BRX Pro Tip: Wacky Deals Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Studio Partner Pro Tips. Lee, in this episode, let’s talk about wacky deals.
Lee Kantor: [00:00:08] Sure. A wacky deal in our language is anything that isn’t — it might be a trade, or it might not be for cash, or at a discounted rate. This can happen in lots of different ways. We’ve had in here an opportunity to get gift cards from different restaurants, different restaurant groups, bringing food, things like that. That, I consider a wacky deal. We’ve had gyms offer us memberships for our family in exchange for mentions or hosting events at their space. I know some of our studio sponsors have worked on deals where they show up at these events that are highly sought after in exchange for doing some work there, either man on the street or in official remote. Any other thing pops into your mind, Stone?
Stone Payton: [00:00:51] Well, I was going to say one of my favorite is some of these local on-site venues is just good for us to be seen there anyway. So, we’re going to absorb it maybe as a marketing cost. But then, as soon as I nail it and lock that down, then, sometimes, I will go out and shop for, sort of, a one-time, I call project sponsors, just for that local event because they want the halo effect of being associated with that. For me, that’s in the wacky deal bucket.
Lee Kantor: [00:01:19] Right. And we’ve gotten a ton of free stuff. It’s like Snoop Dogg says, “You’ve got to get your free game.” You got to work your free game.
