From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128)
What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, executive recruiter and coach Rory Verrett joins The Price and Value Journey to share The Career Transition Blueprint, a thoughtful and empowering framework for professionals ready to step into their next chapter. Rory and host John Ray explore the emotional and practical shifts that come with reinvention, including how early influences and personal values shape our sense of purpose. Whether you’re seeking greater fulfillment, navigating a crossroads, or simply wondering what’s next, this conversation offers the clarity and encouragement to help you move forward with confidence.
The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.
Rory Verrett
Rory Verrett is an executive coach, leadership advisor, entrepreneur, and executive recruiter who helps high performers and high-potential professionals navigate pivotal career transitions with clarity, courage, and purpose. His career spans public policy, executive search, entrepreneurship, and leadership development, including roles as a lobbyist and in the NFL.
He is the founder of Protégé Search and host of the Protégé Podcast, where he explores the stories and strategies of diverse leaders. Rory is also the creator of The Career Transition Blueprint, an online academy designed to help professionals align their values, skills, and financial goals, especially in the wake of a layoff or major career disruption.
Rory, now based in Portugal, continues his global work coaching, guiding professionals to rediscover meaning in their work and boldly pursue their next chapter.
LinkedIn | Protégé Search website | Protégé Leadership Academy website
Topics Discussed in this Episode
00:00 Introduction to The Price and Value Journey
00:07 Rory Verrett’s Career Journey
02:02 Executive Search and Protégé Search
03:27 The Career Transition Blueprint
03:57 Identifying Career Markers
08:01 Influence of Background and Environment
12:51 Lessons from the NFL
16:54 Broadening Career Perspectives
19:10 Self-Awareness in Career Transitions
25:49 Aligning Values, Skills, and Income
30:01 The Morning Motivation for Entrepreneurs
31:01 Assessing Risk in Entrepreneurship vs. Corporate
31:54 The Importance of Company Culture
33:05 Control and Stability in Entrepreneurship
36:00 Defining Joy and Impact in Your Career
40:46 Mindset Shifts for Corporate to Entrepreneurship Transition
44:28 Introducing The Career Transition Blueprint
48:06 Final Thoughts and Contact Information
About The Price and Value Journey Podcast
The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value you deliver.
If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably satisfied with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.
John Ray hosts the show, and he produces the show in conjunction with North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can also find the series on all major podcast apps. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.
In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.
John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.
John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices
John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.
Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.
Your combination of these elements is unique in your industry.There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.
If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.
The book is available at all major physical and online book retailers worldwide. Follow this link for further details.
