BRX Pro Tip: Ship Every Week
Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, I’ve come to regard it as a Lee Mantra, but it wouldn’t surprise me if you picked it up from one of the folks that you really try to follow and learn from, but you’ve said it more than a few times, ship every week.
Lee Kantor: Yeah, I think you got to get into a rhythm, especially if you’re an entrepreneur, especially if you are building a business that you have to ship every week and you have to measure your KPIs as you iterate. Too many people are waiting until everything is perfect before they put something out there, and I think that is just a fundamental mistake.
Lee Kantor: I think a better approach is to ship something every week, measure what happened. It doesn’t have to be perfect. It just has to be out there where people can see it, they can respond to it or not. And then, you can take action based on what you learn.
Lee Kantor: So number one, decide what you’re going to ship this week. Is it a piece of content? Is it a new offer? Is it an outreach campaign? Whatever it is, it doesn’t matter. Just make sure it gets out there. Number two, pick one, two, three KPIs to measure. Are they going to be conversation started? Is it going to be response rate? Is it conversions? Is it engagement? It doesn’t matter what it is. Just get in the habit of doing this over and over. And then at the end of the week, look at your numbers, make one adjustment for next week.
Lee Kantor: And remember, as Stone always says, speed beats perfection. You need higher velocity. The faster you iterate, the faster you learn what actually works. And you can take that information and move forward in the next week. So, ship something this week.
