David Meerman Scott, author of several business classics including The New Rules of Marketing + PR, World Wide Rave, and Marketing Lessons from the Grateful Dead, appeared on High Velocity Radio to discuss his latest book, Real-Time Marketing + PR.
Gone are the days when you could plan out your marketing and PR programs well in advance, and release them on your timetable. The world is different now, things are happening in real-time. Scott’s book teaches organizations how to cope, prepare, and take advantage of the new marketing reality, reacting on a moment’s notice to new developments.
David’s book helps all organizations, from Fortune 100 companies to sole practitioners, adapt and succeed with this new real-time mindset…
 David’s book helps all organizations, from Fortune 100 companies to sole practitioners, adapt and succeed with this new real-time mindset…
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