Ann Lilly with Global Business Advisory

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3 Decades Business Development, Business Broker, and Entrepreneur Coach Ann Lilly, MHA, MBA, has been the Chief Operating Officer for Global Business Advisory since we launched September, 2020.

Ms. Lilly has been a principal for Launch Tank, LLC in Denver, CO since August 2018. From August 2014 until August 2018, Ms. Lilly was a Franchisee for The Entrepreneur Source in Denver, CO.

High-intensity, smart, solution-driven professional dedicated to business profitability. Greater than 30 years consulting in healthcare services management, strategical planning, auditing, regulatory, and executive training.

Successful auditor with strong analytical skills and business plan development experience. Creator of comprehensive training programs for corrective action. Excel in devising both traditional and inventive solutions that transform stagnant or declining businesses into positive cash flow with revenue growth and profit margin increases.

Facilitated the growth of business migration from a large healthcare corporation to a private sector service mix, a highly successful company with direct client infrastructure; Initiative delivered 168 physician groups annual revenue of $30M.

Follow Global Business Advisory on LinkedIn, Facebook and Twitter.

What You’ll Learn in This Episode

Who is Global Business Advisory?
What are their differentiators?
Will the franchisor help me find a good location?
About the training program
What are their lead sources?
Is industry experience required?
What is the investment level?

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Welcome to Franchise Marketing Radio, brought to you by SEOSamba, comprehensive, high performing marketing solutions for mature and emerging franchise brands. To supercharge your franchise marketing, go to seosamba.com. That’s seosamba.com.

Lee Kantor: [00:00:31] Lee Kantor here, another episode of Franchise Marketing Radio, and this is going to be a fun one. Today we have with us Ann Lilly with Global Business Advisory. Welcome.

Ann Lilly: [00:00:40] It’s wonderful to be here.

Lee Kantor: [00:00:43] Well, before we get too far in the things, tell us a little bit about Global Business Advisory. How are you serving, folks?

Ann Lilly: [00:00:49] Oh, my goodness. And always business transaction. Global Business Advisory is the premier franchise sales and consulting commercial real estate business brokerage where we are able to touch every element of a business transaction and we’re the only one in the country. So it is a tremendous opportunity to do franchise sales, franchise consulting, business, brokerage, commercial real estate.

Ann Lilly: [00:01:18] And we’re able to do that and again,touch every element of a business transaction on the buy side,on the sell side, working with brokers domestically and internationally as well.

Lee Kantor: [00:01:32] Now, can you talk a little bit about the back story of the brand? Did it start out kind of with being a franchise in mind or did it start out maybe locally and then just kind of said, hey, we might have something here that can scale and replicate?

Ann Lilly: [00:01:45] Great question there. Certainly. It started out as a franchise we just launched last Labor Day weekend, literally in the heat of a pandemic we launched to solve some problems in our industry. We really feel like there is a Different maybe not

Ann Lilly: [00:02:05] A better way. We kind of think think so, but we are biased, but certainly a different way to achieve business sales and allowing those to get where they want to go, those looking for self-sufficiency through a business investment. So we did form to solve an industry need

Ann Lilly: [00:02:25] And to Solve some real market industry areas that are really coming in a tsunami way as a result of the pandemic and as a result of our baby boomers beginning to create Their Entranceway into retirement and offloading some of their businesses for Sale.

Lee Kantor: [00:02:45] Now, can you talk a little bit about this idea of franchisee? Are they somebody who is kind of maybe on this second act, maybe got, you know, maybe laid off or said I’ve had enough of this kind of corporate grind or they kind of more of the professional

Ann Lilly: [00:03:02] Franchisee

Lee Kantor: [00:03:03] Where maybe they have a portfolio of franchises and this is one of them.

Ann Lilly: [00:03:09] Fabulous, thank you very much, Leba. Yes and yes, so first, we do cater to our C Suite executives. Part of the reason we launched Labor Day

Ann Lilly: [00:03:20] Holiday was for

Ann Lilly: [00:03:22] That reason, during a pandemic when not only so many jobs were eliminated,

Ann Lilly: [00:03:27] Some industries

Ann Lilly: [00:03:29] Were eliminated. And we know that those C suites were not going to get those jobs back. And at that time, there were more than 40 million looking for a new way to make money, looking for new ways to earn income. So that’s a target. And allowing C suites a way

Ann Lilly: [00:03:47] Out, perhaps

Ann Lilly: [00:03:50] A launch pad or maybe even safety net if the northbound train has decided to take a detour that they were not expecting. On the other side of who is our business is

Ann Lilly: [00:04:03] Really anyone

Ann Lilly: [00:04:04] Who is interested

Ann Lilly: [00:04:06] Or with experience

Ann Lilly: [00:04:07] And sales

Ann Lilly: [00:04:08] And market.

Ann Lilly: [00:04:09] While experience is not needed, it’s not required. It’s certainly not required with our very robust state of the art curriculum, which we may talk about today. But it is more of a drive. It is really a business looking for results oriented folks. And we can certainly

Ann Lilly: [00:04:28] Train anyone who’s

Ann Lilly: [00:04:30] Not familiar with the industry and sales and touching every one of our income streams, of which there are ten and an opportunity for those looking

Ann Lilly: [00:04:41] For perhaps

Ann Lilly: [00:04:43] Helping others as a way of making money. Frankly, everything that we

Ann Lilly: [00:04:49] Do every day

Ann Lilly: [00:04:50] Is different.

Ann Lilly: [00:04:52] No two days

Ann Lilly: [00:04:53] Are the same for us as brokers. So it’s a beautiful way to help us get where they want

Ann Lilly: [00:04:59] To go, guide

Ann Lilly: [00:05:01] Them, coach them, consult with them, show them ways to get where they want, go. We take the reverse engineering

Ann Lilly: [00:05:09] Approach and then

Ann Lilly: [00:05:11] Share

Ann Lilly: [00:05:12] With them opportunities

Ann Lilly: [00:05:14] That meet their specific criteria. It’s a real different approach than others in the industry take for sure.

Lee Kantor: [00:05:21] So now you said no experience

Ann Lilly: [00:05:24] Is required

Lee Kantor: [00:05:24] To have been a broker in your past life, but having kind of that executive leadership, that ability to engage your team and motivate a team and to serve people, that sounds

Ann Lilly: [00:05:36] Like those are

Lee Kantor: [00:05:37] More the

Ann Lilly: [00:05:38] Qualities

Lee Kantor: [00:05:38] You’re looking for.

Ann Lilly: [00:05:40] You’re exactly right. Serving others would be number one. Certainly we are in the Zig Ziglar model where we believe that helping others get where they would like to go helps us create a beautiful, flourishing business. We have average earnings all across the United States, two hundred thousand three hundred

Ann Lilly: [00:06:03] Thousand on average

Ann Lilly: [00:06:05] Based on

Ann Lilly: [00:06:05] Commissions. We have some tremendous differentiators.

Ann Lilly: [00:06:09] Will highlight a couple of those today for sure.

Ann Lilly: [00:06:12] But yes, it is someone

Ann Lilly: [00:06:14] Who is results oriented, who can follow a system, who can follow marketing, strain marketing beautiful efforts and campaigns, and really put forth the effort to build a business. And then they will be very successful. It is really a matter of executing a blueprint here.

Lee Kantor: [00:06:36] And can you talk about like what’s a day in the life of a franchisee?

Ann Lilly: [00:06:41] Oh, that’s probably my favorite part of our industry for sure, in that no two days are the same. One day we might be speaking to several sea suite executives who are in transition

Ann Lilly: [00:06:53] Either by

Ann Lilly: [00:06:54] Choice, not willing to go back to the grind that they were

Ann Lilly: [00:06:58] Before, or maybe

Ann Lilly: [00:07:00] Not by choice. And they are one of them, nine to 11 million adults every single day looking for ways to earn money. So it is a way that you can enjoy that business, brokerage and franchise sales. Certainly that’s our bread and butter.

Ann Lilly: [00:07:18] But it is

Ann Lilly: [00:07:18] Also to learn or sit in and have an umbrella of services

Ann Lilly: [00:07:24] That allows you

Ann Lilly: [00:07:26] To live in the murder acquisitions world or learn how to do valuations

Ann Lilly: [00:07:32] Where that might

Ann Lilly: [00:07:33] Get you a listing. We have a couple of business alliances that certainly differentiators for us. So another component of a day in the life has to do with resales. Most business brokers and franchise sales consultants well, typically there serve franchise sales

Ann Lilly: [00:07:54] Or

Ann Lilly: [00:07:55] Serve business brokerage sales. Not a lot do both. We at Global Business Advisory have a 10 income streams and

Ann Lilly: [00:08:04] Be able to check every

Ann Lilly: [00:08:05] Element of a business trends.

Ann Lilly: [00:08:08] An hour a day

Ann Lilly: [00:08:09] Becomes quite diverse. We can be handling a resale for a client in the afternoon and closing on a two million dollar transaction. And in the morning, we might have feinted global business advisory to two or three candidates and we might have presented three or four out of and out of our marketplace. We have more than 70 brands already in our marketplace

Ann Lilly: [00:08:39] Or tier one

Ann Lilly: [00:08:41] Sba registered brands. So in a day in a life at Global Business Advisory, if you enjoy sitting

Ann Lilly: [00:08:48] Back behind that

Ann Lilly: [00:08:49] Computer and talking with people and building

Ann Lilly: [00:08:52] Relationships, global is

Ann Lilly: [00:08:54] Not the right business for you. If you really enjoy looking at learning about others, listening to what their needs are, their interests are where they see themselves and helping that person who becomes a client of yours, getting where they want to go. It’s the greatest thing in the world,

Ann Lilly: [00:09:17] Especially

Ann Lilly: [00:09:18] When it has to do with a business

Ann Lilly: [00:09:19] Assessment or ways

Ann Lilly: [00:09:21] That that person can become self-sufficient.

Ann Lilly: [00:09:25] So now let’s

Lee Kantor: [00:09:26] Talk a little bit about that training program, because I’m sure a lot of folks have never done this before or maybe apprehensive about do they have what it takes in

Ann Lilly: [00:09:36] Order to advise

Lee Kantor: [00:09:38] Business leaders and CEOs and business owners at this level. Because you are talking about, you know, this could be the biggest decision and that transaction might be the largest transaction in an individual’s lives.

Ann Lilly: [00:09:52] So how

Lee Kantor: [00:09:53] Do you help

Ann Lilly: [00:09:53] Them have

Lee Kantor: [00:09:54] The confidence and the skill in

Ann Lilly: [00:09:56] Order to help

Lee Kantor: [00:09:57] Execute at that level?

Ann Lilly: [00:09:59] Thank you.

Ann Lilly: [00:10:00] Several ways. Our training is the art.

Ann Lilly: [00:10:03] It is one of the biggest leads in our

Ann Lilly: [00:10:07] Industry, one of the biggest motivators of why global business advisory was launched

Ann Lilly: [00:10:14] In that not

Ann Lilly: [00:10:15] Just the training,

Ann Lilly: [00:10:16] But also support ongoing.

Ann Lilly: [00:10:19] So the training is

Ann Lilly: [00:10:20] State of the art in

Ann Lilly: [00:10:22] Four phases, encompassing one hundred and thirty

Ann Lilly: [00:10:26] Hours over a six

Ann Lilly: [00:10:28] Month period. It includes two weeks of classroom curriculum. Everything now during the pandemic, as we’re starting to

Ann Lilly: [00:10:36] Crawl out, is virtual.

Ann Lilly: [00:10:38] So it is very convenient. We always talk about high speed

Ann Lilly: [00:10:42] Internet and a laptop and you can work anywhere

Ann Lilly: [00:10:46] In the world at Global Business Advisory. So while we’d like to see some management experience, certainly some leadership positions in the experience of a candidate, it does not we do not require sales and marketing. We believe that we can teach the skills and we do that with a very robust four phase curriculum, which

Ann Lilly: [00:11:08] Begins immediately, immediately

Ann Lilly: [00:11:12] Upon execution of a franchise.

Ann Lilly: [00:11:14] Like all of our

Ann Lilly: [00:11:15] Technology is

Ann Lilly: [00:11:16] Integrated with

Ann Lilly: [00:11:18] Crm learning management system, of course, and very strong campaigns that are all integrated into our CRM for sure.

Ann Lilly: [00:11:28] It requires

Ann Lilly: [00:11:29] More than anything else other than results oriented and wanting to help others

Ann Lilly: [00:11:35] Get where they

Ann Lilly: [00:11:36] Want to go. It really requires a quick thinking. So it is no just required. But again, looking for that management and leader because we want to make sure that we’re

Ann Lilly: [00:11:50] Leading others

Ann Lilly: [00:11:52] To their success. So it really is the availability to think on your feet, to be able to follow a system. And one of our other training capacities that is different than most is the availability of support. Twenty four seven. So instead of responding to a franchise question, when they have a candidate that they’re speaking with and they’re not quite sure or don’t have the experience or competent yet competent jet to be able to know exactly how to

Ann Lilly: [00:12:24] Poise that next

Ann Lilly: [00:12:26] Step and discover that

Ann Lilly: [00:12:27] Candidate or maybe

Ann Lilly: [00:12:29] What a hangar that candidate is having, it is the opportunity to come to their leadership team. We have more than a hundred years of experience on global leadership team, and it’s not a matter of once a month, twice a month having ongoing training where we’ll talk about those candidates and battle it around. We actually have a forum

Ann Lilly: [00:12:53] Where an

Ann Lilly: [00:12:54] Officer takes a call and has the availability to that franchisee. It might be a six o’clock call this evening that they have and they know how to reach a call. They’re trained. How to reach an executive committee member and go over that call with that executive member

Ann Lilly: [00:13:14] And officer

Ann Lilly: [00:13:15] Of Global Business Advisory to be able to review the notes and make sure that they are well poised.

Ann Lilly: [00:13:22] And no

Ann Lilly: [00:13:23] Matter that franchisee in years of experience is and global business advisory, it is of our differentiators that is extremely strong support to finish the

Ann Lilly: [00:13:35] Training question

Ann Lilly: [00:13:36] Or answer to the

Ann Lilly: [00:13:37] Question. And as it relates

Ann Lilly: [00:13:39] To azar’s

Ann Lilly: [00:13:40] Or master

Ann Lilly: [00:13:42] Territories, we have a tremendous opportunity as well for area representatives or an old school terminology, major territories or master developers. So a single unit we have, as well as three levels of area representatives or master territory master developers,

Ann Lilly: [00:14:03] Also

Ann Lilly: [00:14:03] International. So again, a wonderful support mechanism that we have in place

Ann Lilly: [00:14:10] For new

Ann Lilly: [00:14:12] To the industry consultant advisors and brokers.

Lee Kantor: [00:14:16] Now, if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what is the best way to do that?

Ann Lilly: [00:14:26] Oh, you can do it through many vehicles. You can come in through our website, which is a global business advisory dot com. You can email me directly always. I’m the CEO. I’d be happy to take questions and interest and feel that out. We have air representatives throughout the country. We are a virtual model, so we do not have territorial restrictions. So we, the executive team literally will take turns getting to know you to

Ann Lilly: [00:15:02] Provide all

Ann Lilly: [00:15:03] Encompassing support for my email

Ann Lilly: [00:15:06] And Dot Lily at Global be a

Ann Lilly: [00:15:11] Inc.com. Let me

Ann Lilly: [00:15:12] Spell that and then

Ann Lilly: [00:15:14] Dot

Ann Lilly: [00:15:15] L i l l

Ann Lilly: [00:15:17] Y at global b as in

Ann Lilly: [00:15:21] Business as an

Ann Lilly: [00:15:23] Advisory

Ann Lilly: [00:15:24] Inc i n c dot com my

Ann Lilly: [00:15:27] Telephone number. Best way to reach me always with travel arrangements and travel schedules and client