, and Hickory’s Trail.

Website | Facebook | Instagram | LinkedIn | Twitter

Paul Zanardo, CEO / Founder, Zanardo Dezignz

Paul Zanardo, CEO / Founder, Zanardo Dezignz

Paul Zanardo is the CEO and founder of Zanardo Dezignz LLC. He has over 20 years of sales management and marketing experience at companies such as TruGreen and Luxottica with a proven track record of growth in the areas of marketing and new client revenue.

He excelled in these fields but often thought about how he could improve the overall customer experience and desired to spend more time with his family. After lots of prayer and soul searching, he decided to go back to school and get his degree in graphic design with a study in website development.

His company is now quickly approaching 8 years of serving his community as a professional service provider. His wife, Amy, is their lead graphic designer and content editor. She earned this position by helping him study for his degree and collaborating with him through the entire process. Their son Anthony is a sweet, creative 7-year-old that also aspires to own a creative business as well.

LinkedIn

Indiana Business Advisors

Indiana Business Advisors is a 41-year-old business brokerage representing small and mid-size businesses. It is the largest business brokerage in Indiana representing manufacturing, distribution, service, and construction-support businesses. To date, IBA has sold over 2200 businesses.

Website | LinkedIn | Facebook | Twitter

Ed Mysogland, Managing Partner, Indiana Business Advisors

Ed Mysogland, Managing Partner, Indiana Business Advisors

Ed is a thirty year veteran of selling small and midsized companies. He has professional designations in business valuation, equipment appraising, and exit planning.

He has a weekly podcast, How to Sell a Business Podcast, where he interviews buyers, sellers, and advisors about making a business more valuable and saleable. Most recently, he has been preparing to launch BizSaleByOwner, an online marketplace with pay-for-service advisors to support the sale.

LinkedIn

 

 

Factory Automation Systems

Factory Automation Systems is a manufacturing controls systems integrator. They provide industrial automation and robotic solutions for top manufacturers in the US and world-wide.

Website | Facebook | LinkedIn

Jim Pursley, President, Factory Automation Systems

Jim Pursley, President, Factory Automation Systems

Jim Pursley is currently President of Factory Automation Systems (FAS). He joined FAS as co-op student in 1997. Since graduating from Georgia Tech in 2000, Jim has held various engineering, sales, and management roles.

In October of 2022, Jim and three business partners purchased FAS from the founders of the company.

LinkedIn

About ProfitSense and Your Host, Bill McDermott

Bill McDermott
Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession. The show is presented by McDermott Financial Solutions. McDermott Financial helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business. The show archive can be found at profitsenseradio.com.

Bill McDermott is the Founder and CEO of McDermott Financial Solutions. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Twitter and follow McDermott Financial Solutions on LinkedIn.

Tagged With: Bill McDermott, Ed Mysogland, Factory Automation Systems, How to Sell a Business, How to Sell a Business Podcast, Indiana Business Advisors, Jim Pursley, Paul Zanardo, profitability, profitability coach, Profitability Coach Bill McDermott, ProfitSense with Bill McDermott, SEO, The Profitability Coach, website design, Zanardo Dezignz

Rachel Donnelly, Black Dress Consultants and Derek Chard, Payroc/TWC Atlanta Inc.

January 12, 2023 by John Ray

Rachel Donnelly, Black Dress Consultants and Derek Chard, Payroc/TWC Atlanta Inc.
Family Business Radio
Rachel Donnelly, Black Dress Consultants and Derek Chard, Payroc/TWC Atlanta Inc.
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Rachel Donnelly, Black Dress Consultants and Derek Chard, Payroc/TWC Atlanta Inc.

Rachel Donnelly, Black Dress Consultants and Derek Chard, Payroc/TWC Atlanta Inc. (Family Business Radio, Episode 40)

On this episode of Family Business Radio, host Anthony Chen welcomed two esteemed business owners to the studio. Rachel Donnelly discussed her personal history with loss and what motivated her to create Black Dress Consultants, the services they provide, and much more. Derek Chard talked about the biggest concerns local business owners face in today’s economy, the biggest misconceptions of the merchant services industry, advances in technology and how that changes business, and much more. Anthony closed the show with a commentary on how financial planning can be overwhelming. He suggests starting somewhere small and keeping it simple.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network.

Black Dress Consultants

Black Dress Consultants handle the business of death so you don’t have to. By coordinating with attorneys, financial advisors, accountants, etc., they offload the administrative tasks that come with legacy planning and after loss, so you can focus less on the logistics and more on creating space to live worry-free and grieve peacefully.

Website | LinkedIn | Facebook | Instagram | Twitter

Rachel Donnelly, Owner / CEO, Black Dress Consultants

Rachel Donnelly, Owner / CEO, Black Dress Consultants

Some days Rachel Donnelly feels like a real-life Little Orphan Annie whose life should be subtitled “Death Becomes Her.” (She’s joking! Sort of.)

Growing up, Rachel used to accompany her father on his house calls and hospital rounds, which gave me a deep understanding of compassion and leaning into hard spaces. When she was 16, my father passed away at the age of 48. A few years later, she moved my grandmother to an assisted living home where she passed shortly after. Several years later, her mother was diagnosed with cancer and passed away shortly thereafter. Her passing left Rachel with five houses to clean out and sell, as well as her role as caregiver for her uncle.

After Rachel’s uncle passed away, she assumed the role of Co-Executrix of his estate. Needless to say… she’s dealt with a lot of death. And in these instances — especially the two where she was Executor — there were so many decisions to make and tasks to complete. And she was doing it all while trying to work full time, raise two small kids, run a house and stay married (because let’s be honest… life never stops, not even for death).

Rachel vividly remembers standing in the parking lot of the bank after spending hours trying to (unsuccessfully) open an estate banking account and thinking to herself, “Why isn’t there someone who can help project manage this dumpster fire?!” Which is how Black Dress Consultants came to be.

She created this business because this is the service she wishes she had available to her then. Many times over, Rachel has been where you are right now. She understands how overwhelming and emotionally taxing it can be. But you don’t have to do this alone.

The Black Dress Consultants are here to help you manage the expected and unexpected of end-of-life. Whether you’re looking for someone to help legacy plan, or you’re dealing with the loss of a loved one and don’t know where to start, they have ample experience in taking tasks off your plate so you can free up space to breathe.

LinkedIn

Payroc/TWC Atlanta Inc.

Payroc is a full-service payment processing company headquartered in Chicago, Illinois. They also have a headquarter office right here in Atlanta, GA. They pride themselves in taking a consultative approach with business owners to improve their payment acceptance processes while mitigating the cost of payment acceptance, specifically credit card acceptance. They have a plethora of networks, software, and hardware to best serve the clients’ needs.

Website | Facebook | Twitter | LinkedIn | Instagram 

Derek Chard, Owner, Payroc/TWC Atlanta Inc.

Derek Chard, Owner, Payroc/TWC Atlanta Inc.

Derek Chard has been a sales professional and business owner in various industries for the last 10 years. He grew up working for his family’s businesses, attended the University of Connecticut, and then moved down to Atlanta, GA in 2017 from CT.

He has worked in and held leadership positions in financial services, telecom sales, office supply sales, and now payment processing. Derek now runs an Independent Sales Office for Payroc Inc.

LinkedIn

Anthony Chen, Host of Family Business Radio

Anthony Chen, Lighthouse Financial, and Host of “Family Business Radio”

This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of “Family Business Radio” can be found at familybusinessradioshow.com.

Tagged With: Anthony Chen, black dress consultants, consultants, Derek Chard, Family Business, Family Business Radio, Lighthouse Financial, Lighthouse Financial Network, payment processing, Payroc, Payroc/TWC Atlanta Inc, rachel donnelly

Buyers Don’t Care

January 12, 2023 by John Ray

Buyers Don't Care
North Fulton Studio
Buyers Don't Care
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Buyers Don't CareBuyers Don’t Care

Buyers don’t care about inputs such as your degrees and certifications or how you do what you do. Buyers care about the value of outcomes they receive.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023:  The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using The Generosity Mindset. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, contact John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: buyers, content, John Ray, outcomes, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, value, value pricing

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