Erick Pennington | Pennington Business Development
Erick has more than a decade of experience in B2B sales and business development inthe professional sports arena and marketing services industry.
His career began in corporate sales with Major League Baseball’s Tampa Bay Rays,where he secured the largest corporate package in team history. He then moved on tothe NBA’s Houston Rockets, where he was among the organization’s top salespeopleand moved to Atlanta nine years ago to launch and manage a team of 20 salespeople forthe NBA’s Atlanta Hawks.
Later, as Project Director for Ashton Brand Group, an international brand consulting firm,he became the highest-grossing business development person in the agency’s historyand secured engagements with brands such as DuPont, Russell Corporation and NorthAmerican Honda. From there he would move on to The Jones Group, a full-servicemarketing agency, where he would spend five of the next six years directing the agency’sbusiness development initiatives.
During his first year at Jones, he scheduled 50 new business meetings in 52 weeks,acquired nine new clients and contributed to a 50% growth in revenue. The newacquisitions included brands such as Cingular Wireless, Coca-Cola Enterprises, VeriFoneand Whole Foods. The beginning of his final year at the agency was highlighted by theacquisition of a $600,000 client that began with a cold call.
Areas of discipline include brand strategy and development, marketing communications,corporate communications, digital media, social media, sponsorship marketing andsports marketing. He’s sold into both the B2C and B2B space and along a wide range ofverticals.
erick@erickpennington.com | 678.659.9256 | www.erickpennington.com
