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10 Tips HR Professionals Can Use To Reduce Bias In The Hiring Process
What is one tip you have for HR professionals to reduce bias in the hiring process?
To help HR professionals decrease bias when seeking new talent, we asked business consultants and HR experts this question for their best advice. From focusing on qualifications to conducting skills tests, there are several considerations that may help you minimize bias as you recruit new candidates.
Here are 10 ways to help lessen bias in the recruiting process:
- Focus on Candidate’s Qualifications
- Implement Blind Hiring Practices
- Stretch Outside of Your Network
- Diversify Hiring Staff and Panels
- Integrate AI Into Recruiting Programs
- Reevaluate Your Job Descriptions
- Use Standardized Interview Questions
- Define Your Expectations Clearly
- Conduct a Phone Interview
- Give a Practice Skills Tests
Focus on Candidate’s Qualifications
When you’re working through the resume review process, you can decrease biased decisions by keeping your attention on professional experience and skills instead of demographic information. Standardizing interview questions is also a great way to prioritize qualifications and ensure all candidates have an equal interview experience. Choose the right candidate for the job based on who you genuinely think has the professional skills and experience needed to help the company reach its goals.
Josh Secrest, Paradox
Implement Blind Hiring Practices
The hiring process already feels a bit mysterious and daunting for both sides of the equation. But when it comes to HR and hiring, falling into biases happens easier than one might think. One way to reduce any unconscious biases from creeping into the hiring process is to implement blind hiring. Any information that might give way to a bias, such as a name, ethnicity, or sexual orientation, is all removed by blind hiring software. This leaves you with the qualifications of each candidate and an identifying number in the system. Anyone can use these kinds of software, from small businesses to an executive search firm, to aid in diversity efforts and create more equitable hiring practices.
Ryan Nouis, TruPath
Stretch Outside of Your Network
Don’t simply rely on your immediate network for hiring. For organizations that already struggle with a lack of diversity, relying on your immediate network for prospective candidates will only help to exacerbate the problem. Also, consider recruiting for cultural additions and how to stretch your company instead of solely relying on cultural fit. These two things can make all the difference in reducing bias in the hiring process for any organization, big or small.
Rronniba Pemberton, Markitors
Diversify Hiring Staff and Panels
Affinity bias makes the interviewee favor certain candidates they feel a connection with or share similarities. To prevent it, gather multiple people from varied backgrounds to interview potential candidates during the interview stage. Our company uses diversity panels to reduce unconscious bias. Our hiring panel must have two women and individuals from the BIPOC community. We have managed to improve the diversity of our workforce by 15% in just two years.
Katherine Brown, Spyic
Integrate AI Into Recruiting Processes
Reduce hiring bias by using AI for recruiting. AI can run a pre-screen where it asks objective qualifying questions related to the specific role. It is great because it cuts out biases based on names, ages, genders, sexuality, first appearance, and more. It is simply an AI system that directly questions candidates about their ability to successfully perform the job in question.
Alex Czarnecki, Cottage
Reevaluate Your Job Descriptions
Reduce biases during the hiring process by reworking your job descriptions. A job listing is super important to the hiring process as it provides the first impression of a company’s culture. Every word choice has an impact on the application pool. Using masculine language can deter women from applying and vice versa. It is best to go through the job description and take out any gendered language. Replace the gendered words with more neutral terms.
Tri Nguyen, Network Capital
Use Standardized Interview Questions
It’s hard to completely avoid bias when hiring a new employee, but using a structured interview style can help. With a structured interview, pre-decided questions are used so that it’s easier to compare candidates’ responses. This can reduce the risk of choosing to hire someone only based on your initial impression of them.
Camille Brouard, Myhrtoolkit
Define Your Expectations Clearly
If the preliminary work is done properly, HR and the hiring manager will have clearly identified what the role is and defined what they want in metrics: education, experience, soft skills, temperament, etc. Metrics take the emotion and bias out of the equation and allow searches to find the right candidate regardless of age, sex, race, or any other factor.
Lorraine Bossé-Smith, Concept One LLC
Conduct a Phone Interview
For the first round of interviews, I recommend holding phone interviews. You are unable to see what the other person looks like, and it lessens a bias. Also, you are able to ask a lot more questions about the position than in person since it is more difficult to have a flowing conversation.
Kiran Gollakota, Waltham Clinic
Give a Practice Skills Tests
While there are a lot of ways a resume and cover letter can make us subconsciously start liking or disliking a candidate, blind skills tests remain one of our favorite ways to minimize hiring bias. By administering knowledge tests, we’re truly able to compare apples to apples. This gives us a two-fold advantage by ensuring that the candidate is indeed capable of handling their day-to-day duties. Secondly, we’re taking the most objective and data-driven approach when selecting them for the interview stage. This strategy has been an excellent time-saver for all parties involved, and I can highly recommend it to all hiring managers and recruiters out there.
Anna Berkolec, ResumeLab
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9 Things Small Business Owners Should Know About VoIP
What is one overlooked thing about VoIP that you wish more people knew about?
To help small business owners understand VoIP, we asked CEOs and business professionals this question for their best insights. From getting voicemails transcribed to texting from anywhere, there are several things to note about VoIP as you consider your options.
Here are nine things that small business owners should know about VoIP:
- Increase Your Productivity
- Enable Do Not Disturb
- Opt for Cloud Faxing
- Scale Communication With Ease
- Get Voicemails Transcribed
- Save Money Over Time
- Create a Local Number
- Text Message From Anywhere
- Plug Directly Into a Modem
Increase Your Productivity
The pandemic required business owners to use technology to streamline and automate business operations. One strategy that gained traction was the use of Voice Over Internet Protocol (VoIP). Dropping landline services for a VoIP solution for your business phone line can result in cost savings and a more flexible way to communicate, especially with so many companies who are still working from home or have chosen to transition to remote work permanently. Like our company, VoIP is a powerful tool that increases productivity and profitability.
Anastasia Avgerinou, Comidor
Enable Do Not Disturb
I think something about VoIP that people may overlook is the Do Not Disturb (DND) function. I know. Why would you want to mute phone calls when VoIP is set up to help you assist with calls? But if you’re using a VoIP for your business phone, having a DND function can be really helpful if you’re going to be out of the office for extended periods of time. You’ll be able to set up a voicemail message that you’re out of the office with your return date, and if you get a call, it will redirect the call to the voicemail. This can give you peace of mind if you need to leave the office but don’t want to bother people with your phone incessantly ringing.
Guy Katabi, Lightkey
Opt for Cloud Faxing
One thing that is often overlooked about VoIP that more people should be aware of is the difficulty of faxing over an IP network or VoIP service. VolPs take all of the pieces in your communication and convert them into a series of data packets that are sent across your network and are reassembled to recreate the original. This has to happen extremely fast, and VoIP packets are very time-sensitive. Fax machines have very little tolerance for when any of these packets are delayed, which often means the fax arrives out of sequence. One option you have to solve this issue is to move to a cloud fax model. A cloud faxing solution, such as iFax, is an ideal platform for delivering faxes because users can send and receive faxes directly from the app with a trail of what was sent and received.
Eli Patashnik, iFax
Scale Communication With Ease
Because VoIP systems don’t require the installation of hardware that landlines do, scaling the number of lines your business needs is simple. This feature can be especially beneficial for businesses that are heavily impacted by seasonality. Adding lines in high periods and scaling back in less busy periods is simple with a VoIP system. Lines can also be reassigned from one employee to another. Convenience is a key advantage of VoIP.
Claire Routh, Markitors
Get Voicemails Transcribed
I feel that VoIP phone services, especially those offered via the cloud, offer too many benefits to ignore. Many of the tools your employees use every day, such as voicemail to Email or Text. Many commercial VoIP providers offer voicemail transcription as part of their service is something I wish more people knew about. This program converts all of your voicemails to text or email and sends them directly to your inbox. You can save time and still get the information you need by not listening to voicemails. The entire message may always be listened to later, but transcription is a great way to get important information quickly and easily.
Eric Rohrback, Hill & Ponton
Save Money Over Time
One thing about VoIP that I wish more people knew about is just how much cheaper it is in the long run than a traditional phone system. Sure, the upfront costs are expensive, but when you amortize this amount over the course of a few years, the cost is much cheaper. With that being said, you are also getting a superior solution that will make it much easier for your employees to connect with customers. It’s a win-win.
Darren Litt, MarketerHire
Create a Local Number
With VoIP, you can create a local phone number for any international destination. This allows you to communicate quickly and cost-effectively with clients anywhere on the planet. For example, if you live in the U.S. but have customers in Germany, you can create a German phone number to chat with your customers.
Randi Shinder, SBLA
Text Message From Anywhere
The company I use for VoIP is a game-changer. One thing that might be overlooked with VoIP providers is that it allows you to easily text message anyone from your computer. This is a much more efficient way of texting someone than typing a text message via phone. I use it to provide updates to my clients and clients seem to love it.
Tate Meagher, Meagher Law Office, PLLC
Plug Directly Into a Modem
I’ve heard people complain about the quality of VoIP calls when the issue is actually their WiFi. If you don’t have a good internet connection, then it doesn’t matter how good the VoIP service is because you are still going to struggle with lag and dropped calls. Instead, try plugging your computer or VoIP device directly into your modem via a wired connection. The result should be a much more reliable and stable voice connection!
Melissa Kelly, Virtual Team Building
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.
9 Reasons Why Insurance Is Important For Small Businesses
What is one reason why small businesses need insurance?
To help small businesses understand all the important factors in obtaining insurance, we asked small business owners and business professionals this question for their best insights. From having the flexibility to fit your business needs to allowing you to build trust, there are several reasons why insurance is important for small businesses that may help you better gain a better perspective and ensure the longevity of your business for years to come.
Here are nine reasons why insurance is important for small business:
- Creates a Safeguard on Financial Risks
- Gets Contracts Completed
- Flexible to Fit Your Business Needs
- Retains and Attracts Employees
- Required by Law
- Provides Protect for Your Employees
- Helps in Case of Lawsuits
- Allows You to Build Trust
- Makes Your Business Credible
Creates a Safeguard on Financial Risks
Insurance is an important risk management tool. It is one of the best ways to safeguard your business from financial risks such as loss of plant, property and equipment, inventory and other valuable assets. Most businesses also have to provide insurance for their employees. Offering a good health insurance package to your full-time staff can help to make your business more competitive in terms of attracting the best candidates over time.
Brandon K. Berglund, Berglund Insurance
Gets Contracts Completed
The first time I took out a large insurance policy was to satisfy the terms of a prospective client contract. Not only did the insurance policy help us land the client, but it helped us land other clients that mirrored the persona of the first. Getting sales and closing deals probably shouldn’t be the primary motivation to take out an insurance policy at a small business. But, it can certainly provide some financing to secure coverages that benefit business in more ways than one.
Brett Farmiloe, Markitors
Flexible to Fit Your Business Needs
When your business relies on something like sustainable crops, damage to raw materials or disruptions to the supply chain can bring business to a halt. So, it is critical to your financial plan to consider environmental risks like drought, freeze, and disease. And crop insurance can protect your business against revenue losses that occur during that crop year. In addition, having crop insurance can help your sustainable farm in its recovery from volatile market fluctuations.
Jared Pobre, Caldera + Lab
Retains and Attracts Employees
Having insurance isn’t only about protecting your business in unfavorable situations, but also about attracting and retaining qualified employees. If your business does not offer these perks, it is likely candidates will look for a job elsewhere and you may lose an exceptional employee.
Maegan Griffin, Skin Pharm
Required by Law
First and foremost, most states require business insurance by law. It’s not an option—it’s a legal necessity. Still, even if you’re not legally required to purchase insurance, why would you want to risk being sued by an injured customer, paying out of pocket for fire damage, or being liable for stolen client information? These things are all out of your control, and that’s precisely why they’re covered by business insurance.
Vincent Bradley, Proper Wild
Provides Protection for Your Employees
Having a business insurance policy protects not only your company but also your employees. Workers compensation insurance ensures that in the event of an on-the-job accident the employee will receive benefits such as medical care, missed wages, and funeral benefits.
John Levisay, The Pro’s Closet
Helps in Case of Lawsuits
While it’s not a well known fact, business insurance can help with lawsuits. Every company small or big can face a lawsuit at some point in time. Business insurance can actually help cover the costs. Lawsuits can come from customers, injured employees, and other avenues. Your insurance will help to cover the costs of legal fees and save you from financial ruin.
Ajay Mehta, Birthdate Co.
Allows You to Build Trust
Having insurance enhances your credibility. The benefits of business insurance go further than protecting your business from risk. Having insurance shows your prospective clients and contractors that you are a safe bet. It builds trust that if anything happens to the work you’re completing; you have a way to compensate.
Nina Jensen, 8×8
Makes Your Business Credible
As a small business owner, your company requires insurance mainly as a show of credibility. Also, it makes your company appear credible and trustworthy in the eyes of the government. Business liability insurance is one of the foremost policies expected of small businesses when bidding on government contracts. This insurance policy provides coverage for business owners that may likely face formal lawsuits and any direct financial liability.
Adam Garcia, The Stock Dork
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.
11 Tips To Develop Long Lasting Relationships
What is one tip to developing long-lasting relationships in the business world?
To help business owners develop lasting relationships, we asked CEOs and business professionals this question for their best tips. From finding mentors for yourself to being authentic and genuine in interactions, there are several ways that may help you develop and maintain long lasting relationships for years to come.
Here are 11 tips to develop long lasting relationships:
- Consistently Keep Up With People
- Actively Listen for Other Person’s Needs
- Give to Others as You Can
- Forefronting Professionalism
- Build the Trust for Lasting Relationships
- Offer Something Before Asking for Anything
- Find Mentors for Yourself
- Be Authentic and Genuine in Interactions
- Continue with Innovation and Creativity
- Set Transparency as an Expectation
- Maintain Mutual Respect for Each Other
Consistently Keep Up With People
A long-lasting relationship requires time and effort. Keep up with people and make sure you are consistently reaching out to the people in your network to check-in. If you don’t talk to someone for months on end, you’ll fall off their radar, or they may not immediately jump at the chance to help you when you finally reach out to them. Keep some kind of schedule of when you check-in with people and stick to it. Don’t let too much time go by without asking people how they are and reminding them that you want to continue the business relationship.
Jon Schneider, Recruiterie
Actively Listen for Other Person’s Needs
Relationships are important in business no matter what industry you are in. One of the most valuable relationships is your relationship with your clients. The best way to develop a long-lasting client relationship is through customer service. The best way to harness this relationship is by listening to your client’s needs. By listening you can more effectively address their issues and concerns while also providing the best possible service.
Brandon K. Berglund, Berglund Insurance
Give to Others as You Can
Give, don’t take. It’s simple, but true. If you focus your energy on adding value to the people you serve, you build trust — and those people often return the favor. It sounds obvious, but I see the vast majority of people try to build relationships with a take-first mentality. They ask for help before they’ve developed any credibility or taken the time to truly understand the people they’re building the relationship with. Start with smart questions. Exhibit genuine curiosity. And help before you ask for help.
Josh Zywien, Paradox
Forefronting Professionalism
A cornerstone of building lasting relationships is the professionalism you consistently display to your peers. We take this to heart at Lightkey and deliver AI-powered text prediction and real-time grammar correction software so business leaders can quickly craft professional communication and worry less about typos. Lightkey’s multi-word prediction technology also enables business professionals a greater ability to build their companies by improving productivity on repetitive tasks such as email.
Guy Katabi, Lightkey
Build the Trust for Lasting Relationships
We have worked with large and very large multinational corporations. As a company, we dedicate ourselves to providing solutions to our clients’ pain points with our Low-Code automation platform. Lasting relationships with our clients start with developing trust. We do this by delivering on the promise of automating core business processes that impact their customer experience and bottom line. We believe that every business can make a difference through disrupting automation technologies that support sustainable development and build trust.
Spiros Skolarikis, Comidor
Offer Something Before Asking for Anything
To establish a business relationship that endures the test of time, you have to be willing to put in the work. Serving and helping someone with their business before you ever ask for something for yourself is imperative to creating authentic and lasting business relationships. So many times people connect on LinkedIn, ask for something that serves them, and then never reach out again! This kind of behavior will never help you build a network that trusts and cares about you. When we use our expertise and experience to build the foundation for business relationships, they will flourish and grow stronger and stronger for years to come.
Bailey Mills, Markitors
Find Mentors for Yourself
Networking in today’s world often means being connected on a site like LinkedIn and pressing “like” on a new job update. But in order to develop a long-lasting relationship, it’s important to take it a step further and connect with others in person as well! It’s always a great idea to find a mentor or someone with a higher position at a comparable company to yours so you can seek guidance on career growth or advancements in your field of choice! It’s important to not solely reach out when you need something, advice, a reference, etc. but also check in throughout the year to continue building a true lasting relationship.
Jonathan Finegold, Medcline
Be Authentic and Genuine in Interactions
Any relationship, business or not, depends on honesty, authenticity, and good vibes. To build long lasting, meaningful, solid relationships in the business world it’s important to deliver those qualities to anyone we come in contact with, whether it’s customers, business partners, or even competitors. Being heard makes people feel good so listen and do it well. Getting needs met is important as that is the foundation of good business. So know your audience and its needs and build your practice on that. And, most importantly, be real. Be you. Be authentic. Don’t fake it. Be real, so you can have it now.
Natalya Bucuy, LiveHelpNow
Continue with Innovation and Creativity
In order to keep your business relationships going long-term you need to ensure that both you and your business are dynamic. Be an engaging person and maintain an engaging business. Create innovation within your business. Even if things are going well, you can still try new marketing methods or you could even add additional products to your selection. People admire creativity and innovation, and these qualities will make your business connections want to stay in touch with you because they’ll be able to sense your energy and intelligence.
Chris Caouette, Gorilla Bow
Set Transparency as an Expectation
Transparency gains trust. Don’t be vague. Honest, sincere conversations save time. Be clear about the compelling need to grow their support from the very start, but make sure it is focused on how they can achieve their goals through your business. Approach your business constituents on their terms, in their language, and put their motivations at the core of the message. The level of their support will be a reflection of your ability to listen to their wants, needs, and suggestions.
Michele Rebeor, Michele M Rebeor Consulting, LLC
Maintain Mutual Respect for Each Other
It certainly takes a dedicated amount of time and energy to build solid and long-lasting relationships in the business world. One tip to developing business relationships is having mutual respect. Demonstrating mutual respect is key to letting others know that you not only care about yourself, but that you care about them as well. Beyond that, maintaining mutual respect allows you and the other party to value each other’s significant contributions.
Maegan Griffin, Skin Pharm
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Crisis Brings Opportunities: 10 Ways Uncertainty Creates New Business Possibilities
How have uncertainties helped bring more opportunities for your business?
To help business owners view a crisis as an opportunity for new possibilities, we asked CEOs and business professionals this question for their insights. From increasing productivity to uncovering hidden skills, there are several ways uncertainty can welcome new possibilities for your business and its continued growth for years to come.
Here are ten ways uncertainty creates new business possibilities:
- Increase Productivity
- Widen Your Perspective
- Allow for More Creative Avenues
- Access New Talent
- Turn to Digital Tools and Trends
- Expand Into eCommerce
- Uncover Hidden Skills
- Pivot Into a New Market
- Reassess Company Values
- Create Customized Solutions
Increase Productivity
Uncertainty has brought new opportunities to our company because it made everyone step up to the plate! During the height of the pandemic, all of our employees gave 110% every day and helped us reach new levels of productivity and efficiency, which was so appreciated. It goes to show that people will always be the greatest asset of every company!
Eli Patashnik, iFax
Widen Your Perspective
We have all gone through times of uncertainty, but I have come to appreciate difficult life experiences. Struggles in times of crisis have given me perspective on the big picture. They provided me with the perspective I needed to move forward and create my eyelash extension supply company’s mission statement, which has carried us to success. Perspective helped me realize the strong community of women I had in my corner, who I call my eyelash sisterhood. In the past year, we have grown our community through our eyelash extension training courses. Taking a class with us adds you to our Brand Ambassador program automatically because we believe in our students’ success.
Vanessa Molica, The Lash Professional
Allow for More Creative Avenues
Sometimes having too much of a plan can create tunnel vision. You’ll end up shutting down opportunities that could’ve really helped you or taken you in an even bigger direction than you originally had planned because it simply wasn’t the plan. Being a little uncertain allows you to explore all options thoroughly and also forces you to get creative in your solutions. Conventional means of doing things are good because they’re proven results-wise. But with a little bit of uncertainty, you can definitely find yourself finding new and creative avenues to achieve your goals. You never know what’s behind a door until you open it.
Randall Smalley, Cruise America
Access New Talent
Crisis helps make top talent more readily available. During the pandemic, we all saw many companies experience layoffs, furloughs, and rescind internship offers from students. These employment shake-ups created tremendous hiring opportunities for companies (ours included). We were able to bring on several talented people we otherwise wouldn’t have been able to attract to our company. As a result, we’ve been able to build and launch software to better support our business.
Brett Farmiloe, Markitors
Turn to Digital Tools and Trends
Over the past year, dealing with business has been difficult as the coronavirus has put many lives on pause. In order for us to combat this, our team had to think outside of the box and figure out how to reach more customers during the pandemic era. Learning more digital tools & communication online with the team has helped a lot and has taught us more than we could have if we were in the office.
Nina Jensen, 8×8
Expand Into eCommerce
Our company operates as a brick-and-mortar dispensary and delivery service. In California, we were lucky enough to be deemed an essential business, and we remained open throughout the pandemic. As a cannabis delivery service in addition to a dispensary, I’ve seen sales both in-store and online skyrocket during the pandemic. Because many of our usual customers are California locals and regular cannabis shoppers, we benefited from our local customer base. We additionally saw an increase of first-time shoppers, likely looking for a way to spice up their lockdown. We’ve implemented new health and safety procedures for both our drivers and customers to ensure contactless sales.
Chris Vaughn, Emjay
Uncover Hidden Skills
During uncertain times you can learn new things about yourself and discover strengths you may not have been aware of. For example, in the early phase of our company, we had to figure out marketing strategies and learn how to run social media campaigns from the ground up with no previous marketing experience. As a new business and with all our funds on the line, we had our share of doubts. Nevertheless, through patience, perseverance, and tons of trial and error, we soon discovered how crafty we could be with our ads and how much growth we made on our own. We are 100% fully bootstrapped, and with that comes a huge amount of uncertainty and risk. However, it has propelled us to be more resourceful and discover hidden abilities that we may have never known existed had we not gone through the slow period early on.
Katie Lyon, Allegiance Flag Supply
Pivot Into a New Market
Our company was initially hit during the initial phases of lockdown, and we needed to adjust by embracing work-from-home and offering several products that became needs of the hour, such as hand sanitizer, diet consultations, and tips for at-home skincare. Our reaction to these uncertainties led to some great remote hires and a new hybrid work model for our company. Throughout the pandemic, people learned to put more trust in online solutions. By persevering and adapting to customer needs, we were able to return to the growth track.
Guna Kakulapati, CureSkin
Reassess Company Values
If the COVID-19 pandemic has taught me anything, it’s that you never know what the next day, month, or year will bring and how to embrace that uncertainty. My personal experience was that the high level of volatility that existed around business activities in 2020 spurred me to try a bunch of things that I would have considered too risky or costly otherwise. To my surprise, those tests allowed me to redefine my business in a way that better supports my customers and aligns with my personal values. For example, I started doing a lot of free introductory advising calls in 2020 that gave me an incredible understanding of the key pain points entrepreneurs encounter when they are starting out and how I could best serve that audience. Additionally, I got a better sense of my core value as a marketing leader and how I could both build my consulting practice and give back to the community at the same time.
Amy Zwagerman, The Launch Box
Create Customized Solutions
Our business products and services are all about uncertainty. The very nature of insurance is to give our clients peace of mind in case of uncertain events such as bodily injuries and property damage. As an independent insurance brokerage we are able to create customized insurance solutions to protect our clients against uncertainties every day. Keep in mind open enrollment for these products, like health insurance, is only open for a short window, like 6 weeks or so.
Brandon K. Berglund, Berglund Insurance
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9 Advantages of a Family Business
What is one advantage of a family business?
To help potential entrepreneurs on deciding if they want to run a family business, we asked CEOs and business owners of family-run businesses this question for their best insights. From demonstrating commitment and carrying on a legacy, there are several benefits to having a family business that may help you with your decision and the growth of your business.
Here are nine advantages of a family business:
- Nurture Family Pride
- Build Generational Wealth
- Carry on a Legacy
- Demonstrate Deep Commitment
- Leverage Family Bonds
- Learn to Keep Work and Life Separate
- Benefit From Hands-On Experience
- Sustain Long-Term Leadership
- Enjoy Help and Connection
Nurture Family Pride
The main advantage of working in a family business is the passion each person brings to the company. For us, this is so much more than a job. This is an amazing company that our father built and that we feel a strong sense of pride and duty for. I believe our clients feel that as well which is what makes our jobs that much more special.
Carey Wilbur, Charter Capital
Build Generational Wealth
A family business can be a great way to build generational wealth. To protect your family business and your family’s financial security, business owners are often some of the best candidates for insurance. Whether that is disability insurance or life insurance, among others, these are especially important to better manage the risk of lost income during difficult times.
Chris Abrams, Abrams Insurance Solutions
Carry on a Legacy
For me working in the family business is very personal. My father Dr. Irwin Smigel and my mom created the business. My father’s impact on dentistry can’t be overstated. He literally created the field of cosmetic dentistry. So for me, being able to keep my father’s legacy alive is important not only to me but to the field of dentistry.
Bellanca Smigel Rutter, Supersmile
Demonstrate Commitment
Family-owned businesses have proven to be crucial for each member’s growth. Unlike other businesses, members of a family-owned enterprise tend to have a stronger commitment. For instance, there is every chance of you putting in more effort and extra hours toward the success of your family business. Also, the family business manager is more likely to understand your need for more flexibility in your working hours.
Adam Garcia, The Stock Dork
Leverage Family Bonds
Working in a family business has so many advantages. One advantage is that it’s a natural team. You already know each other’s strengths and weaknesses, so it is easy to be able to divide responsibilities. This way each person shines doing what they do best. It is also easy to be a team player because of the bond you share as family members. There is nothing more rewarding than working together with family to accomplish a shared goal. I treasure being in business with my father.
Ben Cook, Jr., Printed Kicks
Learn to Keep Work and Life Separate
There are many advantages of having a family business if you adhere to a few rules. If you keep work and personal matters separate, there is much joy that can be derived from the successes at work. Sharing these moments with the one you love can strengthen your personal relationship and create a stronger trust in each other at work as well. Working with my husband has been a great experience as we keep our personal and business matters apart from each other and don’t discuss work without our other business partner with us if we can. There is an inherent trust that comes with working with a family member. You share the same values and understand the motives behind decisions, all of which make the future trajectory easier to predict and navigate.
Katie Lyon, Allegiance Flag Supply
Benefit From Hands-On Experience
One advantage of a family business is that it provides members within the family chances to get hands-on business experiences. If you are from a family running its own business, you are likely to be exposed to the business environment very early or even earlier than others from normal families. You will have a chance to read business books and listen to daily conversations about business. You can also learn from experienced entrepreneurs who are your family members.
Moreover, you can get access to actual business documents such as contracts, financial statements or annual reports. Reading them and evaluating the data could widen your business knowledge a lot. A straightforward career path will be there for you as well because the company run by your family welcomes you abroad at any time. Even if you are just a university student, you can still go to the company to observe how it is run and how people work. It is such a privilege that everyone would like to have.
Jill Sandy, Constant Delights
Sustain Long-Term Leadership
One advantage of a family business is that there is greater stability in terms of leadership. The leadership of the business is usually determined by the position one holds in the family. The respect for a position within the family means fewer leadership wrangles within the business, and longevity in leadership. This then provides stable leadership for many years until life changes such as illness, or death force a change in leadership.
Joe Flanagan, VelvetJobs
Enjoy Help and Connection
I run a family business. Having your family members work with you is the frosting on an already delicious cake. I enjoyed running my online business before, but having my husband help brings more joy. Having the business to discuss also gives us more in common than we had before. Finally, I don’t feel guilty spending time on the business. Since he’s involved as well, that means more time together instead of guilt over time apart. You get more family time and more help, I recommend using family members in your business.
Janice Wald, Mostly Blogging Academy
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.
Our Mission
BRX is a community of community builders. We help solopreneurs, professional organizations, and brands build community around the people who matter the most to them.
We do this by helping our community leaders become the Voice of Business for the niche they serve.
BRX FAQs
JOIN THE CONVERSATION
How can I share my story? What’s the process?
If you’ve been invited by a studio partner in your local market, just make sure you respond to them either by phone or email to get a little bit of coaching so that you can adequately prepare. If you’ve not been directly invited to come on a show, you can reach out to the local Studio Partner in your market, or you can reach out to one of the corporate Business RadioX® staff – angi@businessradiox.com or stone@businessradiox.com. You can also share your story on our website. This way, we’ll make sure that we put you on the right media property at the right time to give you the the best chance to get maximum return for coming on the show.
If you are a PR professional, feel free to reach out if you have a B2B client or a specific story you want to share. We work closely with many PR professionals all over the country and have become very trusted resources in the PR world. We’ll also reach out if we’re launching a new series and are looking for a specific type of guest, in this type of business, with this type of story angle. So, it’s a very symbiotic relationship. If you’re a PR professional, don’t hesitate to reach out and get to know us as well.
How much does it cost to share my story?
Zero. We’re earned media, which means that guests never pay. When people are interviewed, it is because they’ve earned the right to be interviewed. They’ve done something interesting or important, and we’re sharing their story on our network. Earned media is a non-negotiable tenet of how we go to market. That’s not how we generate any of our revenue. We’re not, as they say, pay to play. The only people that can be interviewed, are people who earn the right to be interviewed by doing something interesting in their market or important in their industry. This was a core tenet at the beginning, and it’s a core tenet to this day that’s very important to us.
How do you make money?
We have sponsors and underwriters of shows. These are folks that we show how to leverage our platform and how to create a show that serves the ecosystem that’s important to them. Our service is more of a business development service than an advertising service, so we don’t usually have multiple sponsors of one show. The show is designed to help that specific client, that specific sponsor, serve that ecosystem in a way that separates them from their competition and that truly serves the niche that they’re in.
The folks that are spotlighted on the show that we do for our sponsor is the entire ecosystem. We think it’s important to have a 360 degree hug around that entire ecosystem. It should be their existing clients. It should be their prospective clients. It should be the thought leaders in that space. It should be the influencers in that space. If anybody’s written a book in that space, they should be considered to be interviewed. Anybody that really touches that industry.
We feel at the heart of what we do, we’re here to support and celebrate the work of the people in that niche. And if we can connect our sponsor with that niche and become the voice of business for that industry, then they’re going to benefit, they’re going to grow, and we’re going to help them do that.
This allows us to provide an actual green dollar ROI. You put a dollar in the machine, you get that dollar back, and then you get some more dollars. When you create a series, a show, if you use this platform to help clients build relationships with the exact people who need and want their service, it just works. It always works. It never doesn’t work. The relationship building happens, and as a result, we’re able to command a pretty handsome fee, and rightly so, because we’re providing 2X, 5X, even 10X the ROI.
How do I sponsor a show locally?
To sponsor a show locally or nationally, you need to really understand our business model. This often means being a guest on a show first so they get to have that guest experience. Because it is often so radically different from their preconception or previous experience of media.
Next set of questions is desired outcomes. What is the endgame here? Do you want better branding? Do you want the halo effect of being associated with, as an example, we have a show called Women in Business. Do you want to be known in Cherokee County for supporting and celebrating women in business? If so, then let’s think through what’s the best way to use the platform to do that. Do you need and want to actually build relationships with women who run businesses? Because that is the ideal profile for the products and services that you deliver?
The show is important, but it’s secondary to building the relationship. Once we land on desired outcomes, we reverse engineer the show or the series to meet that need. All of our studio partners are independent business people, so they do it their own way, but at the Woodstock, GA studio, we do a proof of value period, typically 90 days. You’ll make a financial investment. We’ll make a time and energy investment. And then after that proof of value, we’ll set up an initial run. It might go six months or a year to begin with.Depending on that conversation, you could be a hosting sponsor, you could be a signature sponsor. It goes back to desired outcomes and that green dollar ROI.
How do I sponsor a show nationally?
Nationally, it’s a similar process, except instead of serving a local market, we’re serving the country or the globe, but it’s the same type of activity that we’ll do. Our sponsorships are not a traditional media sponsorship, where somebody is just attaching their brand to something we’re doing and hoping that people are going to tumble down a funnel and raise their hand and be a client of theirs.
Our sponsorships are more like a product placement where we’re immersing our client into the show in whatever manner that they would like to participate. They can, if they want, just slap their name on it. I don’t think they’re going to get as good of a result by doing that, but it’s definitely available to them if that’s what they want to do. The results aren’t going to be fantastic, but there is a halo effect that’s real, so they can still benefit if that’s all they want to do.
Our clients benefit the most when they take a more active role. They’re following up with every guest, or every inquiry that comes in from the show. They are actively taking that content and emailing it directly to people and saying, “Hey, we’re doing this. We think it’s important. We’d love for you to hear it.” Where they are sharing it on social media, where they’re promoting it in their newsletter and their website, where they’re actively reaching out to their prospects and to the people important to them and inviting them on shows. That’s when they’re going to get the value.
We call them relationship building moments. The more that they can layer in these relationship building moments in the activity of their sponsorship, the more benefit they’re going to get. The deeper the relationships they’re going to be able to foster, the faster they’re going to be able to meet strangers and serve strangers by promoting their work, and getting them on a show, and spotlighting and celebrating their work. That’s when they’re going to get the bang for their buck. And that takes time for them to really understand that.
What are other ways I can support your mission?
If you’d like to invest in yourself and your community, we’re pretty creative and we can find a way for you to support our mission financially. And we’re going to make sure that you’re getting the value you need and want from that investment.
The easiest way that anyone who likes what we’re doing can support our mission is just share the content that we’re putting out there. Like us on social media, follow us on social media, subscribe to the different shows that you’re interested in learning more about and get a deeper understanding of what kind of work is being done in those spaces. Rank us on all the podcasting services, rank us on Google. all of those things help. Just share the work we’re doing and tell other people about it.
Another way to support us is to tell us about interesting businesses in your community. If you know of somebody doing interesting work, send them our way. We’re always looking for interesting guests. So, if you know any guests out there or any business leaders doing stuff that’s important, let us know about it so we can spotlight them. That’s what we do every single day.
How do I get you to do your show at my conference or trade show?
If you haven’t already, visit radioinmybooth.com for some information. One of our superpowers is really elevating someone’s booth at a conference or trade show. When we’re in there broadcasting live, interviewing the people most important to them, they really stand out. We really separate them from every other booth there.
Our booth is usually busy from start to finish. And part of the reason is we encourage our clients to preschedule all the interviews so they know exactly who’s coming in to the booth throughout the day. The content we create is something that is going to have legs well beyond that event.
There are a lot of compelling reasons for folks that use trade shows to connect with us and to talk about ways that we can get a show in their booth during their next event. It’s one of the most rewarding things that we do because we’re sitting there and we’re doing the interviews. And the salespeople are schmoozing the people before the interview. They’re taking their picture during the interview. They’re schmoozing them after. They now have an elegant way to follow up with all these people after the show is over. They can give them the content that they just did themselves. Plus, they can share all the other interviews that we’ve done throughout the day or throughout the week.
It’s just a fantastic tool for people who want to wring out the most value from attending a trade show and conference. And it’s something that gives legs to that event well before the event and well after the event. Instead of just having an event that happens for a one to three day period, and that’s the end of it, what we’re doing is going to serve them for months before the event and months after the event if they do the things that we recommend they do with the content and with the connections.
How do I get Business RadioX® to cover my business event?
We start with a conversation to find out how you want this to work. Sometimes we offer some minimal fee for them to pay to have us attend. Sometimes we do a revenue share where we try to get a sponsor and then we share in the revenue of that sponsor. There’s lots of ways to get us to attend a local or national event.
Local events are at the discretion of the Studio Partner. Some do it for nothing because they just want to serve that business community and there wouldn’t be a charge at all. Other people do some sort of revenue share. Or other people just pay a flat minimal fee for a local event to get us there and to do the work that we do.
Another way to provide a great deal of value to many event organizers, is to have them come in and provide a recap of the event. As an example, to have the Woodstock Arts Organization come in and recap a recent Lantern Series or something they’ve done at the Reeves House, it’s incredibly valuable for them. Since it’s a recap, it’s still evergreen material because they’re talking about how great it was and they’re shining a light on other people.
How do I get a Business RadioX® in my market?
First, let’s chat. See if you know you are the right person to take the mantle and run this thing in your local market, or maybe you know somebody that should be doing it. Then, we’ll start a Business RadioX® virtual studio. And then we’ll see if we can, together, find the right person to take it over in that local market.
It’s important to understand that when Business RadioX® comes to a market, it doesn’t have to be the largest market in the State. It can be a smaller market because Business RadioX® works in every size market. In the Metro Atlanta area, we have five studios that serve that market. But in some small towns, there’s one, and that’s plenty. In smaller towns, you’re able to serve that ecosystem and you’re probably the only game in town. There’s probably not three or four other media properties that are serving the business community. You become the only voice of business in that local market.
It’s a real opportunity for an entrepreneur that wants to build their own media platform to partner with us and to really serve that business community, and really become a mega connector, and an indispensable resource for that local market. If there is someone looking for a way to create a decent amount of revenue in a short period of time with a minimal amount of work, being a Business RadioX® Studio partner in a local market is a great way to do it.
In terms of how, just reach out. Let’s have a conversation. Let’s talk about desired outcomes and what’s going to serve you. You can book a phone call with me any time at bookstonephone.com, or reach out and send me a text at 770-335-2050 or an email at stone@businessradiox.com.
Who listens?
Purely from a quantitative standpoint – which is not the most important aspect – we get an lot of listeners. A lot of them are relationship oriented, entrepreneurs and intrapreneurs. People in mid-level and large companies who enjoy thought leadership and enjoy tapping into all of these niche shows that we have.
Our content is for business people. We’re business people talking to business people. The shows that we have usually cover a niche pretty deeply. So, if you’re in that space, this is a must listen to show because you’re getting intel right out of the horse’s mouth. This isn’t somebody having opinions about something. These are people doing the work in that space. So anybody that’s curious about how an industry works or they want to get a deeper knowledge about that industry can tune into one of our shows. They’ll really learn a lot about what’s going on in that space, what the leaders in that industry are doing, who the players are, who the A players are.
The people who want more knowledge about business because they’re in business, and most business leaders that are successful are always looking for resources to learn from. Our shows are those resources and the niches that we serve or the communities that we serve.
How do I listen to a show?
The easiest way to listen is to go to our website and search for the show that serves that local market. Any of the podcast directories have our shows listed, so you can find them there. We’re not hiding, All of our shows are meant to be shared. We don’t put restrictions on it.
How can I contact a guest?
On each of the episodes, we make sure that the guests’ contact information is there. They can find the guest by name, connect with them on LinkedIn, or through their website. One of the big benefits that our guests have for being interviewed by us, is that when you Google their name, their interview is usually on the front page as the search result.
How do I contact a show host?
The show host’s contact information is usually on the show page. Again, if you Google the host, their show usually comes up as one of the top entries. You can also find them on LinkedIn.
Can I add my existing podcast to your network?
That’s a case-by-case basis. We are pretty selective when it comes to partnering with outside content producers that are doing this independently of us. Every Studio Partner has the discretion to do that as they see fit. If it’s a local market kind of show, reach out to the Studio Partner in that local market. If it’s a national show, reach out to stone@businessradiox.com. If it isn’t in business-to-business, if you’re charging guests to be on, the answer is no.
Will you produce my podcast?
We are definitely available to talk to you about producing audio content.
Podcasting for us is not an end. It’s just a distribution method. It’s not really what we do, just using the podcasting platforms as a distribution method for us, but there are a number of ways that we’re able to serve people. We’ve helped people with the first draft service, get their ideas out for a book.
We’ve helped people do audio newsletters, audio books. We’ve done audio white papers. We’ve done pro tips. There’s a lot of stuff you can do when you have the equipment, you know what you’re doing, and you can provide some professional counsel to the person.
We’ll customize a solution that’ll help you get the outcome you desire. We don’t try to force fit solutions into your world. We’re trying to really understand what you’re trying to accomplish and then see if it’s the right fit that we can help you achieve that outcome.
Do you do consulting?
Absolutely. That’s what we do every day. We’re consulting with folks to help them get the most out of this platform and leverage the network to help them grow their business and grow their client’s business. Everything, again, is a case-by-case basis. We’re very selective of who we work with. We’re not transactional. We’re looking to develop long term relationships and deliver value over time.
At the heart of everything we do, it’s much more about educating, consulting, coaching, helping you achieve your desired outcomes. The actual tactical technical thing of executing a radio show, we do it extremely well and it’s a marvelous tool, but it’s not the end game. The endgame is to help you reach your desired outcomes. And sometimes that’s best achieved just with a little bit of back and forth of conversation and consulting.
Will you speak at my event?
It depends on the event. We speak a lot. We’re good at this. We’ve been doing it for a long time. We were doing podcasting at the beginning of podcasting. So, we have a lot of experience helping people create a podcast, or create a show, or create audio content. We can talk to beginners. We can talk to advanced folks. We can talk to B2B brands. If they want to do an internal audio content, we can help them do that. If they want to create a national show, we can help them do that.
We have a lot of topics we speak at around business development, and how to leverage a podcast for business development in the B2B space. We’d love to learn about the opportunity and figure out a way that we can help serve your audience.
Are you hiring?
We are always hiring. We’re always looking for talented folks. Every day we are looking for folks that can produce. We are looking for folks that want to be Ambassadors for us to start studios in different markets. We’re looking for folks that are good communicators. We’re looking for folks that can repurpose content and that are good with editing, curating. If you have any of those skills, please let us know. We’re always looking for talented folks