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BRX Ambassador FAQ’s
We’re Actively Looking For Business Coaches Who Want More Local Business Clients.
Schedule a Call With Our Managing Partner, Stone Payton, to learn more.
AMBASSADOR OPPORTUNITY
Who makes a good Ambassador?
A business professional who believes that building and nurturing relationships are important. Usually someone in professional services like a business coach or a business consultant.
Why be an Ambassador?
It’s perfect for a business coach or consultant who wants a non-salesy way to meet more of the people who matter most to them.
How much does it cost to be an Ambassador?
There is no fee to be an Ambassador. The Ambassador can also make a 20% commission on the first-year revenue from any sale that they contribute to.
What does an Ambassador do?
Ambassadors get to invite the people who are important to them on a Business RadioX show. It’s a great opportunity to have what we call a “Relationship Building Moment.”
What do you mean by a “Relationship Building Moment?”
We call a “Relationship Building Moment” an opportunity to elegantly serve a person who matters to you in a non-salesy manner. In our model, we have 4 Relationship Building Moments. They are 1-Inviting the Guest; 2-Having a Pre-Show call to explain what will happen on the show and how they can get the most out of it; 3-Interviewing the guest and letting them share their story; 4-The Post-Show call sharing how the guest can leverage their interview.
How can an Ambassador leverage Business RadioX for their own business?
An Ambassador should primarily use their interviews to create prospects for their own business or nurture relationships with their current clients and referral sources for their own business first. Once the Ambassador sees how this is working for themselves, they can also invite guests who meet the profile of a good sponsor.
BUSINESS RADIOX® SHOW EXPERIENCE
Can an Ambassador be on a show?
Ambassadors can and should be on the show. We prefer them to be one of the first guests we interview in their market. This lets them experience firsthand, and see for themselves, exactly what the guests they invite will experience.
What’s so great about being able to invite people on a show?
At Business RadioX we discovered that inviting a sales prospect or an existing client on a show is a great way to serve them. You are giving the people who matter most to you an opportunity to tell their story and share their passion and expertise. They will be very appreciative and grateful for you thinking of them to be worthy of being on a show. You now will have the opportunity to follow-up and nurture and build that relationship.
Where can Ambassadors find guests?
Ambassadors start by looking for guests within their own network. Invite some of their clients, some of the leaders of the business associations they belong to, some former clients, some prospective clients. Once a guest comes on the show the interviewer will ask the guest to refer additional interesting guests and that starts an avalanche of new leads/prospective guests to interview for the Ambassador.
What is the typical format of the interview?
Our shows feature an interview with a business leader. We are business people respectfully talking with other business people. This is not a “gotcha” 60 Minutes investigative style interview. We support and celebrate business and help them articulate their message and what makes them special in the marketplace. We don’t run commercials so the guest can tell their story in their own words, without interruption.
What can a guest expect during the interview?
The guest sends in questions and/or talking points they would like to cover. We weave those into an authentic, unscripted conversation about their work. Our certified interviewers are trained on how to facilitate these kinds of professional, business conversations. The guest will be treated with the respect they deserve. Our style of interviewing creates an environment where our guests get a chance to relax and share the information that is important to them and demonstrate their passion and expertise.
Is there a limit of guests that ambassadors can invite?
Right now there is no limit to the number of guests an Ambassador can invite, but that might change in the future.
How will an ambassador know if the contact accepted the invite and appear on a show?
The Ambassador can check with their Business RadioX contact and ask if any of the folks they invited have scheduled their interview. The Ambassador is also copied on the email that goes back to the guest containing the guest’s link to their respective interview.
Does the ambassador receive a link to the interview?
The Ambassador is also copied on the email to the guest with the link to their interview. And during that interview the Ambassador gets recognized as the “Sponsor” of that episode. They get a credit in the post that is published on the Business RadioX website and they also get a Host-Read “Shout-out” at the start of the episode. In addition, the respective Ambassador is recognized on the Show Page where all of the respective studio episodes are housed.
What other platforms can I listen on?
- iTunes
- Spotify
- iHeartRadio
- Google Podcasts
- Amazon Music
- and more!
BUSINESS RADIOX® REVENUE MODEL
What does Business RadioX do?
We are a business talk radio network that gives businesses of all sizes the opportunity to tell their story in their own words in long-form without interruption. We set-up studios in local communities and quickly become the “Voice of Business” in the markets we serve.
How does Business RadioX make money?
A handful of local businesses financially support any one of our studios by sponsoring and/or underwriting shows.
BUSINESS RADIOX® SHOW SPONSORSHIP
What does a show sponsor get?
We sell sponsorships and help them reverse-engineer a show to help them meet and serve their best clients and most coveted prospects.
How can a Sponsor leverage Business RadioX for their business?
Business RadioX Sponsors use the platform to help prospect for new clients in the same manner that an Ambassador leverages the platform for themselves. A good potential sponsor is usually a professional services firm that is trying to separate themselves from other local competitors. They are usually the “challenger” brand – not the largest player in their space. A good sponsor wants to build and nurture more relationships with the people most important to them. They have a relationship-based business, not a transactional “burn and churn” type business.