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How can I share my story? What’s the process?
If you’ve been invited by a studio partner in your local market, just make sure you respond to them either by phone or email to get a little bit of coaching so that you can adequately prepare. If you’ve not been directly invited to come on a show, you can reach out to the local Studio Partner in your market, or you can reach out to one of the corporate Business RadioX® staff – angi@businessradiox.com or stone@businessradiox.com. You can also share your story on our website. This way, we’ll make sure that we put you on the right media property at the right time to give you the the best chance to get maximum return for coming on the show.
If you are a PR professional, feel free to reach out if you have a B2B client or a specific story you want to share. We work closely with many PR professionals all over the country and have become very trusted resources in the PR world. We’ll also reach out if we’re launching a new series and are looking for a specific type of guest, in this type of business, with this type of story angle. So, it’s a very symbiotic relationship. If you’re a PR professional, don’t hesitate to reach out and get to know us as well.
How much does it cost to share my story?
Zero. We’re earned media, which means that guests never pay. When people are interviewed, it is because they’ve earned the right to be interviewed. They’ve done something interesting or important, and we’re sharing their story on our network. Earned media is a non-negotiable tenet of how we go to market. That’s not how we generate any of our revenue. We’re not, as they say, pay to play. The only people that can be interviewed, are people who earn the right to be interviewed by doing something interesting in their market or important in their industry. This was a core tenet at the beginning, and it’s a core tenet to this day that’s very important to us.
How do you make money?
We have sponsors and underwriters of shows. These are folks that we show how to leverage our platform and how to create a show that serves the ecosystem that’s important to them. Our service is more of a business development service than an advertising service, so we don’t usually have multiple sponsors of one show. The show is designed to help that specific client, that specific sponsor, serve that ecosystem in a way that separates them from their competition and that truly serves the niche that they’re in.
The folks that are spotlighted on the show that we do for our sponsor is the entire ecosystem. We think it’s important to have a 360 degree hug around that entire ecosystem. It should be their existing clients. It should be their prospective clients. It should be the thought leaders in that space. It should be the influencers in that space. If anybody’s written a book in that space, they should be considered to be interviewed. Anybody that really touches that industry.
We feel at the heart of what we do, we’re here to support and celebrate the work of the people in that niche. And if we can connect our sponsor with that niche and become the voice of business for that industry, then they’re going to benefit, they’re going to grow, and we’re going to help them do that.
This allows us to provide an actual green dollar ROI. You put a dollar in the machine, you get that dollar back, and then you get some more dollars. When you create a series, a show, if you use this platform to help clients build relationships with the exact people who need and want their service, it just works. It always works. It never doesn’t work. The relationship building happens, and as a result, we’re able to command a pretty handsome fee, and rightly so, because we’re providing 2X, 5X, even 10X the ROI.
How do I sponsor a show locally?
To sponsor a show locally or nationally, you need to really understand our business model. This often means being a guest on a show first so they get to have that guest experience. Because it is often so radically different from their preconception or previous experience of media.
Next set of questions is desired outcomes. What is the endgame here? Do you want better branding? Do you want the halo effect of being associated with, as an example, we have a show called Women in Business. Do you want to be known in Cherokee County for supporting and celebrating women in business? If so, then let’s think through what’s the best way to use the platform to do that. Do you need and want to actually build relationships with women who run businesses? Because that is the ideal profile for the products and services that you deliver?
The show is important, but it’s secondary to building the relationship. Once we land on desired outcomes, we reverse engineer the show or the series to meet that need. All of our studio partners are independent business people, so they do it their own way, but at the Woodstock, GA studio, we do a proof of value period, typically 90 days. You’ll make a financial investment. We’ll make a time and energy investment. And then after that proof of value, we’ll set up an initial run. It might go six months or a year to begin with.Depending on that conversation, you could be a hosting sponsor, you could be a signature sponsor. It goes back to desired outcomes and that green dollar ROI.
How do I sponsor a show nationally?
Nationally, it’s a similar process, except instead of serving a local market, we’re serving the country or the globe, but it’s the same type of activity that we’ll do. Our sponsorships are not a traditional media sponsorship, where somebody is just attaching their brand to something we’re doing and hoping that people are going to tumble down a funnel and raise their hand and be a client of theirs.
Our sponsorships are more like a product placement where we’re immersing our client into the show in whatever manner that they would like to participate. They can, if they want, just slap their name on it. I don’t think they’re going to get as good of a result by doing that, but it’s definitely available to them if that’s what they want to do. The results aren’t going to be fantastic, but there is a halo effect that’s real, so they can still benefit if that’s all they want to do.
Our clients benefit the most when they take a more active role. They’re following up with every guest, or every inquiry that comes in from the show. They are actively taking that content and emailing it directly to people and saying, “Hey, we’re doing this. We think it’s important. We’d love for you to hear it.” Where they are sharing it on social media, where they’re promoting it in their newsletter and their website, where they’re actively reaching out to their prospects and to the people important to them and inviting them on shows. That’s when they’re going to get the value.
We call them relationship building moments. The more that they can layer in these relationship building moments in the activity of their sponsorship, the more benefit they’re going to get. The deeper the relationships they’re going to be able to foster, the faster they’re going to be able to meet strangers and serve strangers by promoting their work, and getting them on a show, and spotlighting and celebrating their work. That’s when they’re going to get the bang for their buck. And that takes time for them to really understand that.
What are other ways I can support your mission?
If you’d like to invest in yourself and your community, we’re pretty creative and we can find a way for you to support our mission financially. And we’re going to make sure that you’re getting the value you need and want from that investment.
The easiest way that anyone who likes what we’re doing can support our mission is just share the content that we’re putting out there. Like us on social media, follow us on social media, subscribe to the different shows that you’re interested in learning more about and get a deeper understanding of what kind of work is being done in those spaces. Rank us on all the podcasting services, rank us on Google. all of those things help. Just share the work we’re doing and tell other people about it.
Another way to support us is to tell us about interesting businesses in your community. If you know of somebody doing interesting work, send them our way. We’re always looking for interesting guests. So, if you know any guests out there or any business leaders doing stuff that’s important, let us know about it so we can spotlight them. That’s what we do every single day.
How do I get you to do your show at my conference or trade show?
If you haven’t already, visit radioinmybooth.com for some information. One of our superpowers is really elevating someone’s booth at a conference or trade show. When we’re in there broadcasting live, interviewing the people most important to them, they really stand out. We really separate them from every other booth there.
Our booth is usually busy from start to finish. And part of the reason is we encourage our clients to preschedule all the interviews so they know exactly who’s coming in to the booth throughout the day. The content we create is something that is going to have legs well beyond that event.
There are a lot of compelling reasons for folks that use trade shows to connect with us and to talk about ways that we can get a show in their booth during their next event. It’s one of the most rewarding things that we do because we’re sitting there and we’re doing the interviews. And the salespeople are schmoozing the people before the interview. They’re taking their picture during the interview. They’re schmoozing them after. They now have an elegant way to follow up with all these people after the show is over. They can give them the content that they just did themselves. Plus, they can share all the other interviews that we’ve done throughout the day or throughout the week.
It’s just a fantastic tool for people who want to wring out the most value from attending a trade show and conference. And it’s something that gives legs to that event well before the event and well after the event. Instead of just having an event that happens for a one to three day period, and that’s the end of it, what we’re doing is going to serve them for months before the event and months after the event if they do the things that we recommend they do with the content and with the connections.
How do I get Business RadioX® to cover my business event?
We start with a conversation to find out how you want this to work. Sometimes we offer some minimal fee for them to pay to have us attend. Sometimes we do a revenue share where we try to get a sponsor and then we share in the revenue of that sponsor. There’s lots of ways to get us to attend a local or national event.
Local events are at the discretion of the Studio Partner. Some do it for nothing because they just want to serve that business community and there wouldn’t be a charge at all. Other people do some sort of revenue share. Or other people just pay a flat minimal fee for a local event to get us there and to do the work that we do.
Another way to provide a great deal of value to many event organizers, is to have them come in and provide a recap of the event. As an example, to have the Woodstock Arts Organization come in and recap a recent Lantern Series or something they’ve done at the Reeves House, it’s incredibly valuable for them. Since it’s a recap, it’s still evergreen material because they’re talking about how great it was and they’re shining a light on other people.
How do I get a Business RadioX® in my market?
First, let’s chat. See if you know you are the right person to take the mantle and run this thing in your local market, or maybe you know somebody that should be doing it. Then, we’ll start a Business RadioX® virtual studio. And then we’ll see if we can, together, find the right person to take it over in that local market.
It’s important to understand that when Business RadioX® comes to a market, it doesn’t have to be the largest market in the State. It can be a smaller market because Business RadioX® works in every size market. In the Metro Atlanta area, we have five studios that serve that market. But in some small towns, there’s one, and that’s plenty. In smaller towns, you’re able to serve that ecosystem and you’re probably the only game in town. There’s probably not three or four other media properties that are serving the business community. You become the only voice of business in that local market.
It’s a real opportunity for an entrepreneur that wants to build their own media platform to partner with us and to really serve that business community, and really become a mega connector, and an indispensable resource for that local market. If there is someone looking for a way to create a decent amount of revenue in a short period of time with a minimal amount of work, being a Business RadioX® Studio partner in a local market is a great way to do it.
In terms of how, just reach out. Let’s have a conversation. Let’s talk about desired outcomes and what’s going to serve you. You can book a phone call with me any time at bookstonephone.com, or reach out and send me a text at 770-335-2050 or an email at stone@businessradiox.com.
Who listens?
Purely from a quantitative standpoint – which is not the most important aspect – we get an lot of listeners. A lot of them are relationship oriented, entrepreneurs and intrapreneurs. People in mid-level and large companies who enjoy thought leadership and enjoy tapping into all of these niche shows that we have.
Our content is for business people. We’re business people talking to business people. The shows that we have usually cover a niche pretty deeply. So, if you’re in that space, this is a must listen to show because you’re getting intel right out of the horse’s mouth. This isn’t somebody having opinions about something. These are people doing the work in that space. So anybody that’s curious about how an industry works or they want to get a deeper knowledge about that industry can tune into one of our shows. They’ll really learn a lot about what’s going on in that space, what the leaders in that industry are doing, who the players are, who the A players are.
The people who want more knowledge about business because they’re in business, and most business leaders that are successful are always looking for resources to learn from. Our shows are those resources and the niches that we serve or the communities that we serve.
How do I listen to a show?
The easiest way to listen is to go to our website and search for the show that serves that local market. Any of the podcast directories have our shows listed, so you can find them there. We’re not hiding, All of our shows are meant to be shared. We don’t put restrictions on it.
How can I contact a guest?
On each of the episodes, we make sure that the guests’ contact information is there. They can find the guest by name, connect with them on LinkedIn, or through their website. One of the big benefits that our guests have for being interviewed by us, is that when you Google their name, their interview is usually on the front page as the search result.
How do I contact a show host?
The show host’s contact information is usually on the show page. Again, if you Google the host, their show usually comes up as one of the top entries. You can also find them on LinkedIn.
Can I add my existing podcast to your network?
That’s a case-by-case basis. We are pretty selective when it comes to partnering with outside content producers that are doing this independently of us. Every Studio Partner has the discretion to do that as they see fit. If it’s a local market kind of show, reach out to the Studio Partner in that local market. If it’s a national show, reach out to stone@businessradiox.com. If it isn’t in business-to-business, if you’re charging guests to be on, the answer is no.
Will you produce my podcast?
We are definitely available to talk to you about producing audio content.
Podcasting for us is not an end. It’s just a distribution method. It’s not really what we do, just using the podcasting platforms as a distribution method for us, but there are a number of ways that we’re able to serve people. We’ve helped people with the first draft service, get their ideas out for a book.
We’ve helped people do audio newsletters, audio books. We’ve done audio white papers. We’ve done pro tips. There’s a lot of stuff you can do when you have the equipment, you know what you’re doing, and you can provide some professional counsel to the person.
We’ll customize a solution that’ll help you get the outcome you desire. We don’t try to force fit solutions into your world. We’re trying to really understand what you’re trying to accomplish and then see if it’s the right fit that we can help you achieve that outcome.
Do you do consulting?
Absolutely. That’s what we do every day. We’re consulting with folks to help them get the most out of this platform and leverage the network to help them grow their business and grow their client’s business. Everything, again, is a case-by-case basis. We’re very selective of who we work with. We’re not transactional. We’re looking to develop long term relationships and deliver value over time.
At the heart of everything we do, it’s much more about educating, consulting, coaching, helping you achieve your desired outcomes. The actual tactical technical thing of executing a radio show, we do it extremely well and it’s a marvelous tool, but it’s not the end game. The endgame is to help you reach your desired outcomes. And sometimes that’s best achieved just with a little bit of back and forth of conversation and consulting.
Will you speak at my event?
It depends on the event. We speak a lot. We’re good at this. We’ve been doing it for a long time. We were doing podcasting at the beginning of podcasting. So, we have a lot of experience helping people create a podcast, or create a show, or create audio content. We can talk to beginners. We can talk to advanced folks. We can talk to B2B brands. If they want to do an internal audio content, we can help them do that. If they want to create a national show, we can help them do that.
We have a lot of topics we speak at around business development, and how to leverage a podcast for business development in the B2B space. We’d love to learn about the opportunity and figure out a way that we can help serve your audience.
Are you hiring?
We are always hiring. We’re always looking for talented folks. Every day we are looking for folks that can produce. We are looking for folks that want to be Ambassadors for us to start studios in different markets. We’re looking for folks that are good communicators. We’re looking for folks that can repurpose content and that are good with editing, curating. If you have any of those skills, please let us know. We’re always looking for talented folks
