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Mitigating Cyber Liability and Technology Risk, with Craig Sekowski and Ralph Pasquariello, The Tech Collective

April 15, 2024 by John Ray

Craig Sekowski and Ralph Pasquariello, The Tech Collective
North Fulton Business Radio
Mitigating Cyber Liability and Technology Risk, with Craig Sekowski and Ralph Pasquariello, The Tech Collective
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Craig Sekowski and Ralph Pasquariello, The Tech Collective

Mitigating Cyber Liability and Technology Risk, with Craig Sekowski and Ralph Pasquariello, The Tech Collective (North Fulton Business Radio, Episode 763)

On this episode of North Fulton Business Radio, host John Ray welcomes Craig Sekowski and Ralph Pasquariello of The Tech Collective, a technology risk management and cyber liability consulting firm. Craig, Ralph, and the rest of their colleagues at The Tech Collective leverage over 85 years of combined experience to provide technology-based solutions for solving business problems, focusing on IT security, cyber liability, and breach coaching, among others. The company serves small to large businesses, focusing particularly on those making over $50 million in revenue, across various sectors, including healthcare, legal, and manufacturing. Craig and Ralph discuss the widespread issue of companies being underinsured for cyber liability and how their unique approach, including a four-step process and use of advanced analytics, helps right-size cyber insurance coverages for businesses. They underscore the critical importance of having adequate cybersecurity measures and insurance in place to mitigate risks and ensure business continuity in the event of a cyber event.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Craig Sekowski, Senior Managing Partner, The Tech Collective

Craig Sekowski, The Tech Collective
Craig Sekowski, The Tech Collective

Craig Sekowski is a seasoned executive with 25+ years’ experience in IT and FinTech. He leads The Tech Collective, acting as their CEO, optimizing technology and security for major clients.

Craig’s strategic collaboration with corporate CIOs drives innovation, product delivery, and key partnerships with companies like, Enlace Health, Fiserv, Truist, Ethos Labs, TIAA, Home Depot, AT&T, Carrier and British Telecom.

Craig’s results-driven approach makes him a respected leader in IT innovation and strategy.

LinkedIn

Ralph Pasquariello, Senior Partner, Cyber Liability Specialist, The Tech Collective

Ralph Pasquariello, Senior Partner, Cyber Liability Specialist, The Tech Collective
Ralph Pasquariello, The Tech Collective

For the past 14 years, Ralph Pasquariello has been moderating and speaking at dozens of conferences and panels on Cyber Liability & Data Breach Risk Management. He has hosted educational seminars on Cyber exposure for professional associations of all industries, including Operational Technology and Intellectual Technology. Ralph’s Cyber Liability expertise has qualified him to present at over 100 events.

Ralph works with the FBI, GBI, and US Secret Service on the Atlanta Cyber Fraud Task Force. He is former Executive Committee Chairman for the Greater North Fulton Chamber of Commerce Tech400 Board, Cyber Symposium and an advisor to the Georgia Tech Research Institute.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
01:23 Meet the Tech Collective: Innovators in Technology Solutions
01:35 Exploring the Services and Expertise of the Tech Collective
02:57 The Critical Importance of Cybersecurity and Insurance
05:53 Deep Dive into Cyber Liability and Insurance Insights
11:17 The Tech Collective’s Approach to Cyber Risk Management
25:23 Success Stories and the Impact of Proper Cyber Insurance
30:07 How to Connect with the Tech Collective
30:49 Closing Remarks and Additional Resources

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Craig Sekowski, cyber liability, cybersecurity, data breach coaching, data breach risk management, it security, it services, John Ray, North Fulton Business Radio, Ralph Pasquariello, Technology, The Tech Collective

Personal Renewal Through Aesthetic Treatments, with Dr. Vincent Zubowicz, Thrive Medical Spa

April 15, 2024 by John Ray

Dr. Vincent Zubowicz, Thrive Medical Spa
North Fulton Business Radio
Personal Renewal Through Aesthetic Treatments, with Dr. Vincent Zubowicz, Thrive Medical Spa
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Dr. Vincent Zubowicz, Thrive Medical Spa

Personal Renewal Through Aesthetic Treatments, with Dr. Vincent Zubowicz, Thrive Medical Spa (North Fulton Business Radio, Episode 762)

This episode of North Fulton Business Radio, hosted by John Ray, features the Medical Director of Thrive Medical Spa, Dr. Vincent Zubowicz. Dr. Zubowicz shares insights into the spa’s services and his extensive background in plastic and reconstructive surgery. The conversation delves into the distinctions between aesthetic, plastic, and reconstructive surgery, and the comprehensive offerings at Thrive Medical Spa. Dr. Zubowicz emphasizes the importance of selecting experienced professionals in the medical spa industry, noting the qualifications of his team. The discussion also touches on the evolution of aesthetic treatments, including the introduction of lasers, ultrasound technology, Botox, and fillers, emphasizing a more targeted approach to cosmetic improvements. The episode highlights the significance of proper patient consultation and matching problems with appropriate solutions, advocating for safety and effectiveness in treatments.

Special Offer: Lisa Konz, Thrive’s marketing director, also appeared on the show, detailing a special offer for North Fulton Business Radio listeners. Receive 20% off your first medical spa service of any kind by mentioning this show. This offer expires on December 31, 2024. Contact Lisa or call Thrive at 470-462-2915 to book your appointment.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Dr. Vincent Zubowicz, Medical Director, Thrive Medical Spa

Dr. Vincent Zubowicz, Thrive Medical Spa
Dr. Vincent Zubowicz, Thrive Medical Spa

Heading the helm at Thrive is Vincent Zubowicz, MD, a seasoned plastic surgeon with decades of experience as both provider and manager in the realm of aesthetic services. With a remarkable track record, Dr. Zubowicz previously served as Medical Director of the Center for Plastic Surgery for 25 years. His expertise also extended to roles such as Director of the Cleft Lip and Palate Clinic at Children’s Healthcare of Atlanta and Assistant Director of the Emory Aesthetic Center. Notably, he successfully raised three accomplished daughters alongside his professional pursuits.

Throughout his career, Dr. Zubowicz has remained academically active, including authoring multiple chapters in esteemed professional textbooks and co-writing papers for various surgical journals. A renowned and sought-after speaker, he has delivered lectures on a wide array of topics. Holding a prestigious academic position within the Emory University Department of Surgery further underscores his dedication to advancing medical knowledge. He is a Plastic and Reconstructive Double Board-Certified Surgeon who is a Clinical Professor of Surgery at Emory University. His commitment to excellence led to him being voted the Emory Plastic Surgery Residency’s Professor of the Year.

Dr. Zubowicz’s passion also extends internationally, as he has journeyed to provide care for patients in remote clinics, even in distant Bangladesh and Ecuador. These medical missions have special significance since his daughter, a general surgeon, has joined him on multiple occasions.

Thrive Medical Spa

Thrive Medical Spa, led by Vincent Zubowicz, MD, in Milton, offers a seamless blend of advanced plastic surgery and rejuvenating medical spa treatments. Their expert team is dedicated to enhancing both inner confidence and outer beauty, providing personalized solutions that range from surgical procedures to non-invasive therapies. Injectable treatments such as Botox and fillers have grown in popularity, and they pride themselves on having the best and most highly trained providers in the business. With a commitment to safety, innovation, and exceptional results, Thrive Medical Spa stands as a premier destination for comprehensive aesthetic care in the heart of Milton.

Website | Facebook | Instagram

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:15 Introducing Thrive Medical Spa with Dr. Vincent Zubowicz
04:14 The Evolution of Aesthetic Surgery and Medical Spas
07:12 Navigating the Complex World of Cosmetic Procedures
16:13 The Future of Medical Spas and Aesthetic Services
17:18 Choosing Thrive Medical Spa: Location and Services
24:03 Final Thoughts and Special Offer for Listeners
25:19 Closing Remarks and Additional Resources

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: aesthetic surgery, Botox, cosmetic improvements, cosmetic procedures, Dr. Vincent Zubowicz, fillers, hormone replacement therapy, John Ray, Lisa Konz, medical spa, North Fulton Business Radio, Plastic Surgery, reconstructive surgery, Thrive Medical Spa, ultrasound

Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

April 11, 2024 by John Ray

Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties
North Fulton Business Radio
Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties
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Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties (North Fulton Business Radio, Episode 761)

In this episode of North Fulton Business Radio, host John Ray interviews Pam Santoro, a realtor with Berkshire Hathaway Home Services Georgia Properties. Pam shares her journey from a computer science background to a successful 20-year career in real estate, highlighting her expertise in the North Fulton region. The discussion covers current market dynamics, including the effects of low supply and high demand, interest rates, and the importance of strategic property upgrades for sellers. Pam also shares insights on the aging population’s real estate needs, including aging in place, and introduces her book on the subject. Additionally, the conversation touches on the importance of home staging, the “three P’s” of property marketing, and personal success stories that underscore Pam’s dedication to her clients.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties
Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

Pam Santoro’s passion for people, homes, and business sparked her career in real estate. Originating from a family that moved from the Pittsburgh, Pennsylvania, area to Kansas City, Missouri, and then to Alpharetta, Georgia, Pam understands the emotional journey of relocation firsthand. She recalls a poignant moment during their first move when her daughter inquired if the family would need to find new relatives along with new friends. This personal experience deeply informs her empathetic approach to helping families find their ideal homes. Santoro is a seasoned real estate agent within the Luxury Collection at Berkshire Hathaway HomeServices Georgia Properties. She holds a Bachelor of Science degree in Computer Science and Business from Robert Morris University.

Currently, she is an active member of several prestigious organizations, including the Atlanta Board of Realtors, the Georgia Association of Realtors, and the National Association of Realtors, and she has earned designations such as Luxury Specialist, Accredited Relocation Specialist, and 55+ Realty Advisor Specialist. She is also involved with the Women’s Council of Realtors, the Greater North Fulton Chamber of Commerce, and the Alpharetta Business Association.

Santoro’s professional achievements are numerous and include receiving the Five Star Award continuously from 2000 to 2024 and being named North Fulton’s Best Realtor by Family Life Publications in 2021 and 2019. In 2018 and 2014, the Greater North Fulton Chamber of Commerce named her Ambassador of the Year, and in 2023, she received the Community Builder Award. In 2015, she was inducted into the Berkshire Hathaway Honor Society. Her leadership roles have included serving as President of the American Business Women’s Crabapple Chapter from 2011 to 2013, where she was also recognized as the Woman of the Year in 2011, and as the WCR Member of the Year in 2010.

Beyond her awards, Pam is deeply involved in her community through her roles as chair for her church’s Married Couples Group, coordinator for Aging Well Workshops, originator and coordinator for the Senior Resource Alliance of North Atlanta, a member of the National Aging in Place Council, and a co-author of Difficult Aging in Place Conversations: What Industry Experts Have to Say. Her comprehensive involvement and contributions underscore her dedication to her profession and community.

Website | LinkedIn | Facebook | Instagram | X (Twitter)

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:26 Introducing Pam Santoro: A Journey from Computer Science to Real Estate
01:37 The Art of Real Estate: Pam’s Approach and Market Insights
08:27 Aging in Place: Insights and Safety Tips
14:31 Staging Homes for Seniors: Maximizing Value with Minimal Investment
17:35 Marketing Mastery: The Three P’s of Property Sales
18:32 Navigating the North Fulton Real Estate Market
22:46 A Heartwarming Success Story: Helping Stanley
26:14 Closing Remarks and Resources

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: aging in place, Berkshire Hathaway Home Services, John Ray, North Fulton, North Fulton Business Radio, Pam Santoro, realtor, residential real estate, Senior Resource Alliance of North Atlanta, seniors

Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network

April 10, 2024 by John Ray

Jack Murphy and Nancy Diamond, North Fulton Improvement Network
North Fulton Business Radio
Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network
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Jack Murphy and Nancy Diamond, North Fulton Improvement Network

Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network (North Fulton Business Radio, Episode 760)

This episode of North Fulton Business Radio featured guests Jack Murphy and Nancy Diamond from the North Fulton Improvement Network. Jack and Nancy joined host John Ray to discuss the pressing issue of workforce housing, namely, affordable housing for essential workers, in North Fulton. The North Fulton Improvement Network started its work as the North Fulton Poverty Task Force, and evolved its focus towards addressing the broader economic development issue of accessible housing for those earning middle incomes, including teachers, nurses, and public officers. The dialogue also touched upon how this housing crisis impacts local schools, healthcare, and the overall economic development of North Fulton. Jack and Nancy emphasized the importance of community awareness, the role of government, private sector, and non-profit collaboration in addressing the issue, as well as potential solutions like changes in zoning laws and engaging the faith community in housing projects. The episode is a call to action for North Fulton residents and businesses to acknowledge and work on solutions for the workforce housing shortage.

To view the Future First: North Fulton Summit held on February 20, 2024, mentioned during the show, follow this link.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

North Fulton Improvement Network

In 2014, a group of nonprofit and community leaders joined forces as the North Fulton Poverty Task Force to focus on raising awareness for the needs of those living and working in the community who experience financial vulnerability. However, as our research demonstrated that living in our region is challenging at multiple income levels — including those well above poverty — we renamed our organization the North Fulton Improvement Network. Now, we are a think tank that gathers research, resources, and perspectives on the interconnected issues impacting our community.

The North Fulton Improvement Network serves as a platform to provide education on the reality of living in North Fulton County and to bring together resources that currently address financial vulnerability. We are a network made up of the whole community — businesses, stakeholders, nonprofits, faith-based organizations, political leaders, and the general public. With a central belief that we need all hands on deck to address these systemic issues, NFIN works to make North Fulton a thriving, equitable, and affordable community.

NFIN serves the six cities that comprise Georgia’s North Fulton region: Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. We center our work on five main areas— 1) workforce housing, (2) income and employment, (3) transportation, (4) child well-being, and (5) food insecurity. All of these aspects of community both impact and are impacted by financial vulnerability. By supporting innovative private and public solutions that address one or more of these fields, we believe that we can build a North Fulton that is thriving and prosperous for all community members.

Website | LinkedIn | Facebook | Instagram | Twitter | YouTube

Jack Murphy

Jack Murphy
Jack Murphy

Jack Murphy is a volunteer with The Society of St. Vincent de Paul and is Chair of the North Fulton Improvement Network. He is also in his 21st year of working for the Metro Atlanta Chamber of Commerce.

Prior to the Chamber, Jack worked for and with Fortune 500 companies in operations, human resources, training, and quality areas. Jack was a senior adjunct profession for Quality & Operations Management at Keller Graduate School for 14 years.

He has served on both the National and Georgia Boards of The Society of St. Vincent de Paul, responsible for Diversity, Advocacy, & Systemic Change. Jack currently is national SVDP chair of Systemic Change and Advocacy.

Jack received a BA in psychology from Belmont Abbey College and a M.Ed. from the UNC-Greensboro.  Jack and his wife Nancy, a retired elementary school principal, have two grown daughters and two grandchildren.  They live in Alpharetta, Georgia.

LinkedIn

Nancy Diamond

Nancy Diamond
Nancy Diamond

Nancy Diamond is a Project Manager with Schmit & Associates, a real estate development firm, creating town center revitalization in communities all around the metro area.

Nancy served 8 years as a Roswell City Council Member, including a term as Mayor Pro Tem, with liaison positions with Community Development, Transportation, Recreation & Parks, and Public Safety.

In addition to her work with the North Fulton Improvement Network, Nancy has been active in area non-profit organizations, including board leadership positions in the STAR House Foundation, WellStar North Fulton Hospital, and the Roswell Rotary Club.

A native of Atlanta and a 42-year North Fulton resident, Nancy worked at Turner Broadcasting in the early years of CNN, then became a freelancer in sports television graphics. While raising her two daughters, she worked from home, first developing a corporate gift service, and later as a mortgage loan originator.

Nancy and her husband, Glenn, now relish the role of grandparents to 8-year-old Owen.

LinkedIn

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:23 Introducing Jack Murphy and Nancy Diamond from North Fulton Improvement Network
01:56 The Mission of North Fulton Improvement Network: Addressing Workforce Housing
03:02 From Poverty Task Force to Housing Focus: The Evolution of the North Fulton Improvement Network
04:17 The Economic and Social Impact of Workforce Housing
06:11 Understanding Affordable Housing: Definitions and Implications
07:50 Why Workforce Housing Matters to North Fulton
08:50 Challenges and Solutions in Affordable Housing
11:20 The Role of Government and Economic Development in Housing
18:42 Private Enterprise and Housing Solutions
20:46 The Impact of Housing on Schools and Communities
22:37 Exploring the Shift in Neighborhood Dynamics
23:21 The Housing Industry Disruption and Generational Preferences
24:38 Addressing Teacher Housing Challenges
25:56 Collaborative Solutions for Housing and Community Improvement
35:02 The Role of Faith-Based Organizations in Affordable Housing
37:09 Engaging Businesses and Communities in Housing Solutions
41:48 Closing Remarks and Resources for Further Engagement

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: Affordable housing, Alpharetta, essential workers, Jack Murphy, John Ray, Johns Creek, Milton, Mountain Park, Nancy Diamond, North Fulton Business Radio, North Fulton Improvement Network, North Fulton Poverty Task Force, Roswell, Sandy Springs, workforce housing

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI

April 8, 2024 by John Ray

Stephen Wilson WSI
North Fulton Business Radio
Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI
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Stephen Wilson WSI

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI (North Fulton Business Radio, Episode 759)

Host John Ray welcomed Stephen Wilson, Owner and Principal Consultant with WSI, to this edition of North Fulton Business Radio. Stephen shared his journey from the restaurant business through environmental engineering to digital marketing, highlighting his deep understanding and passion for helping businesses enhance their online presence. He elaborated on the unique, bespoke approach WSI takes to assist businesses in leveraging their untapped potential through digital marketing strategies. The interview covers vital topics such as the importance of storytelling, brand development, local marketing strategies, and the common pitfalls in digital asset management. Stephen emphasizes the significance of forming an emotional connection with potential customers and the challenges businesses face when trying to manage digital marketing efforts independently.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Stephen Wilson, Owner & Principal Consultant, WSI

Stephen Wilson, WSI
Stephen Wilson, WSI

Stephen Wilson is the Principal Digital Marketing Consultant with WSI in Roswell, GA. Utilizing his 30+ years of business experience in hospitality and environmental engineering and leveraging WSI’s expertise in digital marketing, Stephen helps his clients with all their online marketing needs.

Prior to his role at WSI, Stephen worked in business development and operations and played a pivotal role in turning a business services startup into a thriving, multi-location operation. He has firsthand knowledge of the difficulties faced by small, expanding businesses and uses his expertise to provide affordable solutions that produce quantifiable outcomes and long-term growth.

Stephen is passionate about communicating the stories of his clients in a meaningful way that helps each client connect with their customers. Leveraging his extensive experience, Stephen offers cost-effective, results-driven solutions, ensuring measurable outcomes and fostering long-term growth for the businesses he partners with.

WSI is a global leader in digital marketing solutions, offering businesses innovative strategies to enhance their online presence and achieve growth. Their team of experts specializes in a comprehensive range of services for every marketing goal. Website design, brand development, online advertising, social media management, search engine optimization (SEO), and digital marketing strategy.

WSI doesn’t believe in the “one-size-fits-all” approach to digital marketing. Instead, they take the time to understand your organization and customers, so they can recommend a strategy based on your individual business needs.

Working with WSI means your business will partner with one of the most stable and experienced digital marketing companies out there. Their clients benefit from over 25 years of global experience, support, and stability. WSI has supported over 150,000 brands across multiple industries to help them effectively embrace digital across their business operations.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:36 Introducing Stephen Wilson from WSI Digital Marketing
02:26 Stephen Wilson’s Unique Journey to Digital Marketing
05:07 The Essence of Digital Marketing for Businesses
07:06 The Power of Storytelling in Branding
09:38 Going Local: Tailoring Your Digital Marketing Strategy
11:23 Addressing Common Digital Marketing Challenges
15:03 Crafting a Compelling Digital Presence: Strategy and Execution
20:28 The Importance of a Well-Designed Website
22:23 How to Connect with Stephen Wilson and WSI Digital Marketing
23:30 Closing Remarks and Resources for Business Success

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: brand development, brand storytelling, Branding, digital marketing, John Ray, local marketing, North Fulton Business Radio, search engine optimization, Stephen Wilson, storytelling, website, WSI

Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned

March 28, 2024 by John Ray

Christina Menkemeller, Being Positioned
North Fulton Business Radio
Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned
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Christina Menkemeller, Being Positioned

Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned (North Fulton Business Radio, Episode 757)

This episode of North Fulton Business Radio features an inspiring and truly unforgettable conversation with Christina Menkemeller, founder and executive director of Being Positioned. Her organization provides unforgettable travel experiences for people with rare genetic disorders. Christina shares her personal journey of navigating life with neurofibromatosis type two (NF2), a rare genetic condition, and how it led her to create Being Positioned. The organization, akin to Make-A-Wish, aims to empower individuals with rare genetic disorders by breaking the cycle of depression through the joy and freedom of travel. Christina discusses the transformative impact of these travel experiences on recipients, including stories of regained confidence and new life perspectives. She also touches on the challenges of running the nonprofit amidst her own health battles. The episode captures the essence of how Being Positioned is not just offering trips but is deeply involved in changing lives by fostering community, hope, courage, and a sense of adventure among those facing difficult diagnoses.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Christina Menkemeller, Founder & Executive Director, Being Positioned

Christina Menkemeller, Being Positioned
Christina Menkemeller, Being Positioned

Christina Menkemeller, driven by a deep desire to help others, initially pursued a career in therapy. However, her life changed when she was diagnosed with multiple brain tumors. Her condition, Neurofibromatosis Type 2 (NF2), causes progressive hearing loss, leading her to question the feasibility of a counseling career.

After graduating with a master’s degree in social work, she received an unexpected job offer from her neurooncologist. She was hired as a social worker at the same cancer center where she was receiving chemotherapy. The job felt like a miracle and gave Christina the opportunity to meet the needs of her fellow patients, while learning how to navigate being a patient herself.

But after working there for a year, her doctor decided to give her a break from treatment. So, Christina and her husband quit their jobs to travel the world for 14-months! These transformative experiences led her to establish Being Positioned, a nonprofit providing unforgettable travel adventures for people with rare genetic disorders. Christina combines her unique perspective as a patient and her passion for people to inspire meaningful change through their journey experiences.

Being Positioned is a nonprofit organization that seeks to empower and improve the lives of individuals living with rare genetic disorders. Their mission is to help each person discover purpose through traveling, building community, and creating memorable experiences.

Website | Facebook | Instagram | YouTube

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:30 Introducing Christina Menkemeller from Being Positioned
01:59 The Mission of Being Positioned: Travel Dreams for Those with Rare Genetic Disorders
02:25 Understanding Rare Genetic Disorders
05:42 Christina’s Personal Journey with Neurofibromatosis Type 2
07:53 The Life-Altering Diagnosis and Its Impact
12:15 From Social Worker to Nonprofit Founder: The Birth of Being Positioned
14:38 A World Tour with a Purpose
18:00 The Formation of the Nonprofit, Being Positioned
19:47 Navigating Challenges and the Power of Travel
23:34 Empowering Through Adventure: Real-Life Impact Stories
26:50 The Ripple Effect: Gratitude and Personal Growth
28:29 Fueling the Mission: Fundraising and Community Support
29:44 A Unique Fundraiser: Cereal de Mayo
33:43 Facing the Future: Plans and Personal Challenges
37:50 Closing Thoughts

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Being Positioned, Christina Menkemeller, John Ray, neurofibromatosis type two, NF2, Nonprofit, North Fulton Business Radio, rare genetic disorders, travel

Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions

March 25, 2024 by John Ray

Dan Gladding, Vested HR Solutions
North Fulton Business Radio
Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions
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Dan Gladding, Vested HR Solutions

Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions (North Fulton Business Radio, Episode 756)

On this edition of North Fulton Business Radio, host John Ray welcomed Dan Gladding from Vested HR Solutions, a PEO (Professional Employer Organization) that provides a suite of outsourced HR services. Gladding shared his journey in the HR industry, focusing on the growth and challenges faced by businesses across Georgia and beyond. The discussion covered a wide range of topics, including the complexities of employee benefits, health insurance, compliance issues, and the impact of remote work. Gladding highlighted the importance of understanding and navigating the evolving HR landscape for small to medium-sized businesses, emphasizing tailored HR solutions and the value of a comprehensive HR partner in fostering business growth and employee satisfaction.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Dan Gladding, Vested HR Solutions

Dan Gladding is a Senior Business Development Manager with Vested HR Solutions.

Vested HR is committed to providing clients with tailored Human Resource and Risk Management solutions that will enable them to focus on the success of their businesses.

Vested HR SolutionsIn 2019, an entrepreneur set out to solve a frustrating problem consistently seen throughout the payroll industry: a lack of compassion and understanding when it comes to the real humans behind a company’s operations.

From that, Vested HR’s “human-focused” approach was born. When you contact Vested HR, you’ll never speak to a recording or an answering machine. They believe in a real, honest, old-fashioned connection with a live human being who personally knows you and your staff.

From the start, thier business consultants take time to learn the ins and outs of your company and strategize ways to promote growth for you. At Vested HR, they understand that your most valuable investment is your people.

Vested HR has a diverse staff of seasoned professionals with over five decades of leadership in the PEO industry. Their top priority is always to maintain an unbeatable level of customer support, transparency, and knowledge on the latest compliance and regulatory changes within the payroll and HR industry.

Dan Gladding LinkedIn | Connect with Vested HR Solutions:  Website | LinkedIn | Instagram | Facebook | YouTube

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:21 Introducing Dan Gladding from Vested HR Solutions
01:36 Exploring the World of Outsourced HR with Vested HR
02:03 The Personal Journey into HR: Dan Gladding’s Story
02:40 Understanding Professional Employer Organizations (PEO)
03:00 The Benefits of Partnering with a PEO
04:35 Navigating Health Insurance Choices for Businesses
07:00 Attracting and Retaining Talent with Competitive Benefits
09:32 The Importance of Compliance in HR
17:13 Remote Work: Adapting to New Norms
19:25 Vested HR Solutions: Serving Businesses Nationwide
22:42 Success Stories and How to Connect with Vested HR
25:24 Closing Remarks and Additional Resources

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: Dan Gladding, health insurance, HR Solutions, John Ray, North Fulton Business Radio, Outsourced HR, payroll, peo, professional employer organization, remote work, Vested HR, Vested HR Solutions

Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy

March 25, 2024 by John Ray

Anthonia Berry, Strategy Academy
North Fulton Business Radio
Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy
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Anthonia Berry, Strategy Academy

Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy

North Fulton Business Radio host John Ray welcomed Anthonia Berry, Strategy Academy, to share how she helps attorneys thrive as legal entrepreneurs. Anthonia shared her insights on the challenges attorneys face when establishing their own law practices, especially post-COVID-19. With over 18 years of experience in legal marketing and business strategy for law firms, Anthonia discussed the importance of niche specialization, strategic marketing, case management software, and the crucial aspects of building a personal brand. She highlighted how Strategy Academy’s course, designed as an eight-module roadmap, helps attorneys navigate these challenges, from understanding their target audience to efficient practice management. Anthonia further elaborated on the significance of strategic planning and shared a success story to illustrate the transformation of an attorney’s practice through her guidance. She emphasized the necessity of viewing a law practice as a business and the impact of strategic marketing and specialization in achieving success.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Anthonia Berry, Strategy Academy

Anthonia Berry, Founder, Strategy Academy
Anthonia Berry, Founder, Strategy Academy

Anthonia Berry is a seasoned professional with more than 18 years of hands-on experience in marketing and business development within the legal sector. Her career spans across both domestic and international landscapes, providing her with a rich understanding of the nuances and intricacies of law firm operations.

Throughout her career, Anthonia has been instrumental in partnering with law firms of all sizes, assisting them in not only establishing their practices but also nurturing their growth into thriving entities. Having collaborated with legal practices ranging from small boutique firms to large multinational conglomerates, Anthonia has amassed a wealth of insights into the diverse needs and challenges faced by lawyers at different stages of their careers.

Her breadth of experience encompasses a wide array of practice areas, allowing her to offer tailored guidance to attorneys venturing into various specialties within the legal field. Anthonia’s dedication to the success of her students is evident in her meticulous attention to detail and her commitment to delivering value-packed content.

Strategy AcademyThrough Strategy Academy, she aims to demystify the process of starting a law firm, providing aspiring attorneys with the guidance, tools, and resources they need to confidently embark on their entrepreneurial journey. With Anthonia at the helm, Strategy Academy is not just a course; it’s a testament to her unwavering dedication to empowering legal professionals and transforming their dreams of entrepreneurship into reality.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:25 Introducing Anthonia Berry from Strategy Academy
01:44 The Evolution of Strategy Academy and Its Impact on Law Practices
04:01 Why Specialize in Legal Marketing and Business Strategy?
06:26 The Challenges of Big Law and the Journey to Solo Practice
10:22 Strategy Academy: A Comprehensive Guide for Aspiring Solo Practitioners
18:43 The Importance of Software in Managing a Law Practice
22:12 Marketing Strategies for Law Firms: Finding Your Niche
24:48 Inside Strategy Academy: Course Details and Success Stories
33:54 Connecting with Anthonia Berry and Strategy Academy
35:00 Closing Remarks

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Anthonia Berry, big law, business strategy, John Ray, law firm marketing, legal business development, North Fulton Business Radio, Strategy Academy

Leveraging Technology Strategically, with James Brighton, TMG

March 22, 2024 by John Ray

James Brighton, TMG
North Fulton Business Radio
Leveraging Technology Strategically, with James Brighton, TMG
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James Brighton, TMG

Leveraging Technology Strategically, with James Brighton, TMG (North Fulton Business Radio, Episode 754)

James Brighton with TMG joined host John Ray on this episode of North Fulton Business Radio to discuss critical aspects of technology management and optimization in business. James offered insights on assisting businesses in optimizing their IT spending and making strategic technology purchases, especially in the wake of tightened budgets post-COVID-19. James shared how vendors manipulate the technology purchasing process to their advantage and how TMG approaches this by being customer-centric and agnostic to solutions. James highlights major technology themes like cybersecurity, detailing the magnitude of the threat and the common pitfalls companies face, such as unpreparedness and ego. He also touches upon the challenges of cyber insurance policies becoming more restrictive and expensive due to the rising prevalence of cybercrime. The episode wraps up with James expressing skepticism about the widespread applicability of AI for businesses outside the Fortune 50, due to resource constraints.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

James Brighton, Technology Solutions Advisor, TMG

James Brighton is a Technology Solutions Advisor with TMG, formerly The McCracken Group.

TMG serves as a technology acquisition partner for their clients by engaging with and helping organizations and IT leaders understand all the disruptive technologies that exist today. TMG challenges the status quo of “traditional” VAR’s, ISV’s, and technology resellers. As an organization, they continually train and search for what is trending, where the markets are going, and what types of technologies are emerging—from cloud to cybersecurity to next-gen connectivity like SD-WAN.

The laser-focused role that TMG fills with their clients is to enable better technology purchasing decisions using proprietary tools, impartial and neutral research, and client consultations coupled with TMG’s comprehensive engineering experience. The client experience is continued from the purchasing decision through their complete care, starting with contract negotiation, solution implementation, and total life-cycle management with project management and full in-house Tier 1 support included. TMG’s clients look to them to bring clarity and understanding through their exhaustive analysis, purchase guidance, and vendor management to offer business solutions.

James Brighton LinkedIn | Connect with TMG:  Website | LinkedIn | Instagram | Facebook | X (Twitter)

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:24 Introducing James Brighton from TMG
01:31 Optimizing IT Spend and Strategic Technology Purchasing
02:24 James Brighton’s Unexpected Journey into Tech
04:55 The Importance of Being Customer-Centric in Tech Consulting
06:43 Navigating the Complex World of Technology Purchasing
13:43 The Alarming Reality of Cybersecurity Threats
18:37 The Growing Challenge of Cyber Insurance and Compliance
21:50 AI in Business: Hype vs. Reality
24:58 Who Benefits from TMG’s Services?
28:32 How to Connect with James Brighton and TMG
29:17 Closing Thoughts

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: AI, cybersecurity, James Brighton, John Ray, North Fulton Business Radio, Technology, Technology Solutions, TMG

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