BRX Pro Tip: Body Language Cues in Sales
Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, when you find yourself in a selling situation, do you actively look for body language cues?
Lee Kantor: Absolutely. I think this is why selling face-to-face is so much more effective in business because you can look at someone’s body language and then kind of gauge how interested they are.
Lee Kantor: Here are some body language cues that kind of tell you that the person is interested in what you’re selling. If they’re leaning into you as you’re talking, that’s a good sign. If they’re smiling and nodding their head in agreement with you as you speak, that’s a good sign.
Lee Kantor: You know, look at their arms and legs. Are they crossed or uncrossed? If they’re uncrossed, they’re interested. If they’re crossed, they’re not interested.
Lee Kantor: Are they mirroring your hand movements as you talk? Are you mirroring their hand movements as they talk? Are they asking you clarifying questions to better understand your offering? I think those are some cues that tell you where you’re at in the selling process. Observing a person’s body language and adjusting what you’re saying based on what you’re seeing helps you sell more.
Lee Kantor: And that’s why I’m a big believer in face-to-face as being more effective than kind of just by email or text. I think that the more you can kind of move your relationship to a face-to-face, whether that’s video or it’s person, it’s going to help you sell more.
