Chasing Excellence at Bitzel’s Chocolate

February 13, 2024 by Amanda Pearch

Chasing Excellence

Chasing Excellence at Bitzel's Chocolate

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Bitzel’s Chocolate

Ray Bitzel Jr. & Cathy Hogan

See chocolate production from seed to truffle at Bitzel’s Chocolate!

Watch every step of the process, see how the cacao seed is grown, harvested, fermented, dried and finally sorted. Take a tour of this Artisan Chocolate Factory located in Suwanee Georgia. Try their fresh Gelato too! See how it is continuously churned & made right at the counter. Stop by for a one-of-a-kind experience.

Visit bitzelschocolate.com to learn more

SERIES PROUDLY PRESENTED BY:

Cachet Corporate Gift Services

Host Cathy Hogan

Cathy is an expert in design and marketing. She has won numerous awards as a gift designer, writer, instructor and trainer in the gift industry. Her award-winning design team specializes in unique creations. Her experience allows her to highlight a multitude of interesting professionals and share their stories with YOU!

Do you have a story that is worth sharing?

Email us at chasingexcellencepodcast@gmail.com– we would love to hear from you.

Produced by Amanda Pearch Marmolejo

FOCO Talks: The Gathering at South Forsyth

January 31, 2024 by Amanda Pearch

FoCo Talks

FOCO Talks: The Gathering at South Forsyth

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FOCO Talks: The Gathering at South Forsyth

BIG update on a chance to bring a National Hockey League team back the ATL! The Forsyth County Board of Commissioners just discussed a deal that could land a $2 billion investment in the County.

Join Chamber President & CEO, James McCoy on this special episode of FOCO Talks featuring County Manager David McKee and Vice President of Economic Development, Alex Warner. They talk about details of the proposal that could land a pro hockey team for Atlanta in the largest economic development deals in the region and what that means for you.

You can sign up for updates and learn more at: www.focoloveshockey.com

SUBSCRIBE to “FOCO Talks” wherever you enjoy your podcasts.

SERIES PRESENTED BY:

“FOCO Talks” is presented by the Forsyth County Chamber of Commerce

Broadcasted LIVE from the Forsyth Business RadioX Studio in Cumming, Georgia

Podcasts by Amanda Pearch

FOCO Talks Leadership 2024

January 9, 2024 by Amanda Pearch

FoCo Talks

FOCO Talks Leadership 2024

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FOCO Talks Leadership 2024

Steve Cooper, 2024 Board Chair, Jan Rooney, Chair Elect & James McCoy, Forsyth County Chamber President & CEO

Since the inception of the Forsyth County Chamber of Commerce in 1954, the purpose has remained the same; increase prosperity and promote and better community life for all. Our organization continues to be the leader in economic development, advocacy on issues of interest to business and engaging business leaders to ensure the long term economic health of our community.
Forsyth County is located just northeast of Atlanta, Georgia. The County was partitioned in 1832 from a section of Cherokee County territory along with nine other counties in the area. Forsyth County was named for John Forsyth, Governor of Georgia from 1827 – 1829.
Cumming and Forsyth County, Georgia are consistently ranked among the most desirable communities in the nation. World class schools, nationally recognized parks, over 200 miles of lake shore line, the lowest property taxes in the region and a vibrant business community are the primary factors that earn the community accolades year after year.
The Chamber exists to be the voice of business, fostering a strong economic
environment and a superior quality of life in Forsyth County. Over the past sixty years, they have become experts in economic opportunity and growth. Visit www.focochamber.org to learn more.

SUBSCRIBE to “FOCO Talks” wherever you enjoy your #podcasts

SERIES PRESENTED BY:

“FOCO Talks” is presented by the Forsyth County Chamber of Commerce

Broadcasted LIVE from the Forsyth Business RadioX Studio in Cumming, Georgia

Podcasts by Amanda Pearch

Peachtree Corners Business Association Year End Celebration

December 18, 2023 by Amanda Pearch

Forsyth Business Radio

Peachtree Corners Business Association Year End Celebration

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The Peachtree corners End of Year Celebration was a success. Hitting an exciting milestone in 2023. Collectively, they donated $151,100 to local non-profits and awarded 17 scholarships over 11 years in business! These donations are funded through their annual charity event and from a portion of membership dues and sponsorships.

Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach, and opportunities for our member businesses and professionals to connect, develop, grow, and prosper. The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro-Atlanta area.

If you are interested in learning more about the PCBA initiatives, membership and events visit Home – Peachtree Corners Business Association, GA (peachtreecornersba.com)

**Special THANKS to the three Patron Sponsor companies of the End of Year Celebration**

Broadcasted on site at the Peachtree Coroners Business Association End of Year Event

Produced by Dan Braverman

Production of Forsyth Business RadioX

Connect with us on Social Media @forsythbrx

Listen to shows 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to enjoy past and future episodes.

Interested in learning more about podcasting or on- site interviews for an upcoming event, connect with

Amanda Pearch

How to Find and Target Your Ideal Customers – Brews with Bros Podcast

November 4, 2023 by Amanda Pearch

Brews with Bros Podcast

How to Find and Target Your Ideal Customers - Brews with Bros Podcast

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Brews with Bros was established to connect like-minded business professionals in a casual yet intentional way. The group meets at a different brewery, monthly, in the Forsyth and North Fulton (GA) areas. Grab a brew with the bros and expand your network. Ladies are welcome too!

How to Find and Target Your Ideal Customers

With the constant changes in digital marketing, it can be challenging for businesses to cut through the noise and connect with their ideal customers. That’s why I had the opportunity to speak with Chris Thomas, founder and CEO of Yonder Agency, to get his strategic insights on marketing in today’s landscape.

Right off the bat, Chris emphasized the importance of truly understanding your target audience. As he put it, most businesses know their “Yeti” (their ideal customer) is out there, but struggle with how to find and attract them.

A key strategy Chris recommends is leveraging data to build detailed customer profiles. As he explained, when someone visits your website or clicks your ads, you can collect data to identify who they are and what interests them through pixels and tracking codes. Your marketing then becomes about tailored messaging to each segmented audience rather than blanketing everyone with generic ads.

Chris gave the example of how Nike relentlessly markets to customers known for buying their products. When you’ve purchased Air Jordans in the past, they’ll flood your feed with ads for new releases because the data shows you’re a prime target. But it goes deeper than demographics – they understand your interests and behaviors.

But beyond just collecting data, you need to do something meaningful with it. This is where retargeting comes in – sequencing personalized ads and touchpoints to guide potential customers down the sales funnel. Something as simple as a customized postcard can capture attention in a sea of digital overload.

Chris explained that while branding campaigns on platforms like Facebook are great for awareness, you need a strategy to drive conversions. Combining brand and conversion ads allows you to attract interest and direct it towards a specific goal.

What struck me most from the discussion was the need for patience and persistence when launching campaigns. Chris advised resisting the urge to constantly shift strategies and give messaging time to optimize. He shared a story of a client ready to pull the plug after two months of limited results, but conversions poured in during month three as the targeting and creative aligned.

While the fast pace of technology provides challenges, solutions like Google’s Performance Max ads and AI tools like ChatGPT make it easier than ever to get results from your marketing. Chris believes we’re only scratching the surface of what’s possible.

For service businesses targeting local audiences, Chris recommended focusing on Google Business Profile and search engine optimization. By becoming a verified business and publishing optimized content, you can stand out from the competition vying for those critical keywords.

The key takeaway for me was the need to deeply understand your audience and meet them where they are. While the tactics will continue evolving, meaningful connections with your “Yeti” will drive business success now and in the future. But it requires data-driven strategy and relentless testing to find what resonates.

Chris emphasized that marketing today is incredibly complex, but resources exist to help navigate the landscape. By tapping into the knowledge of experts and AI tools, there are no excuses left – only opportunities to grow by leveraging data to engage your ideal customers.

Join Our Facebook Group

Connect with like-minded individuals, share your thoughts, and stay updated on our latest content: Brews with Bros Facebook Group https://www.facebook.com/groups/brews...

Co-Hosts This podcast is brought to you by Dmitriy Teplinskiy with AlphaCIS – Managed IT Services and Cybersecurity and Ty Keller with Country Wide Mortgage

Engage & Share: Enjoyed the episode? Please drop a like, leave a comment with your thoughts, and share the wisdom with your network!

Podcasts partner: Amanda Pearch

Lisa Bennett, Abby Otwell & Leigh McIntosh of Creative Enterprises

November 3, 2023 by Amanda Pearch

Creative Enterprises

Leigh McIntosh (CEO), Lisa Bennett (Regional Manager), and Abby Otwell (Regional Coordinator)

Creative Enterprises is a training & employment community rehabilitation program for people with disabilities and a non-profit 501(c)(3) Community Rehabilitation Program.

The first campus of Creative Enterprises, located in Gwinnett County, was formed in 1976 with steadfast Values that are concreted in their Forsyth County Campus with the same Mission and Vision.

Help strengthen their Mission and be a part of this movement by making contributions of goods & supplies, or financial donations toward their new facility; Click Here

Broadcasted LIVE from the Forsyth Business RadioX Studio inside of the beautiful Forsyth County Chamber of Commerce in Cumming, Georgia

Podcasts by Amanda Pearch

FOCO Talks Transportation

October 22, 2023 by Amanda Pearch

FoCo Talks

FOCO Talks Transportation

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FOCO Talks TransportationJason Bodwell, Sen. Greg Dolezal, Rep. Rick Jasperse, James McCoy

The annual Transportation Summit presented by Martin Marietta and in partnership with Forsyth County Government and the Lanier Forsyth Rotary Club. This event is an engaging opportunity to discuss the future of transportation in our county. Hear from local leaders on the challenges and opportunities our community faces as well as the latest updates in transportation infrastructure and how these will impact Forsyth County.

Speakers Include:

This summit will also offer a unique opportunity for networking and collaboration with fellow attendees, including government officials, industry leaders, and community stakeholders. We believe that by gathering, we can collectively work toward creating solutions for the future of our county.

To RSVP for the event, please click here or visit FoCoTransportationSummit.Com.

SUBSCRIBE to “FOCO Talks” wherever you enjoy your #podcasts

SERIES PRESENTED BY:

“FOCO Talks” is presented by the Forsyth County Chamber of Commerce

Broadcasted LIVE from the Forsyth Business RadioX Studio in Cumming, Georgia

Podcasts by Amanda Pearch

American Cancer Society’s Men Wear Pink of Atlanta Campaign 2023 #PINKOUT

October 20, 2023 by Amanda Pearch

Forsyth Business Radio

American Cancer Society's Men Wear Pink of Atlanta Campaign 2023 #PINKOUT

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This special episode of “Forsyth Business Radio” highlights the Men Wear Pink of Atlanta campaign raising awareness and funds to support the American Cancer Society’s mission to save lives. #PINKOUT

Distinguished Guests

Bruce Nelson, Hytech (Co-Chair), Bill Floor, RICOH (Co-Chair)

Rob Spooner, RICOH (Honoree)

Miguel Ortiz, RICOH (Honoree)

Click Here to Donate

Breast cancer affects everyone- women and men. But in Atlanta, there are a certain group of men (with a very particular set of skills) leading the charge in the fight! Through Real Men Wear Pink, these distinguished community leaders are determined to raise awareness and critical funds in support of the American Cancer Society’s mission to save more lives than ever before from breast cancer.

Now more than ever, your support is needed. Cancer patients are among those at high risk of serious illness from an infection because their immune systems are often weakened by cancer and its treatments. In this new era, they are facing unique challenges every day, but their resolve to fight back against breast cancer is still unmatched!

The Power of Pink: Every dollar raised helps the American Cancer Society save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support. Thanks to the passion of the Real Men Wear Pink honorees, they’re able to make a tremendous impact on the mission to end breast cancer.