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Pay Per Click Advertising

March 7, 2015 by CW

Midtown Business Radio

Pay Per Click Advertising

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Pay Per Click Advertising

This week I caught up with Eric Jones from Jellyfish, the digital strategy experts. We talked about Pay Per Click Advertising, mistakes that can be made, things to think about when planning your campaign, and why it makes sense to work with experts such as those at Jellyfish to engage in a digital marketing campaign that employs pay per click advertising.

Having tried our hand at DIY Google AdWords campaigns that quickly cost us $$$ while getting us no conversions, our business can surely say there is value to working with experts who can guide you and help you spend wisely. Eric talked about the value of analytics to track the effects of a given campaign, as well as why it’s important to consider the page on your website the ads direct your prospective customers to.

Eric shed some light on how the bidding process works in determining where your ads will rank, ultimately controlling where your ads will be displayed (1st page?, top of 1st page? etc). We talked about how when there is much competition for a given set of keywords the cost per click can rise significantly, so advertisers must be prepared for that.

I also discussed some guests who have been on the show before that our listeners could benefit from getting to know. I’m planning to incorporate some occasional shout-outs to be sure the companies who need their solutions can link up with them. We hope you enjoy our show and subscribe to the podcast. Let us hear from you with feedback, guest recommendations, and where you’re listening from. If you tweet us questions or put them up on Facebook we’ll try to get them on the air and/or follow up with the guests after the fact to get you answers. Thank you for listening to us! Looking forward to 5000 downloads!

Special Guest

Eric Jones VP, Client Strategy with Jellyfish

CEO, Avenue J Development LLC
Previous Board of Directors member, Toolbank Baltimore
>10 years in leadership roles in digital strategy/marketing companies

Lara O’Connor-Hodgson, CEO of Nowaccount Network Corporation

HEAR LARA’S FULL INTERVIEW HERE

MBA Harvard Business School
Former Adjunct Professor of Finance, Georgia Institute of Technology
Board of Directors, Georgia Regional Transportation Authority
Owner, Insomnia Group
Chairman of the Board, Atlanta Heights Charter School
Second Language–Japanese

LeeAnn Maxwell, CEO/Co-Founder of Vixen Vodka

HEAR LEEANN’S FULL INTERVIEW HERE

28 years experience in finance sector
former Director, Client Services of AccousTech Music Productions
Crossfit fan
50% Firecracker
50% Do-It-Yourself Woman

Jesus Ricardo (Rick) Tapia, Founder of La Bodega International, LLC and Creator of J.R. Revelry

17 years of experience in alcohol beverage industry
Successful entrepreneur
Actively involved in the community, supporting Hispanic and Latin American Chambers of Commerce
BA, Boston University
Speaks Fluent Spanish

Ron Herman, CEO of SionicMobile

HEAR RON’S FULL INTERVIEW HERE

Founder and Former CEO, Urban Informatics Corporation
>19 years of Executive Leadership roles in Technology Start-up to Fortune 500 Companies
Former CEO, Intellione Technologies

Mario Montag, CEO, Co-founder of Predikto Analytics

HEAR MARIO’S FULL INTERVIEW HERE

> 15 years of experience developing transformational technology solutions for Fortune 500 companies
Former Director, North America Oracle Master Data Management practice
MBA, IT, and International Business, Georgia State University J. Mack Robinson College of Business
Fluent in Spanish

Bill and Diedre Plunk of CimCo Commercial Collections

BS in Education, Minor in Business, Northeastern State University
Former Teacher and Coach, Oklahoma Public Schools
Board Member, River of Praise Ministries

Government Contractors Association, Modavate, Amyra Tutoring Services, and SuiteLife Systems

December 30, 2014 by CW

Midtown Business Radio

Government Contractors Association, Modavate, Amyra Tutoring Services, and SuiteLife Systems

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Government Contractors Association, Modavate, Amyra Tutoring Services, and SuiteLife Systems

I got to sit down with experts from Government Contractors Association, Modavate, Amyra Tutoring Services, and SuiteLife Systems this week. Recently on LinkedIn I read a great post by Abe Xiong, of Government Contractors Association. I related to much he shared in his article about his pleasant surprise encounter with a stranger who had hit his car while he was on a trip. The stranger who had bumped his fender was kind enough to leave their contact number and had already contacted their insurance company about the incident when he called. I thought it was a great story to share and that inspired me to look into what Government Contractors Association was all about. Given their expertise in the steps required to secure a contract with a government agency I thought it would be great to have him join us on the show. Abe shared some excellent information about the association and if you have a business that has a potential to grow through doing business with the government (as Abe points out, the largest customer in the world), membership with Government Contractors Association is a must. They provide coaching along the way and serve up an array of tips and information that increase the likelihood a company can successfully do business with a government agency.

Abe introduced us to Buki Opanuga, of Modavate. They’re a digital marketing and technology company. They help businesses develop a plan for and executing a marketing strategy across the full gamut of digital platforms. Their suite of services includes web design, SEO, SEM, social media marketing, and more. They work with a wide range of companies and even organizations such as CDC. Buki talked about how Modavate came to be and how they had hoped to grow by expanding to include government agencies as clients. She linked up with Government Contractors Association and took advantage of the helpful services they provide, ultmately becoming 8(a) Certified, which has lead to even more opportunity. She gives some great advice for business owners thinking about vying for a government contract.

Barbara Culp, of Amyra Tutorial Services, also a member of GCA and benefactor of their expertise, joined us to talk about their K-12 tutoring services. She shared how she became inspired to open her business and the meaning behind the name she chose. It’s clear she has a passion for helping children learn and now, by being able to effectively engage with the public school system, she is starting to see great potential for her company to grow.

Kenny Miller is the National Director of Sales for SuiteLife Systems. They offer a software solution that gives an enterprise a platform through which they can monitor mission-critical equipment for trouble in an effective, easy-to-use interface that lets their users achieve efficiencies in how they monitor/react to problems, and even how they consume power. Data their solution provides empowers users to moderate the way they manage their power consumption in ways that lead to substantial cost savings overnight. SuiteLife Systems solutions make sense for a wide variety of enterprises and even organizations like schools and churches that have large operations and/or media networks/content generation services.

Special Guests:

Abe Xiong, President of Government Contractors Association

Bachelors, Business Management, Minor in Leadership, Shorter College
Former President/Founder, Metro Furniture
Co-Founder, Fmr. President, Government Business Consultants
Fluent, Hmong

Buki Opanuga, CEO/Digital Marketing Strategist of Modavate

Masters, Internet Marketing, San Francisco University
Former Product Support Specialist, Onity
Successful Freelance Web Designer
Second Language, Yoruba

Barbara Culp, President of Amyra Tutorial Services

Certified National Trainer, Time To Teach
Former Clinical Supervisor, School of Education, Brenau University
Retired Principal, Atlanta Public Schools
MA, Education, Clark University

Kenny Miller, National Director of Sales of SuiteLife Systems and NFB Consulting

Former Senior Account Manager, Comprehensive Technical Group
Former Manager, Society of Motion Picture & Television Engineers
Former Senior Account Manager, Niche Video Products

Predikto Analytics

October 14, 2014 by CW

Midtown Business Radio

Predikto Analytics

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This week I sat down with Mario Montag, CEO of Predikto Analytics. Numerous industries rely upon critical, high-value assets to operate their enterprises. Predikto solutions harness the power of Predictive Analytics to address operational challenges in Transportation, Oil & Gas, and Manufacturing. We use any data, including equipment sensor and asset maintenance history, and turn it into actionable insights to reduce asset failures, eliminate surprises and improve operational performance. All of these industries collect data across their operations from a wide variety of sensors monitoring their equipment. The challenge for these businesses is the data may be collected and housed in different locations or followed by different departments, preventing the enterprise from seeing it combined into a clear, concise picture that could be used to anticipate equipment failures well in advance of an actual malfunction. Predikto Analytics leverages the expertise of their skilled analytics experts combined with machine-learning algorithms to do just that with a high degree of accuracy (in many cases exceeding 90% accuracy).

“We start with asking, ‘What problems do you have? What piece of equipment or asset class is costing you a lot?”

This means a rail company can limit downtime by having necessary parts to repair a high-value asset available to make a quick repair and prevent a catastrophic failure, saving them from huge expense, possible public (or employee) injury, and property loss. Similarly, a manufacturing company can get early warning of an impending failure with hours, days, or weeks of notice and allow them to be proactive rather then having to shut down an operation for an extended time due to a mechanical failure. Check out this week’s episode to learn how Predikto Analytics came into being and hear more about how they do the interesting and important work they do.

Special Guest:

Mario Montag, CEO, Co-founder of Predikto Analytics

> 15 years of experience developing transformational technology solutions for Fortune 500 companies
Former Director, North America Oracle Master Data Management practice
MBA, IT, and International Business, Georgia State University J. Mack Robinson College of Business
Fluent in Spanish

James Yancey with CloudTags, Nickolas Downey with Nead Werx, Will McGinnis with Predikto Analytics and Sean Gordon with Intelliverse

June 19, 2014 by rhondachale

Atlanta Tech Leaders

James Yancey with CloudTags, Nickolas Downey with Nead Werx, Will McGinnis with Predikto Analytics and Sean Gordon with Intelliverse

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James Yancey/CloudTags

Nickolas Downey/Nead Werx, Inc.

Nickolas (Nick) Downey is CEO of Nead Werx, Inc., an Atlanta software-consulting firm. Nead Werx was named the 2012 Co-op Employer of the Year by the Georgia Tech Division of Professional Practice, and was named one of Atlanta’s top 45 best and brightest companies to work for that same year. Nick Graduated from the Georgia Institute of Technology in 2002 with a BS in Electrical and Computer Engineering, and lives in East Point with his wife Candi. Nick is a member of the Atlanta Technology Angels and sits on the Board of Directors of several Atlanta organizations.

Will McGinnis/Predikto Analytics

Will McGinnis (Analytics Engineer) was the first employee at Predikto Analytics. With both a B.S. and M.S. in Mechanical Engineering from Auburn University, and previous experience in process engineering, DoD Labratory research, quantitative finance, and software development, Will has the real world engineering experience to inform the data science with knowledge of the mechanical processes themselves. Will’s research background lies in predicting service life of military hardware in varied battlefield environments which effect the wear rates, and in the design of satellite control systems. Now at Predikto, Will serves in both a technical role, developing software and predictive models, and a client facing role, helping to bridge the gap between practicing engineers and the data scientists at Predikto.

Sean Gordon/Intelliverse

Sean’s passion is ensuring that his customers and employees win every day. He drives Intelliverse to exceed the expectations of every customer with cloud communications solutions that leverage the most current technologies and are reinforced by a world-class customer experience. Sean joined Intelliverse in 2012 from West IP Communications where he was most recently Vice President and over the past 11 years helped turn a $30 million unknown company into a $1.5 billion industry leader. He also held various leadership positions at AT&T, EMC and Nortel Networks Corporation. Sean holds a degree from the University of Connecticut and enjoys spending time with his two songs and coaching them in baseball and football.