BRX Pro Tip: Make More Friends
Stone Payton: [00:00:00] And we are back with BRX Pro Tips Stone Payton and Lee Kantor here. Lee, you know I’ve said for years when I’m talking to prospective studio partners, we’ll handle all the technical stuff, we’ll show you how to make this platform work, so that you really are helping people and making money. All I need you to do is make friends and press record. Well, let’s talk about making friends for both our studio partners and our client host.
Lee Kantor: [00:00:26] Well, a lot of people believe, and I certainly believe that people buy from people that they like, that they know and like. So, part of that is, how do you create an environment that people will know and like you? So, how do you make them your friend? And why is that important to make people your friend? Our platform is a great vehicle to make more friends because all we do every day is help people tell their story. We give them an opportunity to tell their story. We help. We’re very useful in that regard. We’re positive. We’re a problem solver. We help them create content. We don’t do anything negative. We’re not the ones that are telling bad news. We’re not the ones that are kind of humiliating folks and embarrassing them in order to get more attention. All we’re doing every day is just helping people.
Lee Kantor: [00:01:25] So, when you’re that useful, and you’re that positive, and you solve problems for other people, it’s easy to become friends with us. And what happens is when you’re friends with more and more people, those people tell their friends. So, these behaviors just kind of multiply on themselves, and it’s attracting more people to you. So, it’s important: listen more, let your actions speak for yourself, and it’s more powerful, we believe, to sing the praises of other people and hold them up than it is to talk about ourselves. So, when you behave in a manner that serves other people, that helps other people, you’re going to attract those kinds of people to you, you’ll have more friends, and then you will have more business.
