Pete Canalichio
FOUNDER, Licensing Brands, Inc.: Founded in 2009. Executed Coca-Cola’s first ever Olympic retail program in Vancouver using products made with RPET (plastic bottles) and other recycled content. Supported Coke Shanghai Expo program
GENERAL MANAGER, CardScan ($20 million global technology business unit of Newell Rubbermaid): Delivered both quick wins and strategic long-term growth while rejuvenating the organizational culture
DIRECTOR, GLOBAL LICENSING, Newell Rubbermaid: More than doubled wholesale sales to $70 million, royalty revenues to $5.6 million in 2 years
BUSINESS DEVELOPMENT DIRECTOR, Tula Communications: Elevated Tula and key client Samsung into world-class ranks in Olympic marketing
LICENSING EXECUTIVE, Coca-Cola: Directed sponsorship activities in conjunction with 3 Olympic Games and negotiated high-profile sports sponsorships (MLB, NHL, NASCAR, World Cup)
TREASURY OPERATIONS MANAGER–LONDON, Coca-Cola: Recruited into the global finance unit and rose quickly to managing $32 billion in transactions yearly
US NAVY: Award-winning Naval aviator and instructor pilot
Priyanka Khare
MARKETING MANAGER, Licensing Brands, Inc.: Executed Coca-Cola’s Olympic retail program in Vancouver, supported Coke Shanghai Expo program and licensing programs for several other regional brands, manufacturers and artists
SALES & MARKETING SUMMER ASSOCIATE, Kimberly-Clark Corporation: Developed and executed a $70MM product repositioning strategy as part of the Global Strategic Marketing group.
SECTION MANAGER MERCHANDISING, East West, Inc.: Managed key client accounts including new customers; built client and vendor relationships
ASSISTANT MANAGER MERCHANDISING, East West, Inc.: Led the business development efforts for the company
MERCHANDISER, East West, Inc.: Sourced apparel worth $10 million for a North American licensee
http://www.brandlicensingexpert.com/
Lisa Calhoun, MBA – CEO & Founder, Write2Market
Driven by a vision of a better marketing agency, Lisa has developed Write2Market into a global authority on creating recognizable industry leadership. She’s proud to have helped dozens of companies break their first Wall Street Journal article and reap the rewards of well deserved recognition.
Relied on by top performing CEOs as their publicity council, Lisa is no stranger to entrepreneurship. She was raised in her family’s printing business and later pursued a degree in professional writing from Baylor University on National Merit Scholarship–while using her dorm fax machine to run a small ad agency. She graduated summa cum laude in 1994 and later worked in financial services marketing with BBDO and Ogilvy Worldwide in Manhattan.
After 8 years running fast-growth sponsorships, national events and trade journals in the financial services space, Lisa received her MBA from University of Texas with honors in 2003, the same year she launched Write2Market. The firm has been recognized by Wall Street Journal, Inc., Entrepreneur, and USA Today for its innovative approach to publicity. Lisa is also a frequent guest columnist, speaker and author, appearing at local business conferences as well as national speaking opportunities on a regular basis.
She is incoming president of the Atlanta Chapterof Entrepreneur’s Organization, a global network of 7,000 entrepreneurs in 38 countries.
Holly Frew, Director of Public Relations, Write2Market
Holly Frew broke the Haiti earthquake story to CNN and is well known to technology and healthcare reporters globally. A frequent contributor to Huffington Post, Holly is a social media hound, member of PRSA, and leads teams that deliver dynamic and ongoing results in the new era of multi-media public relations. She’s particularly proud of creating relationships that network her clients into major media, and you can find stories she’d developed every day in major business news.
